Weleda celebrates Skin Food centenary
Weleda is marking 100 years of its iconic Skin Food, originally unveiled in 1926 at a London trade show as part of a collection of natural cosmetics to complement its medicinal products.
Launched the same year John Logie Baird invented black and white television and Einstein created the refrigerator, today a tube of Skin Food Original sells every six seconds worldwide.
To celebrate the anniversary, a limited edition Skin Food Original 100ml centenary pack and new Skin Food Super Eye Cream will launch this spring, along with a marketing campaign which will see Weleda partnering with sustainable fashion designer Stella McCartney and international make-up artist and star of the BBC’s Glow Up, Val Garland.
Centre stage
“We’re thrilled to see our cult-favourite Skin Food take centre stage at Stella McCartney’s Paris Fashion Week show, lighting up the runway with that unmistakable Skin Food glow,” says Jayn Sterland, country manager at Weleda UK. “As we celebrate 100 years of Skin Food, this beauty icon proves it’s more relevant than ever, a backstage beauty essential and make-up artist must-have that continues to fly off shelves worldwide with one sold every 2.5 seconds.
“Partnering with a true trailblazer like Stella McCartney is a dream come true, and we couldn't be more excited to celebrate our hero product together,” adds Sterland.
Commenting on the partnership, McCartney adds: “Weleda is such a great brand that has always stayed committed to natural, ethical and sustainable values without chasing trends – I really respect that, and I love Skin Food. My brand has never wavered from our core principles – we’ve been free from leather, feathers, fur and exotic skins since day one. So, to align with another company that proves integrity can last is truly meaningful.”
The Skin Food 100 Years campaign will run until October and aims to promote Skin Food’s credibility as ‘the beauty essential VIPs cannot do without’, highlighting its multiple uses. This includes Skin Food’s appearances at Paris Fashion Week as well as London Fashion Week, where the brand will also be hosting the Weleda Model Lounge and supporting the make-up teams and models for top fashion designers.
By Jane Wolfe, contributor