Bio&Me partners with Bowel Cancer UK
Gut health brand Bio&Me has announced a long-term partnership with Bowel Cancer UK, aiming to raise £100,000 in its first year.
The collaboration is rooted in co-founder Dr Megan Rossi’s personal connection to the cause, having lost her grandmother to bowel cancer in 2009 – an experience that inspired her dedication to gut health.
Bio&Me plans to raise awareness of the link between fibre intake and bowel cancer risk. Research published in the British Medical Journal found that for every additional 10g of daily fibre consumed, the risk of bowel cancer reduces by 10%. Activity will include educational content, 10g fibre-boosting recipes, co-branded packs and in-store activations.
As part of the activity, Bio&Me has released a podcast episode featuring Dr Megan Rossi in conversation with Genevieve Edwards, CEO of Bowel Cancer UK, to help tackle the stigma surrounding bowel health. The 4% Club looks at how 96% of people in the UK aren’t getting enough fibre, highlights bowel cancer symptoms and stresses the importance of early detection.
“Through this partnership, we hope to help people make more informed choices about fibre and diet, and inspire simple, positive changes.”
“Losing my grandmother to bowel cancer is what inspired me to study the gut, and since then I’ve seen first-hand, both in clinic and our clinical trials at King’s College London, the importance of eating for your gut microbiome for long-term health,” explains Rossi. “Partnering with Bowel Cancer UK is therefore incredibly meaningful as well as an opportunity to drive real change. If we can help people understand the powerful role something as simple as increasing daily fibre intake by just 10g can play in both bowel health and overall wellbeing, we can make a genuine impact.”
Edwards comments: “We’re delighted to be partnering with Bio&Me to help raise awareness of bowel cancer and the important role fibre can play in supporting bowel health and long-term wellbeing … Bowel cancer is the UK’s fourth most common cancer, with someone diagnosed every 12 minutes. Through this partnership, we hope to help people make more informed choices about fibre and diet, and inspire simple, positive changes that could make a meaningful difference to their long-term health.”
By Jane Wolfe, contributor