New H&B partnership ‘redefines’ beauty and wellness
Holland & Barrett (H&B) has partnered with online skincare destination Face the Future to showcase over 500 products from nearly 40 beauty brands on its website, and together the companies have curated a co-branded beauty box of bestsellers worth over £270 (retailing at £70) to mark the launch.
The new partnership will promote products across skincare, hair care, SPF, body care and self-care categories, from brands such as NEOM, Heliocare, AlphaH, Sun Bum, Peter Thomas Roth, Ultrasun and Phillip Kingsley, along with H&B’s own-label supplements.
Paul Thompson, co-owner of Face the Future, says the collaboration presents ‘a unique opportunity’ for Face the Future to extend its reach, connecting the online store with a new cohort of customers seeking wellness-driven beauty solutions. “By merging our in-depth knowledge and curated product range with Holland & Barrett’s trusted wellness platform, we can create a seamless and trusted shopping experience that combines beauty and wellbeing, empowering more people to make informed choices about their skin, hair and overall self-care routines.”
Face The Future co-owner Julia Barcoe-Thompson adds: “We’ve spent over 20 years building a reputation as one of the UK’s leading skincare destinations, and what sets us apart is our premium, curated product offering backed by real expertise, personalized advice and a genuine commitment to guiding every customer to the right solution for their skin. This partnership enables us to continue to deliver on our purpose, ‘to shine a light on skin and self-care’, whilst reaching new customers through a respected name in the wellness space.”
Adding her thoughts on the collaboration is H&B’s beauty category director, Vicky Kelly: “We’re excited to partner with Face the Future to bring their expert-led, results-driven skincare to even more customers through Holland & Barrett. As we continue our transformation from a traditional retailer into a wellness partner, we’re redefining beauty through a holistic approach that goes deeper than skin and is guided by our philosophy of ‘inside-out’ wellness. Through this collaboration, we’re combining Face the Future’s trusted expertise and curated product range with our evolving approach to beauty — championing wellness, efficacy and innovation, backed by science and rooted in expertise.”
By Rosie Greenaway, editor