News in brief: a round-up of industry stories
We visit different corners of the industry to bring you a selection of stories in bitesize form.
Food waste fight
National charity FareShare’s latest campaign unites four major supermarkets to fight hunger and cut food waste across the UK.
With the launch of Let’s Make a Meal of It, participating retailers Waitrose, Sainsbury’s, Tesco and Morrisons in partnership with FareShare, IGD and The Felix Project are turning every £1 donation into five meals for people facing food insecurity.
The project is made possible by FareShare’s network of 8,000 frontline community groups and charities.
NATRUE recruits
NATRUE has announced the appointment of two new key personnel, with Professor Dr Florian Stintzing, head of science and board member at WALA elected as president, and Jayn Sterland, MD of Weleda UK, assuming the role of vice president.
“The election of our new president and vice president is a pivotal moment for NATRUE,” comments Dr Mark Smith (right). “We are confident that their vision, complementary expertise and strong commitment to sustainability will strengthen NATRUE’s role as a global reference in the natural and organic beauty industry.”
Sun safety season
A new facial SPF from B Corp beauty brand By Sarah offers high, broad-spectrum protection to sensitive skin in a rich daily-wear cream. Serene Daily SPF 50+ has the highest PA++++ rating and offers maximum protection against the damaging effects of UVA and UVB rays, whilst apple, ginseng and peach extracts deeply moisturize and soothe sensitive skin, shielding it from environmental aggressors.
“Sun protection is typically reserved for the sizzling summer months, but UV rays don’t take a seasonal hiatus. Daily sunscreen is essential to protect against skin damage, premature ageing and a higher risk of skin cancer. While many sunscreens feel thick and greasy, By Sarah Daily SPF 50+ is different. It’s lightweight, breathable and leaves your skin smooth, radiant and deeply nourished. Your daily essential whatever the weather,” comments By Sarah founder Sarah Murrell.
A UK beauty first
Green People pitches its newest multitasking summer launch as ‘tanning meets skincare’ — a smart 2-in-1 innovation called Glow & Protect SPF30, aimed at those who seek a ‘radiant, sun-kissed look without sacrificing sun safety’.
Formulated with a blend of DHA and erythrulose which create a gradual, natural-looking tan, the lotion is powered by UV filters plus green tea antioxidants, simultaneously delivering broad-spectrum protection and fighting the signs of ageing.
R&D refinement
After ‘extensive R&D refinement’ Vegums has released its groundbreaking new mango-flavoured Omega-3 Gummies, bringing the ‘indisputable’ benefits of omega-3 to those who are unable to stomach other formats. “It represents a major leap forward in how essential fatty acids are consumed,” says the brand.
“We’ve managed to isolate the fatty acids from oxygen entirely. This prevents oxidation before it begins, preserving both the potency of the nutrients and the sensory experience of the consumers. The result is a gummy that tastes like ripe, juicy mango — with zero fishiness or aftertaste,” adds John Rushton, co-founder.
Sunshine sipping
The new HOW GOOD! drinks range from Blendsmiths invites consumers to embrace ‘sunshine sipping’ with its new line of crafted sodas and functional shots.
The two sodas (refreshing, herbaceous Mint & Thyme with Holy Basil and Rhodiola, and citrusy, fiery Lemon & Ginger with Ginseng and Ashwagandha) are described as a ‘sparkling fusion of flavour and feel-good botanicals’.
For a ‘concentrated burst of vitality’, the shots are firmly aimed at morning routines, delivering functional wellness and full flavour in a convenient, quick format. The three-strong range comprises Turmeric, Ginger and Mango & Ginger.
Energy boost
This month Phizz landed its new Daily Energy product, available in Orange and Cherry, designed to ‘tackle fatigue at its source’. Featuring a special hydration formula with the brand’s signature seven electrolytes, plus a high-strength, scientifically formulated B-vitamin complex and added caffeine and guarana extracts, the effervescent tablets promise to enhance hydration and reduce tiredness and fatigue.
Each tab contains 75mg of caffeine, with the guarana component providing slow release energy.
By Rosie Greenaway, editor