Clipper expands tea campaign with £1.5m investment

Clipper Teas is extending its ‘There’s Tea Then There’s GOOD Tea’ campaign as part of a £1.5 million marketing investment covering digital media, in-store activity and sampling.

Video-on-demand (VOD) advertising will be supported by paid social media activity on YouTube, TikTok and Meta, in-store point-of-sale materials and merchandising along with a guerrilla sampling programme which is running across London until March.

Two adverts will run as part of the activity. One focuses on Clipper’s black tea range and features the brand’s bird character, while a second advert promotes the infusions range and introduces a bee. This marks the first time the brand has used VOD adverts to support its infusions portfolio.

Reaching out to millennials

Aiming to attract younger consumers, the VOD activity is expected to reach 75% of millennials, with placements around Prime Video programming including Last One Laughing and Clarkson’s Farm.

Alongside the media campaign, Clipper has partnered with eco-holiday provider Canopy & Stars on a consumer promotion. The partnership includes a series of giveaways offering ten vouchers, each worth £1,000, available through social media and on-pack across selected black tea, green tea and infusions lines.

Strong credentials

Commenting on the campaign, Caroline Rose, Clipper Teas’ brand controller at Ecotone UK, says: “With our strong credentials as the number one organic and Fairtrade tea brand, we are appealing to younger shoppers who care not only about what they put in their bodies but also the impact it has on people and the planet.

“In 2026 we are set to be seen where millennials spend their time (on demand, YouTube, social) and disrupt this habitual category with a perfect partnership with Canopy & Stars and in-store activation as well as providing millennials with 100% natural beverages that they can trust.”

By Jane Wolfe, contributor