Bio&Me launches OOH campaign

Gut health brand Bio&Me is rolling out its largest ever out-of-home campaign, spotlighting the brand’s mission to make gut health easy and introducing its new strapline: Gut Health. It’s As Easy As Bio&Me.

Set to reach up to 20 million consumers, the campaign reinforces Bio&Me’s core philosophy that supporting gut health needn’t be hard work. It highlights the brand’s European Food Safety Authority-approved range of gut-friendly granolas, kefir yoghurts and drinks, alongside its recently launched Daily Boost Fibre + Protein Bars.

The campaign will run across the London Underground network and 110 London buses, supported by a selection of premium roadside sites across the capital. The activation also includes a window takeover at Whole Foods’ flagship High Street Kensington store.

Bio&Me will extend its reach with a targeted digital burst, using geo-targeted media to engage a further eight million consumers, alongside a high-impact shopper marketing programme across its core retail partners, spanning both in-store and online channels.

Commenting on the initiative, co-founder and CEO Jon Walsh says: “We can’t wait to hit London’s streets with our new campaign. Gut health is often seen as complex or overwhelming. Our mission is to reframe that mindset by showing that supporting your gut can be straightforward, enjoyable and part of your everyday routine – without adding complexity. We see this as a real moment to drive both category education and brand growth.”