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    <loc>https://www.naturalbrands.co.uk/features</loc>
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    <lastmod>2025-12-18</lastmod>
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    <loc>https://www.naturalbrands.co.uk/features/2w84v83agzvzexuv3ieep5dnvn9l8j</loc>
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    <lastmod>2025-12-18</lastmod>
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      <image:title>Features - DIRTEA partners with Planet Organic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.naturalbrands.co.uk/editorial</loc>
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    <priority>0.75</priority>
    <lastmod>2026-03-31</lastmod>
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  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/natural-weight-support-programme-launched-by-viridian</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-30</lastmod>
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      <image:title>All - Natural weight support programme launched by Viridian - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/better-food-founder-steps-back-after-four-decades</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-30</lastmod>
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      <image:title>All - Better Food founder steps back after four decades - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/51665def-c51c-4b47-ab70-a2070b764bd6/Phil+Haughton.jpg</image:loc>
      <image:title>All - Better Food founder steps back after four decades - Building a community</image:title>
      <image:caption>“I am turning 68 this year and it feels like the right time to slow down a little,” he says. “I will miss my weekly involvement with the teams I know and love, but I have no shortage of things to keep me busy. More pottery, continuing my work with the charity Heart of BS13 as chair, helping with a farming project I hope will transpire and, importantly, finding more time to walk, read and write.” Better Food will continue to position itself as an alternative to mainstream grocery, emphasizing transparency and community. “The mission hasn’t really changed,” he notes. “It’s about building a community around better food and a better future.”</image:caption>
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  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/cnbdfprb8ebhbgjndckjmnhkehr6m8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
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      <image:title>All - News in brief: a round-up of industry stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a0d943ee-1ddd-4b78-be64-effc6dda6633/Spraga.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Functional fizz</image:title>
      <image:caption>Ukrainian kombucha brand Spraga has launched into the UK with four functional flavours: Original, Ginger &amp; Lemon, Pomegranate and Apple &amp; Pear. Initially available through independent cafés and retailers via wholesalers including CLF, Spraga – which recently won gold in the Innovation award at LUNCH! – is preparing for wider national distribution. Made using organic tea, organic cane sugar and a living SCOBY culture, Spraga is naturally fermented, rich in probiotics and offers a healthy and tasty alternative to traditional soft drinks. The drinks are free from sweeteners and concentrate and made with natural and organic ingredients, with no preservatives or colourings. They are naturally fermented and unpasteurized. “Since we started our Spraga journey, we have been on a mission to prove that healthy drinks don’t have to be boring,” says brand founder Nykyta Izmaylov. “That’s why we’ve created a range that’s focused as much on flavour as it is on functionality. We know that the gut-health trend is set to stay, and 67% of UK consumers are actively trying to reduce their sugar intake too. We’re really excited to be bringing a new product range to the UK where we see strong opportunity to recruit new customers into the kombucha category.”</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/0487fdf1-5206-484e-a397-837ede9662ba/Pauline+Cox+from+Hunter+and+Gather.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Hunter &amp; Gather strengthens team</image:title>
      <image:caption>Wellness brand Hunter &amp; Gather has appointed functional nutritionist and best‑selling author Pauline Cox MSc as director of functional nutrition. In her new role, Cox will support the brand’s nutritional strategy across product development, education and community engagement. Her expertise in women’s health, metabolic wellbeing and functional nutrition will shape the brand’s next generation of products, ‘ensuring they are grounded in robust science and designed to support real world health outcomes’. She will also expand Hunter &amp; Gather’s educational output, translating complex nutritional science into clear, practical guidance for consumers. Commenting on her appointment, Cox says: “Hunter &amp; Gather has always stood for integrity, innovation and a genuine commitment to improving health through real food and evidence-based nutrition. I am delighted to be part of a brand that stands for the same principles as I do.” Adds brand co-founder Jeff Webster: “Pauline has been a trusted voice in functional nutrition for years and her appointment marks the beginning of a new chapter for Hunter &amp; Gather. Her expertise strengthens our commitment to evidence-backed product development … We’re thrilled to welcome her into the team as we enter this next era.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/70dc18d3-30e3-4f03-82e2-4797fbbb6a1f/Huib+van+Bockel.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Next-gen energy</image:title>
      <image:caption>TENZING’s Natural Energy+ Lion’s Mane is the first SKU in the brand’s new functional drinks subrange. The blend pairs lion’s mane for focus and mental clarity, with magnesium and vitamin D to support energy release, alongside naturally sourced caffeine from green coffee to provide sustained energy without the crash. The launch also introduces a sharper visual identity designed to make the functional benefits clearer and easier to navigate. “This launch marks the next stage of our growth, as we expand the role energy can play in people’s daily lives,” says founder Huib van Bockel (pictured sitting on the right). “The next generation demands more from their energy drinks. They don’t want a short burst that leaves them feeling worse later, they want energy that supports how they feel, perform and live. With Natural Energy+, we’re building on what TENZING is known for: good energy that’s 100% from nature, low calorie, with no junk and no crash. Adding powerful functional ingredients like lion’s mane allows us to offer more targeted benefits without compromising on what energy should be.” A certified B Corp, TENZING is committed to sourcing high-quality ingredients responsibly with Rainforest Alliance certification.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/4db4f254-7b6c-4f31-8ebe-252f7b357f3a/Momo+Rhubarb.jpg.png</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - MOMO and Natoora talk rhubarb</image:title>
      <image:caption>South London-based brewer MOMO Kombucha is launching a limited-edition Tomlinson’s Forced Rhubarb Kombucha in collaboration with produce supplier Natoora. The seasonal release, brewed at MOMO’s site in New Covent Garden Market, uses forced rhubarb grown by Robert Tomlinson – one of 12 remaining producers in Yorkshire’s ‘Rhubarb Triangle’ still using traditional forcing methods. “It’s a huge honour to partner with Natoora, an inspiring organisation which exists to fix the food system by sourcing radically seasonal produce from small-scale growers,” says MOMO Kombucha co-founder, Josh Puddle. “With a shared commitment to quality and artistry, Natoora and MOMO are natural partners.” The flavour is released annually to coincide with the forced rhubarb season and has developed a following in recent years. From every bottle sold 10p will be donated to Natoora’s Farm Fund, which supports young farmers using agroecological methods.</image:caption>
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  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/raye-the-store-returns-to-london-for-14th-retail-showcase</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ef8d5eb9-ef7f-43f9-a77b-a6fdcfaec820/raye+the+store</image:loc>
      <image:title>All - raye the store returns to London for  14th retail showcase - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1773842324917-E3CK5GXP6XTEJKGKNA92/raye+the+store+-+Spring+2026+-+Egle+PR439.jpg</image:loc>
      <image:title>All - raye the store returns to London for  14th retail showcase</image:title>
    </image:image>
    <image:image>
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      <image:title>All - raye the store returns to London for  14th retail showcase</image:title>
    </image:image>
    <image:image>
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      <image:title>All - raye the store returns to London for  14th retail showcase</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1773842719709-RUZXIQINE60ZYQPD6SLG/raye%2Bthe%2Bstore%2B-%2BSpring%2B2026%2B-%2BEgle%2BPR385.jpg</image:loc>
      <image:title>All - raye the store returns to London for  14th retail showcase</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1773842332028-14AGNIWKYTSQS9RRXSAT/raye+the+store+-+Spring+2026+-+Egle+PR230.jpg</image:loc>
      <image:title>All - raye the store returns to London for  14th retail showcase</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1773842535704-8ESUDAE0KI2AXIU4FZYX/raye+the+store+-+Spring+2026+-+Egle+PR232.jpg</image:loc>
      <image:title>All - raye the store returns to London for  14th retail showcase</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1773842744293-ODE971MGP9L9DD1A9GBN/raye%2Bthe%2Bstore%2B-%2BSpring%2B2026%2B-%2BEgle%2BPR291.jpg</image:loc>
      <image:title>All - raye the store returns to London for  14th retail showcase</image:title>
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  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/feature-womens-health</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/d641cbfa-8bca-4dc0-8c1a-af0ed004d342/legs.jpg</image:loc>
      <image:title>All - Feature: Women’s Health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a8c38902-a60c-41c6-a0b2-36e2fa180fa1/black+cohosh.png</image:loc>
      <image:title>All - Feature: Women’s Health - Rising awareness</image:title>
      <image:caption>Like many herbs, black cohosh has a bitter and aromatic flavour profile, but this doesn’t seem to deter women from exploring its virtues. “As popularity in herbalism continues to rise, especially on social media, we believe that public awareness around the health benefits of black cohosh is growing,” says Saba. “With more women speaking up about how menopause is impacting their lives and what herbs they are turning to for support, black cohosh’s popularity will only continue to grow.”</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/42318f6c-f697-40e6-8678-907bb70df702/faces.jpg</image:loc>
      <image:title>All - Feature: Women’s Health - Superfood skin saviour</image:title>
      <image:caption>For a glowing complexion throughout life’s hormonal changes, Green Origins has designed a superfood blend around the popular concept of beauty from within, powered by nutrient-rich natural ingredients. Skin Health Super Fruit Blend supports healthy, radiant skin through four organic ingredients – açai berry, acerola, baobab and lucuma – each chosen for their naturally high vitamin C content and antioxidant properties. Vitamin C, known to contribute to normal collagen formation, also assists the body’s largest organ by protecting cells from oxidative stress. The brand says the chosen combination of vibrant fruits provides a daily source of natural plant phytonutrients that ‘help maintain overall wellness and vitality, promoting a healthy glow from the inside out’. “It’s a simple, natural way to support healthy, glowing skin from within through the power of superfoods,” says Devika Krishnan, Green Origins’ NPD manager.</image:caption>
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  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/holland-amp-barrett-set-to-hit-1bn-in-revenue</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/bf2c7c55-60a2-4f96-88c1-a9be7dcdc1c3/Holland+%26+Barrett+store</image:loc>
      <image:title>All - Holland &amp;amp; Barrett set to hit £1BN in revenue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/health-stores-ireland-takes-on-hfi-administration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/db578251-6def-497c-b7d1-11535ac53157/Woman+checking+product+in+health+store.jpg</image:loc>
      <image:title>All - Health Food Institute administration taken over by Health Stores Ireland - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/uk-organic-market-doubles-in-last-decade-to-hit-39bn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/f7f83bee-466b-41ff-872b-8674c9ab80fe/organic.jpg</image:loc>
      <image:title>All - UK organic market doubles in last decade to hit £3.9BN - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/296660d9-1745-41da-8a02-b420b7cc6294/Organic+basket.png</image:loc>
      <image:title>All - UK organic market doubles in last decade to hit £3.9BN - Supermarket sweep</image:title>
      <image:caption>“Supermarkets have taken note of consumer demand for healthy, high-quality nutrient rich food, and have reacted with rebrands and expansions to their organic ranges, along with more price promotions and loyalty discounts,” explains Cullen. “83% of households are buying organic and the frequency of organic purchases has increased in supermarkets, with shoppers on average buying organic once every three weeks – that’s 17 trips to buy organic a year. Businesses are wise to take notice and continue to make organic food and drink available and accessible in their stores so that consumer footfall continues to be captured.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/government-confirms-renewed-support-for-organic-through-sfi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a1d197ef-26ac-43d3-ba5b-9d53d858e812/Organic+farm.PNG</image:loc>
      <image:title>All - Government confirms renewed support for organic through SFI - Make it stand out</image:title>
      <image:caption>Woodland organic farm, Hertfordshire</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/weleda-celebrates-skin-food-centenary</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/5294f2fa-8df8-4bbe-93d8-09c4156042be/Skin+Food+Original+-+new+pack+-+outdoor.jpg</image:loc>
      <image:title>All - Weleda celebrates Skin Food centenary - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/c2bc178f-ceaf-479c-9899-abf6f46cdfbc/Skin+Food+Logo.png</image:loc>
      <image:title>All - Weleda celebrates Skin Food centenary - Centre stage</image:title>
      <image:caption>“We’re thrilled to see our cult-favourite Skin Food take centre stage at Stella McCartney’s Paris Fashion Week show, lighting up the runway with that unmistakable Skin Food glow,” says Jayn Sterland, country manager at Weleda UK. “As we celebrate 100 years of Skin Food, this beauty icon proves it’s more relevant than ever, a backstage beauty essential and make-up artist must-have that continues to fly off shelves worldwide with one sold every 2.5 seconds.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/eauyes-brings-sparkle-to-uk-drinks-market</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/15e844cf-9625-4290-a4a1-fbabbcdd423b/eauYes.jpg</image:loc>
      <image:title>All - eauYES brings sparkle to UK drinks market - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-fliss-newland</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ccc2e3ff-5c83-402b-b40a-12965b0d4ca9/Fliss+Newland+Opinion.jpg</image:loc>
      <image:title>All - Opinion: Fliss Newland - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/when-two-natural-brands-faced-the-dragons</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1771519755067-KUHM5S0EGP2U4B81I48F/My+Skin+Feels</image:loc>
      <image:title>All - Two natural brands slay the dragons - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7bcf5f01-d1d6-46c3-81a9-69bc15e3ab89/Danielle+Close+-+Founder+head+shot.jpg</image:loc>
      <image:title>All - Two natural brands slay the dragons - Angel investors</image:title>
      <image:caption>She explains: “In short, I had five angel investors step forward after we filmed, not knowing I had just filmed the show … they offered a better percentage and also their long-term values aligned with mine. I did have a big concern leaving the den because I know we would have to raise again in the future (£50k doesn't get you much these days) and any serious investor would struggle to put money into a brand that had given away such a big percentage for such a small amount.”</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/c5ee9cfa-ab9d-4f04-83a4-b183ff5e7fcc/Flavour+bombs+5.jpg</image:loc>
      <image:title>All - Two natural brands slay the dragons - Validating experience</image:title>
      <image:caption>Reflecting on the experience, Faghihi-Hallam says: “We had absolutely no idea how the dragons were going to react. So, when we got three offers, we were completely ecstatic. It was emotional, overwhelming and incredibly validating.” With Great British Food Awards already secured and plans to expand into major UK retailers, Flavour Bombs has ambitions for national and international growth.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/wr5hd5pww4mpzbrfaooxy2lq7bogiw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/44a72011-90ae-4922-8a01-8aca4dff8494/News+in+brief</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/73d14aea-78ee-4de6-9cec-5a803900ac33/Serum+bottle+generic.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Metabolic Beauty</image:title>
      <image:caption>A key trend in Mintel’s Global Beauty and Personal Care Predictions is Metabolic Beauty, in which skin and hair are increasingly viewed as indicators of overall health. The market intelligence firm notes that while the beauty industry has long operated at the intersection of health and aesthetics, this connection has been more marketing-driven than scientific. “While wellness culture and the concept of prevention have been around for some time, what’s new is the focus on cellular health and the integration of advanced technology,” Mintel says. It identifies 2026 as a pivotal year for the convergence of beauty and health, driven by growing consumer interest in holistic wellness. Increased accessibility to biomarker testing, metabolic monitoring and bio-intelligent technologies is enabling more tailored solutions for energy, hydration and cellular repair. “By 2030, skin and hair will be recognized as the body’s most accessible biomarker. Beauty brands will compete with health and wellness providers as trusted gatekeepers of preventative care. Consumers will expect their moisturiser, serum or supplement to act not only as cosmetic enhancers, but also as diagnostic tools that reflect inner health. This shift will reframe the role of beauty from indulgence to insurance: proof-driven, personalised and preventative.”</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/96b2411b-0fcb-4396-8046-a283b97135f9/Bio-D+Cotton+Fresh+Fabric+Refresher+500ml+RRP+%C2%A34.55+-+2048x2048-1.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Cotton Fresh Fabric</image:title>
      <image:caption>Bio-D has introduced a safe and ethical fabric freshening spray to its range of sustainable, plant-based and vegan cleaning products. Cotton Fresh Fabric Refresher leaves fabrics smelling naturally clean by neutralising odours at the source, without using parabens or other harsh chemicals. Made from biodegradable and sustainably sourced ingredients, the spray’s powerful yet gentle formula is designed to freshen clothes, shoes, upholstery, curtains, carpets, bedding and soft furnishings. “Life is busy, so eco-conscious choices should be simple to make,” says Bio-D managing director Lloyd Atkin. “That’s why we’re continuing to grow our range to make it easy to buy products that do an excellent job while being kind to people, animals and the world around us.  “We’ve spent time getting the formula of our Fabric Refresher spray just right. It doesn’t just mask odours, but neutralises them, without compromising on safety and ethics.” The product is available in two sizes: a consumer size 500ml bottle and a five-litre refill, both of which are recyclable and made from 100% post-consumer plastic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/d5bc5200-1bd2-466c-b974-fac88071c545/BlueIron+High+Strength+Drops+Bottle.png</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Ironing out discomfort</image:title>
      <image:caption>Newly launched BlueIron High Strength Drops deliver 20mg of iron per daily dose (142% of the Reference Daily Intake) in a liquid pipette format, allowing precise and flexible dosing. The formulation uses a patented micro-encapsulated ferric (Fe³⁺) iron, designed for release in the more alkaline environment of the intestine. This targeted release approach supports tolerability and is gentle on the stomach, helping reduce the digestive discomfort sometimes associated with conventional iron supplements. “We’re seeing a clear shift towards liquid supplements that offer both efficacy and a positive user experience,” explains Emily Garfield, product manager for BlueIron at Lanes Healthcare. “BlueIron High Strength Drops were developed to provide a higher iron intake in a format that is easy to dose, gentle on the stomach and practical for everyday use. This launch allows us to broaden the BlueIron range while addressing a real consumer need for flexibility and tolerability within iron supplementation.” The product also includes vitamin C for increased iron absorption, and Nordic blueberry juice, harvested in Finland, to provide a natural, pleasant taste.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ad6b4efe-7fdf-4149-8c02-d860e10c0788/Weleda+Blue+Gentian.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - A boost of blue</image:title>
      <image:caption>Expanding its ‘most scientifically advanced launch in a century’, Weleda is adding a Dark Spot Brightening Serum to its Blue Gentian &amp; Edelweiss Contouring Face Care range in March. Designed to visibly reduce pigmentation while supporting collagen and overall skin clarity, the lightweight vegan formula targets hyperpigmentation while delivering radiance and long-term skin renewal. Clinical testing shows that 91% of users experienced a reduction in pigment spots, with 88% experiencing a reduction in deep wrinkles after two weeks. The formulation features hordatines, bioactive compounds derived from barley (Hordeum vulgare) which reduces pigmentation, along with Weleda’s unique Collagen+ Active Complex, which combines sustainably grown blue gentian and edelweiss from the Swiss Alps with Centella Asiatica extract. This plant-based complex has been shown to protect against collagen loss by 50% and increase collagen levels by 60%. Nourishing organic olive, sacha inchi, sunflower and castor seed oils support skin smoothness and hydration, while mineral pigments help even tone and promote a natural glow. Aloe vera leaf juice provides cooling hydration, olive leaf extract helps protect and smooth, and white mallow soothes sensitive skin. The serum is scented with natural essential oils of lavender, mandarin and sandalwood. NATRUE-certified, the serum is packaged in recyclable glass made with 30% recycled material and an outer carton of FSC-certified board.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/c23140c9-2ba7-4b43-91e2-6aea57470137/Strawberry+JAM+CRUMBLE+BARS+2-2.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Fruity duo</image:title>
      <image:caption>UK healthier jam brand Fearne &amp; Rosie is adding two new seedless SKUs to its portfolio. The brand says its Raspberry Seedless Preserve and Strawberry Seedless Preserve are the first reduced sugar seedless range of its kind. Both variants are crafted with 70% fruit (51 raspberries or 31 strawberries) and contain 40% less sugar than standard jams. Made with all natural ingredients, they’re positioned as perfect for stirring into porridge, spreading over toast or spooned into yogurt and sprinkled with granola. “Launching our new seedless jam range feels like a natural next step for the brand. With no added concentrate and no seeds, we’ve taken two of our flavour favourites and made them seedless, while keeping everything else our customers know and love exactly the same,” says brand founder Rachel Kettlewell. “The seed debate can divide opinion, so we thought it was time to make sure there was something for everyone. Seedless is 14% of the category and we’re excited to provide a fruit-filled, lower sugar option for consumers. As a brand, we are focused on continuing to bring energy and excitement to the category by offering delicious, ‘better-for-you’ choices, and the Seedless launch presents an exciting range extension opportunity for us.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e599f801-7128-46ea-9a5e-6afdd09a6657/Thai+Red+Can+LIFESTYLE.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Artisan in a can</image:title>
      <image:caption>Potts’ Partnership is relaunching its chef-prepared sauce range in recyclable aluminium cans in 2026, extending the packaging format it introduced across its stocks and gravies in 2020. The family-owned business says the move reflects its long-standing sustainability commitment and follows strong performance from its existing aluminium-packaged products. The updated range features new designs by branding agency This Way Up, inspired by global cuisines including Indian, Mediterranean, South American and South East Asian. The sauces include Keralan Curry, Mexican Enchilada Mole, Japanese Katsu Curry, Ragu Alla Calabrese, Creamy Mushroom Sauce with Porcini Mushroom &amp; Truffle, Thai Red Curry and Neopolitan Puttanesca. Company spokesperson Ian Butt comments: “Sustainable thinking is a key strand of this Wiltshire business’s wider range agenda as growing numbers of shoppers seek to anchor their food choices responsibly, while at the same time craving a generous dash of theatre within the top-drawer cooking sauce fixture.” Potts’ Partnership says the relaunch is part of a broader shift towards more premium, chef-led cooking sauces in the ambient category.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/uk-supreme-court-dairy-ruling-goes-against-oatly</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/5233cc59-1637-4e6d-bb40-f6ce793d260e/Oatly.jpg</image:loc>
      <image:title>All - UK Supreme Court dairy ruling goes against Oatly - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/scottish-organic-action-plan-unveiled</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/272b8285-b6fe-415b-9fe2-63876201563c/Scotland+Food+and+Drink.jpg</image:loc>
      <image:title>All - Scottish Organic Action Plan unveiled - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/store-spotlight-the-garden-apothecary</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a9a6c2fd-1143-41f0-b9c8-ed1f66c00547/The+Garden+Apothecary</image:loc>
      <image:title>All - Store Spotlight: The Garden Apothecary - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/clipper-expands-tea-campaign-with-15m-investment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1a194797-0973-4e24-a86e-a2a2b23f26d7/Clipper+Organic+and+Fairtrade+tea+80s+-+Canopy+and+Stars+-+edited.JPG</image:loc>
      <image:title>All - Clipper expands tea campaign with £1.5m investment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/26688a70-fedb-4bba-a644-3d0ee2f0cff5/Bee+advert+on+YouTube.jpg</image:loc>
      <image:title>All - Clipper expands tea campaign with £1.5m investment - Reaching out to millennials</image:title>
      <image:caption>Aiming to attract younger consumers, the VOD activity is expected to reach 75% of millennials, with placements around Prime Video programming including Last One Laughing and Clarkson’s Farm.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/183cb327-8e0e-443c-813a-4a83067eda05/Bird+advert+on+YouTube.jpg</image:loc>
      <image:title>All - Clipper expands tea campaign with £1.5m investment - Strong credentials</image:title>
      <image:caption>Commenting on the campaign, Caroline Rose, Clipper Teas’ brand controller at Ecotone UK, says: “With our strong credentials as the number one organic and Fairtrade tea brand, we are appealing to younger shoppers who care not only about what they put in their bodies but also the impact it has on people and the planet.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/bio-amp-me-launches-ooh-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/98c3d534-792d-4246-afd7-8f9bb6422dbf/Gut+Health+-+It%27s+As+Easy+As+Bio%26Me+-+Billboard+Image.jpg</image:loc>
      <image:title>All - Bio&amp;amp;Me launches OOH campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/whats-hot-amp-whats-not-feat-painswick-pharmacy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7e188a92-c253-4350-bd83-0e6012f855f3/What%27s+Hot</image:loc>
      <image:title>All - What’s Hot &amp;amp; What’s Not, feat. Painswick Pharmacy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/aeee1fdc-010b-4349-bb58-58d9919f8a1c/Wild+Thingz.jpg</image:loc>
      <image:title>All - What’s Hot &amp;amp; What’s Not, feat. Painswick Pharmacy - What’s Hot: Healthier confectionery</image:title>
      <image:caption>We have seen a rise in demand for healthier sweet options among those with young kids. We’re positioned near a school, so this is a big area for us. Parents are looking for minimal sugar, no artificial colourings and vegan options – even those who don’t identify as vegan. Wild Thingz sells well for us, as do the Just Wholefoods sweets. Wild Thingz come in two pack sizes: 25g (great for a small treat) with the larger 130g bag as a sharing pack. The Frutina ‘leathers’ are loved by all, with some parents buying six at a time, satisfying themselves and their children with 100% fruit and one of your Five a Day. Simple, but effective. They use dried fruit, so texture-wise for children it’s a similar feeling to mass-market chewy sweets, without the poor ingredients. They also contain natural fibre with no refined ingredients, are perfect for on-the-go and are allergy-friendly.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/6d27c32b-941f-4b24-abb2-47b864711e1d/Ecover+2.jpg</image:loc>
      <image:title>All - What’s Hot &amp;amp; What’s Not, feat. Painswick Pharmacy - What’s Hot: Eco-friendly cleaning</image:title>
      <image:caption>This has really taken off. Consumers appear to be much more conscious about what they use on their bodies and around the home. The ‘no plastic’ movement is very evident in this area. We offer several ranges for the body, including Faith in Nature, Heavenly Organics, Earth Conscious, Kutis and Urtekram. The Ecover product range has expanded for us – the plant-based laundry liquids and cleaning sprays are very popular and reasonably priced.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/f39d3027-3045-4377-9ec2-44887f18b553/Gutology+toothpaste.jpg</image:loc>
      <image:title>All - What’s Hot &amp;amp; What’s Not, feat. Painswick Pharmacy - What’s Hot: Cleaner dental hygiene</image:title>
      <image:caption>Wooden toothbrushes, toothpicks, plastic-free floss and non-fluoride toothpaste are in high demand and there’s an ever-expanding choice of products and brands continually entering the market. We’ve seen a huge uplift in bamboo and plastic-free dental products. We’ve also noticed a change in people’s toothpaste habits. Brands such as Gutology are proving very popular. This has changed the UK toothpaste market with its clever formulation, containing hydroxyapatite which helps the enamel on your teeth. It’s vegan, cruelty-free and free from SLS and parabens. Kids seem to love the Wild Strawberry version.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/54289e93-75e8-4453-bb0a-2f8f0de02da0/Kale+chips.jpg</image:loc>
      <image:title>All - What’s Hot &amp;amp; What’s Not, feat. Painswick Pharmacy - What’s Not: Carbohydrate alternatives</image:title>
      <image:caption>This snack category has seen a significant decrease, largely due to lack of taste and flavour. Kale crisps tend to be bitter, while seaweed snacks can have a fishy smell and aftertaste which puts people off. I think consumers who grew up with these flavours still enjoy them, but the population as a whole isn’t as accustomed to them. Consumers are looking for healthier versions but with more appealing textures and flavours. Those customers who do buy these products generally don’t repurchase them. Healthier popcorn snacks are proving more popular.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/cff0835c-44d1-4098-a7b3-6c3e47c061e3/Multivits.jpg</image:loc>
      <image:title>All - What’s Hot &amp;amp; What’s Not, feat. Painswick Pharmacy - What’s Not: Multivitamins</image:title>
      <image:caption>Overall, the VMS market is booming, but it has taken on a new look. Shoppers are learning more about individualized health through online companies. Since COVID, consumers have become more concerned over the importance of their gut health. When collecting antibiotics prescriptions, many ask how to minimize their effect on the gut. Customers are looking for less plastic packaging, and traditional, generic vitamins still come in plastic tubs. The good old multivitamin has lost popularity, with more specialized vitamins like turmeric and natural sleep aids increasing in prevalence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e19e8ded-9f94-4a5a-b7c8-9387efbf91cc/Generic+plastic+skincare.jpg</image:loc>
      <image:title>All - What’s Hot &amp;amp; What’s Not, feat. Painswick Pharmacy - What’s Not: Skincare</image:title>
      <image:caption>This is one of those areas which really does fall into both ‘what’s hot’ and ‘what’s not’. Traditional skincare has taken a huge downturn, while eco-friendly, organic, vegan and cruelty-free beauty products are on the rise thanks to greater awareness of ‘green beauty’. Consumers now want to recognize the majority of the ingredients within. Refillable or glass bottles are greatly preferred over plastic packaging. The mainstream brands are trailing behind their new, natural counterparts. It can come down to price point, but for those who can afford to spend a little bit more on their skincare, they are choosing to spend it.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-sebastian-pole</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/d9d91700-f010-4d2b-8c91-f265f488559f/Sebastian+Opinion+photo</image:loc>
      <image:title>All - Opinion: Sebastian Pole - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/feature-healthy-hydration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/52bfb071-0c4d-4844-bf37-27558c102fe8/woman+with+water.jpg</image:loc>
      <image:title>All - Feature: Healthy Hydration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/625646c7-3a36-4dd6-bb27-e0900286ccb5/hero_hands.jpg</image:loc>
      <image:title>All - Feature: Healthy Hydration - Enter electrolytes</image:title>
      <image:caption>Drinking two litres of water a day is great, but not all water is made equal. Many factors such as mineral content, added sugar, salt and even carbonation can make a difference to how well it rehydrates the body. Although plain water is generally fine for everyday hydration, if you’re looking to overhaul your mental and physical wellbeing, support exercise, detox or skin health, are pregnant or breastfeeding, or you’re rehydrating post-illness (hangovers included), drinking electrolyte-enhanced beverages is vital.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e38afe9c-0c70-4628-8178-b5bd42a1b6e0/coconut+water.jpg</image:loc>
      <image:title>All - Feature: Healthy Hydration - Natural thirst response</image:title>
      <image:caption>With all the positive health benefits of hydrating in mind, you may be wondering if there are any downsides. As always, it’s possible to have too much of a good thing, but it would take a lot to get there. Aliza Marogy, registered nutritionist and Inessa founder, says: “We often hear about the importance of hydration, and rightly so. However, it’s reassuring to know that your body has sophisticated mechanisms to maintain fluid balance.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/mediterranean-labnehnbsp-complete-organics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/4bdbe45a-6f41-4f49-8265-41897016f533/Labneh</image:loc>
      <image:title>All - Mediterranean Labneh&amp;nbsp;– Complete Organics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/5ffc5ce0-1dd2-446f-a84e-c2ee2d94ec49/Labneh</image:loc>
      <image:title>All - Mediterranean Labneh&amp;nbsp;– Complete Organics - Method Mix the yoghurt with a pinch of salt, place in a sieve lined with cheesecloth or a nut milk bag over a large bowl and leave to drain in the fridge overnight or for approximately 24 hours. The next day, mix the white beans and cherry tomatoes with olive oil, salt and pepper and bake in the oven at 200°C for 35 minutes until crispy. Stir the drained yoghurt in a bowl with olive oil and a pinch of salt until it achieves a creamy consistency.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/interview-obvs-skincare-founder-sian-louise</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1768921469506-H05X7TG1EHQF14793LR1/face+cream+kid.jpg</image:loc>
      <image:title>All - Interview: Obvs Skincare founder Sian Louise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/0167ccfd-1131-4e50-9cb4-c3fb1513f9e0/panda+skincare</image:loc>
      <image:title>All - Interview: Obvs Skincare founder Sian Louise - The toxic shift from face painting to contouring</image:title>
      <image:caption>“We all know that kids don’t need a skincare routine. They just need soap, SPF and if they’ve got a skin issue, say eczema, then they need an emollient. But brands are conditioning children to think that self-care is skincare and teaching them at a young age that you must put stuff on your skin if you care about yourself. That culture is so unbelievably toxic, in every sense of the word. When we were kids we’d have face paint when we went to a party – now the kids are more worried about contouring.” </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1ea03638-b8dc-447f-92eb-3c83693e752f/sheet+mask.jpg</image:loc>
      <image:title>All - Interview: Obvs Skincare founder Sian Louise - Uncovering hidden truths</image:title>
      <image:caption>Louise notes that while it’s not the natural and organic brands deliberately targeting children ‘because they’ve got heart and soul’, our corner of the beauty industry isn’t always squeaky clean, so she’s doing her best to uncover some hidden truths in the interests of consumer education. “I’ve been arguing a lot with B Corp. They’ve been trying to get me to sign up – I don’t need to because the Soil Association’s the gold standard anyway. And B Corp in my opinion are greenwashers: they are certifying brands, saying they’re sustainable when they’re not.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/ichoc-scoops-german-sustainability-award-2026</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/038b4089-ddf5-4315-b24d-e07323ffaf82/Juan+%E2%80%93+a+farmer</image:loc>
      <image:title>All - iChoc scoops German Sustainability Award 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/viridian-names-electrolytes-as-2026s-star-ingredient</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/34f78cc6-ca16-4c56-b1d3-f8a372125f8a/Electrolytes+image</image:loc>
      <image:title>All - Viridian names electrolytes as 2026’s star ingredient - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/the-body-shop-drops-100-vegan-commitment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/c280df92-75f9-405b-8b68-1cf7875fcca1/The-Body-Shop.webp</image:loc>
      <image:title>All - The Body Shop drops 100% vegan commitment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/60cea6ee-fb53-4fe4-986f-74bbbc22c855/Body+Shop+Hemp+Hand+Protector.jpg</image:loc>
      <image:title>All - The Body Shop drops 100% vegan commitment - Consumer confusion</image:title>
      <image:caption>Only two products have been cited by the brand’s customer service team as having been reformulated as non-vegan: the Spa of the World Kukui Cream, containing beeswax, and the Hemp Rescuing Hand Protector. The latter is still labelled as vegan on an image currently being used on the brand’s online shop which is likely to cause confusion for consumers.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/mintel-maxxing-out-diversity-in-for-2026</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/9686c458-f7fb-406e-b1d1-8b2850442095/Fermented+foods.jpg</image:loc>
      <image:title>All - Mintel: ‘Maxxing Out, Diversity In’ for 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/veganuary-uptake-hits-19-with-24-to-34-year-olds-leading-charge</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/eaff4a41-36fc-469a-9f3e-f3b2c62894d3/Veganuary+2026+-+New+Year+Same+You+-+Fitness.jpg</image:loc>
      <image:title>All - Veganuary uptake hits 19% with 24 to 34-year-olds leading charge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/5ztf3zr274y7h2bj6wl737knw2x9xg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/44a72011-90ae-4922-8a01-8aca4dff8494/News+in+brief.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/f60f267e-2d78-4553-8e58-c1f15d3db089/MessyFace.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Let’s get messy!</image:title>
      <image:caption>Messyface is launching a modern take on tahin pekmez into the UK jams and preserves market. Made from just two ingredients – slow-cooked grape molasses and tahini from roasted sesame seeds – the spread offers a naturally sweet, fibre-rich alternative with a smooth, caramel-like texture. Founder Alex Epstein discovered tahin pekmez in a Turkish deli in the Netherlands and saw potential to bring the product to a wider UK audience. “I loved the simple transparency of the recipe, the fact this was a fibre-rich product with authentic World cuisine heritage that offered natural fruit sweetness without resorting to any refined sugars, palm oil or synthetic stabilizers, sweeteners and thickeners,” he said. The vegan and gluten-free spread is being positioned as both a breakfast staple and a versatile baking ingredient.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/9090d350-1c1f-47a3-ba33-109b1659b1ce/Salty+Dog+Crisps.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Fiery flavour for Salty Dog</image:title>
      <image:caption>Indie crisp brand Salty Dog is relaunching its range with revamped flavours, refreshed packaging and a new SKU, Fiery Jalapeño &amp; Paprika. The brand says the relaunch is designed to reconnect with core independent stockists while appealing to a new generation of premium snack shoppers. Commenting on the revamp, co-founder Dave Willis says: “Perhaps it’s fair to suggest that we’d got a little set in our ways … in 2025 a change in our production set-up provided the kick up the backside we’d needed, with a slew of new suitors reminding of our brand’s unique cache and retail potential, whilst pointing out that the appetite for heartfelt disruptor brands has never been greater. The feedback oiled our ambitions (sunflower oiled) to get back on the front foot and introduce ourselves to a new generation of fine crisp enthusiasts.” Alongside the new Fiery Jalapeño &amp; Paprika flavour, the updated line-up includes Prawn Cocktail, Sweet Chilli, Ham &amp; Mustard, British Roast Beef, Salt &amp; Vinegar and Sea Salt.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/d8cc8f0e-196c-41bb-92d9-3dc9604a76bd/Bio-D.png</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Bio-D cleans up</image:title>
      <image:caption>Hull-based Bio-D has expanded into a new category by creating a collection of personal care products approved by Allergy UK. The initial four-strong range includes shampoo (500ml), hair conditioner (500ml), body wash (500ml) and bubble bath (1l) – all available in five litre refill options. “The launch of our new personal care range represents a natural evolution for Bio-D – extending our ethos from household and homeware to personal care is the next step in helping families live more consciously in all aspects of their lives,” says Bio-D managing director, Lloyd Atkin. “Having received regular requests from consumers for a personal care range, we have spent time perfecting the formula of each product to create a collection that aligns with our values and that we’re confident users will reach for again and again.” Suitable for all ages, Bio-D’s new personal care range is fragrance-free, vegan and cruelty-free.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b6593e7c-237e-4ccd-8ba8-df59ba9d7a0a/Linwoods.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Plant-powered brekkie</image:title>
      <image:caption>Protein Vanilla is the newest Overnight Oats variant from Linwoods, providing a creamy, plant-powered breakfast delivering convenience, great taste and nutrition in every spoonful. Created for busy, health-focused consumers, Protein Vanilla Overnight Oats provide a carefully balanced blend of taste and nourishment. Each 50g serving delivers 12g of natural plant protein to support muscle growth and function and is a source of magnesium to help reduce tiredness and fatigue as well as omega 3 (ALA), shown to help maintain normal cholesterol levels. Simply soak overnight for a ready-to-enjoy meal that fuels the morning, whether heading to work, the gym, school drop-off or a weekend adventure.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e383067d-5d3a-4ad0-acd6-6726324deec7/Crunch+Corn+3+Packs.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Popcorn Kitchen packs a punch</image:title>
      <image:caption>The latest launch from Popcorn Kitchen is Crunch Corn, a savoury roasted corn snacking range that takes the brand beyond its popcorn roots. Made using Peruvian Choclo giant corn, selected for its size and firm crunch, the initial range – Sea Salt, Salt &amp; Vinegar and Spicy Chilli –is packed in 100g sharing bags and positioned as a fibre-rich, HFSS-friendly alternative to regular snacks. The corn comes in transparent packaging to highlight the whole kernels and lack of ‘snack dust’. “We cooked up Crunch Corn because we wanted to create a more complete savoury treat for those underwhelmed by potato crisps and frustrated by spiralling costs of allergy-risking nuts and seeds,” comments brand founder Louise Monk. “As corn 0bsessives already well-versed in popcorn happiness, we felt now was the perfect moment to share new crunchy joy!”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/study-brings-lavender-supplements-into-focus</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ed97bd0c-a991-4315-94b7-064d4057b5c3/Lavender.jpg</image:loc>
      <image:title>All - Study brings quality of lavender supplements into focus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/over-the-moo-partners-with-dog-cat-amp-mouse-for-national-marketing-push</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/30c814ea-b226-4a5c-835c-cdc29d4cc3fc/Over+the+Moo+Caramel+Ice+Creams.jpg</image:loc>
      <image:title>All - Over the Moo teams with Dog Cat &amp;amp; Mouse for marketing push - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/petitioning-for-a-fairer-brew</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/54b56425-5117-40ef-b21b-6289802f8c60/Clipper.jpg</image:loc>
      <image:title>All - Petitioning for a fairer brew - Make it stand out</image:title>
      <image:caption>Pictured L-R: Venetia La Manna; Marie Rumsby; Andy Hickman; Bryan Martins; Tea Day; and Tia Kofi. Photo credit: Fairtrade Foundation/Neil Terry Photography.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1766062464966-P11T6ON0ME8L1U0RZOES/Big+ben+background.jpg</image:loc>
      <image:title>All - Petitioning for a fairer brew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/natural-cool-update-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/fc38c0aa-55e9-4140-9d88-702d9ba23119/NB+Banner+-+NaturalCool.png</image:loc>
      <image:title>All - Natural Cool Update 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/5cdc8795-482a-4288-9294-7363bdc41b48/Frozen_berries.jpg</image:loc>
      <image:title>All - Natural Cool Update 2025</image:title>
      <image:caption>1. Climate Change and Extreme Weather The 2024/2025 harvests across Europe and other key regions were significantly affected by climate change. Severe droughts in Southern Europe, combined with unusually heavy rainfall in other regions, led to crop failures on an unprecedented scale. Smaller harvests inevitably mean higher raw material costs, as demand exceeds supply. Fruit production was hit hardest, with some harvests completely lost. In the vegetable sector, we did everything we could to compensate for the losses.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/43d1191a-9a58-497e-a897-b6b6c0f38c15/Frozen+raspberries.jpg</image:loc>
      <image:title>All - Natural Cool Update 2025 - 2. Energy and Logistics Costs The energy required for cultivation, freezing, storage, and transportation has risen sharply. Cold chains are energy-intensive by nature, and with electricity and fuel prices fluctuating at historically high levels, these costs directly impact production and distribution. In addition, global logistics remain under pressure: bottlenecks in transport, rising freight costs, and higher wages in the logistics sector add further strain.Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/9616cea0-b37f-40d6-b2b7-381f1e7a2b18/Frozen+strawberries.jpg</image:loc>
      <image:title>All - Natural Cool Update 2025 - 3. Commitment to Quality and Sustainability Despite these challenges, our promise remains unchanged: We exclusively source from certified organic and, wherever possible, biodynamic agriculture. We continue to invest in sustainable farming partnerships, fair working conditions, and responsible resource management. This uncompromising commitment means we cannot simply “buy cheaper” or compromise on standards to offset higher costs.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/dirtea-partners-with-planet-organic-for-seasonal-drinks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/24008a83-b071-4e1c-80cc-24d9f35d7433/Matcha+shot+with+phone+camera.jpg</image:loc>
      <image:title>All - DIRTEA partners with Planet Organic for seasonal drinks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/community-at-core-of-2026-wellness-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/fcb2e247-fedb-4baf-b07f-bdec9058968d/wellness+trends+2026</image:loc>
      <image:title>All - ‘Community at core’ of 2026 wellness trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/the-green-beauty-beat</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1733847089815-1FWK0K6PXDN96ILK53AJ/The+Green+Beauty+Beat</image:loc>
      <image:title>All - The Green Beauty Beat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/f21191a9-199c-4fa2-a524-9e40f12fad3c/Natural+Cosmetics+Week.png</image:loc>
      <image:title>All - The Green Beauty Beat - Shopping guide</image:title>
      <image:caption>Another facet of Natural Cosmetics Week is the release of NATRUE’s Sustainable Holiday Shopping Guide, which stores can share with their customers. Beauty With Purpose: How to gift naturally and meaningfully this Christmas encourages shoppers to ‘pause and consider’ how they can gift beauty in a way that positively impacts people and planet. The guide highlights several ways to gift beauty sustainably, including: Mindfully choosing NATRUE-certified products which combine authentic, quality ingredients and ethical practices with modern innovation Opting for recyclable, refillable or plastic-free packaging to reduce waste, and wrapping with recycled paper, fabric ribbons and reusable boxes Supporting local, ethical brands which prioritize fair production and transparency Gifting memorable experiences — natural skincare workshops, organic spa treatments and educational essential oil courses Considering multi-purpose products such as balms with several personal care functions Curating small items from independent businesses into ‘mindful beauty sets’ for a personal touch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b387ab24-1d96-4fcd-842d-9f1a67e2b3e0/Lifelong+Deo.png</image:loc>
      <image:title>All - The Green Beauty Beat - Version 2.0</image:title>
      <image:caption>First launched in 2023, Lifelong Deodorant version 2.0 has now entered its second Kickstarter campaign with an upgraded range of refillable deodorants. Featuring an outer case of 100% ocean-bound recycled plastic and a flexible food-grade, dishwasher-safe silicone inner sleeve, the roll-on deodorant gets refilled via a compostable paper-based pouch of powder, intended to be mixed with 50ml of water. One refill lasts two months, the applicator comes in eight colourways and four fragrances are available: Orange Blossom, Spiced Oakwood, Silver Bergamot and Zero Scent. Each variant comes in both natural and antiperspirant options. As part of its commitment to reducing environmental plastic pollution, Lifelong Deo has partnered with Seven Clean Seas; every applicator purchased helps remove 1kg of plastic from the ocean.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/63453263-e430-4c62-b85c-52a48ea12f6d/Inlight+Beauty</image:loc>
      <image:title>All - The Green Beauty Beat - Botanical treasure</image:title>
      <image:caption>Two new skincare and body care SKUs have landed from Cornwall-based brand Inlight Beauty. For body, its Bath Soak gives second life to organic herbal waste from production of the brand’s Night Balm, infusing mineral-rich Himalayan salt and nourishing jojoba oil with rescued fragrant whole rose buds, delicate calendula petals and sleep-inducing lavender. “Rather than discarding these precious materials, Inlight recognized an opportunity to reimagine this botanical treasure,” says the brand. For face, the new Line Softener Intensive is a luxurious, fast-absorbing balm which targets deep lines, scars and hyperpigmentation, stimulating natural collagen for a more radiant complexion and visibly smoother skin. Featuring key actives argan oil, apricot kernal oil, spirulina, barley grass and carrot root, the balm is naturally scented with grounding patchouli and uplifting geranium essential oils.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/store-spotlight-trinity-wholefoods</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/31540297-3fba-4a6f-bc90-fd4a21fcbd67/Trinity+at+40+landscape.jpg</image:loc>
      <image:title>All - Store Spotlight: Trinity Wholefoods - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-matt-hunt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/8de1abe1-33d9-4ef4-8dc6-566c6247802c/8.png</image:loc>
      <image:title>All - Opinion: Matt Hunt - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/drop-the-ego-sustainability-comms-expert-tells-organic-brands</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/bd8d15ef-68c2-4567-bd09-f5a73fc182ae/Solitaire+Townsend.jpg</image:loc>
      <image:title>All - ‘Drop the ego’ sustainability comms expert tells organic brands - Make it stand out</image:title>
      <image:caption>Credit: Soil Association</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/holland-amp-barrett-xxxx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/d7345a5c-5244-4336-9949-5bbabb0feb53/krill+oil</image:loc>
      <image:title>All - Holland &amp;amp; Barrett to end krill oil sales in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/97b5bff9-fad2-42b4-affc-755af305e784/hubert-neufeld-GG1CwF4qdlg-unsplash.jpg</image:loc>
      <image:title>All - Holland &amp;amp; Barrett to end krill oil sales in 2026 - Growing conflict</image:title>
      <image:caption>"For the past three years, our annual ship expeditions to the Antarctica have documented the growing conflict between whales and super trawlers as the two compete for krill, the primary food source for whales, penguins and seals," adds Peter Hammarstedt, campaign director, Sea Shepherd Global. "We have been waiting a long time for a major retailer to take action and to do the right thing when it comes to Antarctic protection and the krill fishery. We welcome Holland &amp; Barrett's decision to cease all krill product sales, and we call for other retailers to do the same."</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/in-celebration-of-great-taste-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/9c878716-d8f7-4d0a-a6f0-60b912ce3c52/Gold+plate</image:loc>
      <image:title>All - Feature: In celebration of Great Taste 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/6adaf7be-f358-4df2-a5f4-d1241363d6cc/Trafo+1.jpg</image:loc>
      <image:title>All - Feature: In celebration of Great Taste 2025 - Crunch time Tim Elsinga from FZ Organic – which owns the Trafo label – shares that it was ‘a very proud moment’ for the team when the stars were announced, particularly since he recognizes how highly esteemed the panel of UK judges was. “We have been developing healthy tasty snacks for years and to get this recognition now really means everything to us,” he said. “This gives us as a team a boost to keep innovating, and innovating outside the existing products, so that we can make many more tasty products for everyone.” The judges’ comments included praise for subtle flavour, appropriate salt levels, ‘unusually good crunch’, notable potato aftertaste, soft notes of olive oil and the healthy use of coconut oil. Overall, Trafo’s ‘perfectly cooked’ crisps were summarized as ‘very moreish’, with judges continuing to snack on them while completing their notes.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/80304abe-46ab-49de-a2f7-218f473a375e/Ossa+Tallow.png</image:loc>
      <image:title>All - Feature: In celebration of Great Taste 2025 - Liquid gold Equally delighted by the stars bestowed upon her brand, Ossa Organic founder Catherine Farrant says the review of her Organic Ghee product was ‘absolutely remarkable’ since the brand has always referred to its ghee as ‘liquid gold’ and the judges agreed word for word. They praised its ‘beautiful, deep egg yolk-yellow’ colour and ‘thick, unctuous’ mouthfeel.  “Liquid gold. A very clear ghee with a real dairy aroma, which is echoed in the flavour,” their feedback read. “So pure and clean, with a hint of grassy citrus notes. A fabulous nuttiness reminds us of beurre noisette. Not greasy; a smooth mouthfeel. A characterful ghee with good length and depth of flavour. Faultless. It hasn't been adulterated in any way. Full to the brim with buttery grass notes.”</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/mlp9mwysa4mdgal6hz662x5mky5tdl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/44a72011-90ae-4922-8a01-8aca4dff8494/News+in+brief.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/763b1730-138c-42f5-bf2f-3079a9adafd5/georgia-de-lotz-iKnUqjHfvUE-unsplash.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Love Your High Street Week</image:title>
      <image:caption>Running between 10-16 November, Love Your High Street Week returns this month. Led by Bira, the campaign encourages indie businesses to come together and amplify a simple message to their communities: ‘Shop local, support independents, love your High Street’. Retailers can engage their customers via email and social media, using the hashtag #LoveYourHighStreet. Campaign resources are provided by Bira, including graphics, communications templates, printable posters and flyers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/5f9c00ce-77b3-4a55-a85b-29d872d157ef/1761840525560.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - CLF fundraiser</image:title>
      <image:caption>CLF Distribution has announced a record-breaking fundraising effort for its annual Pink Day. Each year the distributor encourages employees to wear an item of pink to work on Pink Day to raise awareness and funds for breast cancer. Pink Day 2025 saw CLF ‘smash last year’s total and set a new CLF record’ with £824.10 collected for charity. ”From bake sales and pink-themed dress-ups, everyone came together to support an amazing cause and raise awareness for breast cancer,” CLF said in a post on LinkedIn. “A huge thank you to everyone who donated, participated and helped spread the word. Your generosity and enthusiasm make a real difference. Here’s to an even bigger and brighter Pink Day next year!”</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/c267820f-2a63-4017-82f8-1be0b10985b2/5e7185eb-2a53-4282-96d4-69fc30433468.png</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - 30th birthday</image:title>
      <image:caption>Planet Organic has celebrated its 30th birthday with a party held at The Amadeus in London, at which it was announced that the retailer has partnered with City Harvest to help rescued food reach families in need. Taking to Instagram, Planet Organic team members Mark and Chloe told followers: “Planet Organic is turning 30 and to celebrate this we’re doing something meaningful. We’ve teamed up with City Harvest to help provide 30,000 meals to those facing food poverty in London. And this is where you come in: every time you buy a cold drink [juices or smoothies] from our Food To Go counter, 10p goes to City Harvest. It’s a small change that makes a big difference. Less waste, more meals, healthier communities.”</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e14d91b7-1d2f-4221-9df2-bbc3fb7887b8/women%27s+health</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Women’s health</image:title>
      <image:caption>From 2026 NHS health checks will include menopause screening for the first time. Women’s health checks, offered to those between 40 and 74-years-old every five years, will start covering menopause symptoms with the aim of identifying more women who require advice and support. The Government believes the new measure will place menopause in mainstream conversations, but campaigners caution that low uptake of health checks in some communities may mean not enough women benefit. Health Secretary Wes Streeting comments: "Women have been suffering in silence for far too long and haven't been encouraged to open up about the symptoms they're experiencing. This often means they're left to navigate menopause alone with very little support. No-one should have to grit their teeth and just get on with what can be debilitating symptoms or be told that it's simply part of life."</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/85c9c0bb-e9ec-4688-a418-fb5c05cf518b/Re_Focus+lion%27s+mane+drink.png</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Reset and refocus</image:title>
      <image:caption>Launching its first non-CBD product, Goodrays has released new low-calorie functional drink Re:Focus, infused with lion’s mane, magnesium and electrolytes to ‘reset the body and focus the mind’. The brand says consumers are ‘actively seeking products that support focus and clarity’, with 81% of UK adults linking wellness to mental health. Re:Focus — available in Zesty Lime &amp; Kiwi and Wild Mixed Berry Mix — contains 800mg of fast-absorbing magnesium, 250mg of naturally harvested lion’s mane and 530mg of a bespoke electrolyte blend. Eoin Keenan, Goodrays founder, says: “Re:Focus is a milestone moment for us — a first-to-market product in the UK due to the effective doses of magnesium, lion’s mane and electrolytes included. As someone who has faced mental health challenges, I know how important small daily choices are. Being part of that positive change is what drives us every day.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ffe083eb-e540-4192-bab4-76a10b365e2b/18155_Granola.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Baked for breakfast</image:title>
      <image:caption>The latest addition to the Yeo Valley range is its new small batch Organic Tray-Baked Granola which uses 100% British oats, complemented by a ‘generous mi'x’ of nuts, seeds and fruits.   Jonny McIver, marketing manager, Yeo Valley Organic, says: "After 30 years of championing delicious organic food, we’re excited to take another step that supports the whole organic regenerative farming system. Growing oats has been part of our farming story for years, so granola is a natural next step, especially when it pairs so well with our organic yoghurts. Every spoonful has a satisfying crunch and an authentic homemade texture. While there are plenty of granolas out there, not many are delivering on what really matters: natural ingredients, great taste and generous clusters. That’s why we’re proud to bring the range to the breakfast table.”</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3003b81b-e62c-4dca-9720-eec96afffee7/Coffee.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Morning rituals</image:title>
      <image:caption>A new SKU will launch from The Organic Protein Co. in January, as consumers overhaul their New Year routines. Real Coffee Organic Whey Protein is made with just two ingredients: 95% cold-filtered organic whey protein and 5% organic coffee sourced from Honduras, Peru, Papua New Guinea and Tanzania — ‘perfect for those who don’t want to choose between their morning coffee and their protein hit’. The carefully crafted 95:5 ratio is said to deliver ‘authentic flavour and a natural energy boost, without the need for separate products or complicated routines’. The first caffeinated blend from the brand, the product offers a natural energy boost without artificial additives, and each pack sold supports Compassion in World Farming. Dan Whitehead, founder, comments: “It’s a smarter, more mindful start to the day. Our customers wanted a true coffee experience without the artificial shortcuts, and we’ve delivered exactly that — pure, barista-worthy protein.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/brownie-christmas-trees-ecofinia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/bb78d23c-285a-4ce8-8f5d-57a3d055f560/Brownie+Christmas+Trees</image:loc>
      <image:title>All - Brownie Christmas Trees – EcoFinia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/92d66c41-b497-4c94-af71-cd76070edc30/xmas+tree.jpg</image:loc>
      <image:title>All - Brownie Christmas Trees – EcoFinia - Method</image:title>
      <image:caption>1       Preheat the oven to 180°C (top and bottom heat). Grease a baking frame or a square baking tin (approximately 18x12 cm) or line with baking paper. 2       Melt the chocolate carefully and slowly in a bain-marie. 3       Mix the flour, sugar, cocoa, gingerbread spice, baking powder and salt in a bowl. Add the apple purée, oil and soya drink to the centre and mix everything together. Finally, stir in the melted chocolate thoroughly. 4       Spread the batter into the tin and bake for 30 minutes. Leave to cool completely on a rack. Then carefully cut into eight acute triangles with a sharp knife (see tip). 5       Melt the Dark Cooking Chocolate for the decoration in a bain-marie. Coat the brownie trees completely with it and leave to dry. 6       Finally, melt the white chocolate in a bain-marie and decorate the chocolate-coated trees with fine lines. Decorate with sprinkles as desired and leave to set.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-al-overton-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/105d8adb-61ad-4c44-ad22-197e30818768/Al+Overton.png</image:loc>
      <image:title>All - Opinion: Al Overton - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/feature-california-born-and-bread</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/39b398b6-9c37-489e-b8e7-0ce02871c970/sprouted+food.jpg</image:loc>
      <image:title>All - Feature: California Born and Bread - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/aa3ba1af-559b-489e-8ea3-3dab8ab5e130/sandwich.jpg</image:loc>
      <image:title>All - Feature: California Born and Bread - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/80f57829-d8c9-40ba-8781-21793562b857/topped+toast.jpg</image:loc>
      <image:title>All - Feature: California Born and Bread - Striving for purity</image:title>
      <image:caption>“We strive to ensure our consumers have access to the purest form of natural breads without any additives to create a more natural product with a more balanced pH,” says Torres.  “We believe the best way to do this is to freeze them immediately after packaging, ship and merchandise them frozen. This way there is no ageing and we are then able to lock in freshness.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-yusuf-amanullah</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/9eb21262-4732-40d0-9fb6-184cca9ea687/Yusuf+Amanullah</image:loc>
      <image:title>All - Opinion: Yusuf Amanullah - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-keir-carnie</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7eae066f-1fca-41f1-a7f4-91fde9047efd/Keir+Carnie.png</image:loc>
      <image:title>All - Opinion: Keir Carnie - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/bira-issues-christmas-rush-checklist-for-indie-retailers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/07852039-070d-4bb3-ad8e-b039a9343516/christmas</image:loc>
      <image:title>All - Bira issues Christmas Rush checklist for indie retailers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/betteryou-supports-british-female-rowers-historic-pacific-crossing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/6fd28aea-08de-4cf0-8235-0464fc463627/566905659_18082947455064452_8901338666193758148_n.jpg</image:loc>
      <image:title>All - BetterYou supports British female rowers’ historic Pacific crossing - Make it stand out</image:title>
      <image:caption>Credit: Seas the Day</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/aaa6c187-4fbe-4660-8f78-8e52261a6956/BetterYou</image:loc>
      <image:title>All - BetterYou supports British female rowers’ historic Pacific crossing - Magnificent magnesium</image:title>
      <image:caption>During a separate sponsored ad filmed on board, Payne explained that something the pair had learnt at sea was the importance of magnesium. “It’s so important for normal healthy cell function. If you don’t have enough magnesium in your body you won’t absorb other vitamins and minerals very well. For us specifically we find magnesium really helpful for reducing muscle fatigue, cramps and tiredness, but also helping our sleep. We have a shift pattern of two hours on, two hours off … and that’s been for three months now. Pretty punishing. Our absolute favourite is the Sleep Lotion; it’s a big part of our nighttime routine. It smells so good. Then we’ve got the Magnesium Gel. We use that during the day. We’ve found it’s been really good for helping relieve tight muscles. It’s really hard to stretch on this boat so that’s where this comes in and makes a difference.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/sapling-spirits-cuts-co2-emissions-with-lighter-bottle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ae303df6-b6eb-4078-b598-35eb08bb33b7/Sapling+Spirits.jpg</image:loc>
      <image:title>All - Sapling Spirits cuts CO2 emissions with lighter bottle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/fb677289-f25b-4ee2-8f91-f84c89c088e5/SaplingRaspberryVodka4_highres.jpg</image:loc>
      <image:title>All - Sapling Spirits cuts CO2 emissions with lighter bottle - With wonky fruit</image:title>
      <image:caption>While vodka has been central to the brand, Sapling has since expanded its offering to include climate-positive gin and flavoured vodka using wonky fruit rejected by supermarkets. The brand recently launched a regenerative vodka, which uses farming methods designed to return carbon from the atmosphere to the ground, and has an established refills service for both trade and D2C customers to reduce packaging consumption.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/turning-up-the-heat-for-autumnnbsp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a48d05f8-0f52-499f-893b-bbc559ebd1c4/ginger-shot.jpg</image:loc>
      <image:title>All - Turning up the heat for autumn with Rebel Kitchen - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1b833043-20a6-4b4e-a875-7cab1c0b8389/Rebel+Kitchen.jpg</image:loc>
      <image:title>All - Turning up the heat for autumn with Rebel Kitchen - Fighting flu season</image:title>
      <image:caption>Alongside the launch, Rebel Kitchen’s bestselling Camu Immunity &amp; Natural Energy Shot returns to fend off illness with vitamin C-rich Amazonian camu camu berries and vitamin B12 to keep tiredness at bay.  “Just one berry contains 30 times more vitamin C than an orange, supporting the immune system, reducing fatigue and helping you stay on top form through the flu season,” says the brand.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/feature-entering-cosy-season</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b32802eb-0beb-413a-b00d-23edb21e9e0c/autumn.jpeg</image:loc>
      <image:title>All - Feature: Entering Cosy Season - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3d69171c-5ec6-4db2-9cc4-10d8b3cd86d1/autumn+bike.jpg</image:loc>
      <image:title>All - Feature: Entering Cosy Season - A slower pace</image:title>
      <image:caption>For good reason, the months between September and December are many people’s favourite time of year. Crisp air meets the scent of wood burners. Amber leaves crunch underfoot as Autumnal sunsets take on a richer hue. Life adopts a slower pace, fuelled by warm stews to take the edge off cooler nights. Goals are set and reflections are made as the year draws to a close.    Many retailers also count this among their favourite seasons for the endless sales opportunities presented by favourite calendar moments such as Halloween, Bonfire Night, Christmas and New Year.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/f8f0d8b8-af69-4322-8437-2a113f7fa344/GREEN+ORIGINS.jpg</image:loc>
      <image:title>All - Feature: Entering Cosy Season - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/f64ef6f8-5dd7-48f4-96c8-7d1bf993fd54/Stroop+Club.jpg</image:loc>
      <image:title>All - Feature: Entering Cosy Season - Campfire classics</image:title>
      <image:caption>While Guy Fawkes Night is primarily a UK celebration, bonfires themselves are by no means a uniquely British tradition. In the US, the custom of building s’mores around campfires has endured for generations and now Austin-based, women-led vegan and organic stroopwafel brand Stroop Club has created a fresh take on the traditional s’mores recipe.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/bffed39b-ed4e-4c14-8f0e-a61324bfa2d4/panettone.jpg</image:loc>
      <image:title>All - Feature: Entering Cosy Season - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/nbspfunctional-nutrition-which-targets-trendsnbsp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/0311e264-c31c-4f3d-925c-3ae10ac6c684/Brain+Health+blend+by+Stuart.jpg</image:loc>
      <image:title>All - Green Origins: functional nutrition which targets trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/whats-hot-amp-whats-not-feat-wild-oats</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7e188a92-c253-4350-bd83-0e6012f855f3/What%27s+Hot.png</image:loc>
      <image:title>All - What’s Hot &amp;amp; What’s Not, feat. Wild Oats - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/8c50b304-d6ed-460b-a885-047c34cb69b2/magnesium.jpg</image:loc>
      <image:title>All - What’s Hot &amp;amp; What’s Not, feat. Wild Oats - What’s Hot: Brain health</image:title>
      <image:caption>We’ve noticed a clear trend in what our customers are reaching for to support brain health and overall vitality. L-theanine remains a favourite for calm and concentration, while magnesium — especially bisglycinate and threonate — is hugely popular thanks to its role in relaxation, sleep quality and cognitive function. Viridian, Terranova and Mag365 are our best sellers. Electrolytes are climbing the list as more people recognize the link between good hydration, energy and mental clarity. And Wiley’s Finest Wild Alaskan Fish Oil Peak EPA continues to be a steady bestseller, with omega-3 well known for supporting long-term brain health. It’s encouraging to see how these choices reflect a growing focus on not just living longer, but living brighter, with energy and clarity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1212b606-dc67-463e-9b92-ed45a17d1ad0/fresh+bread.jpg</image:loc>
      <image:title>All - What’s Hot &amp;amp; What’s Not, feat. Wild Oats - What’s Hot: Baked goods</image:title>
      <image:caption>Local baked bread and pastries are strong. Our top seller in bread is Wildfarmed White Sourdough — there has been lots of interest in wildfarmed products and nurturing nature whilst farming alongside it. We love supporting local, from micro bakeries to well established bakeries like Hobbs House Bakery. We love that our bakeries use minimal ingredients such as salt, water and flour for their loaves. Our pastries are an absolute favourite to complement our locally roasted coffee partner, which has led us to notice a huge increase in people sitting in and enjoying our coffee as a new daily routine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/15c67f20-a1e6-4a06-a38a-e061ffa3d254/weight+lifting.jpg</image:loc>
      <image:title>All - What’s Hot &amp;amp; What’s Not, feat. Wild Oats - What’s Hot: Creatine</image:title>
      <image:caption>Creatine is trending for us — and not just for the gym. It has become one of the most requested supplements among women. Beyond supporting muscle strength and recovery, creatine is known to play a key role in brain health and quick-burst energy. Research suggests it also offers benefits for memory, focus and even resilience under stress. For women in midlife and menopause, creatine may help maintain strength and cognitive function, making it a simple yet powerful tool for healthy ageing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/36183e33-57c4-4d73-9985-925da42b266a/wine.jpg</image:loc>
      <image:title>All - What’s Hot &amp;amp; What’s Not, feat. Wild Oats - What’s Not: Alcohol</image:title>
      <image:caption>One clear shift we’ve noticed recently is in the drinks aisle. Alcohol sales have declined, with many of our customers moving away from it in favour of healthier choices. Instead, people are reaching for options like kombucha and water kefir – refreshing, naturally fermented drinks that support gut health and promote feel-good energy without the downsides of alcohol. This is part of a wider trend; products which once felt like everyday staples are being swapped for options that better align with long-term wellbeing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3fa370fa-acaf-4cab-a639-aff2376811d2/oat+milk.jpg</image:loc>
      <image:title>All - What’s Hot &amp;amp; What’s Not, feat. Wild Oats - What’s Not: Oat milk</image:title>
      <image:caption>Oat milk in takeaway coffee is in decline ... [and] is increasingly being swapped for organic dairy milk. With all the recent press on oils in oat milk, many customers are returning to dairy milk as their go-to for a creamy, reliable morning coffee. A renewed focus on emulsifiers and ultra-processed ingredients, along with oat milk’s higher carb and sugar content, has raised eyebrows among health-conscious consumers. We do offer soya as an alternative but that doesn’t seem to be anywhere near as popular as our organic Bruton Dairy milk.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/820b6dd7-c4e8-49b0-b618-81c64a0d9510/silver.jpg</image:loc>
      <image:title>All - What’s Hot &amp;amp; What’s Not, feat. Wild Oats - What’s Not: Colloidal silver</image:title>
      <image:caption>Our colloidal silver category has taken a huge hit in sales in the last couple of years, since a lot more information is available on social media about the safety of using it internally and externally. People fear applying it externally due to recent headlines about how harmful it could be. It used to be a very big seller, but it has been largely substituted for antimicrobials such as black wormwood and walnut, plus oregano oil. Many countries have tightened their rules on how colloidal silver can be marketed, which feeds into consumer hesitation. It hasn’t disappeared, but it has quietly moved into smaller niche sub-categories such as surface sprays, pet care and cosmetic formulations, where people feel the benefits outweigh the risks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/nbspvolunteers-switch-to-organic-for-gut-health-studynbsp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e4fda619-5ef1-47a8-b593-ce69e476a04e/brad-b0IELTWBvT4-unsplash.jpg</image:loc>
      <image:title>All - Volunteers switch to organic for gut health study&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/37f6c972-85ed-4fa3-ad5d-c1df16d576a7/Charles+interview.png</image:loc>
      <image:title>All - Volunteers switch to organic for gut health study&amp;nbsp; - Signpost system</image:title>
      <image:caption>“Organic is the difference between a signpost system … and mere weathercocks. Now, I believe the vast majority of real regenerative actors want to see sustainability in action — in our fields, for our farms and farmers and in the food systems and nutrition we all require.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-joe-jackson</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/96e223ca-ef37-4ce2-ae4d-91ad47f19c1f/9.png</image:loc>
      <image:title>All - Opinion: Joe Jackson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-aurelia-ziomek</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/9c59fe6e-fed1-4e1c-a5c9-fb2a2b1a89ff/Aurelia+Ziomek.png</image:loc>
      <image:title>All - Opinion: Aurelia Ziomek - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/city-to-sea-ends-ten-year-operationnbsp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/f26b5231-fa7a-46c4-aba0-f1922f09be91/476751487_943650441282173_7027270736481788527_n.jpg</image:loc>
      <image:title>All - City to Sea ends ten-year operation&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/how-menopause-is-stealing-womens-sleepnbsp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3e276f9d-c580-44d2-8f11-98d984b58db2/menopause+sleep.jpg</image:loc>
      <image:title>All - How menopause is ‘stealing women’s sleep’&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/6jy6dy4jxkty4s5blnsl8xc5hyf6zy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/44a72011-90ae-4922-8a01-8aca4dff8494/News+in+brief.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/78f0834c-00cc-4764-baab-fb307d0e805f/NCW25-Facebook-square-1200x1200.png</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - #NCW25</image:title>
      <image:caption>Back for its second edition, Natural Cosmetics Week — an initiative run by NATRUE — returns on 17-23 November with a new theme (‘Natural Care, Real Impact: Trust What’s Behind the Label’) to highlight the power of certification and call for greater trust in beauty. “Natural Cosmetics Week is more than a campaign — it’s a collective effort to build a more honest and responsible future for the sector,” says NATRUE. Participants can expect expert-led webinars, educational content including behind-the-label insights, influencer projects and social media campaigns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b0607117-dba9-457f-9274-f79b4802fc64/DSCF0240.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Weleda: what’s new</image:title>
      <image:caption>Weleda has announced a host of new and updated products to update and extend its iconic Skin Food line. New additions include the silky Skin Food Super Serum, formulated with hyaluronic acid, ceramides and Weleda’s Skin Food phyto infusion to nourish, hydrate and support the skin barrier; and a re-launched line of high performance, larger-format Body Lotions which pair Weleda’s most popular and proven botanicals with advanced new skin actives, and reposition the lotions in the premium sector. A Skin Food Lip Stick joins the line-up as a delicately fragranced ‘rescue’ for chapped lips — ‘an ideal impulse purchase at point of sale this autumn’, says the brand. “This everyday nourishing, hydrating and repairing lip stick is a vegan formula that will comfort and smooth, leaving a buttery sheen on the lips for a glowy rather than glossy finish (differentiating itself from the ever-popular Skin Food Nourishing Lip Balm). With unisex appeal, it an obvious go-to SOS product for all the family.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3b7fc3f7-3c83-4e20-974b-f5fe6a2c9925/Clearspring+Tofu-200-0813.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Single-serve silken</image:title>
      <image:caption>Clearspring has now made its award-winning organic Japanese silken tofu available as a 200g single serve pack, ‘ideal for modern, mindful living’, first-time tofu tasters, smaller households and those conscious of food waste. “With tofu now enjoyed by one in six UK households, it’s clear that more people are discovering its versatility and flavour,” says Clearspring MD Maria Dawson. “At the same time, 43% of consumers say they waste food due to oversized portions, so our new single serve tofu pack is a simple, sustainable solution.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/dfbca649-42ba-4ae0-be20-2925d3cd8be4/1758627311858.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - A perfect pairing</image:title>
      <image:caption>Suma Wholefoods has teamed up with with Hodmedod to bring health food retailers ‘something seriously special’ — its new Refried Fava Beans. Suma calls fava beans (also known as broad beans) the ‘unsung hero of UK pulses’. Using Hodmedod’s British-grown Fava Beans the cooperative has brought to market a rich, flavour-packed bean base which it says it is ‘perfect for loading onto tacos, spreading in burritos, spooning over rice or just scooping up with tortilla chips’. “Fava beans are paler than refried beans made with kidney or pinto beans, but just as delicious,” explains Suma. “Hodmedod’s are the absolute legends of UK-grown pulses, grains and sustainable farming, so collabing with them on this is the perfect pairing.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/55ed570e-d14e-4d64-a7a7-e77af04625bc/75b9b9_9b900dd42c0c4eb688d6e35192d10578%7Emv2.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Kallo’s first foray</image:title>
      <image:caption>Kallø has made its entry into the dairy alternatives market with two new premium oat milks: Organic Oat &amp; Protein Milk and Organic Gluten-Free Oat Milk, each crafted with minimal ingredients and processing. The Oat &amp; Protein option packs 25g of natural plant protein per litre, catering to consumers seeking higher protein oat milk which doesn’t compromise on quality. The Gluten-Free variant is made from 100% gluten-free oats to accommodate those with gluten allergies or sensitivities. The launch comes as brand owner Ecotone announces Jonathan Fish as the new UK commercial director. “Jonathan brings a wealth of food and drink experience from senior roles … and will be leading Ecotone UK’s commercial strategy at a pivotal time for the organic and sustainable food sector. Given Ecotone’s portfolio of purpose-driven brands … this appointment signals a strong commitment to driving growth while keeping sustainability at the heart of its strategy,” says the company.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b557570a-a20c-4a5d-867e-50f9cdad26df/022_Jamu_Shoot_2_Claire_Gillo_Photography_high_res.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Flavour-forward</image:title>
      <image:caption>Premium soda brand Jamu has unveiled a re-brand centred around bold graphics and a ‘flavour-forward focus’. Offering an alternative to sugar-laden carbonates, Jamu’s new flavours deliver ‘exceptional taste’ and functional gut benefits via 6g of prebiotics and apple cider vinegar. The 14 allergen-free, vegan collection comprises Raspberry &amp; Hibiscus, Blood Orange &amp; Peach and Lemon &amp; Basil, all made with natural ingredients, real fruit, botanicals and zero added sugar. “We know that people want a drink that ultimately tastes great, so that was our priority when formulating the new flavour profiles. We wanted to create sparkling drinks that would suit all occasions, from an afternoon pick-me-up to drinking socially with friends. The fact that our cans promise so many other health benefits to consumers is an added bonus,” explains Patrick Grant-Sturgis, co-founder.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/2631facb-1f62-4132-9df7-dd0c5342004a/1759155400431.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - ‘Back and better’</image:title>
      <image:caption>Tesco has relaunched its own-label organic range with an extended product list and a redesign aimed at ‘standing out’ and ‘feeling premium’. The supermarket believes the expanded range will ‘put quality, clarity and customer choice at the heart of organic shopping’ and make it easier to find organic options in Tesco stores. “Why now? Because demand for organic is growing faster than the non-organic market, and our customers are telling us they want more,” says Ali Gosling, senior brand manager. ”From this week, you’ll start to see our new Tesco Organic packaging rolling out across stores and online. But this isn’t just a redesign. We’re also launching new products across key fresh categories — giving customers even more reasons to choose Tesco for their organic needs. This is about making organic accessible, not exclusive. Tesco organic is back and better than ever.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/whole-foods-market-to-expand-as-amazon-fresh-plans-store-closures</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3276ecf6-fc3f-4712-9bb9-f6d68b64d845/assets.aboutamazon.jpg</image:loc>
      <image:title>All - Whole Foods Market expands as Amazon Fresh closes stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/leading-food-redistribution-charities-merge-for-greater-impact</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/dadbcfaa-314a-4810-9688-e374a6c117b8/unnamed.jpg</image:loc>
      <image:title>All - Leading food redistribution charities merge for greater impact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/new-hampb-partnership-redefines-beauty-and-wellness</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a91ff485-cabe-4067-b67a-7d8de37302fe/H%26B.jpg</image:loc>
      <image:title>All - New H&amp;amp;B partnership ‘redefines’ beauty and wellness - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/feature-farming-amp-fermenting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/741b8f30-c7f0-4684-8e1f-2f41cc8673d0/group+of+farmers.JPG</image:loc>
      <image:title>All - Feature: Farming &amp;amp; Fermenting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/683519f9-0ec6-4ea3-b803-6babec6b8b3e/Bean+%26+Rice+Cake+Lifesyle+-+05.jpg</image:loc>
      <image:title>All - Feature: Farming &amp;amp; Fermenting</image:title>
      <image:caption>Paddy to plate The Bean &amp; Rice Cakes serve as an example of how the right approach to production can positively impact the whole food chain – soil, wildlife, farmer and end consumer — from paddy to plate. Known as a conservation pioneer which tangibly reduces deforestation, protects endangered species in Cambodia and builds stronger futures for farming families, IBIS Rice has taken a soil-first approach to NPD, employing inter-cropping techniques with red black-eyed beans to replenish the ground with essential micronutrients and increase harvest opportunities for growers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e0d94992-31e7-4328-a821-fe22fbc40f40/cakes.jpg</image:loc>
      <image:title>All - Feature: Farming &amp;amp; Fermenting - Food system fix</image:title>
      <image:caption>At a nutritional level Spencer praises the product’s high protein and fibre profile. “When you do healthy things on-farm, you get interesting, tasty wholefood products for the consumer. To lean into Chris Packham’s narrative, 80% of farmland produces 20% of calories because of animal production. What this is showing is that regenerative agriculture can provide really compelling organic nutritional offerings whilst [improving] land use, soil health and farmer wellbeing. This is how food systems were meant to be; we broke them. It’s a glimpse back to the future of how food systems can be again.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/c2299876-507a-4be0-819b-7b453156e2f8/pouring+sauce.jpg</image:loc>
      <image:title>All - Feature: Farming &amp;amp; Fermenting - Bold and tangy</image:title>
      <image:caption>The result is a clean label collection of unique organic sauces which are naturally fermented and rich in active cultures. “The fermentation not only delivers a bold, tangy umami flavour, it also offers genuine gut health benefits. It’s hot sauce with substance. That’s something we think really resonates with today’s health-conscious consumer,” says Englert.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/suma-progresses-on-sustainability-goals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/5879539d-30d4-4444-92ca-035535025281/Screenshot+2025-08-20+at+08.39.37.png</image:loc>
      <image:title>All - Suma progresses on sustainability goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-lawrence-moore</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/09574c85-54b2-4ab4-89f3-4f0ed6d4b985/Lawrence+Moore</image:loc>
      <image:title>All - Opinion: Lawrence Moore - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/store-spotlight-wild-honey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3c9b586e-a28b-44c9-90f3-01143c8d78b2/468299834_18352116163134256_6167275769225091082_n.jpg</image:loc>
      <image:title>All - Store Spotlight: Wild Honey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1753867709964-9CZJCEWP8OQJKOSHAD2M/shop+illustration.jpg</image:loc>
      <image:title>All - Store Spotlight: Wild Honey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1753867712009-CUZB0AVGNHBCID3V4UIN/wild+honey.jpg</image:loc>
      <image:title>All - Store Spotlight: Wild Honey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1753867711695-I1NLDJWEEF8PMX2I1M06/wild.jpg</image:loc>
      <image:title>All - Store Spotlight: Wild Honey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1753867808885-A645Q2FW74Y2UY4E58NS/Matt+and+Jess.jpg</image:loc>
      <image:title>All - Store Spotlight: Wild Honey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1753867808887-5VL0NUOGIZUMH9OGFDWD/unnamed+%284%29.jpg</image:loc>
      <image:title>All - Store Spotlight: Wild Honey</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/defra-pivotal-milestone-on-uks-sustainable-food-journey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/466c8dd5-a2b4-4916-9f48-8ac288de2fab/nadine-primeau--ftWfohtjNw-unsplash.jpg</image:loc>
      <image:title>All - Defra: ‘pivotal milestone’ on UK’s sustainable food journey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/organic-food-triumphant-at-great-taste-awards</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/8dbcdccf-30ef-48c6-985b-5919b424d0bc/Ossa+Organic</image:loc>
      <image:title>All - Organic food triumphant at Great Taste Awards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1753807985564-VUZTYO6QMZNDZPZ7SN0R/GT+25+1-star_1732556327.png</image:loc>
      <image:title>All - Organic food triumphant at Great Taste Awards</image:title>
      <image:caption>Other leading industry brands awarded stars included: Brown Cow Organics Manuka Doctor Miso Tasty Pip &amp; Nut Bio &amp; Me Biotiful Dairy Organico Realfoods Borough Broth Co Owens Organic Coffee Bath Culture House Cotswold Organic Dairy Little Moons MOMO Kombucha Windmill Organics Pentire Drinks Rebel Kitchen OMGTea ReRooted Organic Rude Health The Coconut Collaborative Yeo Valley</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-al-overton-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/105d8adb-61ad-4c44-ad22-197e30818768/Al+Overton.png</image:loc>
      <image:title>All - Opinion: Al Overton - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/bf11ce35-b9fb-47c8-b5ff-23bedaa4368b/Al+Overton++Hero+Snacks.png</image:loc>
      <image:title>All - Opinion: Al Overton - Make it stand out</image:title>
      <image:caption>By Al Overton, Wonderland Ventures</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/the-rising-cost-of-gluten-free-food</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/bdf4e5f4-8be6-47a0-b2ca-6bc017d1a727/shutterstock_1690361011.jpg</image:loc>
      <image:title>All - Welsh Government tackles cost of gluten-free food - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/interview-dr-antonio-martins</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3e9845dd-c001-4af2-9b6e-043804097ff0/coconut%2Bpalm.jpg</image:loc>
      <image:title>All - Interview: Dr. Antonio Martins - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b62dbc26-5ac5-4502-b39a-7bf948a6a5e2/1+%284%29.png</image:loc>
      <image:title>All - Interview: Dr. Antonio Martins - The category that grew up</image:title>
      <image:caption>With the export challenges of Brexit behind them and having identified a route back onto the UK retail scene, Sharman says it’s time to serve Brits the same market-leading coconut waters and milks being lapped up by our European friends. “The UK is an important market — one of the biggest markets in Europe. We had an itch to get back in there. The category has grown up and is now more mature. We’re seeing a huge amount of growth across Europe — it’s really strong. This year is probably going to be our best year. It’s just exploded. In Portugal, one of our distributors is supplying a health and wellness festival in July, and they’ve ordered 150,000 pieces. So we’re hoping that the UK can follow suit.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/9208f1c3-b09e-4d57-a67f-ac6ae9ebd1d2/1.png</image:loc>
      <image:title>All - Interview: Dr. Antonio Martins - More than hydration</image:title>
      <image:caption>Aiming his message firmly at independent retail buyers, Sharman adds: “Today’s consumers are not just looking for taste and hydration, they’re looking for products that align with values around their health, ethics and sustainability. With clean ingredients, transparent sourcing and a compelling brand story, we help stand out on shelf and attract high-intent loyal shoppers. If you are looking to refresh your drinks offering with something genuinely meaningful and with strong margins, we’re ready to work with you!”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/cucumber-holy-basil-spritzernbsp-herb-pharm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/4c97ed7a-55a5-41f9-bd80-9a2a43cb1978/Cucumber+Holy+Basil+Spritzer.jpg</image:loc>
      <image:title>All - Cucumber-Holy Basil ‘Spritzer’&amp;nbsp;— Herb Pharm - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/96d132c2-62a6-472a-885d-0e7702058388/Holy+Basil.jpg</image:loc>
      <image:title>All - Cucumber-Holy Basil ‘Spritzer’&amp;nbsp;— Herb Pharm - Method</image:title>
      <image:caption>1. Fill a glass with ice. 2. Add the cucumber slices (for an alternative shape, you could create long ribbons) 3. Carefully pour in the sparkling water, then add the Holy Basil extract. 4. Add a bit of your favourite sweetener if desired. 5. Stir gently and serve immediately</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/8141134c-25fc-4823-8e9a-6c487bca4036/HolyBasilSpritzer_1.jpeg</image:loc>
      <image:title>All - Cucumber-Holy Basil ‘Spritzer’&amp;nbsp;— Herb Pharm - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/whats-hot-amp-whats-not-feat-natural-food-storenbsp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7e188a92-c253-4350-bd83-0e6012f855f3/What%27s+Hot.png</image:loc>
      <image:title>All - What’s Hot &amp;amp; What’s Not, feat. Natural Food Store&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7e1b343f-bf09-4865-b2e8-d66fd0e5d247/shutterstock_1512321758.jpg</image:loc>
      <image:title>All - What’s Hot &amp;amp; What’s Not, feat. Natural Food Store&amp;nbsp; - What’s Hot: Magnesium</image:title>
      <image:caption>Magnesium has consistently been our top selling product now for a number of years and it shows no sign of slowing down. Consumer awareness of the benefits of magnesium is continuing to grow. There’s also a huge appetite to understand what different types of magnesium actually are and how they differ, or not, in the body. Bisglycinate is the preferred option at the moment, but citrate seems to be having a mini revival. We have a selection of magnesium products ranging from Together Health at just £6.99 to make it accessible to everyone, along with Viridian’s High Potency Magnesium and Terranova’s Magnesium Bisglycinate Complex. All three are regularly in our monthly Top Five.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7dc8b7c4-e732-4bf6-a04a-7875d024c18a/pexels-kindelmedia-7298675.jpg</image:loc>
      <image:title>All - What’s Hot &amp;amp; What’s Not, feat. Natural Food Store&amp;nbsp; - What’s Hot: Fermented probiotics</image:title>
      <image:caption>After the huge upturn in probiotic sales over the last few years, we began to see a subtle downturn as the main brands became more widespread in multiples, supermarkets and pharmacies. The arrival of Living Nutrition’s Organic Fermented Symbiotic pro- and post-biotic range has totally flipped that again. Customers in our store definitely resonate with the holistic, wholefood approach of having a broad spectrum of strains along with beneficial herbs such as artichoke or slippery elm to aid specific digestive issues. Again, a regular feature in our Top Five and a hugely popular range.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/346840e5-1bb5-4404-9fa1-a915fcac3bb4/Screenshot+2025-07-22+at+10.23.04.png</image:loc>
      <image:title>All - What’s Hot &amp;amp; What’s Not, feat. Natural Food Store&amp;nbsp; - What’s Hot: Liposomal</image:title>
      <image:caption>I’d expected the liposomal bubble to burst at some point, but for us it’s still going strong. In particular, Well.Actually’s Vitamin D3/K2 and Vitamin B12 sprays are incredibly popular. Their choice of flavours and good price point have seen their D3/K2 spray become our best-selling vitamin D product, and even as we enter summer sales are still strong. The convenience of being a spray allows people to adjust their dose as the weather improves (hopefully!) which makes this a great option. The improved absorption and bioavailability is something our customers are very keen to maximize wherever they can as well. Vitamin C, glutathione and magnesium are also seeing good sales in liposomal and I’m excited to see what new lines arrive this year to continue the trend.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/5d193abc-9ad7-4d94-99b2-8b405e1833d0/pexels-micheile-9859326.jpg</image:loc>
      <image:title>All - What’s Hot &amp;amp; What’s Not, feat. Natural Food Store&amp;nbsp; - What’s Not: Make-up</image:title>
      <image:caption>Our range of Benecos of natural make-up is shrinking, mainly due to the increase in vegan make-up options in mainstream stores. We’re certainly no longer the only place to pick up a phthalate- and formaldehyde-free nail varnish or a vegan mascara, and as such it’s no longer a range which draws people to our store. It’s great to see a natural approach to make-up becoming the norm, even if just a tiny bit. While we’d love to have the exclusivity on this and the sales that would go with that, hopefully by bringing natural beauty to the mainstream it’s the beginning of a shift to a kinder and cleaner beauty industry across the board.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/d7977d6f-cb3f-4952-bfee-3df0ef06b007/crystalweed-cannabis-Qd37vTyByBs-unsplash.jpg</image:loc>
      <image:title>All - What’s Hot &amp;amp; What’s Not, feat. Natural Food Store&amp;nbsp; - What’s Not: CBD</image:title>
      <image:caption>I’m sure this has been said before, but the CBD boom is definitely reaching its end. While sales are still ok, I’m certainly ordering less frequently and smaller quantities when I do. I think it’s partly due to becoming more readily accessible, and there are always shifts in popularity. Right now, it’s not such a great time for it, but I wouldn’t be at all surprised if it had a repeat boom in a year or two. When sales do happen, it’s almost always the cheaper lines; people aren’t so willing to try the CBD products at £60-plus.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/d6b1bd49-1e21-49fb-84a3-4dfb94081565/pexels-n-voitkevich-7615408.jpg</image:loc>
      <image:title>All - What’s Hot &amp;amp; What’s Not, feat. Natural Food Store&amp;nbsp; - What’s Not: Oils</image:title>
      <image:caption>During our recent year end, I was surprised at how little we now sell of ‘old fashioned’ essential fatty acid (EFA) oils such as evening primrose, flaxseed, cod liver oil and even basic fish oil. Having been in this industry for almost thirty years, it seems bizarre to me that we now sell so little of the traditional stalwarts of the supplement industry. That said, it’s great to see the transition to cleaner and more sustainably farmed products. We certainly sell plenty of EFA products, but those such as Together Health Vegan Omega 3, Cleanmarine Krill Oil, Viridian Scandinavian Trout and Regenerative Omegas Ahiflower are topping the charts. Consumers have an awareness of sourcing and quality and are much more interested in these specific products than traditional EFA oils and blends.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/feature-the-collagen-connection</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a3f64a3d-8a3e-4917-b323-d84d111e3b96/HERO+option+1.jpg</image:loc>
      <image:title>All - Feature: The Collagen Connection - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b9a8d175-854e-401c-b009-333518f0d206/Ossa+flat+lay.png</image:loc>
      <image:title>All - Feature: The Collagen Connection - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/cb5ad479-e640-4ed6-ac7a-d4a1c52a2ea3/collagen+smoothie.jpg</image:loc>
      <image:title>All - Feature: The Collagen Connection - Format options</image:title>
      <image:caption>While powders offer high single doses, Perks’ customers like the convenience of capsules and liquid. “I've seen some interesting RTD collagens aimed at the menopause market, and they’re good, but the bigger sales will remain with capsules and powders.” Because it dissolves in hot and cold liquids, collagen is easily integrated into customers’ daily lives, as is gelatine – the same protein but hydrolyzed differently. “I stick to gelatine for marshmallows, vitamin gummies and hot cacao, and use collagen in just about everything – smoothies, pancakes, cake batter and more,” says Farrant.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-steve-hewitt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/449abf83-6d4d-49bf-9e2e-1b1209a88b2d/Gray+Simple+Himalayan+Blog+Banner+%289%29+%281%29.png</image:loc>
      <image:title>All - Opinion: Steve Hewitt - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/feature-fresh-from-the-pharm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/dba7bedf-f3a2-4328-a659-e221814f48e4/truck.jpg</image:loc>
      <image:title>All - Feature: Fresh from the Pharm - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/074d65f6-4990-4fd7-b78d-4e91d5c21d9a/Hero+aerial+shot.jpg</image:loc>
      <image:title>All - Feature: Fresh from the Pharm - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/5108c679-a079-41fe-ac07-6cf0b52b9f13/Echinacea+bunch.jpg</image:loc>
      <image:title>All - Feature: Fresh from the Pharm - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>All - Feature: Fresh from the Pharm - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-dominic-robinson</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/aa78d9a1-759f-43a4-9622-f05445a659b9/Gray+Simple+Himalayan+Blog+Banner+%2811%29.png</image:loc>
      <image:title>All - Opinion: Dominic Robinson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/art-meets-chocolate-a-25-year-celebrationnbsp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/c573c717-5d98-4e07-adda-c44447a476a4/1807_nk_vivani_NKA8121.jpg</image:loc>
      <image:title>All - Art meets chocolate: a 25-year celebration&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/455aec4b-a6ca-4ccc-98aa-d61f0aeb2e7f/Noel+and+Andreas.png</image:loc>
      <image:title>All - Art meets chocolate: a 25-year celebration&amp;nbsp; - Succession plan</image:title>
      <image:caption>Future innovations such as this will be overseen by new management following the succession of Noel Meyer (left), who took over the family-owned enterprise from his father, Andreas Meyer (right), founder of Ecofinia, earlier this year after a childhood immersed in the business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1752660523146-LOEFMVSMOGEBNX1AUFSH/7.png</image:loc>
      <image:title>All - Art meets chocolate: a 25-year celebration&amp;nbsp;</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1752660523079-O2V5POK61IO7ZL0IA9XN/5.jpg</image:loc>
      <image:title>All - Art meets chocolate: a 25-year celebration&amp;nbsp;</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1752660524313-L1HHSZAAYKP99RFNGPOC/4.jpg</image:loc>
      <image:title>All - Art meets chocolate: a 25-year celebration&amp;nbsp;</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1752660524485-TFGAAO8CEHG8Y3Z4U6JO/3.jpg</image:loc>
      <image:title>All - Art meets chocolate: a 25-year celebration&amp;nbsp;</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1752660525503-TZYNJEYR71AAQIBVKDC0/2.jpg</image:loc>
      <image:title>All - Art meets chocolate: a 25-year celebration&amp;nbsp;</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1752660525819-D9PBVG8QHDWDWBUEG9P6/1.jpg</image:loc>
      <image:title>All - Art meets chocolate: a 25-year celebration&amp;nbsp;</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/organic-winners-celebrated-at-boom-awards</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/51535331-29b5-437c-91a6-fb50ec2b6957/BOOM+Awards+2025_Soil+Association+Certification_no+credit+%288%29.jpg</image:loc>
      <image:title>All - Organic winners celebrated at BOOM Awards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1752572690946-F1SY9NNXG5ITBR3L7REL/BOOM+Awards+2025_Soil+Association+Certification_no+credit+%282%29.jpg</image:loc>
      <image:title>All - Organic winners celebrated at BOOM Awards</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1752572707241-R3MF0RG8NPH9YSM2HKUR/Fliss+Newland+BOOMs.jpg</image:loc>
      <image:title>All - Organic winners celebrated at BOOM Awards</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1752572690985-NIEA2NFOX60R25ZUI1VI/BOOM+Awards+2025_Soil+Association+Certification_no+credit+%283%29.jpg</image:loc>
      <image:title>All - Organic winners celebrated at BOOM Awards</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1752572699370-N4H3DN4Z82UQ6I0PYCER/BOOM+Awards+2025_Soil+Association+Certification_no+credit+%2812%29.jpg</image:loc>
      <image:title>All - Organic winners celebrated at BOOM Awards</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1752572693506-Y1HE7GPKFP4UE8J9GCQV/BOOM+Awards+2025_Soil+Association+Certification_no+credit+%285%29.jpg</image:loc>
      <image:title>All - Organic winners celebrated at BOOM Awards</image:title>
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      <image:title>All - Organic winners celebrated at BOOM Awards</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1752572695566-00FCKX87X880NB1HFA4S/BOOM+Awards+2025_Soil+Association+Certification_no+credit+%287%29.jpg</image:loc>
      <image:title>All - Organic winners celebrated at BOOM Awards</image:title>
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      <image:title>All - Organic winners celebrated at BOOM Awards</image:title>
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      <image:title>All - Organic winners celebrated at BOOM Awards</image:title>
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      <image:title>All - Organic winners celebrated at BOOM Awards</image:title>
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      <image:title>All - Organic winners celebrated at BOOM Awards</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1752572701291-6P2V4HJLBD8EC2MJTI26/BOOM+Awards+2025_Soil+Association+Certification_no+credit+%2814%29.jpg</image:loc>
      <image:title>All - Organic winners celebrated at BOOM Awards</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1752572702142-N9QLEVLEIL8KGYWQPB4M/BOOM+Awards+2025_Soil+Association+Certification_no+credit+%2815%29.jpg</image:loc>
      <image:title>All - Organic winners celebrated at BOOM Awards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1752572704669-BBN0MKU25FZYPZCSNV5A/BOOM+Awards+2025_Soil+Association+Certification_no+credit+%2816%29.jpg</image:loc>
      <image:title>All - Organic winners celebrated at BOOM Awards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1752572704487-YODWI3TMMR8ZKUVWRE24/BOOM+Awards+2025_Soil+Association+Certification_no+credit+%2817%29.jpg</image:loc>
      <image:title>All - Organic winners celebrated at BOOM Awards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1752572707782-O0TMTH7BBOX7OVIZUCU9/BOOM+Awards+2025_Soil+Association+Certification_no+credit+%2818%29.jpg</image:loc>
      <image:title>All - Organic winners celebrated at BOOM Awards</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/uk-organic-ceases-operations-after-funding-gap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3f7630e7-3064-4695-9687-68b582c28e23/Screenshot+2025-07-08+at+15.03.56.png</image:loc>
      <image:title>All - UK Organic ceases operations after funding gap - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/historic-win-for-wellbeing-hub</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3c1b74c7-2ce5-4007-b5a2-ef76861ff6a6/Amaranth+Wellbeing.jpg</image:loc>
      <image:title>All - Historic awards win for Amaranth Wellbeing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/plastic-free-july-debuts-nextgen-fellowship</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7ab7f9bb-d420-4e52-9611-36ef14fa2cf5/269699798_4844666338981763_2502414390479092294_n.png</image:loc>
      <image:title>All - Plastic Free July debuts NextGen Fellowship - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a987d1da-e9ec-44b2-adb5-59ff8afe3195/PFJ-Badge-2025.jpg</image:loc>
      <image:title>All - Plastic Free July debuts NextGen Fellowship - Inheriting a crisis</image:title>
      <image:caption>The idea of a fellowship was sparked by a young volunteer intern at the Foundation, Charlotte, who was living in Fiji and searching for a way to ensure that young people’s voices weren’t just heard, but that they felt empowered to lead. “Young people are inheriting this crisis — and we are committed to building a cleaner world,” she comments. “The NextGen Fellowship is about amplifying the voices of youth who are already creating change and helping them connect, grow and inspire others to act.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/nopex-health-beauty-and-digital-publishing-axed-from-portfolio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/8ca71606-bba6-41f1-b324-59c95343992d/4579b846-8607-41ed-ac34-e173532e8278.jpg</image:loc>
      <image:title>All - NOPEX: health, beauty and digital publishing axed from portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/100-plus-stores-host-wuto-events</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/62a4e591-7f36-49e6-bf0f-62b6589e39a0/494632926_1124161619740980_5153263696734360772_n.jpg</image:loc>
      <image:title>All - 100-plus stores host organic breakfast events - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1750073475427-BKFS0W864AS1L50VDSTI/Wake+Up+To+Organic+-+The+Seasons+Forest+Row.jpg</image:loc>
      <image:title>All - 100-plus stores host organic breakfast events</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1750073475430-WZHUE5L46T0LMV9K11N7/Wake+Up+To+Organic+-+The+Seasons+Lewes.jpg</image:loc>
      <image:title>All - 100-plus stores host organic breakfast events</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/hpsjaw8e75brcxwaec7823m43e4def</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/44a72011-90ae-4922-8a01-8aca4dff8494/News+in+brief.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/10151bf9-0f8d-49bb-8cda-203d66ce57b4/FareShare.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Food waste fight</image:title>
      <image:caption>National charity FareShare’s latest campaign unites four major supermarkets to fight hunger and cut food waste across the UK. With the launch of Let’s Make a Meal of It, participating retailers Waitrose, Sainsbury’s, Tesco and Morrisons in partnership with FareShare, IGD and The Felix Project are turning every £1 donation into five meals for people facing food insecurity. The project is made possible by FareShare’s network of 8,000 frontline community groups and charities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/727184f3-7d5c-4fe5-a950-af82c409a262/Prof.+Dr.+Florian+Stintzing%2C+Jayn+Sterland%2C+and+Dr+Mark+Smith_NATRUE.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - NATRUE recruits</image:title>
      <image:caption>NATRUE has announced the appointment of two new key personnel, with Professor Dr Florian Stintzing, head of science and board member at WALA elected as president, and Jayn Sterland, MD of Weleda UK, assuming the role of vice president. “The election of our new president and vice president is a pivotal moment for NATRUE,” comments Dr Mark Smith (right). “We are confident that their vision, complementary expertise and strong commitment to sustainability will strengthen NATRUE’s role as a global reference in the natural and organic beauty industry.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/2235c9b7-2fe5-4deb-8032-5ece60c0490a/By+Sarah+Serene+Daily+SPF+50%2B_2.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Sun safety season</image:title>
      <image:caption>A new facial SPF from B Corp beauty brand By Sarah offers high, broad-spectrum protection to sensitive skin in a rich daily-wear cream. Serene Daily SPF 50+ has the highest PA++++ rating and offers maximum protection against the damaging effects of UVA and UVB rays, whilst apple, ginseng and peach extracts deeply moisturize and soothe sensitive skin, shielding it from environmental aggressors. “Sun protection is typically reserved for the sizzling summer months, but UV rays don’t take a seasonal hiatus. Daily sunscreen is essential to protect against skin damage, premature ageing and a higher risk of skin cancer. While many sunscreens feel thick and greasy, By Sarah Daily SPF 50+ is different. It’s lightweight, breathable and leaves your skin smooth, radiant and deeply nourished. Your daily essential whatever the weather,” comments By Sarah founder Sarah Murrell.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/983457ac-c7f1-445c-b063-725578b0c990/_T224672-Edit.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - A UK beauty first</image:title>
      <image:caption>Green People pitches its newest multitasking summer launch as ‘tanning meets skincare’ — a smart 2-in-1 innovation called Glow &amp; Protect SPF30, aimed at those who seek a ‘radiant, sun-kissed look without sacrificing sun safety’. Formulated with a blend of DHA and erythrulose which create a gradual, natural-looking tan, the lotion is powered by UV filters plus green tea antioxidants, simultaneously delivering broad-spectrum protection and fighting the signs of ageing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b0a5f33f-f02d-4c47-9897-c4a804e476a6/44.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - R&amp;D refinement</image:title>
      <image:caption>After ‘extensive R&amp;D refinement’ Vegums has released its groundbreaking new mango-flavoured Omega-3 Gummies, bringing the ‘indisputable’ benefits of omega-3 to those who are unable to stomach other formats. “It represents a major leap forward in how essential fatty acids are consumed,” says the brand. “We’ve managed to isolate the fatty acids from oxygen entirely. This prevents oxidation before it begins, preserving both the potency of the nutrients and the sensory experience of the consumers. The result is a gummy that tastes like ripe, juicy mango — with zero fishiness or aftertaste,” adds John Rushton, co-founder.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e12c2808-969c-46fc-8744-849142b8261a/HowGood_SunshineSipping_1080_1920_0005_DSC02880-Victoria_Greensmith_Photography.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Sunshine sipping</image:title>
      <image:caption>The new HOW GOOD! drinks range from Blendsmiths invites consumers to embrace ‘sunshine sipping’ with its new line of crafted sodas and functional shots. The two sodas (refreshing, herbaceous Mint &amp; Thyme with Holy Basil and Rhodiola, and citrusy, fiery Lemon &amp; Ginger with Ginseng and Ashwagandha) are described as a ‘sparkling fusion of flavour and feel-good botanicals’. For a ‘concentrated burst of vitality’, the shots are firmly aimed at morning routines, delivering functional wellness and full flavour in a convenient, quick format. The three-strong range comprises Turmeric, Ginger and Mango &amp; Ginger.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3c153c6d-cf7e-4363-a69f-3e92f7fcdbbe/Zara+Lifestyle+Black+3.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Energy boost</image:title>
      <image:caption>This month Phizz landed its new Daily Energy product, available in Orange and Cherry, designed to ‘tackle fatigue at its source’. Featuring a special hydration formula with the brand’s signature seven electrolytes, plus a high-strength, scientifically formulated B-vitamin complex and added caffeine and guarana extracts, the effervescent tablets promise to enhance hydration and reduce tiredness and fatigue. Each tab contains 75mg of caffeine, with the guarana component providing slow release energy.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/finalists-announced-for-boom-awards-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b8b028a2-b493-4d3e-890b-84ea9b7e25d4/BOOMs+web+banner.png</image:loc>
      <image:title>All - Finalists announced for BOOM Awards 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/ibis-rice-snapped-up-by-abel-amp-cole</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/bddfb489-81a7-49ed-90e9-d063b60cfdf2/500g+Range+Landscape.jpg</image:loc>
      <image:title>All - IBIS Rice snapped up by Abel &amp;amp; Cole - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/5ba27204-d5a0-4f8a-9150-6a4c567dbc8d/IBIS+Rice+Lifestyle-Cereal-Group-Landscape.jpg</image:loc>
      <image:title>All - IBIS Rice snapped up by Abel &amp;amp; Cole - Purpose-driven</image:title>
      <image:caption>With the full IBIS Rice range now available on Abel &amp; Cole’s virtual shelves, the partnership allows the brand to bring its unique purpose-driven products to a broader customer base in the UK, introducing more people to ‘the real taste of conservation’.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a7df9cea-a32d-4722-9b0f-cd411dab5d47/63.+DSC01338.JPG</image:loc>
      <image:title>All - IBIS Rice snapped up by Abel &amp;amp; Cole - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/editors-choice-nopex-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/50ebcb9c-277a-4f66-ae24-20eb87f976b7/ASV11471.jpg</image:loc>
      <image:title>All - Editor’s choice: NOPEX 2025 - Make it stand out</image:title>
      <image:caption>Credit: ASV Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e4f8570c-eabe-4167-8e13-281af7aa74c8/BFF.jpg</image:loc>
      <image:title>All - Editor’s choice: NOPEX 2025 - Honey with heart</image:title>
      <image:caption>Relocating displaced Ukrainian honey producers, Bees Feed Families (BFF) has been enabling beekeepers uprooted by war to maintain their livelihoods by offering an organic haven for their hives in Germany, where honey production can continue until the bee colonies can be safely returned to the Ukraine. Proceeds from BFF’s aromatic Acacia honey — which comes in clear and set options — go towards helping Ukrainian beekeepers broaden their knowledge and build sustainable businesses for a more secure future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7dc9bbc1-2ddc-40df-a24b-db7f11025298/granola.jpg</image:loc>
      <image:title>All - Editor’s choice: NOPEX 2025 - Granola gang</image:title>
      <image:caption>A founder set herself the design brief of ‘accidentally Wes Anderson’ for the aesthetic of her start-up organic granola business, and the rest is branding history. Meet the Granola Fan Club — the premium, small-batch brand with big ambitions. Made in Devon since 2023 at Amie Martin’s micro bakery these organic, gluten-free granolas come in a trio of flavour combinations: zingy Coconut, Turmeric &amp; Lime (editor’s pick); Sour Cherry, Almond &amp; Cacao; and Hemp, Honey &amp; Mulberry. With an emphasis on gut-friendly soluble fibre, anti-inflammatory spices, healthy fats, protein, antioxidants and plant points, the collection turns to locally-produced organic ingredients to create its ‘breakfast upgrades’.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/30968f3a-c755-4727-af33-c301ae5ecd6b/Screenshot+2025-05-16+at+11.06.54.png</image:loc>
      <image:title>All - Editor’s choice: NOPEX 2025 - Amplifying voices</image:title>
      <image:caption>Femtech personal care brand GLORIAH is ‘here for the unheard’, amplifying ignored voices of women whose health has been misunderstood or underserved. Built on the ‘bold, rebellious spirit’ of the 1970s, the brand’s collection is about more than products; it stands for celebrating female empowerment, nurturing hormonal health and advocating for inclusivity and cultural change. Standout products include Liberation Oil (inspired by the women’s liberation movement) and the Energise &amp; Unwind Pulse Oil Duo, supporting hormones from morning to night.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/63a7a769-8449-4ff5-bed8-107ece1a3567/Natrie.jpg</image:loc>
      <image:title>All - Editor’s choice: NOPEX 2025 - A cleaner clean</image:title>
      <image:caption>Formulated by founder Lauren Daly to circumvent her own extensive allergies, Natrie is a concentrated non-toxic household cleaner free from 26 known allergens. Multi-purpose, versatile and powerful by design, Natrie adopts a ‘one bottle for every room’ approach, and can be used on all types of surfaces around the home simply by adjusting the ratio of solution to water. All ingredients in the bergamot- and lime-scented spray are ocean-friendly, hormone-safe, vegan and cruelty-free.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/d9b96446-7f65-45e9-8119-e726f2fb6639/manifesto.jpg</image:loc>
      <image:title>All - Editor’s choice: NOPEX 2025 - Seeking serenity</image:title>
      <image:caption>Following on from Manifesto Nutrition’s 2021 Beauty Vitamin Gummies launch, founder Anna Marcovici has followed up with a calming sister SKU — Serene Vitamin Gummies, designed to balance mind and body with B6 for nervous system support and hormone regulation, and KSM-66, D3 and ashwagandha for stress, sleep, mood regulation and enhanced memory. Housed in Manifesto’s trademark keepsake tin, the chamomile and lemon balm-infused gummies are raspberry flavoured and available in a bio-based refill pouch, offering a one month supply of ‘less frazzle, more dazzle’.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7ce47d18-e906-4d5a-956d-510a272758a1/pasta.jpg</image:loc>
      <image:title>All - Editor’s choice: NOPEX 2025 - A winning recipe</image:title>
      <image:caption>Not all pasta is created equal. That’s the takeaway after meeting award-winner Emilia’s Crafted Pasta — the authentic pasta from Gragnano, Italy, extruded through bronze dye for a characteristic rough texture and slow-dried for up to 18 hours for easier digestion. Art-inspired packaging adds Italian design flair to three pasta products: Rigatoni, originating from Rome, which the brand says pairs best with chunky tomato and veg-based sauces; Bucatini, the thick, spaghetti-like shape with a hole running through its core; and playful Sicilian Casarecce twists, friend to finely blended sauces such as basil pesto.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/73b9cd8f-5e13-4214-b177-3589bceb59e4/omoss.jpg</image:loc>
      <image:title>All - Editor’s choice: NOPEX 2025 - Wave of wellness</image:title>
      <image:caption>Coming soon is a new wave of functional wellness from Omoss in the form of three Organic Seamoss Beverages: Pure, focusing on the essential minerals of wildcrafted seamoss from the Irish coast, with a light, crisp flavour and no sugar; Mango, adding a hit of lion’s mane and gingko biloba for focus and memory; and Pomegranate, offering adaptogenic support with ashwagandha, holy basil and gotu kola. The drinks are crafted using ultra-purified reverse-osmosis water, ensuring ‘clean, boosted hydration with science-backed ingredients that support clarity, recovery and balance’.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/61802617-cdd3-492a-bc97-675c24f55171/lyons1.jpg</image:loc>
      <image:title>All - Editor’s choice: NOPEX 2025 - Clean beauty for all</image:title>
      <image:caption>Highly decorated with awards, Lyonsleaf is a Somerset-based organic skincare success story, invited to exhibit on the Suma Wholefoods stand. Formulated with zero anti-microbial preservatives, emulsifiers, petroleum derivatives, artificial fragrance, colouring or synthetic chemicals, the range centres around simple, soothing, anti-inflammatory ingredients such as calendula, natural zinc and marshmallow. From multi-purpose beauty buys to comforting ‘there there’ balms for children, the range is a go-to for a spectrum of common skin complaints including low-level rosacea, eczema, nappy rash, acne, chicken pox blisters, nettle rash and perioral dermatitis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b1429ed8-03ec-436e-8316-3867c8645368/cleaning.jpg</image:loc>
      <image:title>All - Editor’s choice: NOPEX 2025 - Make do and mend</image:title>
      <image:caption>Founded on the principles of reducing clothes waste, Clothes Doctor aims to extend the lifespan of your wardrobe with a range of protective yet luxe products which turn the chore of laundry day into a ‘rewarding ritual’. From Eco Liquid Detergent (for Cashmere &amp; Wool or Silk &amp; Delicates) and Pheromone Moth Traps to Tough Love Stain Removal and the nifty Knitwear Mist for refreshing fabrics between washes the range leaves no fabric behind, while the Cashmere Comb and Leather Care Kit help conscious clothes lovers care for their cherished garments for longer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/6f18eab7-d94e-4984-8904-1f75d5407769/Screenshot+2025-05-16+at+12.53.17.jpg</image:loc>
      <image:title>All - Editor’s choice: NOPEX 2025 - Mornings rituals</image:title>
      <image:caption>Morning rituals are going fully functional with Fungi Biotics Organic Coffee Pods, fuelled with 500mg of lion’s mane and chaga — the creation of a master blender the brand partnered with during R&amp;D. The Lion’s Mane SKU pairs Colombia Pitalito with the brain-boosting mushroom, while the Chaga variant marries the full bodied complexities of Nicaragua Maracaturra organic coffee beans with nature’s most potent antioxidant. The final magic ingredient is the pod itself; each capsule is Nespresso-compatible, making it easier than ever for consumers to swap out their mainstream brew and weave healthy habits into their morning routines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/71a3d517-2042-406a-bd3f-8bd85970e3b3/Sukin_Mens_Shaving_Gel_225ml_FL_01.jpg</image:loc>
      <image:title>All - Editor’s choice: NOPEX 2025 - A moment for men</image:title>
      <image:caption>Sukin puts men’s skincare back on the map with a new line of Face Wash, Face Scrub, Face Shaving Cream, Shaving Gel and Beard Oil. Believing that male skin needs more care and nourishment than many men are inclined to give it, Sukin has done the leg work and created a range that takes the complexity out of cosmetics and leaves skin feeling fresh and looking hydrated — as always, without parabens, phthalates, triclosan, petroleum, synthetic fragrances, silicones and animals derivatives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/203b9f37-1a7f-4576-ae14-9f88197ea55e/attitude.jpg</image:loc>
      <image:title>All - Editor’s choice: NOPEX 2025 - Olfactory universe</image:title>
      <image:caption>Also turning their attention to men’s skincare needs is ATTITUDE which launched Super Leaves — Men, a range aimed at male consumers ‘seeking high-performance products and a refined olfactory experience’. The line features four distinct fragrances (Sage &amp; Eucalyptus, Amber &amp; Citrus, Bourbon &amp; Patchouli and Matcha &amp; Bergamot) and answers every grooming need — from shower gel and body soap to deodorant and 2-in-1 shampoo and conditioner. The EWG Verified collection contains over 95% nourishing naturally derived ingredients and is enriched with rice protein, caffeine, avocado oil and extracts of watercress and Indian cress, known to revitalize skin and hair.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/world-bee-day-the-critical-role-of-bees</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3ade5460-d589-4cfd-853d-207e7f4c236c/pexels-thijsvdw-998248.jpg</image:loc>
      <image:title>All - World Bee Day: the critical role of bees - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/abdf513f-69eb-4008-ab64-7b835fcdb9c0/Screenshot+2025-05-20+at+10.59.07.jpg</image:loc>
      <image:title>All - World Bee Day: the critical role of bees - Get your guide</image:title>
      <image:caption>The Soil Association has released a new digital guide to help people identify 12 of the 250 different species of bees found in UK parks, gardens and allotments. From garden and honey varieties to hairy footed and buff tailed, a free downloadable graphic poster offers pointers on the characteristics of seven commonly seen bees, and details the best time of year to spot them, where they live and what they like to eat. The poster includes a QR code which can be scanned for a further guide on nature-friendly gardening.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1d2965eb-84d6-4c45-992a-2ac44c118e70/495982340_18500608066051371_2819446743904004087_n.jpg</image:loc>
      <image:title>All - World Bee Day: the critical role of bees - Pollinator Power</image:title>
      <image:caption>Filmed at the eco factory and organic gardens of Neals Yard Remedies in Dorset, Andy Benson from the Bumblebee Conservation Trust has compiled a new seven-module course titled Pollinator Power: A Guide to Bumblebees and Biodiversity. Participants are invited to join a journey of ‘awe, action and connection’ as this bee expert uncovers the ‘untold story of bumblebees and why they matter more than you ever imagined’. Learn how to identify different bee species, plant with purpose in gardens and window boxes and engage in pollinator-friendly practices.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/c836e6fe-896a-42e7-9150-77ce70adea96/World+Bee+Day.jpg</image:loc>
      <image:title>All - World Bee Day: the critical role of bees - Support and save</image:title>
      <image:caption>Brands unite to celebrate World Bee Day: Gnaw Chocolate, Hive Mind Mead &amp; Brew Co and the Scottish Bee Co have teamed up for the month of May to offer shoppers a 15% online discount across their hero ranges. Bee-focused products include Gnaw’s Bee Happy and Honeycomb &amp; Caramel chocolate bars; Hive Mind’s Honeyade (Just Honey, Strawberry &amp; Basil, Lime &amp; Mint and Rhubarb &amp; Ginger); and Scottish Bee Co’s Chocolate Spread with Honey. Collectively, the brands also recommend supporting the ‘noble honey bee’ by taking part in No Mow May: “Saving a strip of lawn or another wild area of the garden can be a great way to help struggling pollinators. Letting the weeds grow in May can give an essential food supply for pollinators until the summer kicks in properly.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/pharma-nord-coq10-used-in-major-clinical-trial</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b408eb7c-1e64-41bc-bd4f-5ea531194279/coq10.jpg</image:loc>
      <image:title>All - Pharma Nord CoQ10 used in major clinical trial - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a5ee0b3a-7cfc-4906-9d81-3e1fe3062e1c/Production+line+1.jpg</image:loc>
      <image:title>All - Pharma Nord CoQ10 used in major clinical trial - Quality assurance</image:title>
      <image:caption>As with previous landmark studies of this size, supplements brand Pharma Nord has been selected to provide the CoQ10 needed for the trials. Under clinical lead Dr Rachel Johnson, adults with a diagnosis of heart failure with evidence of left ventricular systolic dysfunction will receive a 100mg dose of ubiquinone (or matched placebo capsule) three times daily for a year, alongside their usual medical protocol.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/plant-based-strawberry-trifle-just-wholefoods</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b73bbd97-d476-43ad-ac0a-3f8ed9dec733/Custard+on+board.jpg</image:loc>
      <image:title>All - Plant-based Strawberry Trifle — Just Wholefoods - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1746610344491-ENEWS610THPIKHL4U8BP/small+trifles.jpg</image:loc>
      <image:title>All - Plant-based Strawberry Trifle — Just Wholefoods - Method</image:title>
      <image:caption>1. Lay out six tumbler-style drinking glasses to house each trifle. 2. Slice the sponge cake into small chunks, approximately 2cm in size, and place in bottom of glasses. 3. Equally divide 300g of strawberries and 200g of raspberries and place these amongst the sponge. 4. Empty the Just Wholefoods Strawberry Jelly Mix into a jug and add one pint (568ml) of boiling water. Stir until dissolved. 5. Divide the jelly mixture between the six glasses, pouring it over the sponge and fruit. 6. Press the sponge and fruit mixture into the bottom of the glass, to blend with the jelly, and place in the fridge until set. 7. Whilst the jelly is setting, prepare the Just Wholefoods Vanilla Custard Powder as per the packet instructions. 8. Add the cream to a cold mixing bowl; whisk until stiff peaks form. 9. Take the glasses out of the fridge, pour over the custard mix and place back in fridge until custard has cooled. 10. Take the glasses out of the fridge, spoon over the whipped cream and distribute the remaining fruit as a topping. Garnish with flaked almonds to serve.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/feature-refill-revolution</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/51dedd0b-8d69-4641-a598-713ee1402260/lentils.jpg</image:loc>
      <image:title>All - Feature: Refill Revolution - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3a48344d-74f2-45a2-8f89-e145b0c9e10f/Refillable+1+.jpg</image:loc>
      <image:title>All - Feature: Refill Revolution - Establishing etiquette</image:title>
      <image:caption>Also opening during the COVID years were mother and daughter duo Stamena and Leny Dimitrova, launching Refillable in Bath in 2020 before expanding to Tetbury last year. The pair built their plastic-negative shopping platform based on local demand for unpackaged goods and experiential retail, which remained strong despite the pandemic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1714395462298-A2JSIRURYMMWR9TQ1XO6/Phil+Haughton.jpeg</image:loc>
      <image:title>All - Feature: Refill Revolution - Demographic &amp; demand</image:title>
      <image:caption>What to list and delist is a hot topic for Phil Haughton too, in efforts to make refills work efficiently across the Better Food empire. Realizing that the demographic wasn’t appropriate in Wapping Wharf, the convenience store scrapped refills.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/cd16f3c9-b855-45f6-8c7a-7bfeedfb4a7b/brown+pasta.jpg</image:loc>
      <image:title>All - Feature: Refill Revolution</image:title>
      <image:caption>“My industry view is that refill has been a bit of a disaster for the sector. It’s not a great thing to do for a retailer”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1746607908218-TLXVAON05VNVH2AHOS4U/hero%2Bshopping%2Bbag.jpg</image:loc>
      <image:title>All - Feature: Refill Revolution - Creating education</image:title>
      <image:caption>Part of Better Food’s role, as Haughton sees it, is to ensure customers never feel judged for their motivations or for doing their best — brown paper bags included.  “We try to make everybody welcome and feel good about buying anything from our shops. But also in a softly-softly way, stimulating the idea of being curious about what you’re buying, creating a little education.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/magnesium-the-misunderstood-mineral</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3fe1b9cc-02db-4c46-a30e-0eeeeaca2f3f/magnesium.jpg</image:loc>
      <image:title>All - Magnesium: the misunderstood, multi-tasking mineral - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/603f33d2-0acb-43a7-8ed0-2a7d63a4d16c/MAG+WP+FRONT+COVER.jpg</image:loc>
      <image:title>All - Magnesium: the misunderstood, multi-tasking mineral - The spark of life</image:title>
      <image:caption>“Emerging research also suggests magnesium plays a role in blood glucose control and blood pressure regulation,” Kass adds: “My research at the University of Hertfordshire has extensively covered the role of magnesium for both health and exercise performance. During this time, I’ve analysed physical data, dietary intakes and expert opinions in relation to magnesium and believe that the lack of knowledge, as well as the decrease in magnesium intake, makes this micronutrient one that clearly needs further exploration and explanation to the general public.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/53ensrc36n7dtn4d38mdhnyre3k3ns</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/44a72011-90ae-4922-8a01-8aca4dff8494/News+in+brief.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/32c5c35d-33d8-4335-8fd3-b19629aa4d98/IMG_4605.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Gut health on-the-go</image:title>
      <image:caption>Bursting onto the breakfast scene are Yeo Valley Organic’s new Kefir with Granola Pots in Mango &amp; Passionfruit or Blueberry flavour. Creamy kefir containing 14 live cultures is paired with crunchy granola, resulting in ‘a naturally sweet and refreshing taste experience with no artificial ingredients’. Olivia Gillespie, senior brand manager, comments: “Our new Kefir with Granola Pots reflect what more consumers are looking for from their breakfast. A blend of simple, natural ingredients and purposeful nutrition with gut health benefits that can easily be grabbed on-the-go in one delicious serving.”</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/642110c3-b6a9-48fe-9f05-f0f0230ff4f1/5500-KIDS_GROUP-2025_04_15.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Shaking up shots</image:title>
      <image:caption>Plenish has expanded its functional drinks range to include Plenish Kids, a new plant-powered daily vitamin shot aimed at children. Available in Berry and Mango the nutrient-dense 60ml servings are designed to support growth and development in kids aged 4-11 and can be kept out of the fridge for eight hours, allowing them to become part of everyday packed lunches. The fortified shots contain no added sugar or preservatives and offer 100% of a child’s recommended intake of vitamins C and D, plus iron and zinc.</image:caption>
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    <image:image>
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      <image:title>All - News in brief: a round-up of industry stories - Roller ball routines</image:title>
      <image:caption>Tisserand Aromatherapy has released a new collection of Wellbeing Routine Kits targeting ‘common mood challenges’ such as sleep, stress, hormones and energy. Featuring two ‘fan favourite’ formats — the Body &amp; Room Mist and Pulse Point Roller Ball — customers can choose between four options (The Sleep Routine, The Energy Routine, The De-Stress Routine and The Balance Routine), each one designed to help establish ‘simple, effective routines with real results’.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7254189d-4d11-4830-9fb4-a4c562658a88/Lifestyle.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Morning mocha</image:title>
      <image:caption>Rude Health unveils its new Organic Iced Coffee range, offering Oat Latte and Mocha options to fans of barista-grade, chilled, ready-to-drink coffee. The dairy-free duo is made from organic Arabica sourced from sustainable farms in South America; Oat Latte is then paired with organic oat milk, while Mocha uses organic cacao ‘for a rich chocolate note’ and coconut milk for added creaminess. “The Rude Health Café has been serving delicious iced coffees since … 2016. We saw an opportunity to make them available to a bigger audience. Unlike most options in supermarkets, these iced coffees have no added sugar, sweeteners or other rubbish,” says Sam Maguire, country manager.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/f8778b8f-ec04-486c-a2a4-6fd808f3d9fc/bean+gang+2.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Larder essentials</image:title>
      <image:caption>Organico Realfoods introduces six new larder essentials (Borlotti Beans, Fine Peas, White Cannellini Beans, Black Beans, Lovely Chickpeas and Red Kidney Beans) sourced from Italian family farms, where care is taken to ensure the hand-sorted beans and pulses hold their shape and don’t become starchy. Charles Redfern, founder, comments: ‘As one of the tastiest, most sustainable food categories on the planet it was important that we lent our weight to the great bean and pulse debate by doing our bit to ensure they stay front-of-plate. Needless to say our ‘as nature intended’ beans and pulses represent the most ‘planet positive’ range you’ll find on shelf.”</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/17599983-986a-4dd0-a5ee-10e93f129493/soil-association-evogea-partnership-photo-jpeg.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Building a benchmark</image:title>
      <image:caption>A new strategic partnership sees The Soil Association (SA) join forces with Evogea Foundation as they seek to regenerate UK farmland. SA Group CEO Helen Browing comments: “We are excited to … use our collective expertise on a range of innovative projects around the country focused on delivering significant benefits for the environment, nature and local communities. These will act as a benchmark for responsible and sustainable energy infrastructure development. We also welcome the opportunity to manage the transition of a number of farms to regenerative and resilient practices and to create real opportunities for new entrants to nature-friendly farming.”</image:caption>
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  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/whats-hot-amp-whats-not-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7e188a92-c253-4350-bd83-0e6012f855f3/What%27s+Hot.png</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Plentiful Wholefoods - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/9d49dc46-a037-4ab2-bd2d-8d36ad7b26bc/butter.jpg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Plentiful Wholefoods - What’s Hot: Grass-fed</image:title>
      <image:caption>We’ve always stocked organic, grass-fed dairy — either from local farms or Acorn Dairy in Darlington — but recently demand has soared. Sales of Acorn milk and butter have doubled. We even saw customers gifting butter to teachers over Christmas. The recent news around Boever cow feed has made people more cautious about their food sources, driving interest in high-quality dairy. More than ever, customers are looking to add nutrients rather than cut fats and calories. Plus, it tastes incredible. Supporting small-scale farmers aligns perfectly with our ethos, and we love seeing customers prioritize both ethics and flavour.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/9d8f970e-576b-445c-9780-b5cf862922ed/wine.jpg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Plentiful Wholefoods - What’s Hot: Low-sulphur</image:title>
      <image:caption>This was a new range for us, and we were surprised by how many customers were already familiar with organic and low-sulphur wines. Our biggest seller? Running Duck, which caught us off guard since its packaging is quite traditional. There’s growing skepticism toward supermarkets and the ‘profit before health’ mentality, making people more mindful of what’s in their drink. Despite economic pressures, people will always want a ‘little treat’ even if they can’t justify big holidays and more expensive purchases. A bottle of organic red on a Friday night — with fewer headache-inducing additives — is proving to be exactly what people want.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/86b839d3-8c45-411e-b516-00ab51697157/turmeric.jpg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Plentiful Wholefoods - What’s Hot: Turmeric root</image:title>
      <image:caption>Turmeric’s benefits as an anti-inflammatory have been widely known for a while, but now it’s become a lot more mainstream. Usually both men and women over 40/50 are using it to support their health, lower cholesterol and reduce joint pain. We’re seeing less people buying turmeric supplements and curcumin, instead opting for fresh, organic root. Now that there’s far more awareness of ‘golden milk’ and what to actually do with turmeric (smoothies, curries, teas, shots) people are much more keen to purchase it. While it’s not our most profitable product (people tend to buy just 70g at a time) it’s a key item that sets us apart from supermarkets and keeps customers returning.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/15c9c301-c359-4bc0-9f74-8f0fb9409ae8/tofu.jpg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Plentiful Wholefoods - What’s Not: Alt-meat</image:title>
      <image:caption>We’re seeing a dip in meat replacements such as seitan, braised tofu and ‘tunah’. The exception however is fresh, locally made tofu from Clearspot. Our customers are starting to see vegetables as the main part of their plant-based dishes, which is great for them and great for health too. We’ve never advertised as a vegan or veggie store, but we naturally do get a lot of people with a more plant-based diet. I think organic, wholefoods and plant-based tend to go hand in hand. We find that customers who care about organic and wholefoods are also conscious of ultra-processed ingredients, making them less likely to reach for imitation meats.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/25dfdc68-2f74-4bd1-983d-1964f54ab470/multivits.jpg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Plentiful Wholefoods - What’s Not: Multivits</image:title>
      <image:caption>We’re a big fan of Viridian for our range of vitamins and when we started stocking them the most obvious starter product was their multivitamin. Sales were good, but since adding in a wider range of Viridian vitamins, such as vitamin D, B12, CoQ10, magnesium, menopause supplements and specific vitamins for age categories, our customers have been able to specifically target where they wish to improve. Customers now prefer tailored nutrition rather than a one-size-fits-all approach. We love this shift; it shows people are taking real ownership of their health and choosing what works best for their bodies rather than opting for a generic fix.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b5a6f879-fe0e-4d3a-98a2-2a5bcb94f49e/oil.jpg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Plentiful Wholefoods - What’s Not: Rapeseed oil</image:title>
      <image:caption>With many customers now avoiding seed oils, we're seeing a decline even in organic, cold-pressed rapeseed oil. Since studies have shown that olive oil is indeed safe to cook with (unless at very high temperatures) we are seeing customers switch good quality olive and avocado oil. We recently discontinued our rapeseed oil; despite it being brilliant quality, it just didn't have the demand anymore. Plus, supermarkets are now stocking cheaper alternatives to our organic, cold-pressed brand. Avocado oil is gaining traction as a versatile, nutrient-rich alternative. We expect to see continued interest in traditional fats like ghee and coconut oil.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/behind-the-brand-sunly</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7e32d9f5-347f-439c-92dc-a3b503319dbe/SUN_8399_Produit_Group_Update.JPG</image:loc>
      <image:title>All - Behind the brand: Sunly - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1745832137370-B8BWBFQAUE9MUTYHEAEA/20233527+-+20231116-Edit.JPG</image:loc>
      <image:title>All - Behind the brand: Sunly</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1745832138178-L4QLES5CPL2XHEDZCGT4/20233851+-+20231116-Edit.JPG</image:loc>
      <image:title>All - Behind the brand: Sunly</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1745832152701-XRP70ZVE7RMFNV765CTS/ATTITUDE+Sunly+Sunscreen+Stick+Unscented%2C+SPF+30.Lifestyle.jpg</image:loc>
      <image:title>All - Behind the brand: Sunly</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1745832150517-WO9E63JCJDR4RY4QXFZT/20234933+-+20231116-Edit%281%29.JPG</image:loc>
      <image:title>All - Behind the brand: Sunly</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1745832151630-7707FCMUCL4XYRV0G78W/ATTITUDE+Sunly+Sunscreen+Stick+Tropical%2C+SPF+30.+Lifestyle.jpg</image:loc>
      <image:title>All - Behind the brand: Sunly</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1745832151521-VEM1C3WJD0AXXE9PN6JK/20235605+-+20231116-Edit.JPG</image:loc>
      <image:title>All - Behind the brand: Sunly</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1745832394685-LZTIL94SRNX4DKVQJWPH/20234438+-+20231116-Edit.JPG</image:loc>
      <image:title>All - Behind the brand: Sunly</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/feature-protein-power</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/4810217b-e9af-41c4-98d5-a68834125125/bone+broth.jpg</image:loc>
      <image:title>All - Feature: Protein Power - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a88e84c8-eda3-4651-a6b8-e19921acfc9f/pistachios.jpg</image:loc>
      <image:title>All - Feature: Protein Power - Organic at heart</image:title>
      <image:caption>Giovanni Chiappano, head of international business development at Maama, is on a mission to connect people with Mother Nature, through the brand’s products and actions. “Our vision completely revolves around bringing nature into people’s lives. The products being fully organic is at the heart of everything, because we want our food to be as natural as possible, with minimal processing. Our protein bars are sugar-free, cold-pressed and plant-based, matching the original raw chocolate product brought to market by our company founder nearly a century ago.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ce2225d0-ac52-4eb5-b41d-c3900b93fd1b/472669136_1780088196086545_4425055918379513376_n.jpg</image:loc>
      <image:title>All - Feature: Protein Power - Functional game-changer</image:title>
      <image:caption>“Feisty Protein Soda is a game-changer in the functional drinks space,” says Nicole Compen, owner of retail pop-up Raye the Store. “The combination of bold, refreshing flavours with a clean protein boost makes this totally unlike your typical protein drink. It’s light, fizzy and easy to enjoy on-the-go, making it a perfect fit for health-conscious consumers looking for something fresh and innovative.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/57401091-6111-4ff0-9011-9c1eab666a4a/Ossa+landscape.jpg</image:loc>
      <image:title>All - Feature: Protein Power - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-alexander-huntley</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/966d542f-c466-4d80-8fd9-fa6601877b13/Alex+Huntley.png</image:loc>
      <image:title>All - Opinion: Alexander Huntley - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/one-in-four-tweens-use-retinol-study-shows</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/cf76cf0e-efad-4d1c-a177-5c8b387a9675/SaraH+Brown.jpg</image:loc>
      <image:title>All - One in four tweens use retinol, study shows - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1745496766505-9NQA8750ZR630F56LARE/stay_skin_sharp.jpg</image:loc>
      <image:title>All - One in four tweens use retinol, study shows</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1745496754180-M75GUOJ1DVAK45AH5CDG/SHARP+-2+%281%29.jpg</image:loc>
      <image:title>All - One in four tweens use retinol, study shows</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-al-overton</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/105d8adb-61ad-4c44-ad22-197e30818768/Al+Overton.png</image:loc>
      <image:title>All - Opinion: Al Overton - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/feature-from-lockdown-to-loveday</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e3d67fb4-3c74-4a6c-9db8-33ad52afdfa9/games.jpg</image:loc>
      <image:title>All - Feature: From Lockdown to Loveday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/08461351-17c3-40a7-a936-d55a3c20d2bb/385444256_987977025568810_8961337820356040175_n.jpg</image:loc>
      <image:title>All - Feature: From Lockdown to Loveday - A shared culture</image:title>
      <image:caption>Hillier (left) says their ‘arranged friendship’ was inevitable since birth (their parents were friends) and attributes much of their business success to their ‘shared culture’, their ability to speak in shorthand and their ‘complementary skill sets’ — Gillat with a flair for contemporary design, Hillier with a sophisticated palate. “It’s like a relationship — you share the same goals and aspirations. There are a lot of things you understand that are unspoken. We’re able to move at quite a speedy pace with things because we have a shared understanding of each other. It works well.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/5c25be4a-a35b-4b3b-942b-cacbd10fd374/illustration.jpg</image:loc>
      <image:title>All - Feature: From Lockdown to Loveday - Foraged in Falmouth</image:title>
      <image:caption>Whilst the country went in and out of lockdown, their earliest spirits were born; first a gin, using locally foraged ingredients from the Cornish coastline, next a barrel-aged organic rum — each the product of Hillier’s patient refinement. “Gin’s really interesting because it’s just so broad and rum’s really cool because it’s fermented, so it’s really exciting.” The product flew. “Falmouth Dry … was just so popular, it took off to a level we really weren’t expecting.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/9762a774-9be6-48d0-a5b1-1988f7dc3e2e/405096581_1016230592743453_6626128848840451656_n.jpg</image:loc>
      <image:title>All - Feature: From Lockdown to Loveday - Community is everything</image:title>
      <image:caption>Cornwall being the entrepreneurial hub it is, Loveday is well-supported by its community, which thrives on collaboration and heartily supports anything produced nearby. “I’ve found people really care about these two Cornish girls down the road, making a genuinely local product. They tell people about it because they’re excited that somebody’s doing it.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/68c1cc69-a946-4332-b461-556bfd6da73a/taproom.jpg</image:loc>
      <image:title>All - Feature: From Lockdown to Loveday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/store-spotlight-fodder-wholefoods</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/59e61e62-1fe1-416c-a226-bff3dc9bd8d7/471593804_1059132652679209_6178273968112241807_n.jpg</image:loc>
      <image:title>All - Store Spotlight: Fodder Wholefoods - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/cfc7384f-934a-40ed-8682-e19ebe4763ec/90140dc1-855e-43f4-98aa-b1ce8d138b3d.jpg</image:loc>
      <image:title>All - Store Spotlight: Fodder Wholefoods - Dressing the set</image:title>
      <image:caption>Externally, with the help of his 11-strong team, Hubbard practices what he calls ‘dressing the set’ — a joyous and intentional ritual he likens to a theatre get-in, whereby each morning modern metal trays of vibrant fruit and veg are hung beneath smart monochrome awnings, and baskets are neatly stacked at the entrance.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/retail-community-seeks-new-recruits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/6dbf0d64-ce86-4c10-8760-669e45c03418/Thallon.jpg</image:loc>
      <image:title>All - Retail community seeks ‘new recruits’ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/attitude-delivers-cool-solution-for-summer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/00b2a5fb-c37d-4495-815a-49f3f7925296/SUN_8399_Produit_Group.JPG</image:loc>
      <image:title>All - ATTITUDE delivers cool solution for summer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/86ffbef8-cbe5-4a85-bb97-6280dc55d38c/Aftersun.jpg</image:loc>
      <image:title>All - ATTITUDE delivers cool solution for summer - Soothing après-soleil</image:title>
      <image:caption>“It’s very good to use after sunburn or even just when your skin feels a bit tight, or you got too much sun during the day and you feel dry,” comments Magalie Lacroix, sales director for ATTITUDE. “You just apply onto your skin, either the entire body or just where you have sunburn. It can be used for kids and for babies as well [aged six months-plus]. I used it on my baby in Argentina this winter.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b84f324c-2458-4845-b9e7-a198a339b3cf/SUN_20235454_Aftersun_LudivineSansHalo.jpg</image:loc>
      <image:title>All - ATTITUDE delivers cool solution for summer - Kind to sensitive skin</image:title>
      <image:caption>Like all products in the brand’s Sun Care line it is hypoallergenic and dermatologist-approved, making it suitable for people with allergies and atopic skin conditions, and a natural follow-on product from Sunly SPF30.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/clearspring-bestsellers-lead-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/bcf7f383-98f0-4148-a142-9d36a77c89e5/Clearspring.jpg</image:loc>
      <image:title>All - Clearspring bestsellers lead campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/6cf5ef08-8d24-493b-b4cf-db4598b398e8/5089_CLEARSPRING_CREATIVE_CAMPAIGN_DIGITAL_MASTER_LAYERS_SILKEN_TOFU_RGB_1-1.jpg</image:loc>
      <image:title>All - Clearspring bestsellers lead campaign - Pure, vibrant flavours</image:title>
      <image:caption>The visuals featured three Clearspring bestsellers — Organic Japanese Silken Tofu, Organic Japanese Matcha and Organic Seaveg Crispies — using a split-screen format ‘to tell two stories in one’. The first half showcased ‘beautifully plated dishes, capturing the pure and vibrant flavours of Clearspring products’, while the second focused on honouring the producers and ancient traditions behind the range.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/c711f8ce-274e-432c-8262-bc715d86a7c2/Clearspring-Tofu.jpg</image:loc>
      <image:title>All - Clearspring bestsellers lead campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/swmymnddsf4f8nnhy5wet79w64c9bz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/44a72011-90ae-4922-8a01-8aca4dff8494/News+in+brief.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e86d9dc6-f95a-46a1-80ed-6743113b2fd0/cherry+gourmet.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Yeo Valley acquisition</image:title>
      <image:caption>Epicurean Dairy (UK) Limited and The Collective have been acquired by Yeo Valley in a move that Rob Sexton, CEO, Yeo Valley Production, says is part of ‘ambitious plans to drive growth of delicious British dairy’.  “We are delighted to welcome The Collective to the Yeo Valley Production family. The Collective brand is renowned for never compromising on the quality and market-leading taste of its products. Add this to the values of the business, encapsulated in its B-Corp accreditation, and we see this as a perfect fit with Yeo Valley Production. This agreement will ensure The Collective brand continues to deliver taste-led innovation and great value. It’s an exciting new chapter for us all.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/87ef4d92-0468-4cbb-9d1b-08c7445ad278/NEW+Pep+%26+Lekker+Crackers+2.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Fully functional</image:title>
      <image:caption>Re-emerging on the plant-based scene, Pep &amp; Lekker has launched a new line of functional, allergy-free seeded crackers which use 12 plant varieties to support gut health. Bringing ‘functional prowess’ to cheeseboards and lunchboxes, the Original and Rosemary Mixed Seed Crackers are high in omega-3 and fibre while being a source of protein and magnesium. Bound with olive oil, the brand positions the crackers as a gluten-free larder essential.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/9b21bd78-9695-4b46-bc8b-dd6fb2e07974/Weleda+Skin+Food</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - The evolution of Weleda</image:title>
      <image:caption>Weleda is reaffirming its Swiss roots by modernizing its brand identity to strengthen its premium positioning and introduce its established range to new and younger audiences. With medicinal plants taking centre stage and new tagline ‘Swiss Natural Science’ highlighting its heritage, the evolution will help this already strong brand to ‘stay relevant’ and ‘adapt to the needs of today’, says international CEO Tina Müller. In line with Weleda’s strict sustainability manifesto, the rollout will be gradual to ensure no packaging is wasted.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/fb21cb39-fcc3-4307-9c46-3fed94f0bcb0/apple-cider-vinegar-new_11zon.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Supercharged new look</image:title>
      <image:caption>In more rebranding news, The Scottish Bee Company has updated its identity to ‘super-charge its shelf presence [and] underline clear USPs whilst creating a look with real stretch that could accommodate significant range growth’.   The brand says the design ‘effortlessly knits together’ its expanding range whilst ‘underpinning’ its fine food credentials, making it visually suitable for a spectrum of retail environments, from health stores to The Food Hall at Selfridge’s and the virtual aisles of Ocado.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3d5eb590-62ab-478e-a626-b353341e7709/Tomato_Group_DPS_-_2.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Suma x Sky TV advert</image:title>
      <image:caption>Suma Wholefoods has secured an advert with Sky TV via the network’s Zero Footprint Fund: Local Heroes competition, due to air between May and September. Launched in 2021, the initiative helps brands accelerate sustainable initiatives nationally ‘using the power of TV’. A competitive pitching process — led by Rebecca Kinnard from Suma’s marketing and product development team — resulted in the cooperative securing the regional advertising spot. “Winning … means the world to us. We’ve worked tirelessly to ensure sustainability is at the heart of everything we do, from reducing CO2 emissions to supporting local communities. This recognition will allow us to further expand our efforts and make an even bigger impact,” she says.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1c404db5-a3b4-478d-920c-49b156d363e7/image002+%281%29.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Faith in innovation</image:title>
      <image:caption>50-year-old personal care company Faith In Nature has been included on Fast Company’s prestigious Most Innovative Companies of 2025 list, which highlights businesses that shape industry by setting new standards through innovation. “Our list of the Most Innovative Companies offers both a comprehensive look at innovation today and a playbook for the future,” comments Fast Company editor-in-chief Brendan Vaughan. “This year, we recognize companies that are harnessing AI in deep and meaningful ways, brands that are turning customers into superfans by overdelivering for them, and challengers that are introducing bold ideas and vital competition to their industries. At a time when the world is rapidly shifting, these companies are charting the way forward.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/21c8eed2-c82a-4d37-8153-96e9fb0306cb/Cornish+pilchards.jpeg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Celebrating tin to table</image:title>
      <image:caption>Sustainable fish brand Fish4Ever has expanded its ‘tin to table’ range with new Cornish Sardines. Founder Charles Redfern comments: “As a UK protected, designated origin hero, Cornish Sardines are a ‘local shores’ success story we’ve been seeking to champion for many years. It was imperative we worked with a like-minded, home-grown cannery in keeping with our socially positive priorities. Sardines are not only insanely moreish but a nutritionally-ripped, lean protein superfood jam-packed with omega-3 fatty acids, vitamin D, B12, calcium, selenium and phosphorus.” In a ‘playful nod’ to traditional Portuguese conservas, 2025 sees the brand transition to vibrant new packaging bearing an informal British ‘storytelling twist’ and QR codes enabling ‘inquisitive fish nerds’ to trace their catch back to the small boat which caught it.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/frozen-food-gets-a-fresh-new-look</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/6fcbc6f1-5a13-4f7e-bf02-903fc6fc6595/Croquettesl.jpg</image:loc>
      <image:title>All - Frozen food gets a fresh new look - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a053b783-e36d-4bd5-89ea-2fdf4a2dd8eb/3D_NC_Kartoffeln-CountryPotatoes-470mmx220mm+%281%29.jpg</image:loc>
      <image:title>All - Frozen food gets a fresh new look - Stronger storytelling</image:title>
      <image:caption>Over the course of three decades, Natural Cool’s history has seen it maintain its position as the leading organic frozen food brand, but Porcher says with competitor products becoming increasingly prevalent, it’s time to amplify on-pack storytelling and attract new consumers to its existing loyal fan base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/66fc9f71-df9e-4445-9fb5-d9c5814a2b49/Mockup_Berry-Mix.jpg</image:loc>
      <image:title>All - Frozen food gets a fresh new look - Increased recognition</image:title>
      <image:caption>Far from being concerned about problems around recognition, the brand says the move to more modern visuals is seeing some early success: “The buying impulse is much more triggered than it was before. I just received feedback from the UK … and apparently people tend to buy it more now, which is brilliant.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/51f07cb1-2653-429c-ae39-286e479eedd2/Porridge_Berry-Mix.png</image:loc>
      <image:title>All - Frozen food gets a fresh new look - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/defras-devastating-blow-to-nature-friendly-farming</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e4a81730-a4a1-4e1f-8e40-3c574748ba84/arnaldo-aldana-HfH5yd70ox8-unsplash.jpg</image:loc>
      <image:title>All - Defra's 'devastating blow' to nature-friendly farming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/the-beauty-shortlist-announces-2025-winners</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/22485881-3289-49e3-9f2c-43fc65c4e6d1/pexels-rdne-12322958.jpg</image:loc>
      <image:title>All - The Beauty Shortlist announces 2025 winners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/five-facts-the-international-womens-day-edit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/43e7c51f-f637-45e6-bb1f-a6175010f999/women+tshirt.jpg</image:loc>
      <image:title>All - Five Facts: International Women's Day Edit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/092ada5c-cca2-460d-9a5b-7536a1211d4b/Fliss+Holding+Sharebag.jpg</image:loc>
      <image:title>All - Five Facts: International Women's Day Edit - Fliss Newland</image:title>
      <image:caption>Five facts about brand-new vegan and organic sweets label Wild Thingz, launched in Q1 by Fliss Newland.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3babdda6-1168-47a2-a640-4567182a0bc1/DAISY.jpg</image:loc>
      <image:title>All - Five Facts: International Women's Day Edit - Daisy Hillier</image:title>
      <image:caption>Five facts about Loveday Distilling, an organic rum and craft gin distillery in Falmouth, co-founded by Daisy Hillier and her business partner, Chloe Gillat.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/c0fa0809-127e-4964-97bf-756d052062fa/4.png</image:loc>
      <image:title>All - Five Facts: International Women's Day Edit - Catherine Farrant</image:title>
      <image:caption>Five facts about Ossa Organic — a brand born out of South African entrepreneur Catherine Farrant’s personal discovery of the benefits of bone broth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/658fda25-2dce-40a1-9844-5baa855827cb/TIK_TOK_6+copy.jpg</image:loc>
      <image:title>All - Five Facts: International Women's Day Edit - Saman Ali</image:title>
      <image:caption>Five facts about ubtan — a traditional Ayurvedic skincare paste made using natural ingredients — from Saman Ali, founder of Beauty Cleanse Skincare.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/nht-summit-offers-anniversary-incentive-to-indies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/f872e1d5-3220-4030-a0d3-2e053d295a9b/Web-EPB20231008-EPB_Photos-JC-Natural-Health-Summit-79_eventphotographybristol.jpg</image:loc>
      <image:title>All - NHT Summit offers anniversary incentive to indies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-sophie-ziegler-jones</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/fdf49f20-f972-494d-afd8-2ba58bf672c0/Gray+Simple+Himalayan+Blog+Banner+%289%29+copy.png</image:loc>
      <image:title>All - Opinion: Sophie Ziegler-Jones - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/474c3dab-936b-45b9-8974-3a6869d42db2/Coffee-social-22.jpg</image:loc>
      <image:title>All - Opinion: Sophie Ziegler-Jones - More than just a label</image:title>
      <image:caption>Ethical sourcing has always been at the heart of Suma, and every bag of our coffee is Fairtrade certified. This isn’t just about compliance; it’s about real impact. Fairtrade ensures that farmers receive a stable price for their beans, along with additional funds from the Fairtrade premium to reinvest in their farms and communities. In a time of global economic uncertainty, this stability matters more than ever. For retailers, Fairtrade is a powerful selling point; customers want to know that their purchases support fair wages and sustainable farming practices. Stocking ethically sourced products isn’t just the right thing to do, it’s what today’s conscious consumers expect.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/d28a1f8a-3e2e-4236-afae-30dea67e1b61/Coffee-Cafe-01.jpg</image:loc>
      <image:title>All - Opinion: Sophie Ziegler-Jones - New look, same integrity</image:title>
      <image:caption>Our new packaging isn’t just about aesthetics, it’s about transparency. We want to make it easier for customers to see exactly where their coffee comes from, how it’s grown and what flavour notes they can expect. From altitude to processing methods, our goal is to give people a deeper connection to what’s in their cup.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/indie-retail-outperforms-multiples-in-organic-growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1c3c0194-8547-4a97-846f-c244318158fc/organic+basket</image:loc>
      <image:title>All - Indie retail outperforms multiples in organic growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/62b012c3-f1bd-47dd-9f17-f5bc5601e707/Better+Food+2025-Organic-No+credit+needed+%2847%29.jpg</image:loc>
      <image:title>All - Indie retail outperforms multiples in organic growth - Seeking out organic</image:title>
      <image:caption>“The signs are strong that this growth is here to stay with increasing consumer demand, particularly from Gen Z shoppers who are increasingly motivated by healthy and sustainable choices and seeking out organic products,” adds Philips. New research from the Organic Research Centre — supported by Sustain and If You Care — found that younger consumers (under 24) are among the most active organic shoppers, along with low- and middle-income households who are ‘more likely to buy organic products on special occasions’.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/22a539ee-558c-4a3a-9609-d67dec4328f5/CREDIT+Unicorn+Grocery.jpg</image:loc>
      <image:title>All - Indie retail outperforms multiples in organic growth - OMR 2025 at a glance</image:title>
      <image:caption>Credit: Unicorn Grocery</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-bethany-curtis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/32697471-ded0-4cf8-bdae-56f245e1d3ee/Pact+Coffee</image:loc>
      <image:title>All - Opinion: Bethany Curtis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/39dc5750-8bfa-4618-ad08-5b11ca5eea3d/Pact+Coffee+farms.jpg</image:loc>
      <image:title>All - Opinion: Bethany Curtis</image:title>
      <image:caption>female farmers can do even greater things when they have equal access to training and resources.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1741011051474-5GMLW9747W0FHWN3XV6A/Pact+Coffee+beans.jpg</image:loc>
      <image:title>All - Opinion: Bethany Curtis</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1741011051541-M5MA9N1XO0MY41DR4856/Pact+Coffee+farming+3.jpg</image:loc>
      <image:title>All - Opinion: Bethany Curtis</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1741011053931-R46T77P7UZS90IG2ZM5P/Pact+Coffee+farming.jpg</image:loc>
      <image:title>All - Opinion: Bethany Curtis</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1741011053252-EUXSITGVCUGEP9Y6TVWE/Pact+Coffee+farms.jpg</image:loc>
      <image:title>All - Opinion: Bethany Curtis</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/tempeh-amp-aubergine-ragu-wild-root</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ab447fc7-3aca-4cb1-8ca7-ecad65ced8ee/tempeh+ragu-3.jpg</image:loc>
      <image:title>All - Tempeh &amp;amp; Aubergine Ragu – Wild Root - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/94ff028a-ccc1-4e06-ab8e-b899e78004bf/tempeh+ragu-6.jpg</image:loc>
      <image:title>All - Tempeh &amp;amp; Aubergine Ragu – Wild Root - Method</image:title>
      <image:caption>1. Dice the veg. Add onion to a pan with a little oil, fry for 5-7 minutes until translucent. Add crushed garlic, sauté for a minute. Add aubergine and courgette. Fry off all the veg until soft, approx. ten minutes. 2. Add plum tomatoes and passata, with 300ml of boiling water. Bring to the boil. Crumble in the tempeh. Add sun-dried tomatoes, chilli flakes, Italian herbs and balsamic. 3. Once boiling, turn down to simmer for 35 minutes. Stir occasionally. If the ragu becomes too thick add the additional 300ml of boiling water. 4. After 35 minutes, season liberally, stir through fresh basil and taste. Keep on a low heat whilst you prepare your polenta. 5. In a saucepan add a drizzle of oil and sauté crushed garlic on a low heat. Once golden (but not burnt) pour in 250ml of milk and warm through. 6. Slowly start to whisk in the polenta. As it thickens add more milk — up to 1000ml, or until you achieve the desired consistency. You want it to have a porridge-like consistency. Continuously whisk to avoid lumps. 7. Add salt to taste and nutritional yeast for extra cheesy flavour. 8. Divide the polenta between four bowls and smooth with the back of a spoon. Add the rich ragu and top with vegan hard cheese.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/weleda-turns-london-fashion-week-green</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/c61378b8-f068-45c5-949e-51013773df45/Weleda.jpg</image:loc>
      <image:title>All - Weleda turns London Fashion Week green - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ac5059d8-9a31-4db8-ac29-ce94c579524f/DSCF0108.jpg</image:loc>
      <image:title>All - Weleda turns London Fashion Week green - A private sanctuary</image:title>
      <image:caption>Over the course of London Fashion Week the lounge will welcome hundreds of models through its doors. Inside, Skin Food Glow facials serve to ‘restore radiance to lacklustre complexions’ and soothe skin after catwalk make-up is removed, while an array of healthy snacks and hydrating drinks are provided by supportive organic and biodynamic producers. Collaborators include Clearspring, Hampstead Tea, Yeo Valley and Celestial Coffee.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/f0be041e-1394-491d-b62a-581eec92c405/Interior+shot+2DSC_6156-RESIZE+%281%29.jpg</image:loc>
      <image:title>All - Weleda turns London Fashion Week green - 100 years in the UK</image:title>
      <image:caption>“We enjoyed showing him the differing aspects of the business … [and] sharing the news of our Centenary year,” comments Sterland. “We look forward to welcoming Adam back to Weleda over the summer when we will be celebrating 100 years in the UK.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/weak-standards-leads-dr-bronner-to-drop-b-corp-certification</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3c9c2b5b-118a-431f-8774-b7d3daa96813/Dr_Bronners_Travel_Tooth_Paste-16.jpg</image:loc>
      <image:title>All - Dr. Bronner’s drops B Corp certification over ‘weak standards’ - Make it stand out</image:title>
      <image:caption>Credit: Dr Bronner’s</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/riverford-organic-sales-growth-hits-110m</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/de558880-1560-4179-8cdb-3a49cf540858/401002529_733377618822119_244084122702116709_n.jpg</image:loc>
      <image:title>All - Riverford Organic: sales growth hits £110M - Make it stand out</image:title>
      <image:caption>Credit: Riverford Organic</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/an-enormous-win-for-nature-in-parliament</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/5d9155d8-505a-4fea-b5a7-c2cc6d172a15/pexels-nui-malama-169330637-26651629.jpg</image:loc>
      <image:title>All - An 'enormous win for nature' in Parliament - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7dd31e1c-1953-4bf4-9aa8-c6b24dbb077f/anabel.jpeg</image:loc>
      <image:title>All - An 'enormous win for nature' in Parliament - Success for Stand by Bees</image:title>
      <image:caption>Kindersley expresses gratitude for the ‘unwavering support’ of those who have backed her Stand By Bees campaign, and says the outcome is ‘truly something to be celebrated’. “Although we have a long way to go for nature in this country, there is no doubt that our collective efforts have hugely impact this decision,” says Kindersley. “I am incredibly proud of what we have been able to achieve together and excited for the future.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/retailer-concerns-over-deposit-return-scheme</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/21a9bfbf-e697-4268-a7c0-be362c868fc3/pexels-sarah-chai-7262475.jpg</image:loc>
      <image:title>All - Retail concerns over Deposit Return Scheme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/behind-the-brand-wild-thingz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/2c5e8726-a777-4459-902a-c0fe8216356a/DSCF4195.jpg</image:loc>
      <image:title>All - Behind the brand: Wild Thingz - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ad587cab-a8cd-4571-9d17-52736096ac60/Fliss+holding+small+pack.jpg</image:loc>
      <image:title>All - Behind the brand: Wild Thingz - Less Junk. More Punk.</image:title>
      <image:caption>How did the brand come about and who it is aimed at? Wild Thingz was born from a belief that sweets could be just as exciting, tasty and joyful without unnecessary artificial ingredients or high levels of sugar. I wanted to create something parents and kids could truly enjoy without compromise. Our sweets are made for anyone who loves the nostalgia of treats but wants the best possible option, especially parents who want to give their kids something delicious and worry-free.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/8bfe5a3f-e335-4087-a45b-e093f9325133/DSC02664+%281%29.jpg</image:loc>
      <image:title>All - Behind the brand: Wild Thingz - Better for families</image:title>
      <image:caption>Wild Thingz spans several other categories, including vegan and organic. Are these confectionery sectors growing in importance? Absolutely. Consumers today, especially parents, want products that are better for their families and the planet. The demand for vegan, organic and low-sugar options is only growing, and we’re proud to be a brand leading that charge in the sweets space.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/20864434-66f0-488c-944b-61f779cd8348/Copy+of+IMG_8611.jpg</image:loc>
      <image:title>All - Behind the brand: Wild Thingz - Customer confidence</image:title>
      <image:caption>Some sweet brands disguise sugar content by using different sugar types and names, eg. dextrose, sucrose, maltose. How important is transparency in this area? Transparency is everything to us. Our label tells the full story — just simple, honest ingredients. We want our customers to feel confident about what they’re eating, so we avoid hidden sugars and artificial additives. What you see is what you get with Wild Thingz, and that’s how we plan to keep it. No artificials, no apologies.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/57bmrbma9er6p7gsmy2sjrttpye6kt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/44a72011-90ae-4922-8a01-8aca4dff8494/News+in+brief.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/af9755fc-2d56-4c58-874a-7352ed281b0f/shutterstock_1861454602.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Trends for 2025</image:title>
      <image:caption>According to The Food People, this year’s key trends centre around omnivore diets, with more people striving for a balance between plant- and animal-based foods; natural ingredients and minimal processing, increasingly sought after as awareness of UPFs mounts; and the prevention of food waste, with tech playing a bigger role in extending shelf life and detecting food spoilage. Also expected to be big this year: retro desserts; ‘mini meals’ featuring functional foods; transparency and provenance; freeze-dried fruit; and groundbreaking sweet protein alternatives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/243be665-1dc5-4fc2-8164-37c1da417df6/438127795_443391318249054_2098202010623962704_n.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Salty and sweet</image:title>
      <image:caption>In other trends set to define 2025, Nicola Woods, event manager at Speciality &amp; Fine Food Fair, says sustainable, organic-approved gourmet salts such as the award-winning Blackthorn Salt will play a major role in domestic kitchens as consumers dine out less and invest in premium ingredients to elevate home-cooked meals. Woods also predicts that boundary-pushing wine merchants with ‘striking branding’ will continue to change public perception of the credibility of tinned wine, while on the condiments front she believes the UK is ‘on the cusp of a hot honey boom’. “It’s hard to find a pizzeria in the capital at the moment that doesn’t include hot honey in some form on its menu.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/db90d435-ee60-44fc-b558-76153665215e/473708004_1219498179559634_1117145170259439268_n.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - New year, new look</image:title>
      <image:caption>Alongside a full re-brand across its 120-strong collection Mr Organic kicked off 2025 by launching a new range of beans in glass jars and upgrading to a more premium jar for its Pasta Sauces. Through an updated logo and new labels showcasing plants, the brand has achieved a ‘cleaner, more modern look that will help the products stand out to shoppers’. The ‘friendly Mr Organic face in the logo’ remains central to the company’s identity, while branded lids have been added to jarred products to increase recognition. Stephanie Lee, brand manager, comments: “We … made a conscious decision to stay on top of health trends. Right now, there is a huge focus on gut health; research shows positive results in the microbiome by consuming 30 plants a week. We decided to include plant points … to help health-conscious consumers calculate their plant points to reach their goal each week.”</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/52408153-663f-4564-ad14-1eb6e3d17bf3/image001+%281%29.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - #OneSimpleChange</image:title>
      <image:caption>ALTER/NATIVE by Suma has teamed up with sustainable lifestyle brand BambuuBrush to co-launch a range of eco-friendly, stylish and practical bathroom accessories made from moso bamboo (which the brands note is not a food source for pandas). The range comprises Bamboo Toothbrushes, Bamboo Toothbrush Travel Cases, Bamboo Soap Dishes and Bamboo Cotton Buds. The collaboration is backed by a social media campaign using the hashtag #OneSimpleChange, in which consumers are encouraged to move away from plastic by making ‘small, mindful changes’ to their daily bathroom routines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/cbf26787-b37c-476c-b3bf-04c8a3de1b87/Cookies-%26-Cream+-+Lifestyle+%281%29.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Redefining whey protein</image:title>
      <image:caption>The Organic Protein Company will add a new flavour to its range in February. Cookies &amp; Cream is described as ‘a masterpiece in clean indulgence’, offering a popular taste while ‘staying true’ to the company’s ethos of health, authenticity and clean ingredients. “The new Cookies &amp; Cream blend redefines what is possible with whey protein powders,” says the brand. The recipe combines ground Bourbon vanilla pods, roasted cacao powder, Spanish pink rock salt and unrefined coconut sugar with the brand’s signature cold-filtered organic whey protein.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/942e97f1-e9e4-4001-8d17-7e86e4fddf4b/Kitchen+Group.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Desire to be different</image:title>
      <image:caption>After broadening its distribution to Ocado.com, this month condiments brand All Dressed Up becomes available to indie stores after confirming ‘a duo of new wholesale wins’ with Cotswold Fayre and Diverse Fine Foods, each stocking the full range of Everyday House, Miso &amp; Lime, Tahini &amp; Lime and Spicy Harissa. ‘Born out of a desire to be different’, the brand was founded by Tess Reed to provide an alternative to supermarket dressings which are typically full of emulsifiers, saturated fats and refined sugar. Using natural ingredients, the flavourful range elevates everyday dishes — not just salads — without dairy, gluten or UPFs. “Our independent retail partners have always been our heartland, and continue to be at the core of everything we do. Having two such established wholesalers on board … means we can continue to extend our availability,” comments Reed.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/8fea02bc-698d-4b33-9542-68e719a2a873/Comfrey+Flowers+Edited.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Garden Organic x Viridian</image:title>
      <image:caption>Viridian Nutrition has entered into partnership with sustainable gardening charity Garden Organic to safeguard the future of a ‘valuable herb’ comfrey — a key ingredient in the brand’s range, known to promote wound healing, reduce inflammation and relieve sore muscles and sprains. Holly Thallon Steenson, Viridian MD, says the two parties ‘share the same core principles of embracing organic growing by focusing on practices that enhance soil health and plant nutrition by avoiding, pesticides and synthetic chemicals’. “For Viridian, it’s important to help preserve this comfrey collection which has rightly so been placed in the charity’s care for many future generations to enjoy.” Image credit: Garden Organic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7dd98500-e015-4423-b4a4-c284e8d799d5/Copy+of+G+Spot+Gillian+Anderson+Protect+2+Cropped.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - ‘Wellness with a wink’</image:title>
      <image:caption>G Spot, the functional drinks brand co-founded by actress Gillian Anderson, is broadening its UK reach with a nationwide Sainsbury’s listing, while remaining with CLF to serve independents. The three-SKU range features Lift (berries, apples, peppercorn, bacopa, theanine and cordyceps); Soothe (apples, sage, angelica, magnesium, maca, reishi, and ashwagandha); and Protect (lemon, meadowsweet, ginger, lemon, turmeric and chaga). “It’s now easier than ever for people to get a taste of what G Spot is all about — bold, refreshing and unapologetically good for you,” comments Anderson. “With our adaptogen and nootropic-enhanced drinks you never have to compromise — taste and health go hand in hand. Or as we like to say, G Spot brings indulgence and wellness together in every sip.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/d031d837-c242-44d3-9e43-34fdda734bc2/B-fuel+lifestyle+3.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Fitness fuel from nature</image:title>
      <image:caption>Marathon runners have a new option when it comes to energizing their bodies during the final stretch: The Scottish Bee Company’s B-Fuel Natural Energy Gel. Each sachet of Scottish heather honey delivers 25g of carbs (15kcal of raw energy) along with antimicrobial properties to foster ‘good bacteria’ and polyphenols to tackle airway inflammation. Suzie Millar, co-founder, says: “As a sports aid honey has historically hidden its light under a bushel. We wanted to add an easy-to-use squidgy sachet of best-in-class honey that can be effortlessly consumed mid-run or workout. There is so much caffeine and synthetic gloop in the marketplace; we just wanted to remind people that, as with so many things, nature often has the answer.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/f2195d74-b07e-47ba-b7da-e0fd26bf35fc/Screenshot+2025-02-04+at+10.05.09.png</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Bolder, better breakfasts</image:title>
      <image:caption>2025 sees the launch of Dutch challenger brand Holie’s through UK wholesalers, bringing with it ‘the world’s most healthy cereal range’. Breaking onto the breakfast scene with three granola SKUs (Low Carb Crunch, Protein Peanut Butter and Protein Crunch) and three muesli SKUs (Chocolate, 4 Nuts and Protein) the brand hopes to change the world of cereals through ‘bold, better, healthier alternatives that don’t compromise on crunch or taste’. Valentijn Van Santvoort, co-founder, says: “Big cereal brands have been hiding sugar in food that they claim to be healthy, when it’s not! That’s why we’re bringing Holie’s to the UK, to offer consumers a range of cereals that are genuinely good for you.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/clf-growth-necessitates-move-to-larger-site</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/02b0a87c-3f63-4376-b89c-3b30ea44ab93/warehouse.png</image:loc>
      <image:title>All - CLF growth necessitates move to larger site - Make it stand out</image:title>
      <image:caption>Credit: Quest 271</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1738226355316-1Z09EITG3DVB049KY631/Screenshot+2025-01-30+at+08.38.50.png</image:loc>
      <image:title>All - CLF growth necessitates move to larger site</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1738226252450-96WZO0YO41HOHKZB5UCH/warehouse+2.png</image:loc>
      <image:title>All - CLF growth necessitates move to larger site</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1738226250404-61TFIG69NGAWL1S3B2L7/Screenshot+2024-12-19+at+10.04.20.png</image:loc>
      <image:title>All - CLF growth necessitates move to larger site</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-julie-goodwin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/efb6f5cc-1b1a-4b75-9c5d-57743d6aec43/Gray+Simple+Himalayan+Blog+Banner+%289%29.png</image:loc>
      <image:title>All - Opinion: Julie Goodwin - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/mori-crackdown-on-deeply-offensive-fake-mnuka</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1281fac6-fb2e-45dc-8c4e-06546a60b879/honey.jpg</image:loc>
      <image:title>All - Māori crackdown on ‘deeply offensive’ fake mānuka - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b2d37145-ac53-4b93-a7be-6b0172d5340b/leptospermum.jpg</image:loc>
      <image:title>All - Māori crackdown on ‘deeply offensive’ fake mānuka - Carrier of the life principle</image:title>
      <image:caption>The latter point touches on a key issue for the MCT and its reason for pursuing the fight against fake mānuka: the word itself is intrinsically woven into Māori history and culture, evolved over thousands of years from New Zealand’s Eastern Polynesian roots. “It has meaning to us; it’s a carrier of the life principle. That’s the meaning of the word. We will continue to enforce the view that the name pertains specifically to our endemic species.”</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e019ab3d-af05-40cc-bb3f-7e868802f9b1/45425049184_8f2b86bd2a_k.jpg</image:loc>
      <image:title>All - Māori crackdown on ‘deeply offensive’ fake mānuka - Badge of authentication</image:title>
      <image:caption>Standing against food fraud is a process which takes time, and a long road lies ahead before a trademark can be formalized; licensees must agree to the terms and due diligence must be done to ensure existing quality guidelines and standards can be smoothly transferred to a new ‘badge of authentication for genuine mānuka honey’. The MCT plans to spread ‘the story of mānuka from a cultural perspective’ to industry stakeholders, distributors and retailers far and wide. “Our ambition is that the wider story of the mānuka [tree] and mānuka honey becomes part of the customer experience.”</image:caption>
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  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/buyers-club-bio-ashish-jain</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/dc805ed5-ddd4-4bde-aac6-7ffc29d3df94/fabric%2Bsign.jpg</image:loc>
      <image:title>All - Buyers' Club Bio: Ashish Jain - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/deb7fa1b-5994-4834-98cd-aef32357285a/Ash.jpg</image:loc>
      <image:title>All - Buyers' Club Bio: Ashish Jain - Featured this month</image:title>
      <image:caption>Buyer name: Ashish Jain Store name/location: Wickford Health Store, Essex Number of stores: 1 Number of years retailing: 5</image:caption>
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  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/feature-timeless-classics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/547ced4f-d2d4-4118-bd7a-2bd68cdd0a77/Custad+on+board.jpg</image:loc>
      <image:title>All - Feature: Timeless Classics - Make it stand out</image:title>
      <image:caption>Credit: Just Wholefoods</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1738058223668-NWGCYBUUGOD6X7GU5CQB/Custard%2Bpots.jpg</image:loc>
      <image:title>All - Feature: Timeless Classics - Cult following</image:title>
      <image:caption>Occupying a somewhat retro spot in the dessert space is Just Wholefoods — an iconic 1985 brand which longstanding health stores will know well, now owned by Fliss Newland who acquired the business in late 2023 after a stint at Mondelez. Playing into the nostalgia and comfort of childhood foods, its baking portfolio comprises quick-set Vegan Jelly (Lively Lemon, Raw Raspberry, Tropical Twist and Simply Strawberry), gluten-free Custard Powder (Vanilla) and a remarkably clever gelatine alternative called Vegeset which sets any liquid clear, making the range a store cupboard staple for anyone leaning towards sweet sentimentality.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/c1c19800-8f30-408e-826e-cc53ce5e9f13/Pouring+custard.jpg</image:loc>
      <image:title>All - Feature: Timeless Classics - Culinary creations</image:title>
      <image:caption>Famed for what is omitted from its ingredient lists — artificial additives, getaline and excess sugar — Just Wholefoods’ recipes have stood the test of time, relying on only natural ingredients to achieve bright colours and bold flavours in its Jelly and Custard Powder SKUs. “If you don’t want an overly sweet custard you can just sweeten it yourself to taste,” explains Newland. “Because the retail buyer has always been health food stores predominantly, I know that is quite a USP.”</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a743ac7f-5e13-4cdc-9b2e-8a6a33ca6a75/miso+maple.jpg</image:loc>
      <image:title>All - Feature: Timeless Classics - Fusion flavours</image:title>
      <image:caption>When Clearspring launched its Matcha and Miso Maple Organic Oat Biscuits late last year the brand tapped into the popularity of fusion flavours — a blossoming trend the baking world expects to grow throughout 2025 and one which the internet already appears to love, with countless cupcake recipes calling for matcha buttercreams or glazes featuring hints of yuzu and miso.  In this new line Clearspring marries small-batch Scottish oats with the flavours of Canadian maple and Japanese miso and matcha, creating high-fibre, vegan baked treats to be savoured at home or on-the-go. Two years in the making, the biscuits are a new venture for the brand, as it dips its toes into sweet snacks with this ‘unique, internationally inspired’ offer.</image:caption>
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  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/whats-hot-amp-whats-not-feat-greenlife</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7e188a92-c253-4350-bd83-0e6012f855f3/What%27s+Hot.png</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Greenlife - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/aec995ca-94ba-4350-8359-82f0d1d9977d/pexels-sikunovruslan-11556026.jpg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Greenlife - What’s Hot: Mullein</image:title>
      <image:caption>We noticed a big increase in sales of mullein and a greater awareness generally of this fantastic herb last year. We’ve always stocked Nature’s Answer Alcohol Free Mullein tincture 30ml, but it has been selling much faster than usual over this last flu season. Because of this we have now taken on two new cough syrups by the brand: Nature’s Answer Mullein-X Multi-System Cough Syrup 120ml and Nature’s Answer Mullein-X Kids Cough Syrup 120ml. Both have been popular. I believe this is due to a number of respiratory tract infections which have been doing the rounds, each with congestion as a common persistent symptom.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e62072b1-c90a-4cfe-9f93-fbd25b002d09/pexels-muverrihhanim-19462247.jpg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Greenlife - What’s Hot: Functionality</image:title>
      <image:caption>There has been a massive increase in sales of functional foods over the last 12 months. We sell a greater range than ever of soft drinks, chocolate bars, lattes, hot chocolate powders and coffees containing key trending ingredients such as lion’s mane, adaptogens, probiotics and CBD. We are constantly trying new products and are dedicating more shelf and fridge space to these than ever before. I think this is just because people are looking for ways to include these trending ingredients in their diets without adding another tablet, capsule or tincture to their daily supplements regime.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/fc6e4136-7e57-49e8-abf6-9317185e8f7c/shutterstock_382635556.jpg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Greenlife - What’s Hot: Snacks</image:title>
      <image:caption>We have noticed an increase in the sales of what my colleague in the buying department calls ‘alternative snacking’ — products that either contain more unusual ingredients or are just a bit different from crisps. We’ve never sold such an extensive range of interesting snacks as we do now. Examples include: Mr. Filbert’s Teriyaki Mochi Rice Bites; Other Foods Crunchy Artichoke Chips; Other Foods Crunchy Ladies Fingers Okra Snacks; Karma Bites Popped Lotus Seeds with Pink Himalayan Salt; and Purely Wild Garlic Plantain Chips. Some are lower in sugar and higher in fibre than other snacks. Perhaps consumers are just happy to try something new!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1beae7a2-f280-49e9-8f6e-f312524fd8c7/pexels-alesiakozik-8330975.jpg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Greenlife - What’s Not: CBD</image:title>
      <image:caption>CBD products all slowed down massively over the last year. As an example, sales of our Canabidol CBD RAW Cannabis Oil Drops 500mg (25mg of CBD per dose) in 10ml size have literally halved. The cheapest CBD products (which offer a lower dose) have sold better but overall the CBD ‘boom’ appears to be over. Sales were at their peak immediately after COVID-19 and have been gradually dropping off since. However, it was during 2024 when the sharpest decline occurred. The reasons may be to do with changes in legislation; perhaps it’s also due to the fact that the average customer has less disposable income due to the ongoing cost of living crisis — it’s hard to say. We do sell a larger range of functional foods containing CBD, which are not part of this slow down.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a89e8449-2124-4135-9202-e8049e6f186c/madalyn-cox-RVnDPsyiLEg-unsplash.jpg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Greenlife - What’s Not: Oatly Barista</image:title>
      <image:caption>Oatly Barista sales have continued to go down. There was a time when it was so in demand we were selling it by the case. I think part of this slowdown is because you can now buy it everywhere, including in supermarkets, but in my opinion it‘s also due to the fact that there are so many other brands which are selling much more strongly, such as Minor Figures, Glebe Farm and Rude Health. I also think that ethical concerns about the company may have played a role in Oatly’s relative decline among Greenlife customers. Of course, oat milks on the whole are still very popular with shoppers.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/de7ea52a-49d0-45c7-b059-3ccb305ce9d3/shutterstock_692703793.jpg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Greenlife - What’s Not: Flaxseed Oil</image:title>
      <image:caption>Flaxseed oil (or linseed oil, as it’s sometimes known) supplements and hemp seed oil supplements appear to have slowed down and have now been replaced by the next generation of vegetarian- and vegan-friendly omega-3 supplements from algae-based sources which can be used to support brain, heart and eye function. This is in part because many discerning the consumer are becoming more educated about the differences between taking ALA and of taking the omega-3 fats DHA and EPA. I think it is also simply because these supplements are more widely available across general retail.</image:caption>
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  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/feature-the-rise-and-fall-of-plant-based-foods</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/780bfe48-8a1f-4046-aa21-09319cdbcb5f/healthy+vegan+high+res.jpg</image:loc>
      <image:title>All - Feature:  The Rise and Fall of Plant-based Foods - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/233ad737-880b-4f82-b26e-e8ebbe23d75d/fake+meats+high+res.jpg</image:loc>
      <image:title>All - Feature:  The Rise and Fall of Plant-based Foods</image:title>
      <image:caption>“As [vegan brands] contend with the cost of living crisiS … some categories have faced challenges”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/f02a424e-ef18-47b4-85bf-f0a327ff73b1/fake+chicken+high+res.jpg</image:loc>
      <image:title>All - Feature:  The Rise and Fall of Plant-based Foods - Clued up on UPFs</image:title>
      <image:caption>Yet, one of the factors that’s helped to kibosh vegan foods in the multiples could lead to a renaissance in the indies: health. In the last year consumers have become much more clued-up on ultra-processed foods. And they’ve realized that the meat analogues that were hailed as game-changers are pretty far from natural.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ff366500-e76d-4864-ac5f-79d552aa051c/vegan+cheese+high+res.jpg</image:loc>
      <image:title>All - Feature:  The Rise and Fall of Plant-based Foods - Vegan, but make it natural</image:title>
      <image:caption>It’s in this healthier, more down to earth way that the vegan food category could still fly. Plus, Spinner is hopeful that lower prices and innovation could be a launchpad to stronger sales.  “Consumer interest in vegan products remains robust, driven by health, sustainability and ethical considerations,” she says. “Price parity with animal products is proving critical to growth, and categories like vegan cream and cheese are emerging as rising stars in the sector.”</image:caption>
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  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/feature-sweet-surrender</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b1aa9311-dd6b-4726-9eda-bf972cb47f01/sugar+cane.jpg</image:loc>
      <image:title>All - Feature: Sweet Surrender - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1737719332701-8V9EHDUKU78M9T6LJIS9/hero_cane+sugar+flat.jpg</image:loc>
      <image:title>All - Feature: Sweet Surrender</image:title>
      <image:caption>“I see a lot of women struggling with menopause symptoms — one of which can be sugar cravings”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b935a0d3-41e9-4d5a-9ac4-b1a2e15c108d/Wild+Thingz+Founder.jpg</image:loc>
      <image:title>All - Feature: Sweet Surrender - Redefining sweets</image:title>
      <image:caption>So how can consumers enjoy a sweet treat with a healthier spec? Enter reduced-sugar sweet brand Wild Thingz which launched in January with Zesty Pests, Fruity Flyers and Gummy Grubs in a bid to turn ‘reluctants’ (those hesitant to give their kids sweets) into ‘rejoicers’ (those with no rules around sweets). “Wild Thingz is redefining sweets with half the sugar of major brands, entirely organic, plant-based ingredients and none of the usual junk,” explains founder Fliss Newland. “We’re offering fun sweets that are guilt-free and taste amazing, with bold packaging and exciting shapes that bring joy back to the category. Sugar, when used minimally and responsibly, delivers this perfectly.”</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/40d44c6b-3f63-4b18-a20c-e5430d867b0b/shutterstock_1816093250.jpg</image:loc>
      <image:title>All - Feature: Sweet Surrender - Looking for low GI?</image:title>
      <image:caption>One all-natural sweetener is Coconut Palm Sugar from Organic Traditions which boasts a caramel-like aroma and taste. Minimally processed, it has a lower glycaemic index than regular sugar, meaning it can lead to slower rises in blood sugar levels. It also nutrient-rich, offering potassium, zinc and iron. While it’s still sugar and should be enjoyed in moderation, it can be a good option for those wanting to avoid energy spikes, says the brand.</image:caption>
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  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/greencity-splashes-ethos-across-hq</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/d81f3228-6323-4a11-bd05-5b58d896b780/mural.jpg</image:loc>
      <image:title>All - Greencity splashes ethos across HQ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/store-spotlight-rye-health-store</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ec741773-a675-473a-bd8d-ce5761f4e96b/image1+%282%29.jpeg</image:loc>
      <image:title>All - Store Spotlight: Rye Health Store - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/9872b38e-4074-42ae-a18b-2685a71f13b9/interior.jpg</image:loc>
      <image:title>All - Store Spotlight: Rye Health Store - Local popularity</image:title>
      <image:caption>Opened in 1982, Rye Health Store had always been popular with locals but shortly after Woods took ownership in 2018 their devotion was tested when H&amp;B homed in on the High Street. Planting their flag on that particular mountain felt ‘100% intentional’ – and from conversations with fellow indies across the country it transpired that H&amp;B had done the same to many others.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/f314707b-5e32-4da6-a8e4-950802ad40b0/Georgina.jpg</image:loc>
      <image:title>All - Store Spotlight: Rye Health Store - Ahead of the game</image:title>
      <image:caption>“The top thing now is definitely lion’s mane – big in coffee, cacao or drinks powders. Everyone loves it. The other thing that’s becoming popular is shilajit. People are asking me for tallow which is supposed to be great for skin. Sometimes consumers are ahead of the game because they’ve seen it on Instagram or TikTok. When Michael Mosley did Just One Thing, everyone would come in to buy flax seed which he spoke a lot about. Now every time someone buys them, we think about him.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/bread-debuts-on-2025-dirty-dozen-list</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/93d23e7e-92dd-4059-bbb0-f21bacc9b636/loaves.jpg</image:loc>
      <image:title>All - Bread debuts on 2025 Dirty Dozen list - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/suma-volunteers-to-boost-local-biodiversity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/5cbaec49-d226-44f2-a44c-7267e849531b/digging.JPG</image:loc>
      <image:title>All - Suma volunteers to boost local biodiversity - Make it stand out</image:title>
      <image:caption>Credit: Suma</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1737560410542-036AO9UAIRNH9OBB3H2G/_D784274.JPG</image:loc>
      <image:title>All - Suma volunteers to boost local biodiversity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1737560432952-MSNP207DNFC7YA85JYZR/_D784341.JPG</image:loc>
      <image:title>All - Suma volunteers to boost local biodiversity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1737560532925-OWGAAZJ4AG6H1GBZWHRV/digging.JPG</image:loc>
      <image:title>All - Suma volunteers to boost local biodiversity</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1737560436722-L5U6MBHRN920C01CDP2M/_D784380+%281%29.JPG</image:loc>
      <image:title>All - Suma volunteers to boost local biodiversity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1737560411099-AOS5DSH3FHZ29GGBPL04/_D784315.JPG</image:loc>
      <image:title>All - Suma volunteers to boost local biodiversity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1737560446883-OI9NHKD6NNRPFWPE1RL5/_D784540.JPG</image:loc>
      <image:title>All - Suma volunteers to boost local biodiversity</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/cinnamon-crowned-ingredient-of-the-year</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ad031fb6-ae97-4e07-8116-6a4acc01a323/Cinnamon+with+Logo.jpg</image:loc>
      <image:title>All - Cinnamon crowned Ingredient of the Year - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/apothecary-27-launches-own-brand-vms-line</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/78d0212b-e13e-487d-9958-94894044d86e/magnesium+vitamin+D.jpg</image:loc>
      <image:title>All - Apothecary 27 launches own-brand VMS line - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/775910d9-9f02-41c4-a04d-7f601bb28799/A27_Mag_Bottle_Moss_Mockup.jpg</image:loc>
      <image:title>All - Apothecary 27 launches own-brand VMS line - Clean and ethical</image:title>
      <image:caption>“From sourcing to production, we’ve prioritized clean and ethical practices that mirror our dedication to sustainability and transparency,” says store owner and CEO Joe Jackson.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/crispy-onion-stir-fry</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/fb819c53-b9c6-4b28-9124-38a9faf2f71c/recept+4+%281%29.jpg</image:loc>
      <image:title>All - Crispy Onion Stir-fry — Yakso - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ba754812-ab5d-4e95-91ba-eb73bd6710cb/41089.jpg</image:loc>
      <image:title>All - Crispy Onion Stir-fry — Yakso - Method</image:title>
      <image:caption>1. Prepare the noodles as per instructions on-pack. 2. Heat a wok with the coconut oil and fry the fresh Seitan until it turns golden brown. 3. Add the sliced vegetables and fry for three minutes. 4. Add the Teriyaki Wok Sauce and mix well. 5. Add the bean sprouts, followed by the noodles, and stir-fry briefly. 6. Finish the dish with coriander, spring onions and Yakso Crispy Onions sprinkled on top.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/digital-innovation-to-advance-chocolate-sector</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3d98608f-e3c4-4326-956a-ff9bf46295dd/founding+the+project+in+2023.png</image:loc>
      <image:title>All - Digital innovation to advance chocolate sector - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/c9307227-2bac-4bb5-b40c-566fd4ebb2d2/farmer+Juan.jpg</image:loc>
      <image:title>All - Digital innovation to advance chocolate sector - Committed partnership</image:title>
      <image:caption>Speaking on what the initiative means to cacao growers, Wiezoreck says this level of transparency means ‘recognition and valuation’ for farmers like Juan Matheu De la Rosa (pictured left). “The farmer is seen for his or her hard work. This is the most important thing. This commitment has long-lasting effects. It brings steadiness, reliance, planability … a committed partnership,” says the MD.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/packhams-call-to-action-for-veganuary</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e5921fa0-1eec-4742-896d-3e1e65b3d06e/Chris+Packham+-+Veganuary+Ambassador+-+008+-+Web-Res+-+Photo+by+Chris+Shoebridge.jpg</image:loc>
      <image:title>All - Packham's Veganuary call to action - Make it stand out</image:title>
      <image:caption>Credit: Chris Shoebridge</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b7ee0e99-0803-4f3c-9f9b-15d95a4b4096/Veganuary+2025+-+WEIRD+-+Steak.jpg</image:loc>
      <image:title>All - Packham's Veganuary call to action - A price worth paying?</image:title>
      <image:caption>This year’s campaign was launched with a collection of provocative social media adverts intended to ‘question the strange reality of food norms’. The series suggests that ‘sausages are literally pigs stuffed into their own intestines’, that ‘chicken comes from birds bred to grow so big that often they can barely stand’ and that ‘cows make milk to feed their babies, just like our mothers do’. One iteration of the ‘Weird?’ series highlights that animal farming is the leading cause of deforestation and asks: “Is this is a price worth paying?”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/jnj4aslxb8xdjaxd4b2yphcl24gw2y</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/44a72011-90ae-4922-8a01-8aca4dff8494/News+in+brief.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/d24be6dd-85cb-47bf-8783-9f321505c834/WF3518_-_Your_Healthy_Living_Award_-_MKT0880-01.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Pesto wins product award</image:title>
      <image:caption>Suma Wholefoods has announced its pride at being awarded Your Healthy Living Magazine’s Platinum Award in the Best Vegan Product category for its Organic Red Pesto. The cooperative describes the vegan SKU as ‘made with the finest, sustainably sourced ingredients, bursting with rich flavours from sun-dried tomatoes, organic basil and a perfect blend of Italian seasonings’.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/410fead1-610b-4628-8624-1fd1f412e4d0/Ibis+Rice6.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Rocketing rice demand</image:title>
      <image:caption>The harvest of IBIS Rice has recently concluded in Cambodia, with the brand reporting that rocketing sales of IBIS Rice from UK customers and retail partners have enabled it to increase its crop purchase by 35% since 2023 from organic and wildlife-friendly farmers, at 70% above market price. "This is where the impact happens. A busy but rewarding time of year," comments the brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e8d22a18-3ed2-4cb1-b2c6-b48ec8b191fe/1572204444799.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Person of the Year 2024</image:title>
      <image:caption>Long-time organic campaigner Pat Thomas, director of Beyond GM, has been named Person of the Year 2024 by Slow Food UK. A vocal opponent of gene editing, Thomas collaborated with Slow Food UK to co-create the campaign ‘Not in my supermarket’ which pushed retailers to ditch gene edited products — a campaign now being replicated in Europe. “This recognition, from an organization that I admire deeply, strengthens my resolve to continue challenging the narrow corporate narratives that push ever more extreme technologies as silver-bullet solutions for our food system,” says Thomas. “At a time when government policy has lost its way, we must all speak up louder and more clearly than ever.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/5b4905f0-c827-4967-a40e-044de4602990/467777227_957371546413388_6182067370703646608_n.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Biscuits with a twist</image:title>
      <image:caption>Clearspring has launched its first range of sweet grab-and-go snacks, inspired by the flavours of Japan, Canada and Scotland. Organic Oat Biscuits come in a trio of flavours (Matcha, Miso Maple and Sweet Date) and are made in small batches by fourth generation artisanal craft bakers in the Scottish Highlands — a family business which has been operational for four decades. Each pack contains six ‘moreish’ wholegrain biscuits, free of refined sugar and high in fibre, boasting a ‘delicious depth of flavour’ that takes consumers on ‘a journey of discovery’. Maria Dawson, MD, comments: “These sweet biscuits are a first for Clearspring and we wanted to launch something special. We have been working … for nearly two years to perfect these flavours, which are unique, sweet and internationally inspired.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/c3f8402a-9d39-4371-8176-5a795f2b9131/Screenshot+2024-07-23+at+15.21.41.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Dirtea partners with H&amp;B</image:title>
      <image:caption>Functional mushroom brand DIRTEA has partnered with Holland &amp; Barrett (H&amp;B) via its wellness cafés, H&amp;Bean. Featured on the H&amp;Bean ‘Drinks with Benefits’ menu are DIRTEA’s mushrooms powders and Super Blends, designed to boost focus, skin radiance and overall wellness. ‘Give Me Sunshine Latte’ is geared towards focus, with lion’s mane enhancing cognitive function and mental clarity. ‘Beauty Within Latte’ promotes a hydrated, glowing complexion with tremella. ‘Take It Easy Tea’ relieves stress through a calming blend of matcha and the adaptogenic properties of reishi.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/83a8e284-5b7f-4411-9edf-178e2844545f/Realfoods+spaghetti+copy.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - National Spaghetti Day ‘25</image:title>
      <image:caption>Looking beyond Christmas is Organico Realfoods which is celebrating National Spaghetti Day (4 January 2025) through the seven-strong range of organic pastas it launched in September. ‘Straight-talking, thin lined spaghetti’ holds the title of top pasta status globally, according to the brand, with high sales recently recorded in Germany, Japan, China, Canada and North America. Contributing to the 18 million tonnes of spaghetti which is consumed globally every year, Organic Realfoods’ small batch Organic Spaghetti is produced in the Italian town of Bari in Puglia, where the dough is proved and dried slowly for a superior product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b37de4b7-50b3-41e1-9115-dbf8fef55e83/Bio%26Me+-+Gut-Loving+Muesli+Range.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Gut-loving breakfast duo</image:title>
      <image:caption>Taking its SKUs to 18, gut health food brand Bio&amp;Me has extended its range of muesli to include Super Nutty and Fruit &amp; Nut. The ‘good for your gut’ duo is set to ‘work its magic’ in the £158 million muesli category, with each high-fibre product containing a minimum of 12 plant-based foods, from wholegrain oats and nuts to dates, sultanas and apricots — with ‘no added sugar or nasties’. Jon Walsh, Bio&amp;Me co-founder, says: “Consumers are engaging with gut health now more than ever … so now felt like the right time to refocus our efforts on muesli. Bio&amp;Me is well-placed to deliver exactly what today’s muesli consumers are looking for: functional foods that taste really good.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/wholefoods-industry-praised-for-bpa-free-pulses</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/452568c9-0b52-4e98-a047-5b1493645693/shutterstock_397048723.jpg</image:loc>
      <image:title>All - Wholefoods industry praised for BPA-free pulses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/f9c84df7-8704-40c9-b2e6-941f0b7e7f9b/pexels-polina-tankilevitch-3735181.jpg</image:loc>
      <image:title>All - Wholefoods industry praised for BPA-free pulses - Chickpeas vs chicken</image:title>
      <image:caption>The report also serves up nutritional comparisons between organic chicken and organic chickpeas; while chickpeas showed lower protein content, they were also found to contain more fibre, less saturated fat, calories and salt, and to hit a significantly cheaper price point per 200g serving.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/eco-beauty-buys</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/985e6a85-3947-425b-9dd7-ba629bbc5978/Gray+Simple+Himalayan+Blog+Banner+%288%29.png</image:loc>
      <image:title>All - The Green Beauty Beat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/20677ebd-055c-4f5f-b599-fa28202c6705/Tina+Mu%CC%88ller+and+Nadine+Santiago.jpg</image:loc>
      <image:title>All - The Green Beauty Beat - B Corp recertification</image:title>
      <image:caption>Weleda has successfully completed B Corp recertification, upping its Higher Impact score by 13% to reach 120.66 points. The new status reinforces its position as a ‘sustainability pioneer’ and demonstrates its ongoing commitment to sustainable beauty. “Sustainability is a cornerstone of our business model; we are a B Corp by conviction,” comments Tina Müller, CEO, Weleda AG (left). “This recertification, and the strong result we have achieved, confirms we are on the right path.”  Jayn Sterland, MD, Weleda UK, adds: “Recertification is a milestone for where we are on the journey. It helps us identify areas we need to develop and improve upon, and it allows us to be part of a collaborative and supportive community who want to work together to solve some of the larger, systemic problems of our industry, like packaging. Together we will get there faster.”</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/cab3c64a-5f09-4f97-96cb-675e46c62930/BB_Heathrow+2025+launch.jpg</image:loc>
      <image:title>All - The Green Beauty Beat - Beauty hub hits Heathrow</image:title>
      <image:caption>As of mid-December London-based wellbeing hub Blomma Beauty will become the latest addition to Heathrow Airport’s Duty Free website and app, with a physical presence at the T2 and T4 concierge, and a digital presence around all terminals from January, as the airport’s shopping curators seek to increase representation of small, British brands. Through the collab, Blomma’s collection of beauty and self-care products — sourced by owner Karen MacDonald — will have a reach of two million airport visitors a year and 50k monthly web and app hits. “As a former buyer for Duty Free stores … I know just how popular the airport shopping experience is and am proud that we'll be able to offer flyers natural, ethical, British-made alternatives to the big beauty brands,” comments MacDonald.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/c70d936f-1498-4d7c-939b-f70134ba2fa1/Intense+Hydrating+Mask+60+ml+Lifestyle+1x1.jpg</image:loc>
      <image:title>All - The Green Beauty Beat - Bringing skin back to life</image:title>
      <image:caption>With the launch of this new Intense Hydrating Face Mask, Evolve Organic Beauty offers a 100% natural thirst-quenching solution to dehydrated skin ‘in just ten minutes’. The rich and creamy pale pink mask moisturizes dried out skin with a blend of four potent ingredients which ‘bring skin back to life’ by hydrating, nourishing, smoothing and soothing. Key ingredients: Resurrection plant molecule, offering a powerful collagen boost; salt lake bioactives, restoring the hydrolipid layer and locking in moisture; hyaluronic acid, delivering hydration to every layer; and Pentavitin (naturally derived from maize kernels) to trap moisture on the skin’s surface.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/869b429b-4992-45c2-80c2-56405f8218c8/DSC_4351.jpg</image:loc>
      <image:title>All - The Green Beauty Beat - The language of skin</image:title>
      <image:caption>Using upcycled custard apple and prickly pear, Upcircle’s new water-based Peptide Serum offers eco beauty lovers a skincare experience that ‘speaks the language’ of their skin, boosting firmness, smoothing and enhancing resilience. “It’s imperative to us that we continue to innovate with each and every product that we choose to bring to market, and this launch is no different,” says Anna Brightman, co-founder. “Not only does our serum upcycle … two skin-loving by-product ingredients, it also comes in refillable packaging and is bursting with active ingredients that each work hard to improve the overall appearance of your skin. This groundbreaking serum is as high performance as they come!”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/11bbd6e0-1a1b-48a1-b139-b8c18ec8809e/C077_Lifestyle.jpg</image:loc>
      <image:title>All - The Green Beauty Beat - Natural hand hydration</image:title>
      <image:caption>New from Green People is Protein Boost Hand &amp; Body Lotion, a fast-absorbing certified organic lotion designed to hydrate, soothe and repair skin using ‘the barrier-strengthening power of gluten-free quinoa’. Packed with plant proteins and vitamins E and B, quinoa offers multiple benefits to the skin, including boosting elasticity, locking in hydration, calming irritation and supporting natural regeneration. The formulation also features calendula, perilla and ginger oil, and has a delicate fragrance of sweet orange, clove and ginger to ‘create a refreshing, awakening experience — free from synthetic scents that may irritate sensitive skin’.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/1h4zefi7v4qbvuq0j60cjgusd9bu8d</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/04150f39-4f0c-4d50-8181-e080b1c84b22/Email+Master+1200x5006.jpg</image:loc>
      <image:title>All - ‘New and improved’ BOOMs return for 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/23cebbcc-fda0-4629-a2ea-32c3e2999719/SM+Master+1080x10804.jpg</image:loc>
      <image:title>All - ‘New and improved’ BOOMs return for 2025 - Organic For All</image:title>
      <image:caption>“We are super excited to announce that this year we’re launching the Organic For All Awards which reflect the wider campaign we launched across the sector to make organic more affordable, available and accessible,” comments Alex Cullen, Soil Association Certification commercial director. “These will celebrate those individuals and businesses who are making the biggest difference in their organic sphere, whether farmers, organic ambassadors, supply chain leaders and those working to get organic on the menu in schools, workplaces and public sector catering settings.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e6a29f36-ed25-4458-99fc-2406dbf9df19/358056093_649267683890444_7183881247670260208_n.jpg</image:loc>
      <image:title>All - ‘New and improved’ BOOMs return for 2025 - CLEAR WINNERS</image:title>
      <image:caption>When the BOOMs last ran in 2023, Clearspring was awarded twice — for its Silken Tofu and Seaveg Crispies. Maria Dawson, MD (pictured second from left), says as a double award-winner her brand is ‘well placed to highlight some of the benefits of the BOOM Awards and encourage all organic producers and businesses to enter’. “The Awards are a great way to showcase the very best in innovation and commitment to sustainability. It has helped Clearspring highlight our dedication to organic as well as flavour, authenticity and quality whilst reaching even more new customers with our range of premium Japanese and organic foods.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/christmas-gift-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/63088607-dc4c-49fc-92d6-963d4a8a1868/pexels-gabby-k-5708965.jpg</image:loc>
      <image:title>All - Christmas Gift Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/d063911f-660c-4c4e-b857-35536c51412c/413953882_371850152025439_8707692448630484482_n.jpg</image:loc>
      <image:title>All - Christmas Gift Guide - Aperitivo with a twist</image:title>
      <image:caption>Bringing the historically- and culturally-rich Italian tradition of aperitvo into UK homes, Savoia Americano Rosso is a certified vegan vino aperitivo blending over 24 bittersweet botanicals (bitter orange, gentian root, pink grapefruit, artemisia, rhubarb, cardamom and ginger) with a touch of Marsala wine. Its sister SKU, Orancio, is made with orange wine infused with citrus, fruit and ‘the exotic richness of saffron and pomegranate, inspired by Marco Polo’s journey along the silk road in Asia’. Both drinks are ready-to-serve.</image:caption>
    </image:image>
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      <image:title>All - Christmas Gift Guide - Winter warmers</image:title>
      <image:caption>From English Tea Shop this Christmas comes the Advent Calendar Tea Book — a custom-designed product which ‘captures the spirit of the season beautifully’. Awaiting the recipient behind each window are 25 different hand-selected tea blends; favourites such as Ceylon Black Tea and Vanilla Earl Grey are joined by the palate-broadening combinations of Apple, Rosehip &amp; Cinnamon, Mate, Cocoa &amp; Coconut, and Lemongrass, Citrus &amp; Ginger. Winter Balance, Winter Warmer and Seasonal Siesta complete the collection, offering tea drinkers a moment of quiet and comfort.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/2e29f227-eb11-4d96-9bd7-3c6a5bafa61d/Festive+UpCircle+2.jpg</image:loc>
      <image:title>All - Christmas Gift Guide - Upsizing with UpCircle</image:title>
      <image:caption>UpCircle is adding ‘a touch of magic’ to trees with limited edition Jumbo and Under the Mistletoe baubles. ‘Bursting with beauty treasures’, the baubles are a holiday must-have, sure to ‘captivate beauty enthusiasts’. Eco-friendly bestsellers in jumbo sizes hide within the recyclable card shell — from Face Moisturiser and Face Oil to Shampoo Crème and Conditioner. Under the Mistletoe focuses on luscious lips with UpCircle’s award-winning vegan Lip Balm." “Beautifully designed and with no need for wrapping, it’s ideal for last-minute shoppers,” says the brand.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/914096f6-8ce3-4724-9d3e-2e73a9ef2417/COXTREEV3_jpg.jpg</image:loc>
      <image:title>All - Christmas Gift Guide - Sustainable Secret Santa</image:title>
      <image:caption>Single origin Colombian cacao from the Luker Chocolate estate takes centre stage in Cox &amp; Co’s new Christmas Tree Bars. Presented in four flavours profiles (Bee Pollen &amp; Honey; Raw Cacao Nibs; Mint Crunch; and Miso &amp; Caramel — the latter three being suitable for vegans) the 50g bars are an ideal inclusion for any Secret Santa, with the packaging consisting of biodegradable card, vegetable-based inks and wood pulp-based compostable film bags.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7328b7eb-b7ed-4d4a-a1de-203d1aff3fef/DSC_2750-Edit_bundle_2-light.jpg</image:loc>
      <image:title>All - Christmas Gift Guide - Leaves Bar bundle</image:title>
      <image:caption>The perfect end-of-year gift for anyone looking to reduce their plastic usage as they head into 2025, a bundle of ATTITUDE products can easily be created to showcase the brand’s EWG-certified vegan body care products. For thirsty winter skin the solid Dry body Oil ‘nourishes and beautifies the body’ using ingredients such as jojoba, argan and grapeseed oils. “Our dry body oil will revolutionize your moisturizing routine because does it not only penetrate the top layers of the skin effectively, but it's also solid and can follow you on all your adventures. You'll love the sensory experience of the rich, velvety perfume of sandalwood,” says the brand.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/eb1b0442-d1d6-47c9-9a2c-2c0e81837a5a/WinterWarmer-Glass%26Bottle.jpg</image:loc>
      <image:title>All - Christmas Gift Guide - Festive flavours</image:title>
      <image:caption>Devon-based Luscombe Drinks introduces its Mulled Winter Warmer — an alcohol-free alternative to traditional mulled wine. Blending organic fruit with mulling spices, the brand has created a seasonal recipe to be enjoyed as a hot drink or served cold over ice, which calls upon the tartness of cherry, the floral notes of hibiscus and the warming, spicy notes of cinnamon, cloves and nutmeg to capture the flavours of the festive season.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/0df06cc8-e8bb-4762-89f5-9918d329189c/Daisy+Bread.jpg</image:loc>
      <image:title>All - Christmas Gift Guide - Tear &amp; share Daisy Bread</image:title>
      <image:caption>Designed in a flower-shaped centrepiece, perfect for any festive tablescape, the artisanal Daisy Bread from Pur Pain brings together seven individual organic rolls, each one baked into a daisy-shaped cluster, ready to tear-and-share with friends and family. Created using white pistolet dough, the rolls have crusty exterior and soft, fluffy centre. They’re finished with roasted cereals and crunchy toppings such as pumpkin, poppy and sesame seeds.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/50a7833a-9035-413e-87e2-fbd56e7e1433/Screenshot+2024-11-16+at+11.03.33.png</image:loc>
      <image:title>All - Christmas Gift Guide - Moments of calm</image:title>
      <image:caption>Pitched by Neal’s Yard Remedies as ‘a gift to help them unwind’, the Moments of Calm Collection is a set featuring three aromatherapeutic formulations — each one certified vegan-friendly and cruelty-free. The gift set contains Relaxation Remedies to Roll to apply to pulse points throughout the festivities; Aromatic Foaming Bath to enjoy when guests have departed; and Goodnight Pillow Mist to encourage a restful night’s sleep.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a30b584b-744f-4ab8-9916-a71f13a39de6/choc.jpg</image:loc>
      <image:title>All - Christmas Gift Guide - Flexitarian stocking fillers</image:title>
      <image:caption>Aimed at flexitarians, HAPPi has added three new vegan SKUs to its sustainably made oat m!lk chocolate range in time for Christmas celebrations. Gently-spiced Christmas Pudding Hot Chocolate Spoons are packaged in a limited edition gift box; Candy Cane flavour has been added to HAPPi’s line of oat-m!lk chocolate buttons, perfect as stocking fillers; and the Festive Slab now displays the message ‘Have a Sweet Xmas’. The launches sit alongside the brand’s Triple Flavour Plastic-Free Advent Calendar.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/5959cb12-e7a2-494e-aeae-43471c1464e8/465846525_982867233885497_4346808430643867370_n.jpg</image:loc>
      <image:title>All - Christmas Gift Guide - Green beauty gifting</image:title>
      <image:caption>A carefully curated range of skincare and haircare sets has been released by Green People, each designed as entry points into the world of organic beauty. Organic Hair Essentials caters to those looking to transform their haircare routines, featuring shampoo, conditioner and serum from the Protein Boost range; Radiance Skin Essentials comprises a trio of skincare favourites to rejuvenate wintery complexions; and for those with sensitive skin comes Calming Skin Essentials, featuring soothing scent-free cleanser, moisturizer and SPF to protect against harmful rays year-round.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ea3377d9-3b2b-412f-bbc3-03f2304da4a3/467145951_1102746258525179_4765554506525964216_n+%281%29.jpg</image:loc>
      <image:title>All - Christmas Gift Guide - A door a day for dogs</image:title>
      <image:caption>Pampered pooches need not be left out of the festive fun; dogs aged 16 weeks-plus can enjoy a daily December treat with Denzel’s all-natural Christmas Advent Calendar for Dogs. With 24 doors concealing 8g ‘bites’, puppies and mature dogs get to try an array of seasonal ingredient combinations, from Duck &amp; Orange to Christmas Lunch and Pigs in Blankets. Each internal pouch is biodegradable and will break down in 30 weeks.</image:caption>
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      <image:title>All - Christmas Gift Guide - Plantable crackers</image:title>
      <image:caption>‘Plant-Me’ Wild Flower Christmas Crackers from The Good Zest Company offer a waste-free, recyclable solution to a popular Christmas dinner ritual. Each cracker contains mini certified organic, vegan haircare and skincare gifts, a paper hat and a joke. After use, simply pot them indoors or sow directly into the soil.</image:caption>
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  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/suma-acknowledged-as-positive-example-of-hopepunk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e4767aea-bf2b-4f20-9e3a-893f640d88bd/International+Women%27s+Day+2020_Equal+Pay+1.JPG</image:loc>
      <image:title>All - Suma Wholefoods: an example of 'hopepunk in action' - Make it stand out</image:title>
      <image:caption>Credit: Suma Wholefoods</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/79b59bea-a2ed-43bd-9391-4fda7afa9950/International+Women%27s+Day+2020_Female+Drivers+Group+Shot.jpg</image:loc>
      <image:title>All - Suma Wholefoods: an example of 'hopepunk in action' - More than just a dream</image:title>
      <image:caption>“While many organizations are grappling with how to address gender pay disparities, Suma stands as proof that a fairer system isn’t just a dream — it’s achievable and sustainable. For over 40 years, our cooperative model has shown that businesses can succeed without compromising on equality, ethics or inclusivity,” says the co-op in a statement.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/celebrating-80-years-of-the-vegan-society</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/4ec316e5-152b-45f5-a039-e3a25363131f/plates-landscape-hi-res.jpg</image:loc>
      <image:title>All - Celebrating 80 years of The Vegan Society - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/85a9f201-8765-4902-b41f-556fa6338a05/sunflowers-hi-res.jpg</image:loc>
      <image:title>All - Celebrating 80 years of The Vegan Society - A brief history</image:title>
      <image:caption>The Vegan Society was founded in 1944 when activist Donald Watson called a meeting with five other non-dairy vegetarians. Their discussions led to the six pioneers establishing a new movement, to give a formal platform to the many others who shared their philosophy. The word ‘vegan’ was settled on as a more concise term for a non-dairy vegetarian, and today the word has become a protected philosophical belief in the UK.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/love-your-high-street-campaign-rallies-support-for-indies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/81d35d27-2ae8-4968-a29e-abfc6dfd1d27/LYHS+Twitter+post.png</image:loc>
      <image:title>All - Love Your High Street campaign rallies support for indies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/natrue-launches-natural-cosmetics-week</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/91da9395-4783-493c-8a5d-66c97e5332cc/Natural+Cosmetics+Week+2024.jpg</image:loc>
      <image:title>All - NATRUE launches Natural Cosmetics Week - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e4bc91d9-c1a2-490f-a776-d416aa8f1ee9/Screenshot+2024-11-18+at+09.18.33.jpg</image:loc>
      <image:title>All - NATRUE launches Natural Cosmetics Week - #ChooseTrueBeauty</image:title>
      <image:caption>A full-scale social media campaign will run throughout Natural Cosmetics Week, adopting the hashtags #ChooseTrueBeauty and #NaturalCosmeticsWeek.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/news-in-brief-a-round-up-of-industry-stories-5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/44a72011-90ae-4922-8a01-8aca4dff8494/News+in+brief.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/0789e956-9a02-4bda-ba68-d398608b2a5e/BD100.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Joyful Food Festival</image:title>
      <image:caption>As part of the #BD100 celebrations The Biodynamic Association hosted a public event to spread the word about the benefits of biodynamic food and farming, and showcase a collection of certified brands. Held at Rudolf Steiner House, the Joyful Food Festival offered mini talks, short films, awards, market stalls and tastings. Featured among the line-up were Clearspring, Vintage Roots, Weleda, Hampstead Tea, Waterford Distillery, Farmacy, CocoCaravan and Tablehurst Farm.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/4e4450f3-7825-485c-8d1f-4e0607c2bb81/Screenshot+2024-11-11+at+12.47.57.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - BetterYou goes B Corp</image:title>
      <image:caption>BetterYou has been awarded B Corp status, a development the brand says is testament to its commitment to becoming ‘a business for environmental and social good, creating a healthier, more sustainable world’ via its initiative, The Better Planet Project. “Provenance of ingredients, our commitment to science, giving back to our communities and respect for our planet are values we have held from the very start. Being awarded B Corp status three years after being awarded the Queen’s Award for Enterprise reminds us that we are on the right track … that other people think the same … that good things are worth fighting for,” comments Andrew Thomas, founder &amp; CEO.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/079ce801-19a4-425f-9d83-8dd205a7c0b8/Viridian+Organic+B12_2.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Viridian adds to range</image:title>
      <image:caption>A new nutritionally-dense organic B12 supplement derived from shiitake mushrooms has joined the ranks at Viridian Nutrition, providing an ‘elevated level’ of this essential nutrient. The actives from the organically grown shiitake are extracted using ’a natural blend of spring water, lemon and coconut vinegar, which avoids the use of any chemicals, before being freeze-dried to lock in the nutrients’. Aimee Benbow, Viridian’s nutrition director, comments: “Vitamin B12 … can be challenging to obtain from food sources, particularly for those following a plant-based diet. Viridian Organic B12 provides a carefully considered pure whole food source from shiitake mushrooms to support whole-body health, and at the same time minimize our environmental impact.”</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3b69d48c-a86c-4ffd-b1b6-d2cab952ccda/shutterstock_2262423151.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - HFMA’s Welsh partnership</image:title>
      <image:caption>The HFMA’s Primary Authority Partnership has been extended to include the Vale of Glamorgan Council in Wales. Through the new collaboration the association will provide ‘assured advice and additional support to Welsh HFMA members and Welsh-based businesses utilizing the CLEAR CHECK service’. Martin Last, HFMA director general, comments: “This … will allow us to be far more connected to and in touch with Welsh-devolved matters.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/07e27df6-9357-4503-951b-4b23a86cc584/thumbnail_Scottish-Bee-Company-Chocolate-Spread-Honey-Gift.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Breakfast market reboot</image:title>
      <image:caption>New from The Scottish Bee Company comes this ‘intensely chocolatey’ SKU — decadent, Fairtrade and sweetened with a generous amount of nutrient-rich Scottish blossom honey, Chocolate Spread with Honey offers the ‘stagnating’ jam aisle an inspiring alternative, according to the brand. “Today jam’s fortunes are far from sunny, whilst nostalgic old classics like lemon curd and marmalade rarely get mentioned in dispatches; an uncomfortably sticky situation made worse by waning enthusiasm for bread. Step forward artisanal peanut butters inspired by our good friends from across the pond and chocolate/nut spreads packed with Continental allure.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/29576c25-87d0-49ac-b51a-f0b44876a481/Meadow+Secret+Rose+Collagen+Matcha+Tea++pouches+.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - The art of tea for wellness</image:title>
      <image:caption>A ‘naturally powering’ and hormone-balancing blend for mid-life, Tea &amp; Tonic’s new adaptogenic super-herb tea combines calming and rejuvenating organic herbs, meadow flowers, lion’s mane, wild marine collagen and ceremonial grade matcha. The ingredient list was curated by the brand to ease symptoms pre-, during and post-menopause. With a flavour profile described as ‘smooth, herbaceous with a hint of sweet’ Meadow Secret Rose Collagen Matcha comes in powder form and can be brewed as a tea or latte. Before preparing, the brand recommends taking a moment to focus on the breath, connect your mind with the ‘purity and simplicity’ of tea-making and ‘discover the true art of drinking tea for wellness’.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/clf-lists-the-happy-pear-ahead-of-veganuary</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/d77841f5-92aa-4ce0-afa6-314133475186/lads3.jpg</image:loc>
      <image:title>All - CLF lists The Happy Pear ahead of Veganuary - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/9f766bed-bd96-4857-a190-908399f7b129/image0.jpg</image:loc>
      <image:title>All - CLF lists The Happy Pear ahead of Veganuary - Recipes and learnings</image:title>
      <image:caption>Coinciding with the CLF listing is the launch of the brothers’ new cookbook, The Happy Pear 20, which is expected to drive sales for the brand as reimagined takes on classics and ‘iconic favourites’ attract new fans to the world of plant-based cooking. The book contains recipes and learnings from the brothers’ first 20 years in business.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/government-reconsiders-plant-based-milk-exemption-from-sdil</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/c07ba095-30ab-4102-9787-a73d23920613/shutterstock_289551062.jpg</image:loc>
      <image:title>All - Government reconsiders plant milk exemption from SDIL - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/pur-pain-launches-daisy-bread-ahead-of-party-season</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/00185985-2ab4-4981-a510-899aeee4369c/Daisy+Bread.png</image:loc>
      <image:title>All - Pur Pain launches Daisy Bread ahead of party season - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3e599776-06dc-445b-9255-c7aa18225ab0/Pur+Pain.jpg</image:loc>
      <image:title>All - Pur Pain launches Daisy Bread ahead of party season - Ready-to-eat rolls</image:title>
      <image:caption>Launching alongside Daisy Bread are Pur Pain’s Sesame Seed Sandwich Rolls — both vegan and organic, presented as a three-pack. Turmeric lends a light yellow colour to the oval rolls, which are ready for consumption and topped with sesame and nigella seeds.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/ending-the-suffer-in-silence-culture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/11b38cee-f810-4438-bd98-48a42ccf73bb/IMG_1425.jpg</image:loc>
      <image:title>All - Ending the ‘suffer in silence’ culture of menopause - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/736c1814-6157-4046-98da-d129385b0b62/IMG_8995-IG.jpg</image:loc>
      <image:title>All - Ending the ‘suffer in silence’ culture of menopause - Active natural ingredients</image:title>
      <image:caption>The capsules contain 27 active natural ingredients including: vitamin D for bone density; B vitamins for fatigue and brain fog; vitamin C for the immune system; selenium, zinc and iodine to support hormones, skin, hair and nail health; phytoestrogens to mimic the effects of oestrogen; and ashwagandha, vitamin E and zinc to tackle inflammation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/crispy-fried-cauliflower-with-holy-basil-salsa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/39fcf5a3-c7b3-4957-8629-e114c28a217f/IMG_2221+%281%29.jpg</image:loc>
      <image:title>All - Crispy Fried Cauliflower with Holy Basil Salsa — Mamapen x IBIS Rice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a44b76c5-25b0-4bb8-96ba-5c1b1792c8f5/Mamapen+logo.jpeg</image:loc>
      <image:title>All - Crispy Fried Cauliflower with Holy Basil Salsa — Mamapen x IBIS Rice - Ingredients</image:title>
      <image:caption>1 medium sized cauliflower (broken down into florets) For the marinade: 2tbsp kroueng 3tbsp sweet soya sauce 100ml vegetable oil Pinch of salt</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/8d727751-d663-41f6-9a61-8c5eda16324f/IMG_2221+%281%29.jpg</image:loc>
      <image:title>All - Crispy Fried Cauliflower with Holy Basil Salsa — Mamapen x IBIS Rice - For the spiced flour</image:title>
      <image:caption>150g plain flour 50g rice flour 5g salt 7g paprika 3g black pepper 3g white pepper 1g turmeric 1g cayenne pepper</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/5c82751e-28a1-4a33-9b6c-d668068df053/IMG_2229+%281%29.jpg</image:loc>
      <image:title>All - Crispy Fried Cauliflower with Holy Basil Salsa — Mamapen x IBIS Rice - For the salsa verde</image:title>
      <image:caption>1 tin (794g) tomatillos 1 medium onion 20g peeled garlic 20g peeled ginger 50g fresh coriander 50g holy basil 20g fresh mint 50ml lime juice Pinch of sea salt</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/d5e179ab-2c1e-4378-a685-1942d10f19db/Mamapen+recipe.jpg</image:loc>
      <image:title>All - Crispy Fried Cauliflower with Holy Basil Salsa — Mamapen x IBIS Rice - Method</image:title>
      <image:caption>1. Blanch the cauliflower florets in seasoned boiling water for 30 seconds, then plunge into iced water to stop the cooking process. Combine the ingredients for the marinade in a bowl, then add the cooled cauliflower florets and mix. Allow to sit for ten minutes. 2. Meanwhile, make the salsa verde by placing all the ingredients in a blender and blitzing on full power for one minute. 3. Dredge the marinated cauliflower in the spiced flour mix. Return to the marinade and dredge for a second time for an extra level of crispy coating. 4. Heat the oil to 170ºC in a fryer or deep pan and fry the coated florets for three minutes. Season with salt immediately after frying. 5. Serve on a bed of IBIS Rice Semi- Milled Long Grain Jasmine Rice and drizzle the salsa verde over the top. TO FINISH: Garnish with light soya sauce and freshly chopped coriander.</image:caption>
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  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/buyers-club-bio-archie-swift</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/fea8afb4-3664-4b2c-8ca9-8728a0d230e1/fabric+sign.jpg</image:loc>
      <image:title>All - Buyers' Club Bio: Archie Swift - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7a02e776-5ecd-4293-b9f2-6676388272df/Archie+Swift.jpg</image:loc>
      <image:title>All - Buyers' Club Bio: Archie Swift - Featured this month</image:title>
      <image:caption>Buyer name: Archie Swift Store name/location: Archie Browns, Cornwall (Penzance &amp; Truro) Number of stores: 2 Number of years retailing: 24</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/kindly-opens-second-store-on-former-hisbe-site</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ad4532d3-f10a-499d-b484-4a6c4a795cf4/image5.jpeg</image:loc>
      <image:title>All - Kindly opens second store on former Hisbe site - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/6c6893bb-c655-47f5-8ca9-7bc644472aeb/image8.jpg</image:loc>
      <image:title>All - Kindly opens second store on former Hisbe site - A show of solidarity</image:title>
      <image:caption>Kindly opened on 17 October with the support of Harriet’s of Hove owner Harriet Dean-Orange (left) and Hisbe co-founder Ruth Anslow (centre), both of whom attended the opening to show solidarity.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/d4c84c4a-5325-4078-95e9-e8ba758059ba/image1.jpg</image:loc>
      <image:title>All - Kindly opens second store on former Hisbe site - Help from Hisbe</image:title>
      <image:caption>Having ‘taken inspiration from Hisbe’ when he first began trading, Misra says Anslow helped him understand the best approach to running this type of retail business. When news reached him of Hisbe’s closure he reached out ‘to explore any options that were on the table’. His preference would have been to open in Q1, giving Hisbe customers continuity, but the legal process prevented this.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/feature-certification-nation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/c67f7bad-4407-477f-8177-a8cd7e78827f/planet+earth.jpg</image:loc>
      <image:title>All - Feature: Certification Nation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b3825e86-b86a-4398-9969-257d84842767/B-Corp-Logo-Black-CMYK.jpg</image:loc>
      <image:title>All - Feature: Certification Nation - Rapid rise of B Corps</image:title>
      <image:caption>According to a B Lab UK spokesperson, the B Corp movement is ‘transforming the global economy to benefit all people, communities and the planet’. The rapid rise in certified B Corps, they say, ‘highlights the strong appetite for business to be used as a force for good’, while the stringent process of certification itself ‘can be transformational for any business that wants to act in a more impactful way. Look at the list and you’ll see plenty of natural names signposted, including Cheeky Panda, Mr Organic and Cafédirect.</image:caption>
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      <image:title>All - Feature: Certification Nation - Anchor message</image:title>
      <image:caption>Carne affirms that the organic movement has real history and heritage to draw on in the UK. The modern organic market is diverse; it encompasses both smaller grassroots players looking to sell to farm shops, and more commercial operations with ambitions to scale up what they do. Whatever the size, they have lots to talk about, from eco benefits to good news about health. The challenge for UK ORGANIC is to develop and communicate a unified ‘anchor message’ to achieve its aim of being the sector’s marketing board.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/4bcaef00-1f0c-4a8c-988a-428c50a1abf8/tree+hugger.jpg</image:loc>
      <image:title>All - Feature: Certification Nation - People, profit, planet</image:title>
      <image:caption>As far as B Corp certification goes, Maguire explains that the way Rude Health operates has been ‘well aligned’ to the B Lab principles of balancing people, planet and profit. “It was less a case of pursuing a B Corp certification and more a case of getting certified for the work that we were already doing,” he says. “For us, this is the way all businesses should work in order to create a sustainable future for our population, our economy and our planet.”</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/24dd3821-4cc9-43b0-953a-c7d00bfb57bc/Debbie.jpg</image:loc>
      <image:title>All - Feature: Certification Nation - ‘Organic speaks for itself’</image:title>
      <image:caption>Winning over brands is one thing. But what do retailers and their customers think of these certifications? Debbie Gregory — who owns and runs Elixir Health &amp; Wellbeing with husband Neil — believes organic’s established status is an important factor in its success. “I think that organic speaks for itself. We have customers who go out of their way to buy it – they absolutely know exactly what it’s all about. I haven’t really heard customers talk about B Corp certification in the same way. Our staff definitely know about it and it’s something we take into account when we’re looking at new brands. But I think there’s still a bit of work to be done. The criteria they use might need tightening. There are some brands who are B Corps and you think – well does the way they treat their employees really fit in with B Corp values?”</image:caption>
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  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-tom-moses</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b6e80886-ef53-407f-88eb-9a693045ae50/Tom+Moses.png</image:loc>
      <image:title>All - Opinion: Tom Moses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/feature-unearthing-natures-apothecary</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/4c4e3077-2320-490a-a80b-68b829132926/moss+alternative.jpg</image:loc>
      <image:title>All - Feature: Unearthing Nature’s Apothecary - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ad5d39e9-d106-466d-92d1-173817ceddb3/purple.jpg</image:loc>
      <image:title>All - Feature: Unearthing Nature’s Apothecary</image:title>
      <image:caption>“We’re witnessing an exponential interest in functional mushrooms“</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ecc44cd2-6858-4037-8c71-1063ba71283c/Organic+Traditions.jpg</image:loc>
      <image:title>All - Feature: Unearthing Nature’s Apothecary - An organic cuppa</image:title>
      <image:caption>Maddison Crerar, marketing manager, innovation, at Organic Traditions, agrees that the increased popularity of mushrooms has necessitated careful brand selection. “Opting for organic and third-party tested products ensures safety and efficacy in mushroom supplements,” she says, adding that Organic Traditions’ suppliers must meet stringent standards. The brand’s functional mushroom line utilizes an increasingly popular format: coffee. Its four-strong collection of Instant Mushroom Coffee provides an easy way to get a fix of both, while negating the jittery effects of the brown bean, with a choice of Focus Fuel, Endurance Fuel, Mocha and Dirty Chai — the latter two café-style varieties offering a five-mushroom blend of chaga, reishi, cordyceps, turkey tail and lion’s mane.</image:caption>
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  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/whats-hot-amp-whats-not-feat-amaranth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1a4e944c-c2d3-492d-955c-c866f37b290c/Gray+Simple+Himalayan+Blog+Banner.png</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Amaranth Wellbeing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/52fa42d9-1a81-487d-95c6-61472d45371b/collagen.jpg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Amaranth Wellbeing - What’s Hot: Collagen</image:title>
      <image:caption>The first time I noticed collagen products making a significant entry into the market was at NOPEX 2019. While we haven’t engaged much with CBD, our collagen sales have consistently grown. We introduced Planet Paleo in 2019, and although it had a slow start, we eventually gained traction. In the early days customers were drawn to well-known online brands with big marketing budgets. However, as interest grew, they turned to us for advice, knowing we only offer high quality products. Ethics and purity are our top priorities when selecting brands. Our bestsellers include Nature’s Plus, Planet Paleo and Bare Biology.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/f4ab23d9-0ced-4011-9c80-1347358aaa39/wholefood+powder.jpg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Amaranth Wellbeing - What’s Hot: Powders</image:title>
      <image:caption>Wholefood-based supplement powders are thriving, particularly green powders and blends of fruits and vegetables, often paired with mushrooms or adaptogens. Sales of mushrooms and adaptogens have risen steadily in recent years, with lion’s mane and ashwagandha standing out for their benefits to the nervous system and cognitive function. Our nutritionists frequently recommend these powders as a convenient, natural way to achieve a therapeutic dose of essential plants and nutrients, while also offering targeted support for adrenal health, hormones or the nervous system. Terranova, Kiki Health, Supernova and Raise &amp; Replenish are among our top sellers.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3126f854-ae36-49e6-995d-f020ca1787b9/nmn.jpg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Amaranth Wellbeing - What’s Hot: Energy VMS</image:title>
      <image:caption>While sales are not yet substantial, we’re seeing growing interest in energy and so-called longevity nutrients, particularly NMN and NADH. Some of our regular customers take NMN daily and report noticeable benefits. From my research I remain sceptical, so we always advise customers to prioritize diet and lifestyle first. We often guide them towards magnesium, ribose and B vitamins, with Viridian Nutrition High Potency Magnesium, High Five Multivitamin &amp; Mineral, and D-Ribose Energy being our top sellers.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a5496f1d-45b1-4da6-8b1b-0a996f80ec5b/refills.jpg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Amaranth Wellbeing - What’s Not: Zero waste</image:title>
      <image:caption>Back in 2019, the zero-waste trend was huge and we embraced it by offering refills, shampoo bars, toothpaste tablets and more. Unfortunately, COVID put a halt to the popularity of refills, and a refill shop also opened nearby. That has since closed, but there is still not enough customer interest to expand our zero-waste range again. Our small selection of bars and tablets generates only a few sales a week. Slightly bucking this trend, we have seen more people returning to soap bars. We’ve brought in some lovely individually wrapped bars from Soap Folk that make affordable gifts, alongside everyday products from Faith in Nature.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/8346eed1-ade3-4492-b3ef-5c5d87103f32/food.jpg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Amaranth Wellbeing - What’s Not: Food</image:title>
      <image:caption>We’ve never been a traditional health food store, so our food category has always been relatively small, occupying between 15% and 25% of shelf space. In terms of profitability, it’s much lower than our supplement and beauty categories, although it does help to drive footfall. However, over the past two years, we’ve seen demand for health foods decline as many of our brands became available in supermarkets. Now, we’ve condensed our food offerings to a single bay, featuring snacks, organic nut butters, yeast flakes, sea salts, honey and a few speciality baking items.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/94eae5a7-f199-498f-8a92-b47f60aab257/candle.jpg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Amaranth Wellbeing - What’s Not: Candles</image:title>
      <image:caption>During lockdown, and for a year or so afterwards, there was a surge in demand for candles and room sprays. We saw record sales in this category as customers brought a touch of luxury into their homes. However, as social life returned to normal and budgets tightened, sales of these luxury items declined. We are one of only a few independent stockists of NEOM Organics, so this category will always remain important for us, but I now reduce the shelf space between January and September, then introduce new seasonal products for darker evenings and of course Christmas.</image:caption>
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  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/store-spotlight-zeds-wholefoods</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/59c6fb09-1220-406c-b29c-0dd6d898bb10/Nicola.jpg</image:loc>
      <image:title>All - Store Spotlight: Zeds Wholefoods - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a64760e7-fe53-4bcc-a22e-6db308dab632/Zeds.jpg</image:loc>
      <image:title>All - Store Spotlight: Zeds Wholefoods - A buoyant, happy place</image:title>
      <image:caption>Having bought the long-standing business in 2015, Newman’s first task was to change the image; a strong believer in the effect of colour on mood, she moved from traditional health store green to eye-catching turquoise and yellow, giving her healthy living hub a distinctive façade. While she questions whether this glow up made the business more or less recognizable as a health store, it’s a change of direction which certainly cemented Zeds as a buoyant, happy place to shop, ‘where everybody gets a welcome’ as they enter.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/interview-madeleine-shaws-hero-ingredient</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3fe03f79-312b-4960-9447-b7bccc41af6e/prawn+linguine.jpg</image:loc>
      <image:title>All - Interview: Madeleine Shaw's Hero Ingredient - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/c364451f-5652-49d0-b828-ce5198b5d737/IMG_1481+%281%29.jpg</image:loc>
      <image:title>All - Interview: Madeleine Shaw's Hero Ingredient - A complete protein</image:title>
      <image:caption>“They’re a complete protein which is quite unusual in a plant-based food. They’re rich in antioxidants; we all need to up our antioxidants, whether that’s to reduce sun damage or stress exposure. They’ve got vitamin E, which is great for your immune system as we come into the winter months [and] is amazing for our skin when we want to get the glow. They’re a good source of healthy fats – so important for skin health, brain health and hormones. Just a handful of pistachios is going to really increase your healthy fats but not overdo your calorie target. Fat and protein are really good at keeping you satisfied.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/feature-positions-of-power</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/43e7c51f-f637-45e6-bb1f-a6175010f999/women+tshirt.jpg</image:loc>
      <image:title>All - Feature: Positions of Power - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/12b6b727-ec23-4e8b-a87c-ef7d35f18572/Mex.jpg</image:loc>
      <image:title>All - Feature: Positions of Power - Women in food</image:title>
      <image:caption>But as Mex Ibrahim reports, it also looks like female finalists on the UK’s best loved food programmes facing discrimination for highly superficial reasons. As co-founder of Women in The Food Industry (WIFI), she hears it all – from accounts of racial prejudice to tales of backlash about a female chef’s lipstick or choice of jewellery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7ab65fa1-b3f1-415a-8992-b971f67f4432/Fiona.jpg</image:loc>
      <image:title>All - Feature: Positions of Power - Women in beauty</image:title>
      <image:caption>Buy Women Built said it best: “If you believe in women, buy from them. It’s that simple.” And with the natural products industry bursting with fempreneurs, the options are endless for consumers wanting to support the #SheBuiltThis movement. The Beauty Shortlist is a prime example: female-founded brands dominate with a 90-95% share of entries – plenty of which are graduates of Lorraine Dallmeier’s esteemed beauty school, Formula Botanica. Founder Fiona Klonarides says since she began the awards in 2012, women have ‘consistently walked their talk’. She attributes their success to commitment and a ‘heart-led’ approach to business.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b1157d12-53c0-4315-944b-bf9aa526895a/Heather.jpg</image:loc>
      <image:title>All - Feature: Positions of Power - Women in health</image:title>
      <image:caption>Mention ‘women-led business’ to Heather Jackson, CEO and co-founder of menopause collective GenM, and she’ll tell you: “It’s the future.” Counting The Body Shop founder Anita Roddick among her business heroes, she views entrepreneurship as ‘thinking differently, being a role model, seeing opportunities that others don’t readily see and finding ways to make them happen’.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/take-on-goliath-founder-in-new-health-stores-uk-role</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ba9983a9-b64b-4ff9-af8b-13f3f68891cf/Dave+Christie+.jpg</image:loc>
      <image:title>All - Take on Goliath founder assumes new Health Stores UK role - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/georganics-keeps-kids-smiling-with-new-toothpaste</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/beac5cda-5c19-448c-9b2c-7571591350bd/1N7A4607.jpg</image:loc>
      <image:title>All - Georganics keeps kids smiling with new toothpaste - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/cecdb71c-586b-4df9-8b3b-824a4476089c/toothpaste.jpg</image:loc>
      <image:title>All - Georganics keeps kids smiling with new toothpaste - For ‘strong, healthy teeth’</image:title>
      <image:caption>Presented in a 60ml glass jar, the formula combines the ‘cavity-fighting power of fluoride’ with erythritol, which works to prevent caries, and remineralizing hydroxyapatite, which strengthens tooth enamel, protecting against decay and promoting ‘strong, healthy teeth’.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/interview-peter-langsam</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/0e3e5eee-d8bb-4254-937f-91897cbf0a31/popcorn+lifestyle.jpg</image:loc>
      <image:title>All - Interview: Peter Langsam - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/0591ccbe-40d4-4e7c-9078-30e6f80676e0/Marigold+Engevita.jpg</image:loc>
      <image:title>All - Interview: Peter Langsam - Entering the snack sector</image:title>
      <image:caption>Launched in January, Marigold’s Popcorn Plus line was initially created as a vehicle for sampling Engevita Yeast Flakes at NOPEX and was such a hit, it became a permanent fixture, bringing popcorn lovers a dose of protein, fibre, iron, B12 and vitamin D with a hint of sea salt and a mild cheesy flavour, all in 94 calories. This last point earns it the seal of approval for schoolchildren, for whom there is a 100 calorie limit on snacks brought from home. “It ticks so many boxes. It’s doing very well in the independent trade. We’re working on a sharing bag now [and] have ideas for other flavours.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/praise-for-virtues-of-organic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/c72ab7a3-fc50-47e2-bd6f-5d03a7182d89/Farmers+Choice++copy.jpg</image:loc>
      <image:title>All - Praise for virtues of organic veg boxes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/fdaffa34-cf29-44ae-95b9-e39b90c79e9e/Community+Farm.jpg</image:loc>
      <image:title>All - Praise for virtues of organic veg boxes - Unearthing the benefits</image:title>
      <image:caption>As part of the farm’s mission to ‘unearth the benefits of organic veg boxes’, all new customers who signed up during Organic September for regular deliveries qualified for a 10% discount – valid for 12 months – along with a free meal at the farm’s next wassail event in January.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/ownership-of-alara-transferred-to-employees</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/35b39490-157e-4408-a47e-6243c902631f/Alex+Smith+.JPG</image:loc>
      <image:title>All - Ownership of Alara transferred to employees - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/eight-new-ambassadors-champion-organic-wellbeing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/78b5817c-285c-4a44-b932-f2b2555663b7/Beauty+Buys.jpg</image:loc>
      <image:title>All - Eight new ambassadors champion organic wellbeing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/9d692bbd-4e77-4080-8dfe-5bdcbfaf3ee0/mich.jpeg</image:loc>
      <image:title>All - Eight new ambassadors champion organic wellbeing - Michaella Mazzoni</image:title>
      <image:caption>A registered BANT nutritionist, Mazzoni is a respected voice in wellness, regularly featured in mainstream media. Earlier in 2024 she teamed up with the Soil Association for its January Health Campaign, boosting public awareness of the connection between nutrition, skin health and the gut microbiome.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/574bb3a5-8fff-47ef-a0ad-8b83df4625fe/Saira_Banner.jpg</image:loc>
      <image:title>All - Eight new ambassadors champion organic wellbeing - Saira Khan</image:title>
      <image:caption>Drawing inspiration from her Himalayan heritage, TV personality Khan founded SAIRA Skin – a certified organic brand rooted in traditional, natural skincare rituals passed down through generations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/6ab5997a-37ba-43af-ae45-8ae55fedc882/Tabitha_James_Kraan_Organic_Hairdresser_Portrait_1_600x.jpg</image:loc>
      <image:title>All - Eight new ambassadors champion organic wellbeing - Tabitha James Kraan</image:title>
      <image:caption>A hair stylist and salon owner with more than 30 years’ experience, Kraan’s name is synonymous with organic beauty, her self-named certified organic hair care brand a regular award winner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/046d29c1-d7ac-4e03-8361-a599881e05bf/1709153906834.jpeg</image:loc>
      <image:title>All - Eight new ambassadors champion organic wellbeing - Armand Beasley</image:title>
      <image:caption>Beauty columnist and MUA to the stars, Beasley has the ear of A-list celebrities, counting Sharon Stone, Goldie Hawn and Elle Macpherson among his clients. Using only cruelty-free beauty products, Beasley is passionate about increasing sustainability in his sector.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/8b5e781d-ea52-4c78-919f-78d72204ae4d/1688666133838.jpeg</image:loc>
      <image:title>All - Eight new ambassadors champion organic wellbeing - Destiny Malcolm-Anti</image:title>
      <image:caption>Menstrual cycle coach, wellness content creator and student at the College of Naturopathic Medicine, Malcolm-Anti is an advocate of slow, seasonal living and mindfulness, her values closely aligning with Soil Association principles.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/471ec5ce-9720-43ce-8f85-884c9ba55f38/cream_for_eczema_dry_skin_psoriasis_dermatitis_rosacea_acne_spots_nappy_rash_minor_burns_Natural_skincare_skincareroutine_beauty_organicskincare_healthyskin_selfcare_skincareproducts_bc7a6c08-b141-4f8d-9f91-6ad1426380a4.jpg</image:loc>
      <image:title>All - Eight new ambassadors champion organic wellbeing - Sian Louise Colson</image:title>
      <image:caption>A vocal spokesperson for organic and founder of Obvs Skincare, Colson believes certification is more than just a label – it’s a commitment to ‘doing what is right for both consumers and the planet’.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e4011b64-bc75-41d7-b6f6-b14fa5122cdd/1682398939072.jpeg</image:loc>
      <image:title>All - Eight new ambassadors champion organic wellbeing - Em-J Williams</image:title>
      <image:caption>Cruelty-free and ethical beauty enthusiast Williams has clocked up 17 years’ experience as an MUA, applying her skill to the faces of celebrities, magazine covers and global beauty campaigns, and spreading the word on ‘non-tox’ living.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/6abc62d9-e908-41e9-b28e-cc227bfb6193/Screenshot+2024-10-11+at+12.14.05.jpg</image:loc>
      <image:title>All - Eight new ambassadors champion organic wellbeing - Lisa Oxenham</image:title>
      <image:caption>As beauty and style director at Marie Claire, and advisory board member of the Sustainable Beauty Coalition, Oxenham is committed to demonstrating how glamour and eco-conscious practices can ‘beautifully co-exist’.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1c64d7e7-202d-4e07-bb79-4f2a18d7401d/Ambassador+3.jpg</image:loc>
      <image:title>All - Eight new ambassadors champion organic wellbeing - Make it stand out</image:title>
      <image:caption>Paige Tracey hosts Organic Beauty &amp; Wellbeing Week event at Blomma Beauty for press, certified organic brands and ambassadors.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/roast-vegetable-tart-better-food-x-jenny-chandler</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a58d1d82-db3f-4893-b0cb-854c7a0058e8/tart.jpg</image:loc>
      <image:title>All - Roast Vegetable Tart – Better Food x Jenny Chandler - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/47947116-452e-4ef2-b52a-f493721898cc/pexels-anna-pyshniuk-2453945-11076474.jpg</image:loc>
      <image:title>All - Roast Vegetable Tart – Better Food x Jenny Chandler - Method</image:title>
      <image:caption>1. Quarter the beetroot; pack into a small foil parcel with the thyme and 1 tbsp of olive oil. Roast for about 45 minutes until just tender. 2. Halve the carrots lengthwise to be about the thickness of your thumb. Take a large roasting tray, toss the carrots and shallots around in the remaining oil, and add a pinch of salt and pepper. Roast for 30 minutes until tender and beginning to caramelize, giving everything a stir after 15 minutes to cook evenly. 3. Roll out the pastry to a 25 x 30 cm rectangle on a flour-dusted surface. 4. Slide the pastry onto an oven tray, carefully score a frame about 3-4 cm from the edge and poke a few holes inside the frame with a fork. Bake on the top-shelf of the oven for 15 minutes until golden. 5. Mix the egg, ricotta and cheese. Season with plenty of black pepper and salt if necessary. 6. Once your vegetables are ready, spread the cheese mixture over the base of the tart and arrange the vegetables on top. 7. Bake in the oven for ten minutes until the pastry is as crisp and brown as you dare. Serve hot or cold, splashed with a little extra virgin olive oil, balsamic vinegar and seasoning.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/dq48bzca73msdbahlzhbwpaaczx1r0</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/d08a356c-7e90-4d0a-a722-0529c0b9b028/f.png</image:loc>
      <image:title>All - Awareness of Fairtrade up 11% after successful campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/viridian-kids-book-set-to-inspire-younger-generation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/bf1a31ac-459c-47dc-8bf8-ee9c0a513afa/Cheryl+book+launch+%28Daventry%29.jpeg</image:loc>
      <image:title>All - Viridian book set to inspire younger generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1a7a129c-860b-4419-ac7a-30b2a3369c09/Health+Store+page.PNG</image:loc>
      <image:title>All - Viridian book set to inspire younger generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/06ee385e-2064-48ab-9421-b086a1adbb29/Cheryl+With+Book+2+%28Bookstore%29.jpg</image:loc>
      <image:title>All - Viridian book set to inspire younger generation - Proactive approach</image:title>
      <image:caption>“If we love the NHS, then we must start and continue to love ourselves, making the decision to care for our own health so we can free up hospital beds for those less fortunate than ourselves.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/pumpkin-pie-cheesecake-organic-traditions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/65486fa7-9344-4339-8dd1-2e9bd5f8c274/pexels-vicky-6076482.jpg</image:loc>
      <image:title>All - Pumpkin Pie Cheesecake – Organic Traditions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/506e34e9-a041-430c-9bfb-043089bfd6a9/IMG_7080-2_1296x.jpg</image:loc>
      <image:title>All - Pumpkin Pie Cheesecake – Organic Traditions - Method</image:title>
      <image:caption>1. Pulse the base ingredients until you have a consistent, sticky mixture. Press evenly into the bottom of a parchment-lined baking dish (8x8). 2. Add your cheesecake filling ingredients to a blender and blitz until smooth. Taste and adjust to your liking. 3. Pour the filling over the base mixture and freeze overnight. Remove the cheesecake from the freezer an hour before serving to thaw. 4. To serve, pipe some pumpkin whipped cream on top; combine the cream of full-fat coconut milk with a 1/3 cup of organic Pumpkin Spice Latte mix. Add both to a mixer and whip to your desired consistency.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/pistachio-amp-chilli-prawn-linguine-madeleine-shaw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/f6e4c45b-53bc-446f-a923-87b9dc3394e3/IMG_1476+%281%29.jpg</image:loc>
      <image:title>All - Pistachio &amp;amp; Chilli Prawn Linguine – Madeleine Shaw - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/fd089c38-7313-4b5f-8c0a-508f5801c04b/IMG_1481.jpg</image:loc>
      <image:title>All - Pistachio &amp;amp; Chilli Prawn Linguine – Madeleine Shaw - Ingredients</image:title>
      <image:caption>Pistachio sauce: 100g raw pistachios 1/4 lemon (zested) and 1/2 lemon (juiced) 50ml olive oil Salt and pepper Pasta: 100g linguine 300g raw prawns 2 tbsp olive oil 3 garlic cloves, thinly sliced 1 red chilli, sliced 200ml chicken stock 1/4 tsp red pepper flakes 2 tbsp butter 4 tbsp chopped parsley and 2 tbsp chopped mint Toppings: Lemon zest 2 tbsp chopped pistachios</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/cdabd845-0891-461a-a16e-107821065571/IMG_1469+%281%29.jpg</image:loc>
      <image:title>All - Pistachio &amp;amp; Chilli Prawn Linguine – Madeleine Shaw - Madeleine’s method</image:title>
      <image:caption>(Serves 2; duration 15 minutes) 1. Blend the pistachio sauce ingredients together until smooth. 2. Place a pot of salted water on to boil and cook the pasta until al dente. Season the prawns. 3. Heat a frying pan with 2 tbsp of olive oil, add the garlic, fresh chilli and prawns and fry for a few minutes each side until golden. Pop to the side. 4. In the same pan add the stock, allow it to reduce in half then add the pepper flakes and butter. 5. Once melted, add back in the pasta and prawns, coat well then add the pistachio sauce, mix then serve with the herbs, lemon zest and chopped pistachios.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-charles-redfern-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b30a7f94-9410-4174-8de4-5a51dbe5b32b/Gray+Simple+Himalayan+Blog+Banner+%284%29.png</image:loc>
      <image:title>All - Opinion: Charles Redfern - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-bertel-haugen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/701b0275-0f57-408e-a521-42c8dab58bac/Gray+Simple+Himalayan+Blog+Banner+%286%29.png</image:loc>
      <image:title>All - Opinion: Bertel Haugen - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/4dbb9761-bfd6-490f-9302-92251f9a0b74/ALMOND_dsc2483_5300_1220x1000.jpg</image:loc>
      <image:title>All - Opinion: Bertel Haugen</image:title>
      <image:caption>When you purchase organic Sicilian almonds you’re supporting small-scale farmers who adhere to traditional and sustainable farming practices</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/behind-the-brand-ibis-rice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/745a0cb1-b790-4ce9-b2d2-3c12f921f53a/500g+Range+Landscape.jpg</image:loc>
      <image:title>All - Behind the brand: IBIS Rice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/c0f902b0-82e2-47e4-805a-6bb10004a307/IMG_4197.JPG</image:loc>
      <image:title>All - Behind the brand: IBIS Rice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/5d990291-57ba-457c-90ed-afa106575a27/IMG_4975.jpg</image:loc>
      <image:title>All - Behind the brand: IBIS Rice - Conserving communities</image:title>
      <image:caption>From the beginning of the brand’s work in the rice fields of Cambodia, several things were key: farmer welfare and healthy local communities; forest protection and wildlife conservation; and of course, organic crops.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b250e5b0-4d72-41fc-b2e8-5a0ea2e26236/500g+Range+Landscape.jpg</image:loc>
      <image:title>All - Behind the brand: IBIS Rice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/hampb-partners-with-sustainability-data-platform-provenance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/dbe394dc-1b5f-45b7-8932-f1fcad707662/H%26B.png</image:loc>
      <image:title>All - H&amp;amp;B partners with sustainability data platform Provenance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/beauty-banks-tackles-hygiene-poverty-in-holidays</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/9eba249f-9a36-4cbd-b18e-c789ec266800/pexels-karolina-grabowska-4202922.jpg</image:loc>
      <image:title>All - Beauty Banks tackles childhood hygiene poverty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/671532d1-aafe-45fa-bc7a-3dbfb1707297/hol+hygeine.jpg</image:loc>
      <image:title>All - Beauty Banks tackles childhood hygiene poverty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-valerio-simonetti</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/eeb7b434-e624-48f5-8cc1-76713a27d3bb/Gray+Simple+Himalayan+Blog+Banner.jpg</image:loc>
      <image:title>All - Opinion: Valerio Simonetti - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/2857220f-29b6-4a70-bd31-754a39d68542/Mr+Organic+Tomatoes+4.jpg</image:loc>
      <image:title>All - Opinion: Valerio Simonetti</image:title>
      <image:caption>One of my goals is to be able to offer as many organic products as possible</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/59b1eb2a-0b4a-4f72-acef-94db429a1915/Mr+Organic+Tomatoes+3.jpg</image:loc>
      <image:title>All - Opinion: Valerio Simonetti</image:title>
      <image:caption>from a producer point of view I can understand why organic is slightly more expensive</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/roger-kerr-resigns-as-ceo-of-ofampg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/202a2f59-868f-430f-ba7c-9d2febf98feb/294983679_562603768725721_8278601088666327819_n.jpg</image:loc>
      <image:title>All - Roger Kerr resigns as CEO of OF&amp;amp;G - Make it stand out</image:title>
      <image:caption>Credit: OF&amp;G</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/30bc5157-c213-49c2-b2ff-45a7a4f71857/456080939_1100269711625788_4359729737780234492_n+%281%29.jpg</image:loc>
      <image:title>All - Roger Kerr resigns as CEO of OF&amp;amp;G - CEO STANDS DOWN</image:title>
      <image:caption>“I’m incredibly proud of what OF&amp;G … has achieved, but now is the time for me to explore other personal business and consultancy opportunities. I am also looking forward to finding more time to spend with my family and grandchildren,” comments Kerr. “I would like to extend my thanks to my exceptional team and to the OF&amp;G Board for their guidance and support.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/news-in-brief-a-round-up-of-industry-stories-4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/44a72011-90ae-4922-8a01-8aca4dff8494/News+in+brief.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a5643a2e-0dc4-4e9c-ba67-69ee8669b950/Peace.jpeg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - 5-day Sleep Challenge</image:title>
      <image:caption>Adaptogenic Apothecary is launching a new natural sleep supplement formulated to improve duration and quality of sleep. Peace Soothing Bedtime Drink uses ten powerful botanicals, herbs and mushrooms to encourage relaxation and a deep slumber. Accompanying the launch is the 5-day Peace Sleep Challenge: Prioritize bed before 10.30pm Enjoy Peace at least an hour before bed Avoid caffeine after 3pm Create a healthy bedroom environment, eliminate screens at least one hour before you want to sleep. Replace scrolling with reading, breathwork or meditation Exercise and movement: incorporate a 30 min outside walk, daily.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/59f5d47f-a0aa-4f82-9c99-7b6093da8fa8/Caffe+Latte-MM.jpeg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - New brew from Oato</image:title>
      <image:caption>A limited edition flavour has been added to the Oato range: Caffè Latte joins the brand’s fresh oat drinks, housed in reusable glass bottles for inclusion in the Modern Milkman’s morning rounds. The new small-batch drink combines smooth coffee with classic fresh Oato, finished with ‘subtle tones of vanilla and caramel’. The Lancashire-made product uses 100% British oats and filtered water, staying true to Oato’s commitment to quality and sustainability. Modern Milkman comments that the collaboration ‘aligns perfectly’ with its mission to deliver fresh, sustainable products to consumers’ doorsteps. “We can't wait to get this unique offering out to our community. Together, we're not just fuelling mornings; we're championing a healthier, more sustainable way of life.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/010e20d7-4ae0-419d-94cf-97136ac3545f/image003.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Sustainable September</image:title>
      <image:caption>Ethical bamboo drinks company Juno Bamboo Water is celebrating eight months of growth in 2024 as it prepares for Sustainable September. “Botanical extracts are trending rapidly as consumers increasingly are looking for natural, proven and ethical sources of wellbeing in a convenient format. This trend is supported by the fact that 80% of people worldwide are relying on herbal remedies to support their wellbeing,” says the brand. All three flavours of this canned bamboo beverage — Juicy Mango, Zesty Yuzu and Passionfruit — have been listed in Selfridge’s since July, furthering founder Guillaume Poncet’s goal to ‘bring the goodness of bamboo to the masses’.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ebb3bc68-3d93-46e2-9b5b-5fbee4dde91b/STRENGTH%21+Duo+With+Ingredients.png</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - New haircare duo lands</image:title>
      <image:caption>A new COSMOS-approved ingredient is the star of KinKind’s recently reformulated Give Me STRENGTH! shampoo and conditioner bars, launching this month. The addition of hydrolyzed rice water protein — which has racked up 330 million TikTok views — is said to increase hair volume by 32% when combined with wheatgerm oil and rosemary oil. The brand positions the bars as ‘perfect for fine, flat or thinning hair and an ideal solution for post-baby or menopausal hair’. Each plastic-free bar provides up to 50 washes and delivers ‘instant lather’, even in hard water areas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/537e496e-a4ba-408e-8d0a-8c3c72d30f28/He+Fe+Deo+Serum_4.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Planet-first deodorant</image:title>
      <image:caption>Described by He Fe as a planet-first, skin-identical deodorant, Deo Serum concentrates sustainably sourced hemisqualane and squalane into a ‘gentle, weightless barrier that invisibly rebalances body odour over 24 hours’. The brand developed the 20ml travel-friendly spray ‘with botanicals and minimalism at its heart’, offering fans of aluminium-free deodorant ‘a new level of elegance and simplicity’ for their bathroom shelves.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/0290aea2-41ec-441d-b24b-ceba559b21c9/Gunna_Totebag_1.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Sustainability sales boost</image:title>
      <image:caption>Anti-plastic campaigning soda brand GUNNA Drinks is reporting a recent sales spike relating to its sustainable 470ml aluminium bottles. Sales boosts have been recorded in Midcounties Co-op stores, with a ‘nearly three-fold increase in cash sales’, indicating ‘strong consumer appetite for sustainable alternatives to single-use plastic bottles’. Initial ‘runaway’ success of Turtle Juice (Tropical Lemonade) and Pink Punk (Raspberry Lemonade) led to significant expansion in distribution and saw the brand secure prime front-of-store positioning as part of the retailer’s meal deal offer.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/840518b4-47e2-4bb8-9cc8-3f2546a99064/FIZZ+range.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Wellbeing waters</image:title>
      <image:caption>A new range of flavoured sparkling wellbeing waters has been developed by Sweet Freedom, featuring the ‘pioneering use’ of surplus cocoa juice — a first on the UK market. Derived from the cocoa bean, cocoa juice usually goes to waste so its use as a natural sweetener in Sweet Freedom Fizz ensures additional income from each harvest for cocoa farmers. The range comprises: Lime &amp; Mint (for energy and focus); Raspberry &amp; Cranberry (for immunity); Mango &amp; Mandarin (for nervous system support); and Pineapple &amp; Coconut (for gut health).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/hampb-trials-express-20-minute-dna-testing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/828f42a3-33e1-4953-9979-198b0718383b/shutterstock_2138794845.jpg</image:loc>
      <image:title>All - H&amp;amp;B trials express 20-minute DNA testing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/f6929521-9e16-4868-94c8-541931a8dc5c/Screenshot+2024-08-20+at+09.09.05.jpg</image:loc>
      <image:title>All - H&amp;amp;B trials express 20-minute DNA testing - Guided by DNA</image:title>
      <image:caption>The genetics testing innovator says the technology ‘unlocks genetic insights for healthier skin and better sleep’, giving consumers a better understanding of how quickly caffeine can be cleared from their system and how great the impact of oxidative stress is on their skin. “The digitized results … enable customers to be guided by their DNA towards a healthy caffeine intake and timings that are right for them, plus discover how to protect their skin from premature ageing and other skin conditions,” says H&amp;B.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/sa-encourages-uk-to-love-organic-this-september</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/339b6a6b-db5b-4b7c-b6d3-87f33efd6eb7/shutterstock_2055438809.jpg</image:loc>
      <image:title>All - SA encourages UK to 'Love Organic' this September - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e9c6def6-74c6-4a94-849d-c18142f1a6db/Screenshot+2024-08-19+at+10.43.16.png</image:loc>
      <image:title>All - SA encourages UK to 'Love Organic' this September - Organic September 2024</image:title>
      <image:caption>- Organic heroes: Through a social media campaign celebrity supporters, chefs, influencers and producers will share their ‘organic hero’ product, brand or practical tip. - Organic September Saturday: 21 September gives indie retailers a chance to build upon last year’s sales growth through promotions, in-store demos and sampling, and to showcase their organic heroes. - Walk and talk: Farmers will open their gates to host farm walks, educating visitors on how organic farming supports biodiversity, ensuring up to 30% more wildlife than on non-organic farms. - Support Bees; Sip Organic: The Organic Tap Takeover gives brewers of organic beers, ciders and lagers an opportunity to engage with pubs and restaurants. “Organic beer has a real feel-good factor. We are asking everyone to raise a glass to organic and support an abundant landscape with more wildlife, healthier soils and no pesticides or herbicides. Choosing organic beer when you can is a real win for nature,” comments Greg Pilley, MD of Stroud Brewery.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/find-better-look-for-organic-says-uk-organic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/46fced06-d751-4af1-a738-0f4e2e046e0b/UK+Organic.jpg</image:loc>
      <image:title>All - 'Find Better. Look for Organic' says UK ORGANIC - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/0c1efaa8-c78a-4790-afc3-fb04853c8f4d/3.jpg</image:loc>
      <image:title>All - 'Find Better. Look for Organic' says UK ORGANIC - Intrinsic benefits</image:title>
      <image:caption>Within this change of direction, the 2024 campaign will focus on digital messaging, informed by a large body of consumer research carried out this and last year, revealing that ‘consumers are more aligned with the intrinsic benefits of organic i.e. benefits that directly related to them, rather than the extrinsic values that are more commonly used when marketing organic’.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3b221255-7c35-437d-8dd8-c7d668f3101c/1.jpg</image:loc>
      <image:title>All - 'Find Better. Look for Organic' says UK ORGANIC - Simplified and accessible</image:title>
      <image:caption>While many positive claims can be made about organic, UK ORGANIC has narrowed it down to what it calls ‘a simplified, accessible message’: When you find organic, you find products: - Certified to higher standards - Without harmful synthetic chemicals and pesticides - Better for you, your family and the planet</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-zara-godfrey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3c21a85b-ddfe-483b-bf29-888bdb3dcb11/Gray+Simple+Himalayan+Blog+Banner+%285%29.png</image:loc>
      <image:title>All - Opinion: Zara Godfrey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/news-in-brief-a-round-up-of-industry-stories-3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/44a72011-90ae-4922-8a01-8aca4dff8494/News+in+brief.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/47a386ef-3beb-4353-99a9-f12f9f980f92/Deodorant+Lifestyle.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - UpCircle launch sells fast</image:title>
      <image:caption>Launching its first Refillable Deodorant in July, UpCircle reported a record number of early access sign-ups and within days warned of UK stock ‘running out’ due to unprecedented high demand. Plastic- and baking-soda free, 100% natural and certified vegan with a fresh citrus scent, the formula combines coconut oil and sunflower seed wax to prevent the formation of odour-causing bacteria, with upcycled macadamia oil and prickly pear to soften skin. Packaging comprises a paper refill housed within an aluminium tube.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7b5269cf-902f-4da5-a814-b30dbed343c0/Clearspring+Organic100+Vermicelli_Black+Rice+Noodles_Pad+thai_prop_7985.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Thai trio from Clearspring</image:title>
      <image:caption>Clearspring is celebrating the flavours of Thailand with a trio of new SKUs: Organic Gluten Free Black Rice Noodles; Organic Gluten Free 100% Brown Rice Vermicelli Noodles; and Organic Pad Thai Sauce, also gluten-free and plant-based. Maria Dawson, MD, comments: “We have seen demand grow for our existing noodles from Thailand and wanted to offer … more choice in the category. We are also thrilled that we are launching the UK’s first organic and vegan Pad Thai Sauce, which not only delivers on quality and flavour but is incredibly convenient for people looking to rustle up a filling and flavourful meal but are short on time.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ea53614e-fa8e-4a8a-86a0-3b631fd65e1a/310602480_487648163410532_680205344304292658_n.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - HFMA joins Living Wage</image:title>
      <image:caption>The Health Food Manufacturers’ Association (HFMA) has announced it is now accredited as a Living Wage Employer, a move which ensures the fair payment of its employees in accordance with true London-based living costs. Pippa Williams, HFMA operations and HR manager, comments: “We are all very proud to be a part of this important movement and demonstrate commitment to our highly valued staff. It's a positive step towards improving financial wellbeing and quality of life for all HFMA employees.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ab02712e-c585-48e7-895e-d1aef5c1c912/2150-005833_Weleda_MEN_JM_1094_rgb_BE.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Weleda NPD targets men</image:title>
      <image:caption>Two new ‘skin saviours’ from Weleda have launched, taking aim at men. 5 in 1 Multi-Action Serum for Men is an oil-free certified organic formula providing hydration and 24-hour intensive moisture through aloe vera gel, pomegranate juice and blackthorn extract — powerful plant actives which activate cell renewal and improve elasticity. 2 in 1 Face Wash for Men is a refreshing, purifying gel for face and beard which reduces excess sebum. Liquorice root and willow bark extracts soothe, while witch hazel water gently tones and cleanses without drying the skin. Naturally fragranced, the face wash has notes of refreshing rosemary, woody vetiver and citrusy litsea cubeba.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/aa4290ae-8818-44ca-a0bb-0002d6bb8243/image-asset.jpeg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Category shake up</image:title>
      <image:caption>Bone broth brand Freja has brought to market The Bone Broth Shake, blending wholefood ingredients with protein and collagen to offer a ‘convenient new way to enjoy the nutritional benefits of bone broth’. The shakes can be consumed hot or cold using 25g of water of milk. Launching in Raw Cacao, Vanilla Bean, Wild Strawberry and Unflavoured each gluten- and dairy-free serving boasts 21g of collagen, 23g of protein, all nine essential amino acids and contains no stevia. “It does the work of a protein shake, a collagen supplement and an electrolyte powder all in one,” says the brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/62c273f8-2b25-4d4f-b1e2-41ec9f80c561/image-asset.jpeg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Alt-coffee market addition</image:title>
      <image:caption>Glasgow-based superfood shake brand Vybey has brewed up a coffee alternative built on medicinal mushrooms and powered by nootropics and adaptogens. Available in Cacao or Matcha Cacao, Braincare Smart Focus seeks to answer the needs of consumers who are cutting back on coffee, presenting a more nutritious option for their morning cuppa which prioritizes brain health, ‘supercharges’ overall wellbeing, improves focus and clarity, offers sustained energy and ‘banishes debilitating brain fog’ without the jitters commonly associated with caffeine.</image:caption>
    </image:image>
    <image:image>
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      <image:title>All - News in brief: a round-up of industry stories - Surreal x Gymshark</image:title>
      <image:caption>Hitting the market today, breakfast start-up SURREAL has partnered with gym-wear brand Gymshark to create Cardio-Os, a high protein, strawberry milkshake flavoured breakfast cereal. With 13g of protein in every bowl, the brands say the product offers ‘more protein than two eggs — and tastes a helluva lot nicer too’. Surreal co-founder Jac Chetland comments: “Gymshark do gym. We do protein. Our Gymshark protein cereal is a match made in gym-heaven. We’re buzzing to be helping Gymshark’s athletes and community hit their protein goals.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/plastic-free-foundation-at-risk-of-closure</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b692becc-264e-4c8b-98f3-c379f7a5ee3b/pexels-maria-kray-737731035-18674206.jpg</image:loc>
      <image:title>All - Plastic Free Foundation at risk of closure - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/sa-urges-new-pm-to-back-british-fruit-and-veg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7c9c407c-b3ab-4245-bf99-803e8c397279/pexels-pixabay-207110.jpg</image:loc>
      <image:title>All - SA urges new PM to 'back British fruit and veg' - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/62783639-1270-4bf0-9cb4-e689b74182ae/pexels-zen-chung-5529588.jpg</image:loc>
      <image:title>All - SA urges new PM to 'back British fruit and veg'</image:title>
      <image:caption>We urgently need morE … home-grown fruit and veg, or we face further disaster for supermarket shelves, our health and the environment.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/065xsazh48vpm9tejrf8fkbmfsgypy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e6e6a60a-1749-4f9e-8761-948b8b3d2c55/Golden-Forks-2023-trophy-winners.jpg</image:loc>
      <image:title>All - Recognition for natural and organic at Great Taste Awards - Make it stand out</image:title>
      <image:caption>Credit: Guild of Fine Food (2023 winners)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/648dc0f7-c6f9-4bb1-be47-602851892954/333931868_1172318116982706_5961621785596271765_n.jpg</image:loc>
      <image:title>All - Recognition for natural and organic at Great Taste Awards - Kourellas</image:title>
      <image:caption>The rich flavour of Kourellas Organic Feta has won it three stars at the Great Taste Awards 2024. This authentic cheese comes from Greece’s first organic dairy, and is made by the Kourellas family which has been in operation since 1960. “We are proud to be pioneers of honest, healthy food that’s good for the environment and good for you.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e31bfd01-947e-4e9d-be46-ce245021642d/1722344789868.jpg</image:loc>
      <image:title>All - Recognition for natural and organic at Great Taste Awards - Manuka Doctor</image:title>
      <image:caption>Manuka Doctor is celebrating ‘sweet success’ after four of its products picked up stars. Judges mentioned the honey’s ‘incredible balance of savoury, sweet and medicinal’, calling it ‘'liquid gold’.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/619f58f7-2668-43e4-8bc5-f94e81618393/1722415090235.jpg</image:loc>
      <image:title>All - Recognition for natural and organic at Great Taste Awards - Better Nature</image:title>
      <image:caption>Celebrating the win on LinkedIn, co-founder and co-CEO Elin Roberts said the award means Better Nature’s Smoky Tempeh is ‘getting the star treatment it deserves’. Judges liked its smoky flavour, nuttiness and texture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/bdeb0844-cb51-41d6-a704-7eedce354b9b/1722353755848.jpeg</image:loc>
      <image:title>All - Recognition for natural and organic at Great Taste Awards - Biona Organic</image:title>
      <image:caption>Winning three stars, Biona Organic said it was ‘over the moon’ as it announced the result for its Raw Virgin Coconut Oil. Judges loved the ‘beautifully smooth’ mouthfeel and the 100% pure, natural recipe.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a7b6fb7e-694a-4fd7-a93c-b64ab2476a88/rubies.jpg</image:loc>
      <image:title>All - Recognition for natural and organic at Great Taste Awards - Rubies in the Rubble</image:title>
      <image:caption>The judges awarded Rubies in the Rubble three stars for its food waste-fighting squeezy ‘Ketchup but Gooder’ SKU. Sweetened with surplus and wonky pears, the condiment contains half the refined sugar of other leading brands, and is housed in 100% post-consumer recycled plastic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/582955b8-c1f5-44b4-b687-1c9b82c17a3b/Screenshot+2024-07-31+at+15.07.39.jpg</image:loc>
      <image:title>All - Recognition for natural and organic at Great Taste Awards - Pop Cornaa</image:title>
      <image:caption>Emily Tse, founder of Isle of Man-based craft confectioner Pop Cornaa, expressed her pride after receiving stars for four variants of small batch, handcrafted gourmet popcorn. Seaweed, Wasabi &amp; Soy got three stars; Caramel took two stars, while its vegan version was awarded one; and Chocolate Orange was also crowned with one star.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/cc97f7e1-759f-4ddf-b4c8-9501317262f3/Steamer-1.jpg</image:loc>
      <image:title>All - Recognition for natural and organic at Great Taste Awards - Willy’s ACV</image:title>
      <image:caption>Willy's ACV secured three stars for its Organic Live Turmeric &amp; Eureka Lemon Apple Cider Vinegar with Live Mother, produced raw, unfiltered and unblended from 300-year-old orchards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b51ba93f-a32b-49e9-8d71-d85d8dab367e/DC_lifestyleshot_1.jpg</image:loc>
      <image:title>All - Recognition for natural and organic at Great Taste Awards - Spoon x Manilife</image:title>
      <image:caption>Special edition Peanut Butter Granola, a protein- and fibre-rich collaboration between Spoon and Manilife, was recognized with a star. Judges noted ‘distinct, rich and definite peanut aromas’ and commended its ‘home-made feel’ and quality of ingredients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/152b89b1-ec21-4dda-93f8-7e0264a7be13/Great+Taste+Range.jpg</image:loc>
      <image:title>All - Recognition for natural and organic at Great Taste Awards - Mr Organic</image:title>
      <image:caption>With five products awarded stars, Mr Organic is celebrating success for its Sicilian Lemon Juice, Butter Beans, Olive Grissini Breadsticks, Rosemary Flatbreads and Baked Beans — the only baked beans ever to have been commended by the Great Taste Awards. “These are good looking, quality beans in a rich sauce,” commented one judge. “The beans are a good small size with sound bite. The sauce is sweet and the tomato shines through with pleasant acidity.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/5a0927eb-211c-4e45-a95b-504610e2ebea/1722354602830.jpg</image:loc>
      <image:title>All - Recognition for natural and organic at Great Taste Awards - Chilli Chan’s</image:title>
      <image:caption>Chilli Chan’s knife-cut sun-dried noodles caught the judges eyes, winning the range its first one-star rating for Sesame &amp; Soy Noodles and Vegan XO Sauce Noodles. Founder Eyan Chan says the recognition validates his ‘dedication to crafting delicious, healthy instant noodles’.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/de89e7be-d937-4bce-98a1-7985b6b79443/ghee.jpg</image:loc>
      <image:title>All - Recognition for natural and organic at Great Taste Awards - Czech Ghee</image:title>
      <image:caption>Receiving three stars for its Organic Ghee, Czech Ghee is a family-based company which produces using unique processes and ‘carefully selected’ high quality butter sources’.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/2aefe22d-216a-4a03-ac4d-ac47eaad59fe/18C-2.jpg</image:loc>
      <image:title>All - Recognition for natural and organic at Great Taste Awards - Oliveology</image:title>
      <image:caption>Oliveology’s 22oC Organic Extra Virgin Olive Oil earned it two stars. The first olive oil of the season, this organic product comes from small, green, unripe olives which give warm, fruity and peppery notes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/da76e452-09a3-43e0-965c-c00582e7dfec/1722351297926.jpeg</image:loc>
      <image:title>All - Recognition for natural and organic at Great Taste Awards - Soak’d Oats</image:title>
      <image:caption>The Apple &amp; Raisin Gut Friendly Oat Bars from vegan healthy snacking brand Soak’d Oats walked away with one star — the first of what co-founder Mark Haynes hopes will be many gold awards for the range.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/0b159066-5074-413e-8833-34117cab1ad1/Arabica-Rwanda-02.jpg</image:loc>
      <image:title>All - Recognition for natural and organic at Great Taste Awards - Doraz</image:title>
      <image:caption>Three stars went to Slovakian coffee roaster Doraz for its Rwanda Kamonyi Women Coffee Organic in pressed Muscat — a 100% Arabica light roast produced by small-scale farmers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/0c2e8143-cb85-4ff0-af37-ffcfced327f3/Lamb-Kebabs-Website-Packshot.jpg</image:loc>
      <image:title>All - Recognition for natural and organic at Great Taste Awards - THIS</image:title>
      <image:caption>For plant-based THIS Isn’t Lamb Kebabs, three stars were awarded for the vegan kebab recipe, made of pea protein and seasoned with cumin and mint.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-rachel-kettlewell</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/d5745a1b-4a8e-4a3b-b7a3-095dd3e06fa8/image-asset.png</image:loc>
      <image:title>All - Opinion: Rachel Kettlewell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/jsmqxonmk9ko472sr6wx5yt1l0oo1e</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/60ad7602-fed9-44e5-a2e3-fdf6305edaf3/shopping.jpg</image:loc>
      <image:title>All - Trade associations welcome Labour's ‘tough stance’ on shoplifting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/3p5qnbzkdpvqstlfc76ynun2kl7yfk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/42c8add5-a169-49ef-8e9d-d3e7dbed3f97/452851826_898325475654876_6219892708835248892_n.jpg</image:loc>
      <image:title>All - The Felix Project expands into non-food items - Make it stand out</image:title>
      <image:caption>Credit: The Felix Project</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7b64a7db-2080-48a4-bab0-5b663e582923/20240711_110900.jpg</image:loc>
      <image:title>All - The Felix Project expands into non-food items - Social impact goals</image:title>
      <image:caption>While CEO Charlotte Hill OBE says The Felix Project ‘will never turn away food for non-food items’ and that feeding the city will remain the charity’s focus, she believes their logistical capabilities can be put to wider use to help families in need of other essential items. “We believe this work will help achieve both our environmental and social impact goals.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/5e7v3pikj899d528iyqk8hb58s71uz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/d934d88b-9f8c-4c1e-803f-cef3c00fb8d3/Screenshot+2024-07-23+at+15.21.41.png</image:loc>
      <image:title>All - H&amp;amp;Bean joins coffee-to-go market - Make it stand out</image:title>
      <image:caption>Credit: Holland &amp; Barrett</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/fc7ca498-a150-4c8a-9c57-ec0c6a26c4a2/image-asset.jpeg</image:loc>
      <image:title>All - H&amp;amp;Bean joins coffee-to-go market - Serving Victoria Street</image:title>
      <image:caption>On LinkedIn Rachel Chatterton, head of food and beverages at H&amp;B, shared images from launch day which featured a tuk-tuk parked outside the Victoria Street store, serving free flat whites to passersby to promote H&amp;Bean’s new offer.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/news-in-brief-a-round-up-of-industry-stories-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/44a72011-90ae-4922-8a01-8aca4dff8494/News+in+brief.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/593affc6-3623-4302-924d-5460c57ff97a/website_imagesArtboard_83_1080x.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Faace founder seeks buyer</image:title>
      <image:caption>Jasmine Wicks-Stephens, founder of skincare brand Faace, is seeking a buyer for her beauty business after announcing the news to social media followers today. Calling it the ‘hardest decision’ she’s had to make, Wicks-Stephens said: “After five years of thinking about Faace every single day, working full time hours for free, investing hundreds of thousands of pounds of my own money for this dream, I just can’t do it anymore. I still believe in the brand wholeheartedly. We’ve achieved so much that I’m so proud of, from 13 incredible award wins to securing brilliant retailers … and getting the seal of approval in Dragons’ Den. There’s so much more to do but I just can’t be the one to do it day in, day out.” Appealing to her audience to help recruit a buyer, the founder said she hoped the right person would keep the brand she loves alive, while allowing her to play a small role.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/8bae86c2-8b69-4afa-a845-4a2946970d18/image-asset.png</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Beauty Kitchen triple win</image:title>
      <image:caption>Beauty Kitchen is celebrating a triple win for its Pure Source Collagen range: at the CEW Responsible Beauty Awards the Serum scooped the Responsible Beauty Award for Innovation and the Responsible Beauty Award for Excellence; and at the Pure Beauty Awards, Best New Supplement was awarded to the Gummies. Jo Chidley, brand co-founder, comments: "We're ecstatic [and] overjoyed with the recognition of these products featuring our groundbreaking microalgae skincare complex, which offers remarkable skin benefits. Coupled with our innovative returnable packaging, it’s an undeniable choice for both efficacy and sustainability.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b50f54fc-c3c3-420a-8bc2-c031db7976c7/Wiley%27s+Finest+Peak+DHA+photo.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - NPD aimed at brain health</image:title>
      <image:caption>Wiley’s Finest’s latest NPD takes aim at brain, heart and eye function with a product designed to help people ‘live better for longer’: Peak DHA. The wild Alaskan fish oil supplement blends several omega-3 fatty acids, certified by the Marine Stewardship Council, and is presented in two soft gels offering a ‘potent combination’ of 580mg DHA and 115mg EPA. Paul Farquhar, MD of Wiley’s Finest UK, explains that the SKU joins current best-seller Peak EPA (focused on heart and joint support) to answer consumer needs for a product which ‘amplifies omega-3 intake to support the whole body’. “Peak DHA is set to become a staple in health and nutrition routines across the UK.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/61853517-c5b2-4352-b613-614ffdcdb8b3/image001+%281%29.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - New trio of haircare</image:title>
      <image:caption>To address common hair concerns such as brittleness, dryness and lack of volume, Green People has unveiled a new range of haircare. The new Protein Boost Hair Collection is formulated with high quality natural ingredients tailored towards strengthening, nourishing and rejuvenating all hair types. The collection includes a shampoo, conditioner and hair serum, each product enriched with hydrolyzed proteins and botanical extracts which the brand says ‘ensures powerful, visible results while adhering to Green People’s unwavering commitment to sustainability and purity’. Powered by the nine essential amino acids contained within quinoa protein, the products seek to enhance shine by 50%, penetrate each hair shaft for improved vitality and limit colour fade by 20%.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7376752f-d95e-456b-9088-b7c8ac1195f8/Graham+Keen_Steve+Mann.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Graham Keen honoured</image:title>
      <image:caption>Graham Keen (pictured left), retired executive director of the Health Food Manufacturers’ Association (HFMA) has been commemorated by former colleagues with the Maurice Hanssen Award of Honour, in ‘recognition of a lifetime of outstanding contribution to the industry’. Martin Last, HFMA director general, calls Keen a ‘well-deserved winner’ for ‘putting the HFMA on the map.’ The latter part of his 15 years at the helm saw Keen campaign to Government for health food stores to remain open during lockdown and for their staff to be given key worker status. “I’m very happy to be the 29th winner of this important award, and fiercely proud of this wonderful industry and the role I played in helping it become the dominant and positive force that it now is,” comments Keen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/427e423b-1f1b-46b4-b963-21e051d5aaa0/image-asset.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Introducing Sweet Tart</image:title>
      <image:caption>Disruptor dark chocolate brand FATSO has launched new flavour Sweet Tart, pitched as a ‘pulse racing combination of cherries and almonds, lovingly caressed by buttery shortbread’. Co-Founder Ella McKay, explains the brand’s proposition: “We pride ourselves in our no-compromise approach to sourcing the very best single-origin cacao through our partnership with the future focused, family-run Luker Chocolate in Colombia. As we continue our mission to prove that dark chocolate doesn’t have to be all seriousness and restraint our latest launch is girl-powered, bakewell inspired, chunky and downright delicious. We can’t wait to hear what our customers think.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/whats-hot-amp-whats-not-feat-unicorn-grocery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1a4e944c-c2d3-492d-955c-c866f37b290c/Gray+Simple+Himalayan+Blog+Banner.png</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Unicorn Grocery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3a1331b8-00b8-45ac-ad09-cf0dacf0226d/image-asset.jpeg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Unicorn Grocery - What’s Hot: The basics</image:title>
      <image:caption>Unicorn is an ingredients shop and we’re proud to flood our community with affordable, decent food, much of it organic. Customers come for weekly shops as well as top-ups. Basic ingredients are always popular but jumped 26% in Q1 compared to the same period last year. Driving sales are tinned chickpeas and tomatoes, baked beans, porridge oats, hummus and fresh bread. Our range of unpackaged organic fruit and veg is the heart and soul of Unicorn. We’ve built close relationships with growers, including crop-planning together, and sell a wide range of staples and heritage varieties. In Q1 £736K of our fresh produce was sold; that’s volume sales up 14%! Generating a consistent, reliable market for affordable organic produce is central to us. Unsurprisingly, top sellers are carrots, spuds and apples – all UK. We’re not sure if kombucha is ‘a basic’ but the wonderful world of grocery is a moving beast and the rocketing sales of Suma booch are telling the story that it’s in many a shopping basket. Let’s big it up for our fellow worker co-operative Suma for making brilliant products!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/0681dabb-a934-45cc-ac3a-ead19116e3f8/image-asset.jpeg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Unicorn Grocery - What’s Hot: Deli soup</image:title>
      <image:caption>We’ve always prided ourselves on having no food waste. Our ‘free produce’ box, two-way compost stream and fast turnover of fresh produce have largely taken care of this, but our in-house kitchen, staffed by our talented cooks, works beautifully to meet this end, providing a range of ‘ready to heat and eat at home’ wholesome meals. We have a daily self-serve hot soup and a few options tubbed up in the chiller. Keeping up with demand is the challenge; they fly off the shelves, out of the soup urn and into happy bellies. The in-house hot soup is a massive draw with the biggest YOY increase of 22%.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/0ce8f546-b8f2-4e43-9513-b5e81aedf077/nacho-fernandez-vkuNgNf2VNk-unsplash.jpg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Unicorn Grocery - What’s Hot: Unpacked</image:title>
      <image:caption>We pack down a massive range of commodities – flakes, grains, pulses, herbs, nuts, dried fruits. Buying in bulk and packing down on-site means we can pass on competitive prices to customers. In 2019 we introduced bulk hoppers in a move towards reducing packaging. Enthusiasm for this has taken time to translate into sales as customers' habits take a while to change; however, this year we’re seeing a reassuring uplift with more ‘unpacked’ lines making their way through the tills. Sales have more than doubled, with flakes and grains showing a threefold increase and nuts not far behind.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/4ad2cfb0-fc25-4567-8ebd-8058d7613d78/image-asset.jpeg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Unicorn Grocery - What’s Not: Juice</image:title>
      <image:caption>Our juice section has slowed over recent years as kombucha and bottled water sales have grown. As a business that has imported direct from Europe for 28 years we have experienced some Brexit casualties in our offer, and the long-loved Delizum juices were the last to go as a result of the new labelling laws. Our range was looking a little threadbare! We are hoping the introduction of a new range, including quite a few lines from James White, will revitalize this section in the coming months.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1fe9067a-b336-4c89-b7e7-1a58e11805f6/image-asset.jpeg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Unicorn Grocery - What’s Not: Cereal</image:title>
      <image:caption>We have a range of branded box cereals that are very slow compared to the cereals we mix and pack ourselves. They struggle to offer the same value but they have a small following so they are good to have in the mix. We have recently introduced some satisfyingly crunchy organic wholegrain rice pops from IBIS Rice that we think fill a breakfast shaped gap and boost the boxed cereals a little.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/cbd3830e-a2ba-4b9f-becb-53d29ddb15ac/image-asset.jpeg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Unicorn Grocery - What’s Not: Baby care</image:title>
      <image:caption>We have fairly strict buying guidelines which means all our toiletries are at the natural end of the spectrum and while we have a small section of baby toiletries they are slow sellers. It's quite likely that customers buy the better value and equally natural and gentle products that are suitable everyday for everybody, instead of buying the range that is targeted towards new parents – or maybe it’s time we reviewed and refreshed the range? It could be that we are not offering a range that meets the desires of the consumer. It’s always worth taking a step back to have a look at a category with fresh eyes!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-charles-redfern</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b30a7f94-9410-4174-8de4-5a51dbe5b32b/Gray+Simple+Himalayan+Blog+Banner+%284%29.png</image:loc>
      <image:title>All - Opinion: Charles Redfern - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/feature-top-us-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/be0f1fe6-59cf-47a3-a808-be07617ebd6d/california+palms.jpg</image:loc>
      <image:title>All - Feature: Top US Trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/2786d261-d1cc-4a98-8d0d-2847e1cabd0f/Max+Goldberg.png</image:loc>
      <image:title>All - Feature: Top US Trends - “People who go to these shows want to have an organic option at lunch. It’s a small but very big detail.”</image:title>
      <image:caption>Max Goldberg, founding editor, Organic Insider</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/cddb063e-e136-410f-87ea-3c7c9a8b4786/Screenshot+2024-07-16+at+10.12.47.jpg</image:loc>
      <image:title>All - Feature: Top US Trends - true Transparency</image:title>
      <image:caption>“Without question the number one biggest trend in organic is add-on labels: Regenerative Organic Certified [and] Real Organic Project. These were essentially born out of frustration at the USDA not enforcing the rules,” says Goldberg. With USDA certification as a baseline, these privately-managed labels are soaring in popularity as brands seek to enhance their credentials. Concurrently, there’s a strong movement towards third-party testing for contaminants, particularly in organic baby food. “Because USDA organic does not require all products to be tested for things such as glyphosate … brands are doing their own testing – whether it’s with Glyphosate Residue Free or Clean Label Project.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/187ab614-5c58-45d4-8055-521d7a720290/image-asset.jpg</image:loc>
      <image:title>All - Feature: Top US Trends - Gut health growth</image:title>
      <image:caption>With a number of prebiotic sodas and certified organic probiotics hitting the market, Goldberg is noticing a trend for products which address digestive health and the gut-brain axis, and a more general incline towards ‘functional foods that are not just filling your stomach but are actually formulated with gut or emotional health in mind’. With growing public openness to fermented food and drink – typically kimchi, sauerkraut and kombucha – eating habits are moving in a functional direction. “I think mental health awareness is really growing and I think that’s why you’re seeing an awareness of reducing sugar consumption.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/6f6f94b9-0c7c-40a7-a39c-dc90f29b2da4/buckwheat.jpg</image:loc>
      <image:title>All - Feature: Top US Trends - ingredient watch</image:title>
      <image:caption>“Buckwheat is something that we’re starting to see in nut milk [and] granola. People are not that familiar with buckwheat. I think it’s a very interesting ingredient. It’s grown regeneratively in the Midwest, it’s gluten-free, it contains all nine essential amino acids, it’s helping the farmers, it’s very nutritious and it tastes great – it checks a lot of boxes. There’s a company called Lil Bucks doing Regenerative Organic Certified buckwheat [and] a company called BAM (Because Agriculture Matters) doing buckwheat milk; the first organic buckwheat milk I’ve ever seen. It’s a very compelling product. It’s a new approach to nut milk; it’s not almonds and it’s very smart from a business perspective.” Goldberg adds that in the coming years he expects to see a boom in organic millet. “It’s something that can be intercropped with what they’re growing in the Midwest. It’s really good for soil health so it can be a cash crop for farmers. It’s also gluten-free which is a big deal.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/9aacf7be-3d60-479d-82e8-18a5dcb2900b/protein+smoothies.jpg</image:loc>
      <image:title>All - Feature: Top US Trends - protein popularity</image:title>
      <image:caption>As a by-product of the popularity of weight loss drugs such as ozempic, organic protein powders are enjoying increased demand. “You’re seeing a huge spike in interest from the big CPG companies and investors in protein. It’s booming because with ozempic people have to consume more protein, so protein powders are a real beneficiary. They’re exploding. Ozempic has nothing to do with organic but [because of it] people are increasing their consumption of organic protein powders.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/feature-understanding-ultra-processed-foods</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/350d2805-cf83-4698-963f-9102c97c2b94/hot+dog.jpg</image:loc>
      <image:title>All - Feature: Understanding Ultra-processed Foods - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/66680944-673e-4f04-b4d1-4ba28589b7c8/Jam+doughniuts.jpg</image:loc>
      <image:title>All - Feature: Understanding Ultra-processed Foods - Defining UPFs</image:title>
      <image:caption>Hobson begins by making the distinction between minimally-processed (something as simple as turning flour into pasta) and processed (which includes canning and freezing). Beyond that, additional procedures creep in with engineered ingredients ‘you won’t recognize’, resulting in UPFs. Typically ready-to-eat or quick to prepare, UPFs raise red flags for fat, salt and sugar, and are usually low in fibre and nutrients. They often have a soft mouthfeel, are famously moreish and fire up the brain’s receptors, flooding our systems with dopamine, which can quickly lead to addiction.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ab7637cf-4a02-4125-bb4e-bc5cbedb7e8d/pexels-tima-miroshnichenko-6327132.jpg</image:loc>
      <image:title>All - Feature: Understanding Ultra-processed Foods - Spend it on veg</image:title>
      <image:caption>There’s also a place here for balance and common sense: “If you don’t have a massive food budget and sourdough’s £3.50, buy the white sliced loaf and with money you save, spend it on vegetables.” With the cost of living crisis raging on, Hobson argues that frozen veg – already established as processed, technically – can be a gamechanger. “In certain dishes, like stews, just use frozen vegetables. There’s no food waste, you won’t notice the difference and you get the nutrition.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/feature-spilling-the-beans-the-cocoa-crisis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a39f9534-6501-4674-8194-d370f5f2e0ae/cocoa+farmer.jpg</image:loc>
      <image:title>All - Feature: Spilling the Beans – The Cocoa Crisis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/483fa71a-3469-41bf-91a3-86d58dcd6bc1/broken+husk.jpg</image:loc>
      <image:title>All - Feature: Spilling the Beans – The Cocoa Crisis - Passing on the cost</image:title>
      <image:caption>With the massive impact on production costs, Wiezoreck predicts the price of chocolate will rise by 20-40%. “After corona and the start of the Ukraine war, which led to an energy crisis and inflation, many brands have absorbed increases, resulting in lower profit margins, so manufacturers are already at the limit. Despite all goodwill, price increases are unavoidable, and most brands have to pass the costs on to customers.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/5b32c04c-ff57-4c02-8f9e-35ee991258cd/hands.jpg</image:loc>
      <image:title>All - Feature: Spilling the Beans – The Cocoa Crisis - Future gazing</image:title>
      <image:caption>Turner believes prices will stay high for a few years at least, ‘not because the industry suddenly wants to pay farmers a proper living wage’, but because of the scarcity of cacao. “Prices will rise to protect profits, but sadly nothing ever seems to change on the ground in the West African countries contributing 60-70% of the world’s cacao. It may lead to more news articles which may increase awareness of what’s happening, but I remain sceptical that it will bring real change where it is so badly needed.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/the-art-of-the-perfect-picnic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e56d209b-8848-4bc3-a4d1-dd202d9cafbb/image-asset.jpeg</image:loc>
      <image:title>All - Feature: The Art of the Perfect Picnic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/2c912c8b-6c73-4e92-a8da-d820aad2d51f/image-asset.jpeg</image:loc>
      <image:title>All - Feature: The Art of the Perfect Picnic - The growth of grazing</image:title>
      <image:caption>Forget soggy sandwiches and potato salad and ponder the popularity of grazing. With its history woven through ancient Rome and the Renaissance – and a more recent resurgence winning it legions of foodie fans in Australia – grazing has become a commonplace form of presentation in the UK, and a more sophisticated, aspirational version of the ‘picky tea’.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/8746615c-f3e7-47d0-b15b-7c42ddb7237e/image-asset.jpeg</image:loc>
      <image:title>All - Feature: The Art of the Perfect Picnic - A picnic with Pur Pain</image:title>
      <image:caption>Say the words ‘summer picnic’ to Hendrik Durnez – master baker of Belgian organic and carbon neutral sourdough brand Pur Pain – and his mind conjures images of being immersed in nature and bringing together friends and family. “I think about enjoying time with people I love – and good food.”  Sharing what’s in his picnic hamper this summer, Durnez says it all begins with fruit and bread – namely Pur Pain’s Organic Tapas Baguette or full-sized French Baguette. From there he builds his al fresco menu with ‘good dried meats and charcuterie’, and an array of fresh cheeses, adding a chilled bottle of crisp white wine to finish.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/the-health-store-and-gnc-appointed-provisional-liquidators</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b1e9fea8-1141-48d0-b782-94c466066617/High+Court.jpg</image:loc>
      <image:title>All - The Health Store and GNC appointed provisional liquidators - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/store-spotlight-g-baldwin-amp-co</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/2649261a-99e4-4cb3-99ee-efc2682cb952/hero.png</image:loc>
      <image:title>All - Store Spotlight: G Baldwin &amp;amp; Co - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1720625244335-T9HKR9UOFDQF5DND7HKB/Screenshot+2024-07-10+at+15.59.26.png</image:loc>
      <image:title>All - Store Spotlight: G Baldwin &amp;amp; Co</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1720625238379-ENK886T4NE3RNUF888I7/hero.png</image:loc>
      <image:title>All - Store Spotlight: G Baldwin &amp;amp; Co</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1720625248560-UMX324MVG6CHCJUY3RHB/Screenshot+2024-07-10+at+16.12.49.png</image:loc>
      <image:title>All - Store Spotlight: G Baldwin &amp;amp; Co</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1720625244738-FC1LWH4YSGNCD543VPY0/Screenshot+2024-07-10+at+16.00.01.png</image:loc>
      <image:title>All - Store Spotlight: G Baldwin &amp;amp; Co</image:title>
    </image:image>
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      <image:title>All - Store Spotlight: G Baldwin &amp;amp; Co</image:title>
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      <image:title>All - Store Spotlight: G Baldwin &amp;amp; Co</image:title>
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      <image:title>All - Store Spotlight: G Baldwin &amp;amp; Co</image:title>
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      <image:title>All - Store Spotlight: G Baldwin &amp;amp; Co</image:title>
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      <image:title>All - Store Spotlight: G Baldwin &amp;amp; Co</image:title>
    </image:image>
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      <image:title>All - Store Spotlight: G Baldwin &amp;amp; Co</image:title>
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      <image:title>All - Store Spotlight: G Baldwin &amp;amp; Co</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1720625255183-DGN9YJI1CL7JXQJ1AIN7/Screenshot+2024-07-10+at+16.20.51.png</image:loc>
      <image:title>All - Store Spotlight: G Baldwin &amp;amp; Co</image:title>
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      <image:title>All - Store Spotlight: G Baldwin &amp;amp; Co</image:title>
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    <image:image>
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      <image:title>All - Store Spotlight: G Baldwin &amp;amp; Co</image:title>
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      <image:title>All - Store Spotlight: G Baldwin &amp;amp; Co</image:title>
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      <image:title>All - Store Spotlight: G Baldwin &amp;amp; Co</image:title>
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      <image:title>All - Store Spotlight: G Baldwin &amp;amp; Co</image:title>
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      <image:title>All - Store Spotlight: G Baldwin &amp;amp; Co</image:title>
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      <image:title>All - Store Spotlight: G Baldwin &amp;amp; Co</image:title>
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  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/summer-cheesecake-with-almond-cream</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b29a079b-d136-460a-9be3-a30f159ae8ce/cheesecake-hd-2-scaled.jpg</image:loc>
      <image:title>All - Summer Cheesecake with Almond Cream – Ecomil - Make it stand out</image:title>
      <image:caption>Credit: Ecomil</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/d375b2dc-ac61-4431-8096-766dd62fe4dd/cheesecake-hd-1-687x1030.jpg</image:loc>
      <image:title>All - Summer Cheesecake with Almond Cream – Ecomil - Method</image:title>
      <image:caption>1.   Start by making the base: blitz or crush the crackers with some sugar or agave syrup and mix with the melted coconut oil. 2.   Press the mixture into the bottom of four small glasses and flatten it with a spoon so that it sticks to the bottom. Place the glasses into the fridge to chill while you prepare the filling. 3.   For the filling, blend cream cheese, Ecomil Almond Cuisine cooking cream, melted coconut oil, sugar and vanilla together until smooth and creamy. 4.   Distribute the mixture evenly between the four glasses. 5.   Refrigerate overnight. 6.   Top with fresh berries or your favourite summer fruit before serving.</image:caption>
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  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-cheryl-thallon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
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      <image:title>All - Opinion: Cheryl Thallon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/attitude-receives-accolades-at-free-from-skincare-awards</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/289ef1a0-f986-4824-ac71-c48601b979ed/370566466_10160806661968290_8162105130741548163_n.jpg</image:loc>
      <image:title>All - ATTITUDE triumphant at Free From Skincare Awards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/578ed02f-f6c1-4897-a18b-be0b30c794ae/attitude.png</image:loc>
      <image:title>All - ATTITUDE triumphant at Free From Skincare Awards - Watermelon wins big</image:title>
      <image:caption>ATTITUDE’s Watermelon Lip Balm — part of the plastic-free Leaves Bar range — was awarded Gold in the Best Lip Care category, while its Oceanly Phyto-Cleanse Face Cleanser earned Silver in the Best Face Care (rinse-off) category. Both products were honoured with the Free From Achievement Award (Silver) and the company as a whole received the award for Best Free From Brand (Bronze).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/766030fc-604c-4555-8c3b-42a4661d46a4/banner_featured_300119.jpg</image:loc>
      <image:title>All - ATTITUDE triumphant at Free From Skincare Awards - swipe, blend and go</image:title>
      <image:caption>The awards follow the news that online parenting platform My Baba has included Sunly Mineral Sunscreen Stick for Kids SPF30 among its recommendations for sun safety in infancy, commenting: “ATTITUDE has products to suit the whole family. Each of the Kids range sticks have been formulated with children’s delicate skin in mind, allowing you to keep their skin feeling happy and protected, with ease. The stick format makes application a breeze; simply swipe, blend and go. No wriggling or tears required!” The mention earns ATTITUDE the ‘As featured on Baba’ badge.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/pollinator-pathways-promoted-at-bee-symposium</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
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      <image:title>All - Pollinator Pathways promoted at Bee Symposium - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1720515462924-XY7RHXJLCOMMDGWS7ZNF/20240606KindersleyBees003+%281%29.JPG</image:loc>
      <image:title>All - Pollinator Pathways promoted at Bee Symposium</image:title>
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      <image:title>All - Pollinator Pathways promoted at Bee Symposium</image:title>
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      <image:title>All - Pollinator Pathways promoted at Bee Symposium</image:title>
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      <image:title>All - Pollinator Pathways promoted at Bee Symposium</image:title>
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      <image:title>All - Pollinator Pathways promoted at Bee Symposium</image:title>
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      <image:title>All - Pollinator Pathways promoted at Bee Symposium</image:title>
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      <image:title>All - Pollinator Pathways promoted at Bee Symposium</image:title>
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      <image:title>All - Pollinator Pathways promoted at Bee Symposium</image:title>
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      <image:title>All - Pollinator Pathways promoted at Bee Symposium</image:title>
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      <image:title>All - Pollinator Pathways promoted at Bee Symposium</image:title>
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      <image:title>All - Pollinator Pathways promoted at Bee Symposium</image:title>
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      <image:title>All - Pollinator Pathways promoted at Bee Symposium</image:title>
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      <image:title>All - Pollinator Pathways promoted at Bee Symposium</image:title>
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      <image:title>All - Pollinator Pathways promoted at Bee Symposium</image:title>
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      <image:title>All - Pollinator Pathways promoted at Bee Symposium</image:title>
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      <image:title>All - Pollinator Pathways promoted at Bee Symposium</image:title>
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      <image:title>All - Pollinator Pathways promoted at Bee Symposium</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1720515562324-KTHA8SGD3PFHRGFHU43V/20240606KindersleyBees154.JPG</image:loc>
      <image:title>All - Pollinator Pathways promoted at Bee Symposium</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1720515577766-B1EQLSR2W8GAXUVFOR9K/20240606KindersleyBees164.JPG</image:loc>
      <image:title>All - Pollinator Pathways promoted at Bee Symposium</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1720515587333-OAXBAMQUJK4C3FLZ9CF7/hero.JPG</image:loc>
      <image:title>All - Pollinator Pathways promoted at Bee Symposium</image:title>
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  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/buyers-club-bio-rick-fear</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/fea8afb4-3664-4b2c-8ca9-8728a0d230e1/fabric+sign.jpg</image:loc>
      <image:title>All - Buyers' Club Bio: Rick Fear - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/439f0af1-cf5c-476c-a1d3-77be194ed14d/image-asset.jpeg</image:loc>
      <image:title>All - Buyers' Club Bio: Rick Fear - Featured this month</image:title>
      <image:caption>Buyer name: Rick Fear Store name/location: Earthfare, Glastonbury Number of stores: 1 Number of years retailing: 15 (as Earthfare)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/faith-in-nature-unveils-packaging-evolution</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/63575077-0e27-46cb-b339-0d0d2f828346/FiN_500ml-Metal-L%26G-Body-Wash_591.jpg</image:loc>
      <image:title>All - Faith in Nature unveils packaging ‘evolution’ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/partnering-up-for-plastic-free-july</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b930c111-7091-495c-8991-cf3b9c6ce4e9/image-asset.jpeg</image:loc>
      <image:title>All - Partnering up for Plastic Free July - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/48f5e0ea-071a-4d1c-b361-2522f2c64c0e/PFJ-Badge-2024.png</image:loc>
      <image:title>All - Partnering up for Plastic Free July - Creating new habits</image:title>
      <image:caption>In 2023, 240 million kilos of plastic waste were avoided thanks to the efforts of 89 million PFJ participants. This year the message is simple: “This isn’t about being perfect, simply choose just one item to pledge to avoid during July and give it a try. We know that when people take part for a month then new habits will be created.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/90c713f6-04fc-42ca-a8cb-a834fdd2eafc/Georganics.png</image:loc>
      <image:title>All - Partnering up for Plastic Free July - Plastic-free activations</image:title>
      <image:caption>Spreading awareness in the dental market is Georganics; as part of its strategy to increase engagement, the plastic-free brand is targeting new customers during week one of PFJ with 20% off, alongside educational blogs and newsletter to increase engagement. “July is one of our biggest months as we have always supported this initiative through promotions or special activations,” says Céline Rasschaert, marketing manager.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/organic-traditions-refreshes-range-with-three-new-flavours</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/9af3ca9d-73fb-4bb1-bc27-287d5eed1703/Supergreens.jpg</image:loc>
      <image:title>All - Organic Traditions refreshes range with three new flavours - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/biodynamic-turns-100</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a5cd5f8c-92a3-4a64-9e26-f6e3179aa404/Yatesbury+Farm+biodynamic+1.JPG</image:loc>
      <image:title>All - Biodynamic farming turns 100 - Make it stand out</image:title>
      <image:caption>Pictured: Yatesbury Farm</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/eb7c25d3-30b7-4693-9332-70f42fa55d26/IMG_2503.JPG</image:loc>
      <image:title>All - Biodynamic farming turns 100 - Reflecting on a century</image:title>
      <image:caption>The line-up forms part of a string of global conferences, educational workshops and farm tours facilitated throughout 2024 by farmers, researchers and biodynamic supporters to ‘reflect on the past century’s accomplishments [and] shared advancements’, and inspire future generations to uphold the values of regenerative agriculture.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/100-organic-fruit-and-veg-trialled-in-hackney-schools</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/f598cdc8-9320-4830-95d3-cdcdfff1061b/image-asset.jpeg</image:loc>
      <image:title>All - 100% organic fruit and veg trialled in Hackney schools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/general-election-checklist-created-for-retailers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/31c084a8-ffc7-4e56-a788-4050a41aa263/store.jpg</image:loc>
      <image:title>All - General Election Checklist created for retailers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a6ac5b1b-d62e-49cd-a7e4-0c30432e8033/Election+Pledge+Card+Graphic.jpg</image:loc>
      <image:title>All - General Election Checklist created for retailers - “We will be sending a personal copy of our checklist to the incoming Prime Minister and Health Secretary as soon as they take office.”</image:title>
      <image:caption>Len Glenville, chair, Health Stores UK</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/news-in-brief-a-round-up-of-industry-stories-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/44a72011-90ae-4922-8a01-8aca4dff8494/News+in+brief.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/d480d335-ed7f-466f-86b1-da0dd45d7c2f/Viridian+Kings+Award+Group+Photo+3.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Viridian victorious</image:title>
      <image:caption>Family-run ethical supplements brands Viridian Nutrition has been presented with the prestigious King’s Award for International Trade. Holly Thallon Steenson, MD, comments: “It’s a great honor to receive the prestigious King’s Award for International Trade and to celebrate this achievement with everybody who has supported Viridian. We are passionate about helping our communities to greater health and wellness by developing supplements that make a difference to people’s long-term wellbeing. Viridian wouldn’t be here today without the support of our suppliers, distributors, retailers and Viridian friends, and are grateful to them all.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/45bf6b46-d1e4-49f2-9371-2228031fd5a3/626232171228_FT_02.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Accolades for ATTITUDE</image:title>
      <image:caption>Plastic-free personal care brand ATTITUDE has been recognized at the Top Santé Skincare Awards 2024. Along with being shortlisted for Best Day Moisturiser with its Oceanly Anti-Aging Solid Face Cream with Peptides, the brand was highly commended for its Leaves Bar Body Scrub in the Best Body Exfoliator category, and walked away as winner of Best Natural Deodorant with its Leaves Bar Deodorant.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e7d77fe6-463a-49a7-be1a-ece607e3d2a9/MBR172+Milk+Bites+Product+Shot.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Real Banana Bites launch</image:title>
      <image:caption>Frozen snack brand Pukpip has launched Real Banana Bites through CLF – a new line of sharing bags of responsibly sourced ‘rejected’ frozen banana slices dipped in either milk chocolate, dark chocolate or peanut butter (the latter two vegan certified). The brand positions the product as something to enjoy with friends and family, ‘or alone as a permissibly indulgent snack or dessert’. Zara Godfrey, founder and MD, comments: “We’re super excited to bring a sharing bag option to shelves. Our Real Banana Bites deliver on convenience as well as permissible indulgence, allowing more consumers to treat themselves and their families, whilst getting more fruit into their diet.”</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/460980b7-4ad0-4eb1-899c-5f46c66a2e31/Houaida+Alawieh+head+shot.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - HFMA expands team</image:title>
      <image:caption>The HFMA has welcomed Houaida Alawieh as technical manager, bringing to the role specialist knowledge of food legislation, regulatory affairs and industry best practice. Martin Last, HFMA director general, says Alawieh’s experience is ‘a great asset to HFMA members’. “Her appointment brings the team back to full contingent and will allow us to continue to support the members and the industry with all aspects of technical, regulatory, legislative and political affairs.” Alawieh adds: “Joining the HFMA presents an exhilarating opportunity for me to dive deep into the world of health food products. I am passionate about leveraging my expertise in this field to empower our members, guiding them through regulatory challenges and fuelling their growth.”</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/21afa801-ca4e-40a1-bed9-24f8ae8acc15/Smoothie+Lunchbox+-+2+%281%29.jpeg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - ‘Hidden veg’ smoothies</image:title>
      <image:caption>Oat drink brand Three Robins brings to market this month two oat milk-based, fibre-rich smoothies aimed at 3-12-year-olds which answer the need for convenience and taste, while offering parents an easy way to feed ‘hidden veg’ to their children. Packed with nutritious vegetables such as carrots, parsnips, courgettes and beetroot, which the brand says are often a struggle to entice kids to eat, the smoothies range between 25-45% veg content and contain iodine, folic acid and vitamins B12, B2 and D. Available in Super Berry and Totally Tropical, the smoothies are ambient — a perk for retailers ‘seeking to keep a firm grip on their wastage numbers’.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/0ac7f002-44e3-4a49-a047-df8190da63d4/Complete+Meal+range+vybey.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Brain health boosters</image:title>
      <image:caption>Australian brand vybey has made its UK retail debut with a duo of brain health nutrition products. Complete Meal Shake (available in Chocolate or Vanilla) boasts a high dose of prebiotics and probiotics, omegas 3 and 6, four times less salt than competitors and only natural sweeteners — but the key USP is its focus on nootropics to support brain health and overall wellbeing.   “We try and see things a little differently from a number our sports nutrition peers,” comments Gordon Belch, vybey co-founder, citing the brands’s ‘unwavering commitment to brain-boosting ingredients’ such as lion’s mane, to support cognitive function and ‘wider wellbeing needs’.</image:caption>
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  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-speciality-coffee-a-force-for-good</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/9b85cf28-ae48-4aee-a049-6ea0406cf2c8/ivy-aralia-nizar-BsY8iiW8BTE-unsplash.jpg</image:loc>
      <image:title>All - Opinion: PACT Coffee - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/162c1fad-8b04-4ab2-af74-de9b50442b76/nathan-dumlao-Y3AqmbmtLQI-unsplash.jpg</image:loc>
      <image:title>All - Opinion: PACT Coffee - Better for farmers</image:title>
      <image:caption>Coffee sold in most independent coffee shops is known as ‘speciality’ coffee. You’ll also find this on the top shelf of specialist shops and some supermarkets. This coffee is, by definition, the best quality available – think of it as the fine wine of the coffee world – and it’s usually better for farmers and the planet, as well as the taste buds.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1396154d-ce10-4826-84c5-2cf3aaa86c6f/dang-cong-7K64kQrcsxU-unsplash.jpg</image:loc>
      <image:title>All - Opinion: PACT Coffee - Washing stations</image:title>
      <image:caption>Our second solution is in washing stations. These are processing facilities in East Africa which are made up of thousands of smallholder farmers. These farmers typically have a tiny plot of coffee trees, farmed amongst fruit and vegetables; they bring their small lots of coffee cherries to be processed with those farmed by their neighbours each harvest.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/green-baby-day-calls-for-toxin-free-future-for-children</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1b8c2614-91b8-4af1-9a88-70174f085376/omar-lopez-vTknj2OxDVg-unsplash.jpg</image:loc>
      <image:title>All - Green Baby Day calls for toxin-free future for children - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/22cbf5fe-0be1-448a-8dc1-636e01957b65/It%27+Green+Baby+Day+1.png</image:loc>
      <image:title>All - Green Baby Day calls for toxin-free future for children - A matter of public health</image:title>
      <image:caption>Green Baby Day 2024 will be marked by a panel discussion on 12 June at Amnesty International in London. Confirmed panelists include Suzanne Astic, policy and advocacy advisor on children’s rights and chemicals at Child Rights International Network; Seyi Falodun-Liburd, co-director of Level Up; Natalie Bennett, Green Peer; and Karen Joash, consultant in obstetrics and gynaecology, and scientific adviser to Global Black Maternal Health and Tommy’s Charity. The group will discuss why toxic chemicals aren’t already on the public health agenda.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/defra-to-end-confusing-recycling-system-with-simpler-approach</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1716553548655-D7TFLZUCUDUEC5OXQON1/image-asset.jpeg</image:loc>
      <image:title>All - Defra to end 'confusing' recycling system with simpler approach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/neals-yard-remedies-launches-project-to-boost-bee-population</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/679ad1b9-49b9-40ae-94f1-8268beeb5bbe/aaron-burden-JiWVJ5-vR44-unsplash.jpg</image:loc>
      <image:title>All - Neal's Yard Remedies launches project to boost bee populations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7dd31e1c-1953-4bf4-9aa8-c6b24dbb077f/anabel.jpeg</image:loc>
      <image:title>All - Neal's Yard Remedies launches project to boost bee populations - “Every plot counts, from window boxes to larger wildflower meadows, to community projects in disused urban areas.”</image:title>
      <image:caption>Anabel Kindersley, co-owner, Neal’s Yard Remedies</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/zesty-vegan-carrot-cake-proveg-international</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/5a56f90f-1bbe-4fa5-96bc-f605a4b74dfb/image-asset.jpeg</image:loc>
      <image:title>All - Zesty Vegan Carrot Cake – ProVeg International - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3f1c043d-4a50-4f9e-9f52-e078ce906ad0/Untitled-design-8-1024x1024.png</image:loc>
      <image:title>All - Zesty Vegan Carrot Cake – ProVeg International - Method</image:title>
      <image:caption>Preheat the oven to 180°C. Grease and line a square cake tin, 20cm x 20cm. Measure the plant-based milk, oil, sugar, orange juice and zest into a medium mixing bowl and gently whisk together. In another bowl weigh out the flour, baking powder, bicarbonate of soda and cinnamon. Mix the dry ingredients together until they are well combined and there are no lumps. Add the dry ingredients to the wet and gently combine. Then add the grated carrot and sultanas. Pour into the prepared tin and bake for 30 minutes or until a skewer comes out clean. Allow to cool fully. If serving with the drizzle, mix the icing sugar and juice together until smooth and drizzle over the cooled cake. Slice and serve once the cake is cool.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/king-to-continue-soil-association-patronage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/70b852f3-dfdc-4bfe-a011-67cd2ede5f9e/Screenshot+2023-04-30+at+6.17.31+PM_0.png</image:loc>
      <image:title>All - King to continue Soil Association patronage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/efa20325-df27-41be-a89c-74df41cd39d0/dsc02427.jpg</image:loc>
      <image:title>All - King to continue Soil Association patronage - A champion for nature</image:title>
      <image:caption>Helen Browning, chief executive of the SA, comments: “We are delighted that His Majesty King Charles will remain our patron. At the Soil Association we have been very fortunate to have worked closely with King Charles during his many years of extraordinary charitable work as the Prince of Wales. “I feel privileged to know him as a fellow organic farmer with a lifelong dedication to healthy, sustainable food, and as a champion for nature, the countryside and its people. “King Charles III Charitable Fund has supported more than 120 farmer-led research trials with our Innovative Farmers network – but his support goes far beyond financial generosity. “He follows the work of pioneering farmers with avid fascination and takes inspiration from them. We look forward to sharing more with the King as the Soil Association pursues a nature-friendly future with his support.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/mental-health-awareness-week-to-focus-on-movement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/eb2d98bb-e258-4fe9-ad52-21f4aab4bb59/emma-simpson-mNGaaLeWEp0-unsplash.jpg</image:loc>
      <image:title>All - Mental Health Awareness Week to focus on movement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/f56a8059-ac4a-4041-ace6-4a2816c0295f/IMG-0045.JPG</image:loc>
      <image:title>All - Mental Health Awareness Week to focus on movement - Six tips for self-care</image:title>
      <image:caption>Superfood brand Organic Traditions recommends six ways to support mental health: Prioritize self-care: Focus on a real, whole foods diet and incorporate brain-boosting adaptogens. Remember to breath. Do exercise that you enjoy. Try to get eight hours of sleep a night. Get outside: Step outside, breathe in the fresh air and soak up some sunshine. Nature has a calming effect on the mind and mood. Connect: Whether it’s a phone call or a coffee date, prioritize spending time with friends and family. Start a hobby: Dedicate time to a hobby that is unrelated to your 9-5, brings you joy and allows you to express yourself freely. Stop negative thoughts: Use outlets like journalling and meditation to cultivate mindfulness, observing your thoughts without attachment or judgement. Consider therapy: If you’re feeling overwhelmed despite your efforts to cope, don’t hesitate to seek support. There’s no shame in reaching out. You don’t have to face your struggles alone.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/useebia5e98597hrb6m2755m84m3kw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/44a72011-90ae-4922-8a01-8aca4dff8494/News+in+brief.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7afc9308-93f9-4a24-ac6a-e6d27b3b0826/bira.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Exploring Retail Crime</image:title>
      <image:caption>The ‘hard-hitting’ first instalment of new Bira podcast Exploring Retail Crime has aired, laying bare the ‘shocking realities independent retailers are facing’. In the first episode host and journalist Steve Dyson shares statistics from Bira’s 2024 Crime Survey, revealing that in the UK 35.5% of retailers have experienced verbal abuse, with 66% not reporting incidents to the police, while physical violence is experienced by 7.95%, including being subjected to threats with weapons. Bira CEO Andrew Goodacre says ‘resolute action must be taken to protect retailers and their staff’. Retailers can access the first episode here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3ad3044c-6ef9-4f6a-9e1d-9fe814ac8f88/image-asset.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Wet wipe ban announced</image:title>
      <image:caption>Following pressure from industry the Government has announced a UK ban on plastic-based wet wipes, with an 18-month implementation period beginning in autumn. The move follows Defra’s 2018 classification of wet wipes as ‘serious environmental hazards’, akin to plastic bags in terms of the environmental damage they cause. Strong public support for the legislation is expected; a 2023 consultation revealed that 95% agreed or strongly agreed with a proposed ban. Some manufacturers have voiced concerns over cost implications, but Victoria Brownlie, chief of policy, British Beauty Council, says the strength of modern innovation means ‘there is simply no excuse for wet wipes containing plastic’. “The beauty industry has been ahead of the curve in this regard. Regulation is, however, necessary to ensure everyone is operating in this way. We hope this is just the beginning of Government action to support the transition away from plastic use.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/48999ac0-237d-4c74-83a9-ad90a793715d/mr-o-pasta-sauces-12.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Kicking off tomato season</image:title>
      <image:caption>Four new pasta sauces have been added to the Mr Organic range ahead of ‘tomato season’, confirms the brand. Created in-house by Chef Andrea, each sauce uses sun-ripened tomatoes which are cooked within five hours of harvest. The Smooth Pasta Sauces range is available as Smooth Basilico, Smooth Bolognese, Mushroom Ragu and Aubergine Ragu. Stephanie Lee, brand manager at Mr Organic, describes the Basilico and Bolognese SKUs as ‘classic sauces that are popular with families’ and explains that the brand aimed to expand the range with ‘ridiculously smooth sauces’ which would appeal to ‘even the fussiest of eaters’. “Now is the perfect time to launch tomato-based Pasta Sauces since this is the time when people get into the spirit of tomato season.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a1866732-3e04-465f-a761-bb196e22687b/258125344_441988200604313_3295256916644391762_n.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - The itch-scratch cycle</image:title>
      <image:caption>Existing to break what it calls the ‘itch-scratch cycle’ familiar to eczema and psoriasis sufferers, Cosi Care markets a range of medically certified reusable ‘safe scratch’ devices which reduce the risk of skin breakages, scarring and infection. The Cooling Scratch Attack Roller relieves uncomfortable itchy skin and cools inflammation while distracting the user from scratching. The hypoallergenic, medical grade stainless steel roller glides ‘effortlessly’ across the epidermis, working together with a long-lasting internal cooling gel and antibacterial technology to bring relief without the risk of skin infection. The Cooling Scratch Star is shaped with ‘fingernail-like bumps’ which emulate the natural scratching sensation, and when kept in the fridge has a cooling effect on hot, irritated skin, ‘killing the itch’ and preventing scarring.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/cdc2baae-3392-43c8-a99a-824c887752e9/FOUR+PRODUCTS+HERO+SHOT_3.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - A new way to find calm</image:title>
      <image:caption>In its first foray beyond CBD-infused beverages, TRIP has developed a brand-new range of functional mushroom and adaptogen drinks called Mindful Blend, with lion’s mane, ashwagandha and magnesium at their core. Offering ‘a new way to find calm’, the range speaks to the 3.5 billion social media searches for mushroom and adaptogen content and answers the rapidly growing demand for functional drinks. Helping to ‘make mushrooms mainstream’, Mindful Blend’s four flavour combinations are: Cucumber Mint, Blood Orange Rosemary, Elderflower Mint and Raspberry Orange Blossom, the latter two chosen because of their popularity in the CBD range.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/77595553-de4c-4ed6-a678-c5b9b5e275a8/289586330_1086933705505853_1750699631443024992_n.jpeg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - A boost for baobab</image:title>
      <image:caption>B Corp baobab shot brand UNROOTED has secured £1.2 million in its latest funding round to support further investment in the growth of its sales and marketing.    Brand founder Nathan Clemes comments: “It’s fantastic to have secured this investment, over 85% of which has come from existing shareholders, which we see as another vote of confidence in our brand, our products and our values. We’ve been on an incredible journey over the past few years, growing more than 400% in the last two years alone. UNROOTED is now the leading shots brand in the travel and hospitality channels and is a pioneer in bringing baobab fruit into the mainstream.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/4ab4ccaa-a1fc-4a21-9569-110143b5c1c4/_DSC9267a.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Introducing the ‘Sun Case’</image:title>
      <image:caption>With Brits three times more likely to remember to pack their phone for a holiday than their sunscreen [Censuswide April 2024], Green People has teamed up with O2 for a new campaign to encourage sun safety this summer. The ‘Sun Case’ is a limited edition phone accessory designed to make forgetting your SPF a thing of the past; built into the case is a 10ml tube of Green People Age Defy+ Daily SPF30 Moisturiser. With 6.4 million Brits admitting to ‘shunning sunscreen’ the brand hopes the message will be amplified by timing the launch with Skin Cancer Awareness Month. “SPF has always been a huge part of the Green People offering so we are thrilled to be partnering with O2 in a campaign backed by The British Skin Foundation. We’re all reliant on our phones whilst away, so the ‘Sun Case’ is a great way of reminding us all to make SPF the same priority,” says Charlotte Vøhtz, Green People founder.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/gots-standards-updated-after-record-year</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/d73654b4-c954-46c3-ab59-348d0902c074/GOTS-INDIA-MANUFACTURING-7.jpg</image:loc>
      <image:title>All - GOTS standards updated after record year - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/store-spotlight-apothecary-27</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/82be46ca-4d68-4a5f-a146-5e2608b8e032/image-asset.jpeg</image:loc>
      <image:title>All - Store Spotlight: Apothecary 27 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/25373332-e64c-4f52-8d63-200c1af16980/tote+bag.jpg</image:loc>
      <image:title>All - Store Spotlight: Apothecary 27 - Aspirational yet achievable</image:title>
      <image:caption>With ‘aspirational yet achievable’ as part of his mission statement, Jackson set about lowering prices to increase accessibility for his built-in customer base. Over the years that followed he grew his community by positioning Apothecary 27 as a ‘little hub of health and wellness, where people feel comfortable coming in and opening up about their health concerns’. His aim remains to deliver a truly personal service and be a ‘voice that people can trust’. Approximately 70% of his loyal customers are welcomed by first name when entering the calm, peaceful space – that’s how deeply committed Jackson’s staff are to offering meaningful connection and a personal touch. “I think that’s what people like most about us.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/interview-speaking-out-for-sustainability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ff690402-5561-41c9-a844-9a8b1fee8b50/Camera+in+forest.jpg</image:loc>
      <image:title>All - Interview: Chris Packham - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/85d0da19-86e8-4e0d-9701-b7b74f1d2110/Screenshot+2024-05-01+at+08.24.54.jpg</image:loc>
      <image:title>All - Interview: Chris Packham - Five facts</image:title>
      <image:caption>• Chris Packham has a BSc in Zoology from Southampton University • He’s a keen painter and sculptor with an interest in Renaissance art • High on his professional bucket list is the creation of a programme about William Turner’s paintings, illustrating to an art audience how human activity has impacted the planet’s ecosystems • Alongside his school biology teacher, he counts Green Party MP Caroline Lucas and pioneering astronaut Neil Armstrong among his heroes • He follows a home-cooked, plant-based diet and rarely buys anything processed</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/spicy-pulled-jackfruit-mamapen-x-ibis-rice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/403a30ed-d5f7-431e-b356-8edd34a88bed/IMG_8220.jpg</image:loc>
      <image:title>All - Spicy Pulled Jackfruit – Mamapen x IBIS Rice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e2c1ecaf-bc32-4e4a-9399-8a596be0d395/IMG_8257.jpg</image:loc>
      <image:title>All - Spicy Pulled Jackfruit – Mamapen x IBIS Rice - Mamapen’s method</image:title>
      <image:caption>Heat the oil in a frying pan or sauté pan over medium low heat. Add the onion, ginger, fennel, scotch bonnet pepper* and red chilli pepper. Add a pinch of sea salt and sweat the ingredients until onions become translucent.  (*Depending on your preference, you may want to omit the scotch bonnet pepper to make the dish less fiery.) Next add the honey, soy sauce and gochujang and stir thoroughly before adding rice vinegar and pineapple juice.  Bring to the boil before turning down the heat and allowing the mix to simmer and reduce down by a third. You will now be ready to blend all the ingredients to make your sauce. (NB: This recipe will make approximately double the amount of sauce you will need.)  Add the jackfruit and blended sauce to a dry pan and cover with a lid on medium heat. Simmer for approximately ten mins to allow the jackfruit to warm through. You can check and stir occasionally to ensure the sauce does not catch.  Once warmed through, crush the the jackfruit (a potato masher works well) to separate the fibres. Stir well and continue to heat the sauce until you have a thick consistency coating the jackfruit. Allow to cool.  Serve over IBIS Rice Wholegrain Rice Cakes, garnished with sliced red chill and fresh coriander. Enjoy!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/buyers-club-bio-phil-haughton</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/fea8afb4-3664-4b2c-8ca9-8728a0d230e1/fabric+sign.jpg</image:loc>
      <image:title>All - Buyers' Club Bio: Phil Haughton - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/4cf68ed0-49c8-4d34-969c-750661ee3aa0/Phil+Haughton.jpg</image:loc>
      <image:title>All - Buyers' Club Bio: Phil Haughton - Featured this month</image:title>
      <image:caption>Buyer name: Phil Haughton Store name/location: Better Food, Bristol Number of stores: 4  Number of years retailing: 38</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-brands-vs-retailers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e466738e-9d84-45fb-b6e4-167ba2220697/Gray+Simple+Himalayan+Blog+Banner+%283%29.png</image:loc>
      <image:title>All - Opinion: Al Overton - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/hello-sunshine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/d9283b99-8894-4025-a0ed-784e4d9e644e/girl+in+water.jpg</image:loc>
      <image:title>All - Feature: Hello Sunshine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/f5b80a8d-2cda-4c56-8caa-af5d210cdb79/SUN_20233549_Unscented_Baptise.jpg</image:loc>
      <image:title>All - Feature: Hello Sunshine - The natural choice</image:title>
      <image:caption>SPF30 was therefore the natural choice for ATTITUDE’s Sunly plastic-free mineral sunscreen range. Easy-to-use and high performing, the travel-friendly solid formats underwent rigorous five-year R&amp;D at the brand’s women-led lab in Montreal, ensuring a smooth texture which glides on easily and leaves no whitening residue. It ticks the vegan and cruelty-free boxes, is dermatologically tested and contains non-nano zinc oxide, meaning it forms a physical barrier on the skin and washes off in the shower, rather than absorbing into the epidermis like conventional sunscreens. The collection of face and body sticks has something for every beachgoer: Tropical and Orange Blossom for those wanting to stimulate their olfactory senses; Unscented for sensitive skin prone to reaction; Tinted for the perfect ‘no make-up’ look; a dedicated broad-spectrum line for little ones; and a luscious SPF15 Coconut Lip Balm enriched with shea butter and argan oil.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1030d073-211f-418c-9cea-53703b37e030/yellow+top.jpg</image:loc>
      <image:title>All - Feature: Hello Sunshine - Setting the tone</image:title>
      <image:caption>Ensuring that from the offset its SPF sticks were ocean-friendly and suitable for all skin tones was key for ATTITUDE, as part of its mission to improve industry standards. “We have a lot of different ethnicities in Montreal, it’s really multicultural. It’s important for us to suit every skin tone,” explains Ramos. In striving for this the brand answers two consumer priorities in beauty and personal care: reef-safety and inclusivity. Mintel notes the latter as an opportunity for expansion, with significant scope for sales of skin tone-inclusive products among Black consumers; in the US alone, 84% of Black shoppers ‘wish there were more product options made specifically for their skin tone’.  On home soil, Mintel points to innovation which ‘extends beyond functional UV protection’, with 46% of SPF shoppers seeking added skin benefits from sun care. The Sunly range meets this need with its Sensitive Natural option, which contains oatmeal to treat dermatological conditions such as eczema and acne while protecting delicate skin from harmful rays.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1b957b5a-a6fa-491a-baa0-903d02f3a4cc/beach+scene.jpg</image:loc>
      <image:title>All - Feature: Hello Sunshine - Making waves</image:title>
      <image:caption>Thailand, Hawaii and Palau made waves by prohibiting the UV-filtering substance oxybenzone due to negative effects on aquatic life – with California expected to follow suit – but what’s happening closer to home? Dr Mark Smith, director general, NATRUE, says while achieving a global ban would be a complex legislative task, strides are being made in Europe: “According to a forthcoming amendment to the Cosmetics Regulation, 4-methylbenzylidene camphor … will no longer be allowed in sun care products in the EU once the regulatory update comes into force.”  Smith says over the next ten years NATRUE would like to see more robust scientific data on substances ‘from a human health and environmental perspective’, and further development of new sun-protecting ingredients that are safe and sustainable by design, and which ‘account for the whole life cycle of the substance from manufacture to environmental fate’.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/therapy-organics-from-retailer-to-formulator</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/8280482a-c2e3-4764-9c14-ba84b1e14d9f/yourgut+in+hand.JPG</image:loc>
      <image:title>All - Therapy Organics: from retailer to formulator - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7388d204-1ce6-48c0-85a6-3f87880d2ff7/jackie+proudly+holding+yourgut.jpg</image:loc>
      <image:title>All - Therapy Organics: from retailer to formulator - “We believe that supplements should do good and be good, which is why you will find no fillers or binders in our glass bottles.”</image:title>
      <image:caption>Jackie Coldwell, Therapy Organics and YourGut co-founder</image:caption>
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  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/opinion-rene-elliott</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/36fb4073-e688-406c-b708-e3a4de510647/opinion_RE_final.png</image:loc>
      <image:title>All - Opinion: Renée Elliott - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/sourdough-with-a-story</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/4943a1ba-e942-4555-ae21-004283572bae/hendrik.jpg</image:loc>
      <image:title>All - Sourdough with a story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/de409452-af53-4ff2-a11b-a82e7f309bcd/Hendrik+portret.jpg</image:loc>
      <image:title>All - Sourdough with a story - Returning to their roots</image:title>
      <image:caption>With the passing of his father, a young Durnez returned the bakery to its artisanal roots, reintroducing craftsmanship to the bread-making process. Shunning improvers and technical aids, Durnez did things ‘the natural way’, embracing the creativity of slow fermentation and handcrafting, working with only the family’s own sourdough cultures.  In the early 1990s, after taking over an additional bakery in Bruges, Durnez transitioned Pur Pain to organic, later gaining carbon neutral certification.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/editors-choice-nopex-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/457ea72f-57a6-4dab-a9cc-35d6a70840d4/ASV13739-scaled.jpeg</image:loc>
      <image:title>All - Editor's choice: NOPEX 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/92a59147-f79f-44d7-bd6c-f15c6c3b2928/lucid-mushroom-adaptogen-bar-nature-setting-banana-bread_dd15b0d5-ec02-4af5-9e84-d809a129f669.jpg</image:loc>
      <image:title>All - Editor's choice: NOPEX 2024 - Lucid Snack Bars</image:title>
      <image:caption>Lucid Functional Mushrooms &amp; Adaptogen Bars blend 1,000mg of lion's mane and reishi with calming ashwagandha and energizing maca to ‘support both body and mind in a natural, balanced way’. Vegan and high in protein and fibre, the bars are available in four flavour options: Banana Bread, Cookie Dough, Peanut Butter &amp; Jelly and Chocolate Hazelnut. “Mushrooms and adaptogens are dominating market trends and Lucid’s bars speak directly to that, giving consumers function in their afternoon snacks. They’re not overly sweet, nor do they taste of mushrooms. Bravo Lucid.” — Rosie Greenaway, editor.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e8f694a8-5046-4604-b8d1-59fbb1fce3bf/image-asset.png</image:loc>
      <image:title>All - Editor's choice: NOPEX 2024 - The MenoMocktail</image:title>
      <image:caption>Launching this month, KooKoo’s MenoMocktail is a peri-menopause and menopause supplement which supports hormone balance and cognitive and psychological function in women who are feeling ‘forgetful, moody and tired AF’. The straight-talking brand designed the blend of vitamins, minerals, nootropics and adaptogens to be enjoyed as a drink, marketing the product alongside the philosophy that ‘it’s time to change the midlife sh*t-show into a midlife shindig’. “I always sit up and listen to brands with say-it-like-it-is marketing. KooKoo’s approach reminds me of Faace (the brand behind Menopause Faace Mask) because it communicates in a very human, relatable way while catering to an important and often overlooked market: menopausal and peri-menopausal women. The MenoMocktail will be a hit, I’m sure.” — Rosie Greenaway, editor.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/3158c50e-ce62-4556-bd12-ca218abca2b3/Screenshot+2024-04-23+at+11.38.45.png</image:loc>
      <image:title>All - Editor's choice: NOPEX 2024 - From Grandmas’ Gardens</image:title>
      <image:caption>The ‘healthy snack that gives back’, From Grandmas’ Gardens is a range of premium Gently Dried Pineapple and Gently Dried Mangoes, produced by women in rural Uganda. Sponsored by non-profit Reach the Children, Grandmas’ Gardens is a community charity project which supports women financially to help feed and educate their grandchildren, and empowers them with tools and knowledge for sustainable growth. Committed to natural, sustainable farming methods which ‘honour the land, people and planet’, From Grandmas’ Gardens plans to release further tropical fruits, nuts and medleys in 2025. “The story of these dried fruit products instantly drew me in. Social enterprises are becoming more and more popular with ethical shoppers, so the meaning behind From Grandmas’ Gardens will surely resonate with UK consumers. Plus, they’re mouthwateringly delicious.” — Rosie Greenaway, editor</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/412cf190-5346-4984-877e-53144f354fc3/image-asset.jpeg</image:loc>
      <image:title>All - Editor's choice: NOPEX 2024 - UpCircle Home Mist</image:title>
      <image:caption>UpCircle has unveiled its new uplifting Home Mist, containing a ‘soothing blend’ of lavender and eucalyptus alongside zesty lemongrass and upcycled grapefruit water to bring a calming, long-lasting fragrance to homes and soft furnishings. “Saving waste from the food and drink industry and turning it into a household spray is genius, particularly since it actually delivers on its promise of long-lasting fragrance. Since NOPEX I’ve been spritzing my home daily and I’m impressed at the difference it has made, especially with a dog in the house.” — Rosie Greenaway, editor.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a7620295-ef0c-4b6f-a88b-5d1fd80110e6/Blue+Gentian+%26+Edelweiss+Face+Care.jpg</image:loc>
      <image:title>All - Editor's choice: NOPEX 2024 - Contouring Face Care</image:title>
      <image:caption>Weleda’s new Blue Gentian &amp; Edelweiss Contouring Face Care range is the brands’ ‘most scientifically advanced innovation in 100 years’. Containing a unique patent-pending formulation — Collagen+ Active Complex — the age-resilient skincare line claims to ‘measurably and visible counter the signs of skin ageing’ by boosting collagen, reducing deep wrinkles and bringing greater definition to facial contours with organic plant oils, butters and waxes. The NATRUE-certified collection includes fast-absorbing Contouring Day Cream; hydrating Contouring Night Cream; cell-renewing Contouring Face Serum; and revitalizing Contouring Eye &amp; Lip Cream. All products offer protection from anthocyanin-rich blue gentian and antioxidant edelweiss, organically cultivated in the Swiss Alps. “If Weleda’s age-resilient range is even half as effective as Skin Food, we’ll have a new cult beauty favourite on our shelves in no time. The Contouring Face Serum melts into the skin beautifully and the delicate aromas of blue gentian and edelweiss transport you straight to Alpine bliss.” — Rosie Greenaway, editor</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/cf190ac4-f2ac-4dd5-b710-ceba5ab0d7cf/Screenshot+2024-04-23+at+15.11.35.png</image:loc>
      <image:title>All - Editor's choice: NOPEX 2024 - Dr Funk Drinks</image:title>
      <image:caption>Function is the cornerstone of this flavoursome carbonated drinks range from Dr Funk, with each of the four variants built around one essential mineral (zinc, magnesium, calcium or selenium) plus vitamins C, D3, B6 and B12, along with niacin and biotin. The range comprises: Immune - Lemon &amp; Elderflower; Vital - Mango &amp; Violet; Balance - Berry &amp; Rose; and Fortify - Peach &amp; Jasmine. “Refreshing, functional and delicious. The Peach &amp; Jasmine kept me coming back for more. It’s the sort of range I’d like to see in more hospitality settings, offering non-drinkers a health-boosting and much more appealing alternative to sugary ginger beer.” — Rosie Greenaway</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/cfd74a48-410c-4aaa-9e79-22811d7c1024/433239656_751460760423907_476808245971491455_n.jpeg</image:loc>
      <image:title>All - Editor's choice: NOPEX 2024 - The Powder Shampoo</image:title>
      <image:caption>Containing no water within its formulation and no plastic in its packaging, The Powder Shampoo offers a range of hair and body washes in 100g aluminium bottles and 20g miniatures for travel, both suitable for the brand’s 100g Paper Refill Pouch. The range includes Energising Day Body Foam Wash (to awaken the senses) and Relaxing Night Body Foam Wash (to unwind the mind), along with Invigorating &amp; Stimulating Shampoo for Thinning Hair and Exfoliating &amp; Balancing Shampoo for Dandruff Flakes. A line for pets will follow later this year. “I have a lot of time for powder shower products, having travelled with them on numerous occasions. The range smells great and targets specific common concerns such as limp hair and flaky scalps.” — Rosie Greenaway, editor</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b35a0fc3-3a37-479c-8c1c-8b6de393c873/FHIRST+Living+Soda+Lemon+Lime+-+square.jpg</image:loc>
      <image:title>All - Editor's choice: NOPEX 2024 - Fhirst Lemon Lime</image:title>
      <image:caption>The newest flavour in the gut-loving Fhirst Living Soda range is Lemon Lime, pitched as a ‘healthier alternative to current lemon lime soft drinks on the market’. Landing in time to maximize summer sales opportunities, each can of ‘guilt-free’ soda delivers two billion living probiotic cultures and 5g of prebiotic plant fibre with added zinc. “Lemon Lime is a brilliant addition to Fhirst’s existing line-up. It’s really going to hit the spot when summer arrives.” — Rosie Greenaway, editor</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/38560504-b0b7-4b53-88aa-f7289ede2711/Nudums+Lifestyle+Image+2.jpg</image:loc>
      <image:title>All - Editor's choice: NOPEX 2024 - Nudums: nothing but fruit</image:title>
      <image:caption>From Vegums comes the new plant-based probiotic gummy, Nudums. The Yummy Appleberry flavoured gummies ‘redefine gut health’ by combining the nutritional benefits of apples, cherries, strawberries, raspberries and blackberries with probiotics. With no added sugar or preservatives, each gummy offers one billion live cultures, housed in plastic-free packaging. “I know many people struggle to swallow capsules, particularly if they’re on a heavy medication or supplements regime, so gummies like Nudums can provide welcome relief. With public understanding of gut health growing I have no doubt these will be popular.” — Rosie Greenaway, editor</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/08aa385e-0354-405e-a585-f4edb6b6a6d0/deo4.jpg</image:loc>
      <image:title>All - Editor's choice: NOPEX 2024 - Potato starch packaging</image:title>
      <image:caption>Ben &amp; Anna presents a ‘world-first’ in deodorant packaging: Poly Potato Deodorant Creams. Made from potato starch, natural fibres and paper, the spherical containers will begin to decompose a few weeks after being composted in soil. The brand offers two vegan variants, both made with nourishing shea butter: fragranced Love Me and unscented Green Balance for sensitive skin. “On Ben &amp; Anna’s stand I was shown a vase of decomposing deodorant cases, and seeing for myself how quickly they break down in soil really helped illustrate the beauty of this packaging innovation. It will work well for consumers who don’t have space for a huge composting unit.” — Rosie Greenaway, editor</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/whats-hot-amp-whats-not</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1a4e944c-c2d3-492d-955c-c866f37b290c/Gray+Simple+Himalayan+Blog+Banner.png</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Apothecary 27 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/fe9c46b6-093e-48ed-901d-46d72ebe609d/image-asset.jpeg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Apothecary 27 - What’s Hot: Mushrooms</image:title>
      <image:caption>“Sales of lion's mane mushroom supplements are thriving, with customers expressing admiration for its positive effects on memory and focus. The feedback we've received has been exceptional. Our preference is Mushrooms for Life, known for being one of the few genuinely organic options available. There's a trend towards people transitioning to mushrooms, particularly reishi and cordyceps, to address stress.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a61e976e-37b3-4270-9759-8c5b5395463c/image-asset.jpeg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Apothecary 27 - What’s Hot: Farm-to-fork</image:title>
      <image:caption>“An increasing number of our customers seek high-quality food ingredients with a transparent traceability from the source to their plate, emphasizing the importance of a ‘farm-to-fork’ approach. Seggiano’s Fresh Basil Pesto exemplifies this ethos, crafted on a small family farm in Tuscany. Once customers try it, they express a reluctance to opt for any other pesto (it really is that good). Our clientele is creative, eschewing pre-packaged or overly processed foods in favour of selecting ingredients to create homemade dishes. To cater to this preference, we regularly update our website with recipes incorporating the ingredients available in our store.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ec55133c-a4a6-435b-a9a4-d8a36f6e93bd/image-asset.jpeg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Apothecary 27 - What’s Hot: Food-sourced</image:title>
      <image:caption>“Viridian remains the preferred brand for VMS among our customers, sharing a common ethos with Apothecary 27 – clean, food-sourced nutrients with clinically researched therapeutic doses. Viridian's Rainbow Trout Oil stands out as our favourite due to its distinction as the sole organic option on the market, boasting exceptional cleanliness and ethical sourcing compared to other ocean-caught fish oil supplements. Additionally, their Magnesium, B6, and Saffron blend garners popularity, particularly in the winter months when many customers grapple with SAD. The remarkable feedback we receive indicates a noticeable improvement in people's moods. It's truly a joy to work alongside our representative, Cathy, who is a standout professional in the industry, and a true cheerleader for what Viridian has to offer.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/d47a6c53-88bc-41b5-9a8d-556ffaa90d2b/image-asset.jpeg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Apothecary 27 - What’s Not: Beauty</image:title>
      <image:caption>“Post-COVID, we've witnessed a change in demand for beauty products, prompting us to re-evaluate our inventory. Recognizing numerous brands stagnating on-shelf, we made a choice last year to streamline our selection and feature only what we believe to be the very best. Even with Sukin, we used to have three or four shelves and we’ve narrowed it down to just one for top sellers. A standout in our skincare line-up is Weleda Skin Food, a luxuriously nourishing cream. Despite its richness, which might typically lead to breakouts, this blend works like pure magic, imparting a healthy glow while leaving the skin thoroughly hydrated and nourished. Our sales of Dr Hauschka remain robust, especially their Regenerating range, tailored for mature skin. The Illuminating Fluid is particularly popular, providing an extra boost of glow, especially during this time of the year.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/f3e0c9d4-698b-4b2f-8f72-3a25f980b0c2/image-asset.jpeg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Apothecary 27 - What’s Not: Snacks</image:title>
      <image:caption>“We’ve never really had a huge snack audience. In my view, there's a pressing need for a revamp in the snack market; I don’t think there’s anything that special. I've observed that numerous protein bars available share strikingly similar ingredients. Despite the influx of new brands, there appears to be a lack of innovation. I quite often get sent samples of bars and energy balls and find myself asking ‘What is this brand's USP?’. While we do carry a variety of keto and protein bars, their sales aren't as substantial compared to London, where the market seems to be more receptive to the grab-and-go trend.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/01191ed0-c201-495d-b297-592e92ed90f1/pexels-kindelmedia-7667911.jpg</image:loc>
      <image:title>All - What's Hot &amp;amp; What's Not, feat. Apothecary 27 - What’s Not: CBD</image:title>
      <image:caption>“It isn’t selling, even though we’re still doing some sales, they have declined since mushrooms have arrived.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/news-in-brief-a-round-up-of-industry-stories</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/44a72011-90ae-4922-8a01-8aca4dff8494/News+in+brief.jpg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/93dbbfae-886e-4e1b-8277-c65eb5a76aa5/image-asset.png</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - ‘Stop killing our rivers’</image:title>
      <image:caption>The Soil Association (SA) has launched a campaign to protect the UK’s rivers from the damage caused by intensive chicken farming. ‘Stop killing our rivers’ aims to increase awareness of the large volume of phosphate-rich manure which is used to fertilize crop fields near many of the nation’s riverways – rivers which are subsequently polluted during periods of rain, causing algal blooms ‘devastating’ to wildlife and plants.  With its new petition the SA is asking Government to ban new intensive chicken farms; help chicken farmers move towards sustainable farming practices; and reduce how much intensively farmed chicken we produce and eat in the UK.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/61d8b71d-046d-4248-aa9b-b818a0e1d611/image-asset.jpeg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - #rosemaryoil TikTok trend</image:title>
      <image:caption>With the #rosemaryoil craze on social media showing no signs of abating – having accumulated over two billion TikTok views, and with Google searches up 395% – Tisserand Aromatherapy says public appetite for rosemary products has cemented the ingredient as a ‘staple in hair and beauty routines’. With benefits including skin and scalp protection and improved circulation, rosemary is known to ‘refresh and invigorate the mind’, aiding concentration and improving memory.  Witnessing a year-on-year sales increase of 102% for Rosemary Organic Essential Oil, Tisserand has developed an ‘enhanced and purpose-led’ blend of its best-selling oil. Rosemary Hair Oil’s spray format enables mess-free application and increased precision, while sweet almond, black seed oil and sunflower oil are included to support scalp health, promote hair growth and leave locks soft and shiny.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a67594f3-deb2-4238-90fc-04d4b4526c08/image-asset.jpeg</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - 20 years at the HFMA</image:title>
      <image:caption>The Health Food Manufacturers’ Association (HFMA) is celebrating 20 years of partnership with scientific advisor Dr Michele Sadler.  Over two decades Sadler has brought ‘a wealth of knowledge, insight and scientific support’ to the HFMA. Martin Last, director general, says: “Michele has been, and continues to be, a great asset … bringing guidance and understanding of the scientific issues that we face in this industry. Her contribution as an expert supports us across many aspects of our activity and we are extremely grateful for her dedication and hard work over the past 20 years.”  Sadler adds: “The 20 years I have been working with HFMA have been an enriching and rewarding experience, during which many changes and developments have taken place, not least the emergence of a number of critical EU Regulations for the industry, publication of key consensus reports and important committee deliberations, and of course Brexit. It has been gratifying to see HFMA go from strength to strength during this period – and long may this continue.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ce28e782-c78d-488b-a4e3-4520e804a3bb/ethosa.png</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - ETHOSA live on Seedrs</image:title>
      <image:caption>Refillable waterless personal care brand ETHOSA has embarked upon a crowdfunding campaign, marking a ‘significant step’ in its mission to redefine the beauty and personal care market.  The campaign aims to ‘fuel the next phase’ of ETHOSA’s growth, which will see the brand focus on expanding its product line, scale its UK e-commerce presence and ‘nurture partnerships with like-minded retailers’. Gaëlle Chatelard, co-founder, comments: “Some interesting facts, we reached our target within 48 hours of going live on Seedrs, and are now on track to hit our overfunding target of £200K before the campaign ends. We're currently under £5K away from reaching it.” Support the crowdfunder here: https://www.seedrs.com/ethosa/</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/84dff307-2c92-4260-be25-34fe8bac00f5/RH+Organic+Oat+Barista.png</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Oat Barista goes organic</image:title>
      <image:caption>A new dairy-free drink has joined the range at Rude Health: Organic Oat Barista. Four years in the making, the product is pitched as ‘the perfect partner for the coffee connoisseur, whether it’s pods, espresso or filter’. Using only four ingredients the Organic Oat Barista offers ‘a perfect creamy foam’ and a natural sweetness ‘that balances beautifully’ with the flavour of coffee. Camilla Barnard, Rude Health co-founder, comments: “With the foundations of the Barista category having been laid, there is still significant opportunity for growth. Barista, oat and organic are all growth drivers. The shelf is currently dominated by long ingredient lists with emulsifiers, stabilizers and acidity regulators, and we know consumers are not only looking for great functionality and brilliant taste, but clean deck, organic ingredients. We’ve used our years of dairy-free drink experience to craft what we believe is the ultimate trade up.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/27f13264-e74c-437d-b713-b97be6523d29/Mr+Organic.png</image:loc>
      <image:title>All - News in brief: a round-up of industry stories - Mr Organic: a new look</image:title>
      <image:caption>Food brand Mr Organic has announced a ‘new look and feel’ for its product range.  The rebranding has been in progress since January 2023, the team working behind the scenes with experts to determine how they wanted Mr Organic ‘to be presented to the world’.  “We have been eager to share Mr Organic's brand-new look and feel and … we can finally show it to the public. We hope you all like it as much as we do,” says the company. “This would not be possible without The Good Crowd, who have been exceptional in steering us in the right direction from the very beginning. With the help of Nina Davies, we were also able to find out what customers were after and how we could relate to them. A massive thank you to everyone, including Taller Design who did an amazing job with developing our new visuals and typography.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/beauty-boop-and-48-billion-of-waste</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/33d9f3cd-b3ec-430b-aa97-158b51781348/pmv-chamara-OXYOFT9gTOE-unsplash.jpg</image:loc>
      <image:title>All - Beauty, Boop and $4.8 billion of waste - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/8880bd67-04fc-409e-838d-cb3e6f0a3e29/ika-dam-4sd8uKS3nM0-unsplash.jpg</image:loc>
      <image:title>All - Beauty, Boop and $4.8 billion of waste - Beauty waste figures at a glance</image:title>
      <image:caption>Packaging makes up 70% of the beauty industry’s waste 95% of cosmetic packaging is thrown away $4.8 billion worth of beauty products destroyed annually More than 10% of beauty products are wasted along the supply chain Over 95% of shoppers surveyed by Boop said they would happily purchase ‘imperfect’ products; 23% would be willing to pay full price.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/bf45742a-aac5-4d80-aab6-81f7234678e7/Screenshot+2024-04-03+at+12.54.52.png</image:loc>
      <image:title>All - Beauty, Boop and $4.8 billion of waste - “It’s not waste when it’s wanted”</image:title>
      <image:caption>“As consumer knowledge around sustainability and greenwashing increases, it’s more important than ever for brands to consider how they manage their excess inventory and think about what they view as ‘waste’,” explains Amr.  “But, as we see an uptick of consumer understanding on recyclability and ingredient traceability, I believe it's an opportunity for brands to begin transparently and positively managing their stock. “It’s not waste when it’s wanted. With Boop, we’re showing that what’s traditionally considered ‘undesirable’ can be very much desirable.” Yasmine Amr, founder, Boop</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/the-beauty-shortlist-2024-revealed</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1a1d05f6-aaa4-4dfa-baeb-27568e911380/Beauty+Shortlist.jpeg</image:loc>
      <image:title>All - The Beauty Shortlist 2024 winners revealed - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a902954d-9f6e-4180-99e8-140edb7be8ce/image0+copy.jpeg</image:loc>
      <image:title>All - The Beauty Shortlist 2024 winners revealed - Wellbeing winners 2024</image:title>
      <image:caption>From aromatherapy and Ayurvedic remedies to natural deodorants and nutrition, see below for some of this year’s wellbeing winners:</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1712136977783-TIQGOMACIBJ7B7CMPEA8/image0.jpeg</image:loc>
      <image:title>All - The Beauty Shortlist 2024 winners revealed - Best beauty buys: 2024</image:title>
      <image:caption>In beauty, brands such as Weleda, NINI Organics, Evolve Organic Beauty and Dr Hauschka received multiple accolades; Living M and Made of More dominated the menopause categories; and several new products below received recognition:</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/candied-orange-peel-hot-cross-buns-better-food</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/0c94cd4a-27b5-4ba7-93d7-8f73f4dcc24e/hot+cross+buns.jpg</image:loc>
      <image:title>All - Candied Orange Peel Hot Cross Buns – Better Food - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/34d98995-54f5-4628-b09f-b8f737af8dc8/Screenshot+2024-03-28+at+09.22.48.png</image:loc>
      <image:title>All - Candied Orange Peel Hot Cross Buns – Better Food - “If you've had these in our cafe, then we don't need to tell you how good they are!”</image:title>
      <image:caption>Better Food, Bristol</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/uk-30-behind-us-in-women-led-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/cb33aa53-1244-437a-acac-10a58e8d8fd5/Screenshot+2024-03-18+at+16.30.39.png</image:loc>
      <image:title>All - UK 30% behind US in women-led business - Make it stand out</image:title>
      <image:caption>Credit: Buy Women Built</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7c1c1730-82a0-4775-baf0-262de928f3fd/Screenshot+2024-03-18+at+16.41.52.png</image:loc>
      <image:title>All - UK 30% behind US in women-led business - “This collaboration forms part of our commitment to women built brands. We hope our customers enjoy learning a little more about the faces behind the brands we stock”</image:title>
      <image:caption>Whole Food Market UK</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/uk-organic-fampb-worth-32-billion-says-organic-market-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/58494f46-fe2f-477c-a48f-dc76f7fc7ecd/OMR+Report+2024+Front+cover+hi+res.png</image:loc>
      <image:title>All - Organic Market Report 2024: UK organic F&amp;amp;B worth £3.2 billion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7427ba9f-474e-452b-b4c0-db4639ab9924/gaelle-marcel-g917EoHF-Ls-unsplash.jpg</image:loc>
      <image:title>All - Organic Market Report 2024: UK organic F&amp;amp;B worth £3.2 billion - Organic opportunity</image:title>
      <image:caption>Eco-active shoppers now represent 33% of all shoppers Nielson reports that diet, packaging and sustainability are the ‘big concerns’ for consumers  In a meat and dairy context animal welfare is the number one motivator  Greenwashing crackdowns are becoming a reality for many businesses</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/vegan-skincare-brand-faace-conquers-dragons-den</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/dfa320b9-8ec0-4f30-b64b-3adabd4d418e/275930275_7515412645143242_2956680991647125909_n.jpeg</image:loc>
      <image:title>All - Vegan skincare brand Faace conquers Dragons’ Den - Make it stand out</image:title>
      <image:caption>Credit: Faace</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/11c6268c-ef83-4caf-bacf-86e2a43711d7/Jas.jpg</image:loc>
      <image:title>All - Vegan skincare brand Faace conquers Dragons’ Den</image:title>
      <image:caption>“It was definitely more intimidating than I had expected. whilst you get a sense that they are rooting for you, it’s also very intense, with them firing off question after question at you” Jasmine Wicks-Stephens, founder, Faace</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/4cf946d1-6316-4626-b353-e38f11e551fa/menopause+faace.jpg</image:loc>
      <image:title>All - Vegan skincare brand Faace conquers Dragons’ Den - A does-what-it-says range</image:title>
      <image:caption>Tired Faace Face Mask  Period Faace Face Mask  Sweaty Faace Face Mask  Menopause Faace Daily Face Cream  Dirty Faace Face Gel Cleanser Dull Faace Creamy Cleanser  Filthy Faace Face &amp; Body Bar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/vivani-scoops-2024-german-sustainability-award</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7bf96b9d-55aa-4c10-9e4a-a289390984d5/Setbild_Kokosblu%CC%88tenzucker-Schokoladen.jpg</image:loc>
      <image:title>All - Vivani scoops 2024 German Sustainability Award - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/04c5e08e-f6b7-4db2-a3bc-2ac2b887da5b/11-FeineBitter-026.jpg</image:loc>
      <image:title>All - Vivani scoops 2024 German Sustainability Award - The art of chocolate</image:title>
      <image:caption>Vivani’s mission is to create chocolate ‘as a unique work of art’. Combining artistic design with the finest ingredients — all sourced with sustainability and social responsibility at their heart — the brand has built a range over the past 23 years which is now exported to over 50 countries worldwide.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/attitude-offers-plastic-free-tlc-to-chapped-winter-lips</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/fb10c117-ba89-4b19-bc1e-270493d64b20/attitude.jpeg</image:loc>
      <image:title>All - ATTITUDE offers plastic-free TLC to chapped winter lips - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/dd01efad-29be-444a-bf35-6a2236dcda1f/lip+balm.png</image:loc>
      <image:title>All - ATTITUDE offers plastic-free TLC to chapped winter lips - Meet the range:</image:title>
      <image:caption>Watermelon MINT COCONUT UNSCENTED</image:caption>
    </image:image>
    <image:image>
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      <image:title>All - ATTITUDE offers plastic-free TLC to chapped winter lips - Raising the bar</image:title>
      <image:caption>The Lip Balm range is accompanied by the vegan Leaves Bar Deodorant. Free from baking soda, the gentle formula includes ingredients such as magnesium hydroxide to combat unpleasant odours, white clay to naturally absorb humidity, watercress and Indian cress super leaf extracts to maintain good skin condition, and rosemary leaf extract as an antioxidant.  The three signature aromas include Herbal Musk, Sandalwood and Sea Salt.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/us-brand-madegood-launches-into-uk-market</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ec87ddec-6b8a-46d4-a52d-7606fba22c40/drizzle.jpeg</image:loc>
      <image:title>All - Canadian brand MadeGood launches into UK market - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/68ab0a47-7c0a-423e-91f1-63e8991524aa/MGEU_Drizzled+Bars_BDC_6pk-Angle+1+%281%29.png</image:loc>
      <image:title>All - Canadian brand MadeGood launches into UK market - Snacks, MadeGood</image:title>
      <image:caption>MadeGood’s range of ‘highly thoughtful snacks’ comprises Granola Bars, Cookies, Crackers, Crispy Squares and Soft Baked Oat Bars, but it’s the Chocolate Drizzled Granola Bars in Birthday Cake flavour which the company is initially focusing UK marketing activity on. Made from gluten-free granola, dipped in vegan, organic chocolate and free from the most common allergens, it’s ‘as rich and decadent as it looks’, according to the brand, which says it offers ‘the best of a birthday cake … [with] a serving of veggies perfectly baked inside’.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/the-body-shop-collapses-into-administration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a716a849-b1bc-4d5b-9c3c-4e0cef654189/51799277703_2434a638b4_o.jpg</image:loc>
      <image:title>All - ‘Iconic’ British brand The Body Shop enters administration - Make it stand out</image:title>
      <image:caption>Credit: The Body Shop</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/c362b5de-8cbe-4c02-afff-6e9313860aac/The+Body+Shop.jpg</image:loc>
      <image:title>All - ‘Iconic’ British brand The Body Shop enters administration - History in brief</image:title>
      <image:caption>1976: The Body Shop’s first store opens in Brighton 1986: Founder Dame Anita Roddick partners with Greenpeace for Save the Whale campaign 2006: In a controversial move The Body Shop joins L’Oréal Group 2007: Roddick passes away 2017: The Body Shop joins Avon at the Natura &amp; Co group 2023: Aurelius Group acquires the retail chain 2024: The Body Shop collapses into administration</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/veganuary-hits-astronomical-heights-with-tenth-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1707908426270-O19V7915RIDORMS1B88R/image-asset.jpeg</image:loc>
      <image:title>All - Veganuary hits ‘astronomical heights’ with tenth campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/186016b9-88ec-426a-a537-251859ff5878/brooke-lark-nTZOILVZuOg-unsplash.jpg</image:loc>
      <image:title>All - Veganuary hits ‘astronomical heights’ with tenth campaign - Part of British culture</image:title>
      <image:caption>75% of British adults have heard of Veganuary  1.8m people requested access to Veganuary’s free resources in 2024 #Veganuary has been viewed on TikTok more than 1.1 billion times 117 UK organizations took place in the Veganuary Workplace Challenge, including Claire’s Accessories and Salesforce</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a283f0d3-263a-49a5-b6d4-ac9489187234/2.jpg</image:loc>
      <image:title>All - Veganuary hits ‘astronomical heights’ with tenth campaign - Health store highlight: iChoc — the vegan gamechanger</image:title>
      <image:caption>Meet Billie Eilish’s favourite vegan chocolate: “I want people to know how good vegan goods can be! I love iChoc for doing this with me; what a dream!” The ethical dairy-free chocolate brand is Fairtrade, certified organic and plastic-free, and boasts ‘amazing mouthfeel and melt’. Its recipes feature a unique blend of organic ingredients not commonly found in vegan chocolate — buckwheat, tiger nut flour and almond oil — and never include emulsifiers or palm oil. The revamped range comprises Classic Style, Super Nut, White Vanilla, White Nougat Crisp, Almond Orange, Choco Cookie, Salty Pretzel and White Barista Art.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/bira-how-retailers-can-win-big-on-valentines-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1707835720962-3L5LLM6ZG4Q3XR4KR5Y6/image-asset.jpeg</image:loc>
      <image:title>All - Bira: how retailers can ‘win big’ on Valentine’s Day - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/6e556022-fa34-465d-b176-98536ca2a084/765_2.png</image:loc>
      <image:title>All - Bira: how retailers can ‘win big’ on Valentine’s Day - Bira’s big tips</image:title>
      <image:caption>Keep the love local A recent Barclaycard study found that 72% of shoppers will source Valentine's gifts from local businesses, citing personalized service and unique products as influencing factors. Think beyond the roses While flowers remain a Valentine's staple, they’re somewhat predictable. Indies can offer a ‘curated selection of unique gifts catering to diverse tastes and budgets’ – from artisanal chocolate and locally crafted jewellery to ethical beauty products, quirky homewares and experiential gifts such as food tasting or craft workshops. Collaborations with other local businesses keeps the pound circulating in your local economy. Spread the love on socials Harness the power of social media to inspire your target audience. Share gifting inspo, offer Valentine's promotions and run giveaways featuring local products. Hashtags such as #LoveYourHighStreet and #ShopLocal can connect you with a wider audience while showing support for your fellow local retailers.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/chris-packham-backs-uk-launch-of-planet-positive-rice-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a5cdeb7c-669d-42d1-90cd-9b35fb1e3d68/500g+Range+Landscape.jpg</image:loc>
      <image:title>All - Chris Packham backs UK launch of planet-positive rice brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/6474ce38-79b0-403c-886a-836c4895b461/417451899_920110739475003_5137798152309537235_n.jpeg</image:loc>
      <image:title>All - Chris Packham backs UK launch of planet-positive rice brand - “IBIS Rice … is actively protecting forests and allowing farmers and endangered wildlife to thrive”</image:title>
      <image:caption>Chris Packham, TV presenter and conservationist</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e698d124-afc0-45c7-afd4-a0ba67b21388/Farmer+in+Rice+Field+and+Forest+%281%29.png</image:loc>
      <image:title>All - Chris Packham backs UK launch of planet-positive rice brand - “I am proud to be taking a stand for wildlife and the natural resources of our ancestors, so that we can protect them for future generations”</image:title>
      <image:caption>Chhorn Chim, organic farmer, Prey Veng Village, Cambodia</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/elevate-your-morning-with-superfood-pancakes-organic-traditions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b6b72562-7ce6-4ef9-abea-8460dfcbda12/organic-traditions-pancakesDSC00363.jpg</image:loc>
      <image:title>All - Elevate your morning with superfood pancakes – Organic Traditions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/5b7c7013-b52c-45b1-bca3-322b7508b229/Organic+Traditions+Pancake+Waffle+Mixes+%2813%29.jpg</image:loc>
      <image:title>All - Elevate your morning with superfood pancakes – Organic Traditions - Simple steps</image:title>
      <image:caption>Ingredients 1 egg (or egg substitute)  3/4 cup of milk or water  3/4 cup of dry mix (Original, Matcha or Chocolate) Toppings of choice Method Whisk together the egg or egg substitute, milk or water and oil. Whisk the dry mix and wet ingredients until well combined. Allow the batter to rest for 10 minutes to let the leaveners work their magic. Heat oil or butter in a pan over medium heat. Ladle 1/4 cup of pancake batter per pancake into the warmed pan. Flip the discs when bubbles start to appear and the pancake is golden brown (about 3-4 minutes per side). Serve warm with toppings of your choice.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b4690a4e-3d73-435c-83e0-87498c066d8a/image-asset.png</image:loc>
      <image:title>All - Elevate your morning with superfood pancakes – Organic Traditions - “These pancakes are packed with prebiotic fibre which helps to ‘feed’ good gut bacteria“</image:title>
      <image:caption>Credit: The Pure Life</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/skin-microbiome-takes-centre-stage-in-new-soil-association-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/ceb6848f-13b4-40cf-9870-94b5f29ee61b/content-pixie-TxBQ7yLj6JU-unsplash+%281%29.jpg</image:loc>
      <image:title>All - Skin microbiome takes centre stage in Soil Association campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b98b9eaf-b477-4737-8c08-a87fc29d484a/2.png</image:loc>
      <image:title>All - Skin microbiome takes centre stage in Soil Association campaign - Impacting marine life</image:title>
      <image:caption>Methylbenzylidene camphor is commonly used as a filter in UV sunscreens, as is oxybenzone which has now been banned in Thailand, Palau and Hawaii due to its effect on coral reefs.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/b9dd4922-6ecb-4ebd-b9a8-d2d9d0cb712f/3.png</image:loc>
      <image:title>All - Skin microbiome takes centre stage in Soil Association campaign - “They can be readily removed if you stop using them, so that’s positive”</image:title>
      <image:caption>Paige Tracey, business development manager, Soil Association</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/an-intro-to-indo-cuisine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/45bed33b-5125-4de9-a8f7-26f62923fe8e/mufid-majnun-OQKkA6kerUU-unsplash.jpg</image:loc>
      <image:title>All - Feature: An intro to Indonesian cuisine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/6a3b29d6-b1ec-449c-bc4a-c331e7fc7389/misbahul-aulia-9Yhg4I2nOKY-unsplash.jpg</image:loc>
      <image:title>All - Feature: An intro to Indonesian cuisine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/4be8cea2-7762-4eaf-8e53-b71c8f02e2c6/wherda-arsianto-uZwHInWU7Bg-unsplash.jpg</image:loc>
      <image:title>All - Feature: An intro to Indonesian cuisine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/600ea4d2-5ec0-47b7-8d83-6740c3a10667/mufid-majnun-Npr3EneJzbw-unsplash.jpg</image:loc>
      <image:title>All - Feature: An intro to Indonesian cuisine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/aeaaed81-a1c8-41f3-af81-23824a3bf35d/%5B42100%5D+Yakso+Spice+paste+nasi+bami+ORG+6x100g.png</image:loc>
      <image:title>All - Feature: An intro to Indonesian cuisine - Meet the Yakso range</image:title>
      <image:caption>Spice Paste Nasi/Bami, rich in organic spices, onion and garlic, is a good starting point for rice- or noodle-based meals. Sweet, salty, syrupy condiments Ketjap Manis and Ketjap Asin are hailed as ‘indispensable in the kitchen’.  Sambal Oelek is ‘the basis for all other types of sambal’; fresh chilli, vinegar and salt bring a bang to any dish. Soto Katjang is the building blocks for a spicy peanut soup, featuring turmeric, thyme, bay leaves, nutmeg and parsley. Yakso recommends packing the soup with fresh veg and topping with a boiled egg for authenticity. Sateh Sauce – a familiar flavour to many Brits – pairs well with the brand’s Tempeh for a peanut-flavoured, protein-packed snack.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/7198938f-b186-40ec-91c8-f431233f8aef/ella-olsson-Pb9aFVR9-Bk-unsplash.jpg</image:loc>
      <image:title>All - Feature: An intro to Indonesian cuisine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/embracing-wellness-in-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/a48d473f-de22-47eb-b10d-0664293de441/Gray+Simple+Himalayan+Blog+Banner+%281%29.png</image:loc>
      <image:title>All - Embracing wellness in 2024 - Make it stand out</image:title>
      <image:caption>Credit: Organic Traditions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/4eca089c-eb22-41b6-b1d3-982ce3ea74bf/organic-traditions-endurance-fuelDSC08187+%281%29.jpg</image:loc>
      <image:title>All - Embracing wellness in 2024 - “The foundation of habit stacking is to begin with a habit you already have in place”</image:title>
      <image:caption>Ally Mamalider, president, Organic Traditions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/583e3eaf-f8e6-469a-8d49-37bfafd3fd14/organic-traditions-matcha-latteDSC00471.jpg</image:loc>
      <image:title>All - Embracing wellness in 2024</image:title>
      <image:caption>“There's a profound connection between how we consume our meals and our overall wellbeing”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/mintels-2024-predictions-for-beauty-and-personal-care</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e5590cd8-8e86-43e2-b002-238273e53929/mintel.png</image:loc>
      <image:title>All - Mintel’s 2024 predictions for beauty and personal care - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/the-red-sea-crisis-what-does-it-mean-for-me</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1705417854755-JWQMNKVQ9FOIS4444UPA/image-asset.jpeg</image:loc>
      <image:title>All - The Red Sea Crisis – what does it mean for me? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/bira-sends-valentines-message-to-shoppers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/0ee4a2b1-d179-4125-9466-65d13f558f4c/LYHSbanner1.png</image:loc>
      <image:title>All - Bira sends Valentine’s message to shoppers - Make it stand out</image:title>
      <image:caption>Credit: Bira</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/f5082c53-385d-4040-b47f-d1ed27e4e9de/woman.png</image:loc>
      <image:title>All - Bira sends Valentine’s message to shoppers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/avocado-salsa-with-kep-sea-salt-rice-cakes-ibis-rice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/cae00469-e029-437e-afc9-36ced2b77b6b/IBIS+Rice+Cakes+Salsa+Recipe.jpg</image:loc>
      <image:title>All - Avocado Salsa with Kep Sea Salt Rice Cakes – IBIS Rice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/organic-pioneer-receives-mbe-in-new-years-honours</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/24ead5f9-4942-4c42-b985-83e984f11ca4/better+food.jpeg</image:loc>
      <image:title>All - Organic pioneer receives MBE in New Year’s Honours - Make it stand out</image:title>
      <image:caption>Credit: Better Food</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e8cb17b0-dc0c-41a2-9e64-4dd4363fcc52/Phil.jpeg</image:loc>
      <image:title>All - Organic pioneer receives MBE in New Year’s Honours - Make it stand out</image:title>
      <image:caption>CREDIT: BETTER FOOD</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.naturalbrands.co.uk/editorial/landmark-cop28-deal-only-the-beginning-of-the-road</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/07066238-19ce-449d-a93a-f558174b6b43/COP+replacement.jpg</image:loc>
      <image:title>All - Landmark COP28 deal ‘only the beginning of the road’ - Make it stand out</image:title>
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      <image:title>All - Landmark COP28 deal ‘only the beginning of the road’ - Make it stand out</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>All - ‘Vote for veggies’ proclaims Veganuary - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>All - FHIRST: Entrepreneur Pioneers the 'Living Sodas' Category with Probiotic and Prebiotic Infused Beverages - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/767d7125-e211-4f84-bd93-5b1244c123bd/Picture+1.jpg</image:loc>
      <image:title>All - FHIRST: Entrepreneur Pioneers the 'Living Sodas' Category with Probiotic and Prebiotic Infused Beverages - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>All - KOURELLAS: Creamy Yoghurt, Award-Winning Cheese, Organic Milk, Refreshing Kefir, and Bake-and-Eat Treats - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>All - KOURELLAS: Creamy Yoghurt, Award-Winning Cheese, Organic Milk, Refreshing Kefir, and Bake-and-Eat Treats - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>All - KOURELLAS: Creamy Yoghurt, Award-Winning Cheese, Organic Milk, Refreshing Kefir, and Bake-and-Eat Treats - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>IBIS Rice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>IBIS Rice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>MadeGood</image:title>
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      <image:title>MadeGood - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/0e145915-05ac-436f-a722-1658828c00f4/500g+Range+Landscape.jpg</image:loc>
      <image:title>Promotions &amp; Incentives - Promotions &amp; Incentives</image:title>
      <image:caption>Natural Brands provides regular promotions and incentives exclusively to members of it's Buyers’ Club, aimed at further supporting independent retailers purchasing through wholesale. Scroll down for the latest offers from brands in the Natural Brands portfolio, and how to take advantage of them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/47bd0c68-62c1-463d-8c77-b3217ada752a/MG_Logo_RGB_Digital_Horizontal_Transparent_Blue_Without-Tagline+%281%29.jpg</image:loc>
      <image:title>Promotions &amp; Incentives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e43a95bf-a9f2-48f4-8cb5-96b8179c9ef4/MGEU_Morning+Caddy_Blueberry_Front_Open_F21688+-+Copy.jpg</image:loc>
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      <image:caption>MadeGood Morning bars are the perfect way to get your customers fuelled for the busy day ahead. These nutritious bars are free from the nine most common allergens, and look and taste superb. Each bar has an RRP of £1.59, and with 10 in each caddy this is the perfect way to give the brand an in-store trial. This is an offer exclusive to Natural Brands Buyers’ Club Members, with 50 filled FSDUs to give away on a first come, first serve basis. Two flavours available - blueberry and chocolate chip. To claim your free fill caddy simply fill in the form below, and receive it with your Spring Buyers’ Club Discovery Box, scheduled to arrive in the first weeks of May!</image:caption>
    </image:image>
    <image:image>
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      <image:title>Promotions &amp; Incentives - Promotions &amp; Incentives</image:title>
      <image:caption>Natural Brands provides regular promotions and incentives exclusively to members of it's Buyers’ Club, aimed at further supporting independent retailers purchasing through wholesale. Scroll down for the latest offers from brands in the Natural Brands portfolio, and how to take advantage of them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/47bd0c68-62c1-463d-8c77-b3217ada752a/MG_Logo_RGB_Digital_Horizontal_Transparent_Blue_Without-Tagline+%281%29.jpg</image:loc>
      <image:title>Promotions &amp; Incentives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/e43a95bf-a9f2-48f4-8cb5-96b8179c9ef4/MGEU_Morning+Caddy_Blueberry_Front_Open_F21688+-+Copy.jpg</image:loc>
      <image:title>Promotions &amp; Incentives - Exclusive Free fill: Morning Bar Single Serve 10x30g Caddies</image:title>
      <image:caption>MadeGood Morning bars are the perfect way to get your customers fuelled for the busy day ahead. These nutritious bars are free from the nine most common allergens, and look and taste superb. Each bar has an RRP of £1.59, and with 10 in each caddy this is the perfect way to give the brand an in-store trial. This is an offer exclusive to Natural Brands Buyers’ Club Members, with 50 filled FSDUs to give away on a first come, first serve basis. Two flavours available - blueberry and chocolate chip. To claim your free fill caddy simply fill in the form below, and receive it with your Spring Buyers’ Club Discovery Box, scheduled to arrive in the first weeks of May!</image:caption>
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      <image:title>Wild Thingz - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/73dd2ed5-e08f-49ce-abc2-9f56cd46a20d/WildThingzHeaderJan25.png</image:loc>
      <image:title>Wild Thingz - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63ac74554f3f48510e2fa6d2/1737017058044-N3OO8KIILJ6XH4HYIFGA/clf_1700x1000white.jpg</image:loc>
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      <image:title>Your Incentives - Your Incentives</image:title>
      <image:caption>Incentives available exclusively to you as a member of our Buyers Club. Spring 2025 Vivani Chocolate, Just Wholefoods Jelly, IBIS Rice and Sunly Suncare</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Your Incentives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-09-29</lastmod>
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      <image:title>Ossa Organic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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      <image:title>Herb Pharm - Valerian, 30ml</image:title>
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      <image:title>Dr Antonio Martins - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Dr Antonio Martins - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Dr Antonio Martins</image:title>
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      <image:title>Dr Antonio Martins</image:title>
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  <url>
    <loc>https://www.naturalbrands.co.uk/food-for-life</loc>
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    <lastmod>2025-09-29</lastmod>
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