DIRTEA partners with Planet Organic

Functional mushroom brand DIRTEA has teamed up with Planet Organic to launch two new seasonal functional hot drinks across the retailer’s Food To Go offer.

The collaboration brings DIRTEA’s mushroom-infused Matcha and Cacao blends to the organic supermarket’s customers in freshly prepared, premium serves, ‘combining comfort, indulgence and functional benefits backed by nature and science’.

Designed to nourish mind and body, the DIRTEA hot chocolates are offer ‘a moment of warmth and wellness during the colder months’.

DIRTEA Matcha White Hot Chocolate is a smooth, creamy drink combining ceremonial-grade functional mushroom-powered matcha – with lion’s mane for energy and focus, and tremella for skin hydration – 37% white chocolate buttons, a touch of cinnamon and oat m*lk.

DIRTEA Cacao Orange Hot Chocolate offers a rich, soothing experience through DIRTEA Cacao – with lion’s mane, tremella and reishi mushrooms – blended with 65% dark chocolate buttons, orange extract and hazelnut m*lk. Described as a calming, indulgent drink, it is formulated to help the mind and body unwind while supporting immune function and overall wellbeing.

This launch is the latest addition to Planet Organic’s expanding functional drinks range and builds on strong retail performance and growing consumer demand for functional wellness products.

“We’re really excited to be partnering with DIRTEA, a brand that shares our commitment to natural wellbeing,” says Mark Broomfield, MD of Planet Organic. “Together, we’re bringing mushroom-powered drinks to our Food To Go that are delicious, organic and freshly made to make you feel good. From the creamy matcha to the rich cacao orange, every cup delivers nourishing energy and calm in each sip.”

“Planet Organic has long been at the forefront of wellness retail in the UK, so partnering with them to introduce functional mushroom drinks in their cafés felt like a natural next step for DIRTEA,” comments Andrew Salter, CMO and co-founder of DIRTEA. “We’re seeing consumers move beyond traditional coffee shop orders — they want drinks that deliver comfort and indulgence, but also focus, calm and long-term wellbeing. This collaboration makes functional mushrooms an everyday ritual for more people, and marks an important moment in bringing this category firmly into the mainstream.”

By Jane Wolfe, contributor