Viridian finds its happy place at festival
Viridian has announced its partnership with Fearne Cotton’s Happy Place Festival which takes place on 11-12 July at Old Deer Park, London, and 5-6 September in Tatton Park, Cheshire.
Viridian will be sponsoring the Health Teepee, delivering engaging talks to festivalgoers, and also offering them the chance to explore the brand’s range of supplements at its Time to Unwind stand.
Now in its sixth year, the festival will see the Viridian team inspiring visitors with sessions on restoring nutritional balance, with nutrition director Aimee Benbow and education manager Phil Beard hosting a Sleep Better, Stress Less talk across both weekends.
“The partnership with Fearne Cotton’s Happy Place Festival brings a shared synergy and mutual vision in helping to make a difference to our health, communities and the planet.”
Viridian also aims to raise awareness of how independent health stores can play their part in ‘bringing joy and nourishment to communities’.
“Nutrition and making healthy lifestyle choices is integral to our overall wellbeing and to enabling each and every one of us to thrive,” says trade marketing manager Georgia Frogley. “The partnership with Fearne Cotton’s Happy Place Festival brings a shared synergy and mutual vision in helping to make a difference to our health, communities and the planet.
“We are thrilled to join the Happy Place Festival which enables us to champion self-care and shine a light on health stores being part of the community that embraces this wellness movement.”
The event is designed to uplift, inspire and invigorate visitors with a programme including live podcasts, workshops, talks, a happy hub, zones focusing on expressive arts, zen and craft, as well as health and yoga sessions.
By Jane Wolfe, contributor