Stress key trigger for sensitive skin
Stress is becoming a significant driver in the sensitive skincare category, according to research commissioned by Green People.
The survey found that 43% of people with sensitive skin say stress worsens redness, irritation and discomfort. The figure rises to 47% among women and 52% among those aged 35–54.
Other life stages and physical changes were also linked to flare-ups. Around 20% experienced increased sensitivity during illness or recovery, while 18% experienced issues during puberty. Ageing or mid-life changes were cited by 17% of respondents, and hormonal fluctuations affected 21% of women. Menopause (17%) and pregnancy (9%) were also reported as contributing factors.
However, stress now ranks as the most commonly cited trigger, overtaking illness and hormonal shifts. The findings suggest the sensitive skincare category is increasingly intersecting with wider wellbeing concerns, including sleep, stress management and lifestyle balance.
“When stress levels rise, cortisol can weaken the skin barrier and increase inflammation, making redness and irritation more likely”
Charlotte Vøhtz, founder of Green People (pictured), says: “When stress levels rise, cortisol can weaken the skin barrier and increase inflammation, making redness and irritation more likely. Consumers are increasingly looking to simplify routines and choose formulas that strengthen rather than overwhelm reactive skin.”
The data also suggests growing consumer caution with over a third (35%) saying their skin flared up after trying a new product, rising to 41% among women. This suggests rising ‘skincare fatigue’, as shoppers become wary of complex, multi-step routines and heavily fragranced formulations. Green People says the findings support the continued growth of pared-back, fragrance-free ranges positioned around barrier support and tolerance.
Allergies are another factor shaping purchasing decisions, the research found, with 15% linking sensitivity to product or chemical allergies and 13% to food allergies. Younger adults also reported increased reactions during weight-loss efforts, including medication (10%) and restrictive diets (6%), further broadening the category’s relevance beyond traditional ‘sensitive skin’ shoppers.