raye the store returns to London for 14th retail showcase
Travelling discovery destination raye the store is back in Covent Garden for its latest curated Showcase aiming to blend shopping, events and education. Conscious shoppers are promised the opportunity to discover cutting-edge innovation across food, drink, beauty, nutrition and wellness – all under one roof.
For the first time, the Showcase introduces a considered range of women, baby and kids brands, while spotlighting female-founded businesses, alongside a returning selection of pet-focused products.
“Becoming a mum last summer naturally opened my curiosity to new categories and brands – from thoughtful baby and kids essentials to products created by and for women,” says founder Nicole Compen.
“Our Showcases have always been about discovery, and it’s exciting to reflect on this new chapter by introducing these categories alongside our returning pet-focused favourites.”
Open until Sunday 5 April, the new pop-up will present over 100 brands and more than 300 unique products, all personally selected by Compen. From emerging disruptors to cult favourites, the edit champions brands which redefine the way shoppers eat, drink and care for every member of the household.
This season’s curation is the biggest offering yet and spans intelligent skincare, functional beauty, next-generation supplements and mood-supporting formulations.
It includes lines from Herb Pharm UK, showcasing herbal solutions powered by natural ingredients grown on the brand’s own certified organic farms in the US, and Dr. Antonio Martins’ coconut waters which offer convenient, smart hydration.
Find raye the store at 57-59 Monmouth Street, Covent Garden, London.
By Matt Chittock, acting editor