Peep Club launches ‘gold standard’ eye supplement

Optometrist-led brand Peep Club has launched a new eye health supplement formulated to support dry eyes and long-term eye health.

Combining sea buckthorn oil with lutein and zeaxanthin – ingredients that have been studied for their role in eye health and visual protection – the Super Omega Eye Vitamins are designed to support the eye’s tear film and help maintain hydration.

“Our Super Omega Eye Vitamins are the gold standard in eye supplements,” says brand founder, Nicola Alexander-Cross. “The antioxidants lutein and zeaxanthin have been studied for decades and shown incredible results in supporting the health of the back of the eye. But the real hero is our sea buckthorn oil which we source directly from Finland. Sea buckthorn is simply extraordinary because it has such a rich omega profile, with omegas 3, 6, 7 and 9.

“Clinical results have shown measurable improvements in eye health after just two months of use, and anecdotally, many of our initial test customers also noticed more hydrated, plumper-looking skin.”

The launch comes as demand for eye health solutions grows, with up to 60% of people experiencing symptoms of dry eye disease and around 20% formally diagnosed.

By Jane Wolfe, contributor