Organic winners celebrated at BOOM Awards

The breadth and vibrancy of British-produced organic products were on full display last week as the industry turned out in force to celebrate the finalists and winners of the 2025 BOOM Awards at Bristol’s Paintworks event space, hosted by Soil Association Certification.

The event featured more categories than ever before, including the new Ocado Roots Award which went to Wild Thingz shortly after its Organic Fruit Flyers Gummy Sweets were also crowned Best New Food and Drink Product. Speaking to Natural Brands Magazine at the event, Wild Thingz founder Fliss Newland spoke of being ‘in total shock’ after learning that the retailer had proceeded to list her vegan, organic, low-sugar sweets online two weeks before announcing the brand’s award. “We weren’t expecting this. We were entered into ‘Best New’, we knew that, and we were really hopeful to win it obviously — so we were buzzing about that. And then with the Ocado Roots Awards, we had no idea that we were part of it. I’m still in shock. It’s epic.”

Wild Thingz’ Fruit Flyers were met with resoundingly positive feedback from judges, including chef and author Xanthe Clay who called them ‘the most delicious little sweet bits of nonsense to give your kids’. Its Zesty Pests SKU received similarly strong comments from judges at the Free-From Food Awards in June, where they were awarded ‘Bronze’.

Also victorious at the BOOMs was Amie Martin, founder of Granola Fan Club, who scooped the award for Best Cereals and Morning Goods with her Hemp, Honey and Mulberry Organic Granola. As a newcomer to the organic food sector Martin calls the accolade an ‘immense validation’ for her hard work and commitment to organic. “It’s recognition that doing it well and doing it properly is worth it. To be around this new food industry and to be a newcomer and accepted and to be a winner is pretty epic.” Having received a large order from Planet Organic last week, this small start-up now celebrates ‘a massive double win’. “Going from getting the Planet Organic order two or three days ago to winning this award in the same week — I’m very excited.”

Local business Better Food also beat the competition to take home the Best Organic Retailer award, with founder Phil Haughton commenting: “I was completely gobsmacked. I really, genuinely thought this was not for us tonight. This is a real accolade because the last four years have been so tough that we’ve been focusing on bottom line, trying to keep the business alive and at times thinking ‘Are we going to make it?’ and you forget that you are actually having a very positive impact in the organic movement. Community Farm rocks and I’m really sorry that they didn’t get it, but I’m also really chuffed that we got it!”

BOOM Awards winners in full

Organic Food and Drink Product Awards  

Store Cupboard Staples — Mr Organic, Organic Butter Beans

Oils, Vinegars and Dressings — Natural Umber, Organic Apple Cider Vinegar  

Cereals and Morning Goods — Granola Fan Club, Hemp, Honey and Mulberry Organic Granola 

Free-From Products — Good Grain Bakery, Organic Gluten Free Poppy Seeded Bagel  

Vegan Product — Cocos Organic, Vanilla Coconut Milk Yog

Home Baking — Healthy Food Brands, Rayner's Organic Barley Malt Extract   

Bakery — The Authentic Bread Company, Organic Apple and Blackcurrant Crumble Pies 

Coffee — Cafédirect, Organic Mayan Gold  

Milk, Cream and Butter — Fir Farm, Fresh Organic Milk  

Cheese — Cropwell Bishop Creamery, Organic Blue Stilton 

Chilled and Frozen (Savoury) — The Real Olive Company, Organic Wild Garlic and Basil Olives 

Yoghurt — Yeo Valley Organic, Greek Recipe 5% Strained Natural Yoghurt 

Charcuterie and Processed Meats — The Organic Cure, Organic Farmhouse Salami 

Fresh Meat — The Organic Butchery, Organic 28-day Aged Beef T-Bone Steak 

Fresh Produce — Riverford Organic Farmers, Organic True Spinach 

Soft Drinks — MOMO Kombucha, Organic Raspberry-Hibiscus Kombucha 

Chilled and Frozen (Sweet) — Booja-Booja, Organic Caramel Pecan Praline Ice Cream 

Beers — Stroud Brewery, Organic India Pale Ale 

Ciders — Dunkertons Organic Cider, Craft Organic Medium Cider

Spirits — Dà Mhìle Distillery, Organic Single Malt Welsh Whisky  

Tea — Organic Herb Trading, Darjeeling 2nd Flush FTGFOP1 

Wines — Vintage Roots, Arrogant Frog Orange 2023

New Food and Drinks Products — Wild Thingz, Organic Fruity Flyers Gummy Sweets 

Winner of Winners (WOW) Awards — Natural Umber, Organic Apple Cider Vinegar

Organic Beauty and Wellbeing and Fashion and Textiles Awards

Cleansers — Pai Skincare, Light Work™ Cleansing Oil  

Health and Personal Care Products — Green People, Moisturising After Sun with Insect Repellent  

Moisturisers — Neal’s Yard Remedies, Frankincense Intense™ Age-Defying Cream  

Oils and Serums — Therapi Honey Skincare, Propolis+ Biome Restore Facial Oil  

Pregnancy and Baby Products — little ishga, Marine Cream   

Fashion and Textiles Products — Little Green Radicals, Flora and Fauna Reversible Collarless Spring Jacket

Nation's Favourite Organic Product Award 

Winner — Saira Skin, Hydrating Facial Oil

Ocado Roots Award 

Winner — Wild Thingz, Organic Fruit Flyers Gummy Sweets

Organic for All

Organic Champion — Sean Ruffell, Organic North)

Organic Gardener — Jamie Walton, @NettlesandPetals 

Organic Out of Home — James Taylor, Hackney Primary Schools

Organic Retailer — Better Food

Organic in Communities — Northern Lily  

Organic Supply Network — Growing Good Technology Ltd  

Soil Association Special Contribution Award — Wilma and David Finlay, The Ethical Dairy

By Rosie Greenaway, editor