Faace founder seeks buyer
Jasmine Wicks-Stephens, founder of skincare brand Faace, is seeking a buyer for her beauty business after announcing the news to social media followers today.
Calling it the ‘hardest decision’ she’s had to make, Wicks-Stephens said: “After five years of thinking about Faace every single day, working full time hours for free, investing hundreds of thousands of pounds of my own money for this dream, I just can’t do it anymore. I still believe in the brand wholeheartedly. We’ve achieved so much that I’m so proud of, from 13 incredible award wins to securing brilliant retailers … and getting the seal of approval in Dragons’ Den. There’s so much more to do but I just can’t be the one to do it day in, day out.”
Appealing to her audience to help recruit a buyer, the founder said she hoped the right person would keep the brand she loves alive, while allowing her to play a small role.