Functional nutrition which targets trends

From fast-growing clean label wellness brand Green Origins comes a new collection of functional superfood blends formulated to meet the rising consumer demand for functional nutrition which targets immunity and gut, brain and skin health.   

The five new blends are expertly crafted with 100% organic, vegan, sustainably sourced ingredients to support specific health goals, from digestive wellness and cognitive function to skin vitality and immune support. 

The five-strong range includes: Gut Blend, containing a mix of chicory root inulin, baobab and spirulina to support the microbiome with only premium, plant-based components; Brain Health Blend, which aids daily focus with a trio of lion’s mane, maitake and reishi mushrooms, alongside cinnamon and acerola for mental clarity; Skin Beauty Blend, which is packed with antioxidant-rich superfoods such as açai, acerola and lucuma for glowing, radiant skin; 4 Super Green Blend, offering a powerful hit of spirulina, chlorella, wheatgrass and barley grass for general vitality and wellbeing; and 7 Super Mushroom Blend, designed to support immunity, energy and stress resilience through a seven-mushroom mix which includes cordyceps and chaga. 

“We’ve seen a significant shift away from supplements and extracts this last year, and a shift toward food-based solutions in our research and consumer feedback,” comments Liam Colligan, head of retail at Green Origins. “The team have designed these products to deliver as much nutritional benefit with as few ingredients as possible to help consumers achieve their health goals at an accessible price.”

The additive- and filler-free superfood line-up is presented in powder form to allow for simple inclusion in daily routines; scoops can be added to smoothies, juices, overnight oats or water, with the brand noting that the blends were designed ‘not just as supplements, but as small ritual moments that enrich nutritional wellness every day’. 

By Rosie Greenaway, editor