Natural Cool Update 2025
Our price changes, explained.
As a trusted brand in independent retail for over a decade, Natural Cool wants you to know the factors that are currently shaping the market and their recent price adjustments:
Climate change and extreme weather across Europe wiping out recent harvests, particularly on fruit.
Rising energy and logistics costs hitting frozen chains hardest.
An unwavering commitment to quality and sustainability meaning we do not simply ‘buy cheaper’.
Read below for more detailed information
1. Climate Change and Extreme Weather
The 2024/2025 harvests across Europe and other key regions were significantly affected by climate change. Severe droughts in Southern Europe, combined with unusually heavy rainfall in other regions, led to crop failures on an unprecedented scale. Smaller harvests inevitably mean higher raw material costs, as demand exceeds supply.
Fruit production was hit hardest, with some harvests completely lost.
In the vegetable sector, we did everything we could to compensate for the losses.
2. Energy and Logistics Costs
The energy required for cultivation, freezing, storage, and transportation has risen sharply. Cold chains are energy-intensive by nature, and with electricity and fuel prices fluctuating at historically high levels, these costs directly impact production and distribution.
In addition, global logistics remain under pressure: bottlenecks in transport, rising freight costs, and higher wages in the logistics sector add further strain.Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
3. Commitment to Quality and Sustainability
Despite these challenges, our promise remains unchanged:
We exclusively source from certified organic and, wherever possible, biodynamic agriculture.
We continue to invest in sustainable farming partnerships, fair working conditions, and responsible resource management.
This uncompromising commitment means we cannot simply “buy cheaper” or compromise on standards to offset higher costs.
By Luisa Loveday Kozlowski, head of marketing