Sweet Bee Organics has introduced a ‘first-to-market approach’ to skin hydration with the launch of its Deep Hydration Mist with organic mushroom-derived polydeoxyribonucleotides (PDRN).
The mist blends modern ingredients with centuries-old Hungarian beauty heritage to provide a comforting, deeply hydrating botanical tonic which drenches skin in lightweight moisture and leaves the complexion looking fresh, dewy and plump.
Sweet Bee Organics says it is the first brand to bring organic Tremella PDRN – a mushroom-derived alternative to the traditionally salmon-associated skincare ingredient – to the market.
Polydeoxyribonucleotides are clusters of DNA fragments traditionally sourced from salmon, although research into alternative sources is growing. Depending on their size and action, PDRN can impact protein pathways, with the potential to stimulate repair, encourage fibroblast activity, reduce inflammation and help restore the skin barrier.
The formula uses Tremella PDRN for its moisture-attracting properties and ability to support a hydrated, plump-looking complexion, alongside rose water to help soften and comfort the skin, as well as organic aloe vera juice to provide a cooling, refreshing feel.
“Bringing the world’s first organic Tremella PDRN to market proves you don’t need salmon DNA or synthetic additives for true, clinical-grade cellular skin regeneration. ”
“Skin can change so much during perimenopause, and finding products that help it feel hydrated, comfortable and glowing can make all the difference,” says Sweet Bee Organics founder Hollie King. “Deep Hydration Mist has been a gamechanger for me – I cannot live without it. I love layering it into my skincare routine or using it over make-up for an instant glow. We’ve brought together organic ingredients and cutting-edge science to support skin that needs a little extra care – I’m so very proud of what we’ve created!”
Adds global head of product Jeff Rosevear: “We didn’t just want to follow the PDRN trend, we wanted to reinvent it for the conscious consumer. Bringing the world’s first organic Tremella PDRN to market proves you don’t need salmon DNA or synthetic additives for true, clinical-grade cellular skin regeneration. Nature already holds the blueprint.”