News in brief: a round-up of industry stories
We visit different corners of the industry to bring you a selection of stories in bitesize form.
Weleda in bloom
Following the announcement of its landmark three-year partnership with the RHS Chelsea Flower Show, Weleda UK unveiled its dedicated Chelsea Flower Show garden feature stand.
As official skincare partner, the brand was present across the showground, offering visitors and exhibitors hands-on access to its natural skincare.
Weleda was also a winner at the show, scooping Sustainable Business of the Year 2026 in the RHS Chelsea Sustainable Excellence Awards, recognizing brands championing eco-friendly and ethical consumerism. Weleda was given the accolade at a special presentation hosted by sustainability champion and business leader Deborah Meaden OBE.
Just add water
A challenger brand is looking to shake up what it says is a tired baby food category with a freeze-dried format designed for time-poor parents who still want quality.
More Toddler Foods offers freeze-dried meals made with natural ingredients designed to balance convenience with flavour and texture. The line-up – suitable for children aged ten months to four years – features 5 Veg Macaroni, Super Green Pasta Stars and Sweet Potato & Aubergine Dhal.
The brand is the creation of Edward van der Lande, a former army officer who drew on experience with nutrient-dense freeze-dried rations to develop recipes intended to reflect home-cooked meals. Backed by a Surrey business development grant and Innovate UK, the range is positioned as a practical option for parents feeding at home or on the go.
Redefining low/no alcohol
HEINEKEN has launched a new brand – Outd00r Brewing, offering isotonic 0.0 lagers designed to fit within what it sees as a shift towards fitness-led socializing.
“People are increasingly looking for drinks that fit the way they actually live, rather than something that forces a trade-off,” says head of Beyond Beer at HEINEKEN UK, Katie Park. “Outd00r Brewing is our response to that, recognizing the best moments often come after activity, when people want to come together, relax and still feel good about what they’re drinking. We’re opening up a new kind of occasion, where functional and social come together.”
The lager is available in two flavours. Outd00r Hydration Original offers light fruity notes with a soft hoppy bitterness, creating an easy-drinking profile.
Eyes right
Peep Club’s essentials kit is designed to provide everything to keep eyes healthy this summer, with three travel-sized products to cleanse, hydrate and protect eyes.
Soothing Coconut Balm Wipes are infused with a blend of raw virgin coconut oil to soften skin and help strengthen lashes while supporting the skin’s microbiome, and chamomile extract to calm visible redness. Rich in omega fatty acids, the wipes help rebuild the skin’s lipid barrier, making it beneficial for dry, sensitive under-eyes.
Peep Club’s new Ultra-Gentle Lid & Lash Cleansing Spray uses the highest quality hypochlorus acid – known for its ability to restore eyes, eyelids and eyelashes to their healthiest state. Dermatologically tested, this gentle mist is infused with Scottish minerals to soothe and calm delicate eye skin and protect eyelids and lashes from harmful bacterial build-up.
Love in the freezer
Over the Moo, creator of mini vegan ice cream bites, has launched its Find Love in Your Freezer campaign which runs for 12 months from May.
Created by London agency Dog, Cat & Mouse, socials and an outdoor ad campaign will celebrate the freezer as an ‘all-important’ snacks refuge.
Six-figure marketing investment is set to underpin the imminent unveiling of new UK listings to support brand awareness and growth.
“This summer we’re expanding our UK distribution, and Find Love in Your Freezer is the campaign that will support this step change growth,” says brand founder and CEO, Simon Goodman.
“We’re an ambitious agitator in an established category, and this is us ramping up, using bold creative to drive people to the freezer aisle and show that dairy-free ice cream and bite-sized thinking can actually be scaled.”
Chemical brekkie?
The Soil Association (SA) has joined Nature Friendly Farming Network, Greenpeace, Riverford and The Wildlife Trusts in calling for an end to pre-harvest use of glyphosate as well as support for farmers to adopt alternatives.
The SA says banning its use as a pre-harvest drying agent could stop it being sprayed on crops covering up to 780,000 hectares annually. The practice leaves residues in foods such as bread, breakfast cereals and beer – with nearly half of crop samples tested in the UK across wheat, barley and oats containing the chemical.
The call follows a declaration by international scientists that glyphosate can cause cancer. Its use as a pre-harvest desiccant was banned in the EU in 2023.