bio inside freshens up frozen

bio inside is aiming to further shake-up the frozen category with a raft of new additions to its all-organic range.

New arrivals include Cauliflower Falafels, Mini Potato Pockets, Veggie Sticks, Mini Mac’N’Cheese and Mashed Potato and come at a time when frozen category consumers are seeking innovative, nutritious products and formats that provide meal inspiration.

“We know that frozen is a dependable choice for shoppers seeking meal solutions that fit into their busy lifestyles while reducing food waste,” says Lucia Alfageme-Reichel, marketing and communication, at bio inside.

“There’s now a massive opportunity to win them over with plant-based innovation. Consumers are time-poor – and they need exciting food that can be on the plate quickly and fit seamlessly into busy, on-the-go lifestyles.

“In particular, our Cauliflower Falafels can be quickly prepared in the air fryer and paired with a salad and pitta for a delicious meal in much less than half an hour. Plus, our pre-fried crispy Potato Pockets with soft cream cheese and herbs help elevate mealtimes in minutes.”

Forward-thinking flavours have the potential to be a big hit with Gen Z in particular as they are looking for world flavours in the freezer and thrifty ways to recreate restaurant-style dishes at home, according to The Grocer.

By Matt Chittock, acting editor