Alara launches gutsy new plant-powered cereals
In time for Organic September, Alara Wholefoods has added to its plant-based range with the launch of two gut-healthy organic mueslis.
Alara 30 Plants Muesli and 30 Plants Overnight Oats contain more than 30 organic grains, fruits, seeds, nuts and botanicals, and are the first Alara products to feature a prominent ‘Supports Gut Microbiome’ message on pack.
Creation of the new products was inspired by a US study of 10,000 people by the American Gut Project. It found that those who ate 30 or more different plants a week had greater microbial diversity in their guts, with findings highlighting the importance of eating a wide range of plant species.
“Alara’s new 30 Plants mueslis offer a delicious and convenient way to incorporate a nutritionally diverse range of plants into your diet.”
“Recent research into the gut microbiome has revealed the vital role it plays in maintaining health and wellbeing,” says Alara founder Alex Smith. “It also shows us the importance of building diverse gut bacteria communities to strengthen our natural defences. Alara’s new 30 Plants mueslis offer a delicious and convenient way to incorporate a nutritionally diverse range of plants into your diet.”
He adds: “Alara has been 100% organic from the very beginning and a long term supporter of the annual Organic September celebrations. It’s the perfect launchpad for our two 30 Plants products, which are already resonating strongly with our health and sustainability minded customers.”
The two new products are also net zero carbon and plastic-free.
By Jane Wolfe, contributor